Brenda Meller's presentation at the SHRCCI Sales & Marketing Conference focuses on leveraging LinkedIn for business development and effective networking. Key strategies include enhancing one's LinkedIn presence, engaging with connections through personalized messages, and actively participating in industry-related discussions. The emphasis is on consistency in posting and interacting on the platform to build meaningful relationships and increase leads.

1. Rev Up Your
Prospecting
Using LinkedIn
Presented by Brenda Meller | Meller Marketing
SHRCCI Sales & Marketing Conference
Friday, March 23, 2018
1© 2018 Meller Marketing LLC

2. Look, Ma: No Hands!
Two back to back:
1. Rev up your presence to rev up leads
2. Tips for Business Development
slides seconds
2© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

3. LinkedIn = GOOGLE for Networking
3© 2018 Meller Marketing LLC

4. Complete ALL Areas
4© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

5. Post a Status Update Daily
5© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

6. Suggested Status Update BONUS
Conferences, workshops, attended ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
Business asks ADD: link to blog or “free sample”
6© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

7. Engage like NEVA before
News or
information:
educate or
inform
N
A
V
E
Engage by
tagging:
people,
businesses,
organizations
Visual: photo
or video
Action:
call to action
7© 2018 Meller Marketing LLC

8. N = The news
I’m sharing
E = I’m
engaging with
these tags
8© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

9. V = Multiple photos as visuals
A = Click link, reply
9© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

10. Make Sure Your
Company Logo is
Clickable
10© 2018 Meller Marketing LLC

11.  Company Page,
Linked
 No company page
 OR not linked
www.linkedin.com/company/hire-a-wife-llc
11© 2018 Meller Marketing LLC
“Gray is NOT OK”
@brendameller
@mellermarketing
@SHRCCI

12. Set Up Your Company Page
12© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

13. Be the Top Brand Ambassador
for YOUR Company
13© 2018 Meller Marketing LLC

14. “People Are Lazy”
14© 2018 Meller Marketing LLC

15. 15© 2018 Meller Marketing LLC

16. 16© 2018 Meller Marketing LLC

17. 17© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

18. Monitor Your Progress
18© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

19. Build Karma,
and Business
Development
Will Come
19© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

20. A Solid Base
will Drive
Your
LinkedIn
Performance
20© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI

21. Great Profile!
So Now What?
Presented by Brenda Meller | Meller Marketing
SHRCCI Sales & Marketing Conference
Friday, March 23, 2018
21© 2018 Meller Marketing LLC

22. CONNECTING ON DESKTOP:
ON Their LinkedIn Profile
@brendameller
@mellermarketing
@SHRCCI

23. The Invite: All About THEM @brendameller
@mellermarketing
@SHRCCI
• Greeting
• Have you met or not
• What you have in
common
• Ask for the
connection
• Closing

24. Connecting on Mobile (App)
ON Their LinkedIn Profile & Click the 3 Dots…

25. Do I Know You?
25© 2018 Meller Marketing LLC

26. Creating a Connection
Hi Rena, Thanks for the invitation to connect. I truly value the
power of LinkedIn and have found that creating a dialog before
connecting is beneficial.
I used to only connect with people I've met, but I've found
valuable connections all over the world through LinkedIn. If we
haven't met, would you mind clarifying why you sent me an
invite? Was there something that interested you on my profile?
Do we have common connections? Or perhaps we connected
on a recent post and I'm having trouble recalling our exchange?
I’m not a LION (LinkedIn Open Networker) but I do believe in the
power of my LinkedIn network. I find that a dialog back and
forth helps determine if an invite was intentional, and helps me
to understand how I can help you.
If you'd like to learn more about me or my company Meller
Marketing, check out my company page at
www.linkedin.com/company/meller-marketing-llc, find me on
Twitter at @brendameller, or follow my LinkedIn blogs at
www.linkedin.com/in/brendameller/detail/recent-
activity/posts/. I love sharing marketing and social media tips
with my LinkedIn community.
Looking forward to your response.
Sincerely, Brenda Meller
26© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
• Thanks for the invitation
• Would love to connect,
but first: why me?
• My philosophy on LI
• Info on me & my company
• Gracious closing
=

27. After the Connection
Thanks for connecting. My business is Meller
Marketing www.mellermarketing.com and I
help people and businesses with marketing and
social media.
Let me know if I can be a resource for you or
your company in those areas. Also, let me know
I can help you in your role. Brenda Meller
27© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
• Not everyone will respond.
That’s OK
• Those that do respond
understand what you offer and
appreciate your offer to help
them
• PLUS: business development

28. 28© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
Who’s Viewed
YOUR Profile?
• They are looking at your profile for a reason
• 2nd: consider inviting to connect
• 1st: consider a message

29. Amber
Made Me Drink
a Green Smoothie
29© 2018 Meller Marketing LLC

30. 30© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
“If You
Ever Need
Anything,
Let Me
Know”

31. 31© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
START: Home
• Like
• Comment with 5+ words
• Share with comments:
5+ words

32. Search
32© 2018 Meller Marketing LLC
Photo by Tobias
Fischer on Unsplash

33. 33© 2018 Meller Marketing LLC
Many Ways to Search

34. 34© 2018 Meller Marketing LLC
Check out All Filters

35. 35© 2018 Meller Marketing LLC
Groups = Hidden GEM
• For you: Networking with
peers
• For them: Conversations
can lead to connections for
Business Development

36. 36© 2018 Meller Marketing LLC
SHRCCI Member? Join:
www.linkedin.com/groups/2612349/profile

37. 37© 2018 Meller Marketing LLC
Groups: Like Attracts Like

38. 38© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
24 Hours
• Got 5 minutes? Engage
with 5 connections via
homepage posts.
• Spend more time on
LinkedIn THAN ANY
OTHER SOCIAL
NETWORK

39. Start Small. Dream Big.
15 Minutes a Day
39© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
Photo by Meiying Ng on Unsplash

40. Above All,
Have Fun!
40© 2018 Meller Marketing LLC
@brendameller
@mellermarketing
@SHRCCI
Photo by Luke Pamer on Unsplash