Perfect product information is key to success in micro-moments. A PIM system can help companies listen to customer signals, predict experiences, and assemble and deliver optimal personalized content across channels in real-time. Two example companies that implemented a PIM system are a large Dutch lingerie retailer and a hearing aid manufacturer, helping them improve product data accuracy, reduce manual processes, and provide a better customer experience. A PIM system can help companies avoid "content spaghetti" by providing a single source of truth and facilitating collaboration across teams.
This is a sample Salesforce Consulting Practice Go To Market Strategy Presentation. This also includes the basic Anual Operation Plan and resource planning.
Journey Through the AppExchange: How inriver is Filling a Gap for Salesforce ...CodeScience
Despite the thousands of apps on the AppExchange, not to mention the myriad tools and functionalities of the various Salesforce clouds, technology gaps remain. For enterprising ISVs that can find and fill this white space, launching and going to market on the AppExchange brings immense opportunity.
In this third installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Gauri Chawla, Vice President, Global Partners and Alliances at inriver, about how inriver is filling a gap for Salesforce Commerce Clouds, the challenges they’ve encountered, and the lessons other ISVs can learn from their experience.
How FinancialForce Leverages Labs to Accelerate InnovationCodeScience
Leveraging Labs is an R&D technique that Salesforce ISVs can use to capture ACV for a subset of their end customers without disrupting longer term product roadmaps. It’s also a great way for Product teams to experiment, innovate, and validate ideas within their roadmap.
In this webinar, CodeScience CRO, Sean Hogan, is joined by Stephen Willcock, Chief Architect of FinancialForce, to discuss how Stephen and team are leveraging Labs at FinancialForce. Sean and Stephen explain how Chief Product Officers, Product Managers, Sales leaders and Customer Success leaders can take advantage of a Labs framework to address short term product development constraints.
Everything You Need to Know About Salesforce LMA & COACodeScience
Are you up to speed on Salesforce’s License Management App (LMA) and Channel Order App (COA)? Maybe you’re not sure if you’re using these critical tools correctly to manage your product licenses and report revenue? Then this is the webinar for you!
Join Salesforce AppExchange Program Strategy Manager Jackie Oh, CodeScience ISV Specialist Jeremy Engler, and CodeScience Global Alliances Manager Erin Murray as they provide an overview of the LMA and COA along with best practices and a new dashboard preview.
For more information on the CodeScience ISV Quickstart service, visit https://bit.ly/LMA-COA
Acting Like a Top 25 Salesforce ISV: How Appinium Applies Buyer's and Seller'...CodeScience
Over the past year we’ve brought you key functional tips from top-performing ISVs in the Salesforce AppExchange. In the final webinar of our Acting Like a Top 25 ISV series, CodeScience CRO, Sean Hogan, is joined by Steve Jacobson, CEO and Founder of Appinium, who returns after helping us kick off the series.
Sean and Steve will review how Appinium is achieving commercial success by focusing on the buyer’s and seller’s journeys to qualify and close prospects faster. They’ll showcase some of the ways the Appinium team is adjusting, measuring, and innovating to improve conversion rates.
Journey Through the AppExchange: From SI to ISV with Virsys12CodeScience
In this fourth installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Tammy Hawes, CEO of Virsys12. They’ll discuss how Virsys12 made the move from systems integrator (SI) to ISV, the importance of staying aligned with the Salesforce product roadmap, and valuable lessons other ISVs can learn from their experience.
In this webinar, you’ll learn:
- Key insights from Virsys12’s experience as an SI and how they transitioned from one-off deployments to creating market fit via distributed IP with their Salesforce products
- How Virsys12 found the specific use case they could solve in a repeatable and scalable fashion
- How they refined their internal and Salesforce messaging to differentiate and rise above the “noise”
- Actionable advice any ISV can use to better align with Salesforce’s product roadmap and why this is critical to ongoing innovation and success on the AppExchange.
Ready, Set, Deploy: How Place Technology Streamlined Deployment on the AppExc...CodeScience
Deploying your solution can present unique challenges. Whether you’re getting ready to onboard your first customers or you’ve been at it for a while and your deployments aren’t going as smoothly as they should, it can be tough to balance the need to quickly get your end-customers live with the pressure to simultaneously control costs, generate revenue, and improve service.
