Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona
•
0 likes•455 views
How to use ‘design thinking’ to accelerate innovation - Lessons learned from the mobile and digital world. by Hans Ruitenberg & Anna Witteman Adopting a customer-centered approach in a retail organisation is challenging. During this masterclass, we show you how to really put your customers first through real-life examples and three of our best practices.
Recommended
More Related Content
What's hot
Similar to Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona
Similar to Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona (20)
More from Anna Witteman
More from Anna Witteman (11)
Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona
- 2. RLC 2015 - Using design thinking to accelerate innovation
- 3. RLC 2015 - Using design thinking to accelerate innovation
- 4. RLC 2015 - Using design thinking to accelerate innovation +
- 5. USING DESIGN THINKING TO ACCELERATE INNOVATION 4 FEBRUARY 2015 ANNA WITTEMAN & HANS RUITENBERG LESSONS LEARNED FROM A MOBILE COMPANY
- 6. RLC 2015 - Using design thinking to accelerate innovation Hello :) Hans Ruitenberg UX Designer Anna Witteman UX Researcher
- 7. RLC 2015 - Using design thinking to accelerate innovation AGENDA EMPATHY FOCUS AGILE
- 8. RLC 2015 - Using design thinking to accelerate innovation
- 9. RLC 2015 - Using design thinking to accelerate innovation
- 10. RLC 2015 - Using design thinking to accelerate innovation Exercise: What is a wow-experience that you’ve had with your smartphone? Write it on a post-it note.
- 11. RLC 2015 - Using design thinking to accelerate innovation EMPATHY
- 12. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY // IDEO
- 13. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY // IDEO
- 14. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY // IDEO
- 15. RLC 2015 - Using design thinking to accelerate innovation EMPATHY // IDEO
- 16. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY SHIFTS PERSPECTIVE TO THE CUSTOMER, HELPS TO TRULY UNDERSTAND THEIR NEEDS AND WISHES, AND UNCOVERS OPPORTUNITIES FOR DESIGN.EMPATHY
- 17. RLC 2015 - Give to Get - Using design thinking to accelerate innovation
- 18. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY // FORD
- 19. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY // FORD
- 22. RLC 2015 - Give to Get - Using design thinking to accelerate innovation CREATING MORE EMPATHY WITH THE DEEP DIVE TOOL
- 23. RLC 2015 - Give to Get - Using design thinking to accelerate innovation
- 24. EMPATHY // DEEP DIVE TOOL
- 25. RLC 2015 - Give to Get - Using design thinking to accelerate innovation EMPATHY EMPATHY SHIFTS PERSPECTIVE TO THE CUSTOMER, HELPS TO TRULY UNDERSTAND THEIR NEEDS AND WISHES, AND UNCOVERS OPPORTUNITIES FOR DESIGN.
- 26. RLC 2015 - Using design thinking to accelerate innovation FOCUS
- 28. RLC 2015 - Using design thinking to accelerate innovation FOCUS // FOOTBALL
- 30. RLC 2015 - Give to Get - Using design thinking to accelerate innovation FOCUS LEARN TO UNDERSTAND WHAT MATTERS MOST TO YOUR CUSTOMER, FOCUS ON THE THINGS THAT MAKE THE DIFFERENCE, AND BUILD FROM THERE.
- 31. FOCUS // YAHOO
- 32. FOCUS // GOOGLE
- 34. FOCUS // APPLE
- 35. 1. Grab phone from pocket 2. Unlock phone 3. Open app 4. Access Unlock function 5. Tap Unlock 6. Enter verification code 7. Open door 8. Get in car 1. Open door 2. Get in car 1. Grab key from pocket 2. Press button to unlock door 3. Open door 4. Get in car FOCUS // CAR KEY
- 36. RLC 2015 - Give to Get - Using design thinking to accelerate innovation FINDING A FOCAL POINT WITH EXPERIENCE MAPPING
- 37. FOCUS // EXPERIENCE MAPPING
- 38. FOCUS // EXPERIENCE MAPPING 180 120 60
- 39. FOCUS // EXPERIENCE MAPPING
- 40. RLC 2015 - Give to Get - Using design thinking to accelerate innovation FOCUS LEARN TO UNDERSTAND WHAT MATTERS MOST TO YOUR CUSTOMER, FOCUS ON THE THINGS THAT MAKE THE DIFFERENCE, AND BUILD FROM THERE.
- 41. RLC 2015 - Using design thinking to accelerate innovation AGILE
- 42. THE MARSHMALLOW CHALLENGE AGILE // MARSHMALLOWS
- 43. RLC 2015 - Using design thinking to accelerate innovation AGILE // MARSHMALLOWS
- 44. RLC 2015 - Using design thinking to accelerate innovation AGILE // MARSHMALLOWS
- 45. Orient Plan Build Ta-da! Business students Kindergarten students 0 18 Minutes AGILE // MARSHMALLOWS Uh-oh!
- 46. RLC 2015 - Give to Get - Using design thinking to accelerate innovation AGILE WORKING AGILE MEANS STARTING WITH THE ESSENTIAL, LEARNING BY DOING WITH SMALL STEPS, AND TO BE WILLING AND ABLE TO COURSE- CORRECT.
- 47. 01. ABN AMRO mobile banking 02. View all your accounts 03. Transaction history AGILE // ABN AMRO
- 48. AGILE // AIRBNB
- 49. AGILE // AIRBNB
- 50. RLC 2015 - Give to Get - Using design thinking to accelerate innovation ADOPTING AN AGILE PROCESS WITH THE PULSE TOOL
- 51. AGILE // PULSE TOOL
- 53. AGILE // JUMBO
- 54. RLC 2015 - Give to Get - Using design thinking to accelerate innovation AGILE WORKING AGILE MEANS STARTING WITH THE ESSENTIAL, LEARNING BY DOING WITH SMALL STEPS, AND TO BE WILLING AND ABLE TO COURSE- CORRECT.
- 55. RLC 2015 - Using design thinking to accelerate innovation USING DESIGN THINKING TO ACCELERATE INNOVATION FOCUS FIND OUT WHAT MATTERS MOST AGILE START WITH THE ESSENTIAL EMPATHY SHIFT PERSPECTIVE
- 56. RLC 2015 - Using design thinking to accelerate innovation WE ARE HAPPY TO CONTINUE THE CONVERSATION
- 58. Adding emotion to transactional loyalty