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Anton Breman       Olle Bjerkås
Tjänstedesigner    Processhandledare

 0730 66 88 74      0707 127 344
 anton@co-lab.se    olle@co-lab.se
1300 From idea to
prototype
1800 BMG
From idea to
prototype
PROTOTYPE:WHY?




                                                       Image: University of St. Gallen


- Build to think!
- Learn and advance your ideas quickly.
- Change the conversation from fictional to concrete.
- Get your users’ reaction/feedback.
PROTOTYPE: When?



             Challenge          Insight            Concept

  Identify           Discover             Create             Prototype
PROTOTYPE: HOW?
PROTOTYPE:WHY?
Storyboard
Customer Journey
ROLE PLAY: What?
ROLE PLAY: How
ROLE PLAY: How
ROLE PLAY: How?
1. DECIDE ON:
- Situation
Flight telefon boarding service

Home
- Roles
Perent + operator + children

- Props
Use paper and simple objects as props

2. ACTION
Paper prototype:
- Rough
- Simple Elements
- Itterate
Prototype & test


During the test:
- Improve while testing.
- Don’t lead!

After the test, talk about:
- What did you learn?
- What surprised you?
- What are your next steps?
From idea to
prototype
DESIGN THINKING




                  Image: IDEO.com
The process




              16
Brainstorming purpose:

   Multiple possibilities
   Varied opportunities, from several
   viewpoints and perspectives
   Unusual and original opportunities, and
   Details that expands or enriches
   possibilities
Brainstorming rules:
One conversation at a time
Headline!
Build on the ideas of others
Encourage wild ideas!
Be visual
Stay on topic
Quantity rules

DEFER JUDGEMENT!!!
Identify   Discover   Create Prototype




Generate challenges
How might ...?
In what ways ...?

• One conversation at a time
•
Build on the ideas of others
•
Encourage wild ideas!
•
Be visual
•
Stay on topic
                                                 10
         min.


•
Quantity rules
DEFER JUDGEMENT!!!
Identify   Discover   Create Prototype




Priorities challenges
There is no BEST IDEA!
Don’t select on feasibility, yet.
Maintain your innovation potential.
Judge from a user’s point of view.
3,2,1


                                                       10
         min.
Identify   Discover   Create Prototype




Idea generation
One conversation at a time
Headline!
Build on the ideas of others
Encourage wild ideas!
Be visual
Stay on topic
Quantity rules
                                                10
         min.

DEFER JUDGEMENT!!!
22

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From idea to prototype

  • 1. Anton Breman Olle Bjerkås Tjänstedesigner Processhandledare 0730 66 88 74 0707 127 344 anton@co-lab.se olle@co-lab.se
  • 2. 1300 From idea to prototype 1800 BMG
  • 4. PROTOTYPE:WHY? Image: University of St. Gallen - Build to think! - Learn and advance your ideas quickly. - Change the conversation from fictional to concrete. - Get your users’ reaction/feedback.
  • 5. PROTOTYPE: When? Challenge Insight Concept Identify Discover Create Prototype
  • 12. ROLE PLAY: How? 1. DECIDE ON: - Situation Flight telefon boarding service Home - Roles Perent + operator + children - Props Use paper and simple objects as props 2. ACTION
  • 13. Paper prototype: - Rough - Simple Elements - Itterate
  • 14. Prototype & test During the test: - Improve while testing. - Don’t lead! After the test, talk about: - What did you learn? - What surprised you? - What are your next steps?
  • 16. DESIGN THINKING Image: IDEO.com
  • 18. Brainstorming purpose: Multiple possibilities Varied opportunities, from several viewpoints and perspectives Unusual and original opportunities, and Details that expands or enriches possibilities
  • 19. Brainstorming rules: One conversation at a time Headline! Build on the ideas of others Encourage wild ideas! Be visual Stay on topic Quantity rules DEFER JUDGEMENT!!!
  • 20. Identify Discover Create Prototype Generate challenges How might ...? In what ways ...? • One conversation at a time •
Build on the ideas of others •
Encourage wild ideas! •
Be visual •
Stay on topic 10
 min. •
Quantity rules DEFER JUDGEMENT!!!
  • 21. Identify Discover Create Prototype Priorities challenges There is no BEST IDEA! Don’t select on feasibility, yet. Maintain your innovation potential. Judge from a user’s point of view. 3,2,1 10
 min.
  • 22. Identify Discover Create Prototype Idea generation One conversation at a time Headline! Build on the ideas of others Encourage wild ideas! Be visual Stay on topic Quantity rules 10
 min. DEFER JUDGEMENT!!!
  • 23. 22

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. 32-45 Olle och Anton presenterar sig och processen\n\n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. 15min Final prototype. (Storyboard, modell, scenario). Hitta insikter som stärker idén. \n\n\n
  14. \n
  15. \n
  16. \n
  17. Hint: If you run out of ideas, add constrains.\n
  18. Hint: If you run out of ideas, add constrains.\n
  19. 57-65 Generera ytterligare utmaningar och möjligheter i frågan. \n\n\n\n
  20. 65-72 Prioritera, klustra  och välj ut en problemfrågeställning i gruppen.\n\n\n\n
  21. 72-82 Generera idéer\n\n\n\n
  22. \n