In this webinar, CodeScience Deploy Lead, Kirbie Pillette, is joined by Place Technology CEO, Brandon Metcalf, to discuss how Place streamlined their deployments and what you can learn from their experience.
In this webinar, you’ll learn:
- Challenges you may encounter as you start deploying your product
- How to leverage the Salesforce ecosystem to solve your services issues
- Considerations and potential “gotchas” to keep in mind when recruiting SI partners
- Insights to ensure successful deployments
This is a sample Salesforce Consulting Practice Go To Market Strategy Presentation. This also includes the basic Anual Operation Plan and resource planning.
Journey Through the AppExchange: How inriver is Filling a Gap for Salesforce ...CodeScience
Despite the thousands of apps on the AppExchange, not to mention the myriad tools and functionalities of the various Salesforce clouds, technology gaps remain. For enterprising ISVs that can find and fill this white space, launching and going to market on the AppExchange brings immense opportunity.
In this third installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Gauri Chawla, Vice President, Global Partners and Alliances at inriver, about how inriver is filling a gap for Salesforce Commerce Clouds, the challenges they’ve encountered, and the lessons other ISVs can learn from their experience.
How FinancialForce Leverages Labs to Accelerate InnovationCodeScience
Leveraging Labs is an R&D technique that Salesforce ISVs can use to capture ACV for a subset of their end customers without disrupting longer term product roadmaps. It’s also a great way for Product teams to experiment, innovate, and validate ideas within their roadmap.
In this webinar, CodeScience CRO, Sean Hogan, is joined by Stephen Willcock, Chief Architect of FinancialForce, to discuss how Stephen and team are leveraging Labs at FinancialForce. Sean and Stephen explain how Chief Product Officers, Product Managers, Sales leaders and Customer Success leaders can take advantage of a Labs framework to address short term product development constraints.
Everything You Need to Know About Salesforce LMA & COACodeScience
Are you up to speed on Salesforce’s License Management App (LMA) and Channel Order App (COA)? Maybe you’re not sure if you’re using these critical tools correctly to manage your product licenses and report revenue? Then this is the webinar for you!
Join Salesforce AppExchange Program Strategy Manager Jackie Oh, CodeScience ISV Specialist Jeremy Engler, and CodeScience Global Alliances Manager Erin Murray as they provide an overview of the LMA and COA along with best practices and a new dashboard preview.
For more information on the CodeScience ISV Quickstart service, visit https://bit.ly/LMA-COA
Acting Like a Top 25 Salesforce ISV: How Appinium Applies Buyer's and Seller'...CodeScience
Over the past year we’ve brought you key functional tips from top-performing ISVs in the Salesforce AppExchange. In the final webinar of our Acting Like a Top 25 ISV series, CodeScience CRO, Sean Hogan, is joined by Steve Jacobson, CEO and Founder of Appinium, who returns after helping us kick off the series.
Sean and Steve will review how Appinium is achieving commercial success by focusing on the buyer’s and seller’s journeys to qualify and close prospects faster. They’ll showcase some of the ways the Appinium team is adjusting, measuring, and innovating to improve conversion rates.
Journey Through the AppExchange: From SI to ISV with Virsys12CodeScience
In this fourth installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Tammy Hawes, CEO of Virsys12. They’ll discuss how Virsys12 made the move from systems integrator (SI) to ISV, the importance of staying aligned with the Salesforce product roadmap, and valuable lessons other ISVs can learn from their experience.
In this webinar, you’ll learn:
- Key insights from Virsys12’s experience as an SI and how they transitioned from one-off deployments to creating market fit via distributed IP with their Salesforce products
- How Virsys12 found the specific use case they could solve in a repeatable and scalable fashion
- How they refined their internal and Salesforce messaging to differentiate and rise above the “noise”
- Actionable advice any ISV can use to better align with Salesforce’s product roadmap and why this is critical to ongoing innovation and success on the AppExchange.
Ready, Set, Deploy: How Place Technology Streamlined Deployment on the AppExc...CodeScience
Deploying your solution can present unique challenges. Whether you’re getting ready to onboard your first customers or you’ve been at it for a while and your deployments aren’t going as smoothly as they should, it can be tough to balance the need to quickly get your end-customers live with the pressure to simultaneously control costs, generate revenue, and improve service.
In this webinar, CodeScience Deploy Lead, Kirbie Pillette, is joined by Place Technology CEO, Brandon Metcalf, to discuss how Place streamlined their deployments and what you can learn from their experience.
