Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

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Chances are your business is not Nike, Under Armour, Geico, Corona, Verizon or one of the thousands of other companies that has the marketing muscle to actually define your brand via hundreds of millions of dollars in media spending. For most businesses, their brand is comprised of hundreds or even thousands of customer touchpoints--first and foremost via your core product or service, but also by virtue of things like your online help section, the clarity of your invoices and the responsiveness of your web site.

Marketing

Inside-Out Branding
Branding Isn’t Everything…
But Everything is Branding.

(c) 2015 London, Ink LLC
bob@londonink.com 240-994-7644

THIS IS
MOST
BRANDS.
INCLUDING
YOURS.
(c) 2015 London, Ink LLC
bob@londonink.com 240-994-7644

MADE UP
OF MANY
TOUCHPOINTS
(c) 2015 London, Ink LLC
bob@londonink.com 240-994-7644

PRODUCT
FUNCTIONALITY
/UTILITY / DELIGHT
(c) 2015 London, Ink LLC
bob@londonink.com 240-994-7644
Online UX
Product Design
Primary Feature
Billing
Online Help
Customer Support
Distribution
Pricing
Packaging
Core Function
Ads
Ease of Use
OVERALL
CUSTOMER
EXPERIENCE

PRODUCT
FUNCTIONALITY
/UTILITY / DELIGHT
(c) 2015 London, Ink LLC
bob@londonink.com 240-994-7644
OVERALL
CUSTOMER
EXPERIENCE

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