The document discusses using event apps to engage attendees. It outlines key considerations for event organizers including technology options, features that increase engagement like networking and personalized schedules, potential challenges around notifications and integration, and benefits such as collecting attendee data and creating sponsorship opportunities. The document provides recommendations for next steps like researching apps, downloading examples, and contacting developers.

2. The Ins and Outs of
Event Apps
Steve Thomas
Chief Executive
Purple Vision
@stevethomas393
James Tennet
Events Manager
Resource Alliance
@jammy10net

3. • Technology – CRM, digital, web, data
• Digital – strategy, skills, tech, training
• CRM – Salesforce CRM Service Cloud, Marketing Cloud
• Database – Integra, Care, Raiser’s Edge, ThankQ,
• Data & Analytics – reporting, data, stakeholder journeys
About Purple Vision

4. Nonprofits of all sizes & focus InternationalProfessional,
Membership &
Regulatory

9. Monarchy model
organisation

10. organisation
Democracy model

11. Social model

13. IFC
1000 change makers
500 organisations
100 expert speakers
60 countries

14. • Engaging members as directly
as possible
• Traditional methods – emails,
website, social media, blogs
etc. – easy to ignore
• An App is a specialised,
personalised tool in the
member’s pocket
Reasons to invest

15. • The first challenge – getting
people to download
• Download the App to…
 see the programme
 see who else is attending
 start networking
Adoption

16. • The second challenge –
getting people to use
regularly
• Features that work:
1. Networking tool
Conversion

17. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
Conversion

18. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
3. Sharing
Conversion

19. • The second challenge –
getting people to use
• Features that work:
1. Networking tool
2. Personalisable programme
3. Sharing
4. Logistical information
Conversion

20. 1. Exhibitors & sponsors
Features that need extra work

21. 1. Exhibitors & sponsors
2. Maps
Features that DON’T always work

22. 1. Exhibitors & sponsors
2. Maps
3. Gamification….
Features that DON’T always work

23. Benefits
1. Interactive home feed
The organiser – What’s in it for you?

24. Benefits
1. Interactive home feed
2. Push notifications
The organiser – What’s in it for you?

25. Benefits
1. Interactive home feed
2. Push notifications
3. Attendee information
(self populated)
The organiser – What’s in it for you?

26. Benefits
1. Interactive home feed
2. Push notifications
3. Attendee information
(self populated)
4. Sponsorship
opportunities
The organiser – What’s in it for you?

27. Data & stats!

28. Data & stats!

29. Potential pitfalls
1. Pre-planning
2. Notifications not turned on
3. Mobile platforms
4. Data Protection
5. CRM Integration
The organiser – What’s in it for you?

31. 1. Engage users
365 days a year
2. App for the
organisation
Possible next steps

32. 1. Reading
(e.g http://www.eventmanagerblog.com/)
2. Free demos / webinars etc
• http://appssential.com/products/event-journey
• https://eventresources.doubledutch.me
• http://www.crowdcompass.com/uk/resources/cms-app-walkthrough.shtml
• http://www.eventmobi.com/product/demo/
• https://www.quickmobile.com/contact/request-demo
3. Download other event’s Apps
4. Contact developers
Next steps for you?

33. Any questions?
Steve Thomas
Chief Executive
Purple Vision
@stevethomas393
steve.thomas@purple-vision.com
www.purple-vision.com
James Tennet
Events Manager
Resource Alliance
@jammy10net
james@resource-alliance.org
resource-alliance.org