In this webinar, you’ll learn:
- Challenges you may encounter as you start deploying your product
- How to leverage the Salesforce ecosystem to solve your services issues
- Considerations and potential “gotchas” to keep in mind when recruiting SI partners
- Insights to ensure successful deployments
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
CRM Science - Dreamforce '14: Using the Google SOAP APICRMScienceKirk
In this session you will learn how to integrate Salesforce with Google APIs. This will include the required steps to configure a project in the Google Developer Console and setup the OAuth 2.0 authentication handshake. Through samples and code you will learn how to use an OAuth access token to communicate with the Google APIs.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Dealer sales automation is a mobile-first CRM for big-ticket size retailers. It helps you create a B2B deal process and help to create an efficient deal bottom-level funnel.
Showpad and eloy water: activating indirect sales channels to scale growthSHOWPAD NV
Establishing good relationships with sales channels has become a strategic advantage, as it enables companies to reach new target markets and scale their business. However, a lot of companies struggle with effectively managing these channels.
Check out the slides of this recorded webinar and get insights on how Showpad’s sales enablement platform supported Eloy Water's stellar growth and gave them control on the messaging and branding of their sales channels.
Otherwise, take a look at the On-Demand recording: http://content.showpad.com/webinar-activate-indirect-sales-channels-scale-business-growth
Like many organizations, Spark New Zealand realizes it needs to evolve to meet new customer expectations. Hear how Spark undertook that journey to digitally transform its business processes using SAP Hybris Commerce as well as other SAP Hybris solutions with help from SAP and partners. Learn what the team at Spark has achieved, how they have managed changes, and developed their playbook for success. Benefit from Spark’s experiences to jump-start or refine your digital transformation journey. Learn more: https://www.hybris.com/commerce
Webinar: Acting like a top 25 Salesforce ISV - Product Marketing StrategiesCodeScience
Acting Like a Top 25 Salesforce ISV:
Product Marketing Strategies that Drive Salesforce Success
All ISVs strive to create product marketing messaging that differentiates them from their competition.
But leading ISVs know that to stand out, you must also speak clearly to how you add value to Salesforce.
We're joining forces with marketing leaders from OwnBackup to discuss how to create a product marketing framework that meets your target market's needs and amplifies the results from your Salesforce outreach.
In this webinar, you’ll learn:
- How to create product messaging that differentiates you from your competition AND showcases the value you add to Salesforce.
- Why you need a dual-pronged messaging framework that targets prospects and key Salesforce personas.
- What tactics work in capturing mind- and market-share and which you should avoid.
Access the recoding:
https://learn.codescience.com/top-25-salesforce-isv-product-marketing-strategy-long.html
Designed to make the shopping experience simpler, faster and more convenient for consumers
Helping retailers to overhaul the buying experience that they offer their customers
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Fachveranstaltung Mobile Business Insights – Journey to Digital. Lynette Jack...Namics
Auf der Fachveranstaltung Mobile Business Insights gab Lynette Jackson Einblicke in die "Journey to Digital" bei ABB und stellte die Mobile Sales App vor, die den Vertriebsmitarbeitern eine innovative Möglichkeit bietet, Produkte kunden- und lösungsspezifisch mobil zu präsentieren.
Transforming its Customer Engagement Approach for Global HarmonizationSAP Customer Experience
Join Tobias Kahmann to learn how GEA, one of the largest suppliers of process technology across a wide range of industries, leveraged SAP Hybris Cloud for Customer and SAP Hybris Marketing to transform its customer engagement approach to achieve global harmonization of its processes. Learn more: https://www.hybris.com/marketing
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
[Webinar] Acting Like a Top 25 ISV: How Tech Support Drives ACV GrowthCodeScience
Discover how leading ISVs leverage technical support as a strategic function for growth within the Salesforce ecosystem.
ISVs must be prepared for technical challenges from their end customers. The top ISVs have a technical support team and design that helps them determine what levers to pull to get the support they need to stand out from the pack.
Learn from CodeScience’s CRO Sean Hogan and Commercial Services Manager Ron Kiker as they discuss the repeatable technical support problems ISVs face — and how solving them quickly and efficiently can impact an ISV’s top line.
