This document provides guidance on building truly personal online journeys for members. It discusses considering interactions as journeys rather than isolated events. Basic journeys can involve a single channel while complex journeys are multi-device and use if-then rules. Examples of basic and complex journeys are provided. Creating effective journeys involves understanding triggers, goals, available tools, and sequencing steps. Common pitfalls like not seeing the value and moving too fast are discussed, with recommendations to start simply and evolve journeys over time through testing and learning.