In this webinar, you’ll learn:
- How to assess your team’s technical acumen
- The testing framework top ISVs use to proactively manage technical debt and prepare for Salesforce’s tri-yearly release cycle
- Key tips before you engage Salesforce technical support
- Recent changes to the Salesforce Tech Support Program
- The hidden risks tech support has to your growth and brand
How reimagining customer journeys can build brand advocacy and customer loyaltySitecore
Having taken their first step into digital with Sitecore Gold Partner, Mando two years ago, there was a desire to understand and overhaul their customer journeys, and build them with automated customer engagement across multi-channels.
Improve your sales strategy with sales playbooksSHOWPAD NV
Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting.
Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter.
In this webinar, Julien Lescure from Hickup UK, moderated by Mario Haneca from Showpad explains how B2B companies outperform their industry by integrating interactive HTML5 playbooks in their existing sales enablement platform.
Improving Customer Experience (CX) Through TraceabilityClockwork
After a recent update to a client’s website, we started thinking about traceability and how it could benefit different types of businesses. From retail to manufacturing, food tracking to supply chain visibility, traceability is a great way to improve your customer experience (CX) and grow trust, transparency, and engagement.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
CRM Science - Dreamforce '14: Using the Google SOAP APICRMScienceKirk
In this session you will learn how to integrate Salesforce with Google APIs. This will include the required steps to configure a project in the Google Developer Console and setup the OAuth 2.0 authentication handshake. Through samples and code you will learn how to use an OAuth access token to communicate with the Google APIs.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Dealer sales automation is a mobile-first CRM for big-ticket size retailers. It helps you create a B2B deal process and help to create an efficient deal bottom-level funnel.
Showpad and eloy water: activating indirect sales channels to scale growthSHOWPAD NV
Establishing good relationships with sales channels has become a strategic advantage, as it enables companies to reach new target markets and scale their business. However, a lot of companies struggle with effectively managing these channels.
Check out the slides of this recorded webinar and get insights on how Showpad’s sales enablement platform supported Eloy Water's stellar growth and gave them control on the messaging and branding of their sales channels.
Otherwise, take a look at the On-Demand recording: http://content.showpad.com/webinar-activate-indirect-sales-channels-scale-business-growth
Like many organizations, Spark New Zealand realizes it needs to evolve to meet new customer expectations. Hear how Spark undertook that journey to digitally transform its business processes using SAP Hybris Commerce as well as other SAP Hybris solutions with help from SAP and partners. Learn what the team at Spark has achieved, how they have managed changes, and developed their playbook for success. Benefit from Spark’s experiences to jump-start or refine your digital transformation journey. Learn more: https://www.hybris.com/commerce
Webinar: Acting like a top 25 Salesforce ISV - Product Marketing StrategiesCodeScience
Acting Like a Top 25 Salesforce ISV:
Product Marketing Strategies that Drive Salesforce Success
All ISVs strive to create product marketing messaging that differentiates them from their competition.
But leading ISVs know that to stand out, you must also speak clearly to how you add value to Salesforce.
We're joining forces with marketing leaders from OwnBackup to discuss how to create a product marketing framework that meets your target market's needs and amplifies the results from your Salesforce outreach.
In this webinar, you’ll learn:
- How to create product messaging that differentiates you from your competition AND showcases the value you add to Salesforce.
- Why you need a dual-pronged messaging framework that targets prospects and key Salesforce personas.
- What tactics work in capturing mind- and market-share and which you should avoid.
Access the recoding:
https://learn.codescience.com/top-25-salesforce-isv-product-marketing-strategy-long.html
Designed to make the shopping experience simpler, faster and more convenient for consumers
Helping retailers to overhaul the buying experience that they offer their customers
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Fachveranstaltung Mobile Business Insights – Journey to Digital. Lynette Jack...Namics
Auf der Fachveranstaltung Mobile Business Insights gab Lynette Jackson Einblicke in die "Journey to Digital" bei ABB und stellte die Mobile Sales App vor, die den Vertriebsmitarbeitern eine innovative Möglichkeit bietet, Produkte kunden- und lösungsspezifisch mobil zu präsentieren.
Transforming its Customer Engagement Approach for Global HarmonizationSAP Customer Experience
Join Tobias Kahmann to learn how GEA, one of the largest suppliers of process technology across a wide range of industries, leveraged SAP Hybris Cloud for Customer and SAP Hybris Marketing to transform its customer engagement approach to achieve global harmonization of its processes. Learn more: https://www.hybris.com/marketing
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
[Webinar] Acting Like a Top 25 ISV: How Tech Support Drives ACV GrowthCodeScience
Discover how leading ISVs leverage technical support as a strategic function for growth within the Salesforce ecosystem.
ISVs must be prepared for technical challenges from their end customers. The top ISVs have a technical support team and design that helps them determine what levers to pull to get the support they need to stand out from the pack.
Learn from CodeScience’s CRO Sean Hogan and Commercial Services Manager Ron Kiker as they discuss the repeatable technical support problems ISVs face — and how solving them quickly and efficiently can impact an ISV’s top line.
In this webinar, you’ll learn:
- How to assess your team’s technical acumen
- The testing framework top ISVs use to proactively manage technical debt and prepare for Salesforce’s tri-yearly release cycle
- Key tips before you engage Salesforce technical support
- Recent changes to the Salesforce Tech Support Program
- The hidden risks tech support has to your growth and brand
How reimagining customer journeys can build brand advocacy and customer loyaltySitecore
Having taken their first step into digital with Sitecore Gold Partner, Mando two years ago, there was a desire to understand and overhaul their customer journeys, and build them with automated customer engagement across multi-channels.
Improve your sales strategy with sales playbooksSHOWPAD NV
Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting.
Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter.
In this webinar, Julien Lescure from Hickup UK, moderated by Mario Haneca from Showpad explains how B2B companies outperform their industry by integrating interactive HTML5 playbooks in their existing sales enablement platform.
Improving Customer Experience (CX) Through TraceabilityClockwork
After a recent update to a client’s website, we started thinking about traceability and how it could benefit different types of businesses. From retail to manufacturing, food tracking to supply chain visibility, traceability is a great way to improve your customer experience (CX) and grow trust, transparency, and engagement.
NOW BOX
EVERYTHING SERVICENOW®
24TH MAY EDINBURGH
A morning with exciting offerings from multiple ServiceNow® partners & an afternoon of case studies & best practice
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
Digital has disrupted the customer context. Find out how you can engage customers with contextual-engagement and a framework for customer experience innovation.
Product Information Management: Everything you wanted to know but were afraid...Ntara
87% of consumers are unlikely to purchase from a retailer with inaccurate product information. And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information.
In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
You'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
Product Information Management: Everything you wanted to know but were afraid...Samantha Owens Davis
87% of consumers are unlikely to purchase from a retailer with inaccurate product information.
And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information. In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
In this presentation, you'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Fast forward: Content at the heart of brand and businessNordic Morning
Sisältö kasvattaa brändiarvoa, jos se rakentaa brändin ydintarinaa ja tukee asiakaskokemusta. Sisältö on myös tehokkain tapa vaikuttaa siihen, miten asiakkaat kokevat brändin. Sitrus Agencyn Jarkko Vepsäläinen valotti sisällön vaikutusta brändiarvoon Fast forward -lounasseminaarissa Helsingissä 31.5. 2016.
Content adds value to the brand if it's aligned with the brand's core story and customer journey - and if the sentiment is treated right. Sitrus Agency Oy's presentation in Nordic Morning's Fast Forward lunch event by Jarkko Vepsäläinen.
How we plan, design & manage great CX. Rüdiger Pläster, CEO of ORT Group based in Krefeld, Germany, shares insights on content automation, customer experience, as well as agile approach and leadership principles.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
NIRI Boston Shark Tank: IR Services ShowdownNIRI Boston
NIRI Boston's April 2014 Shark Tank: IR Services Showdown Event. Slide deck includes all service provider slides from Broadridge, Computershare, Investis, NASDAQ, Q4 Websystems, SNL Financial, and theIRapp.
Turning Digital Performance into Competitive AdvantageJennifer Finney
Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.
Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.
Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
ON THIS WEBINAR EVENT YOU’LL DISCOVER:
Discover the key concepts behind Digital Performance Management
Learn why Digital Performance Management is crucial for the success of your business in today’s hyper-connected world
Identify the benefits you’ll see by adopting a digital performance for your business
Discover DPM-related best practices that you can leverage to boost your company’s revenue
Our world is going through an unprecedented digital disruption, caused by the convergence of multiple breakthrough technologies. While enough has been said about the technologies causing this disruption, we shall examine in this session its impact on the enterprise by the year 2020. We will discuss why an enterprise needs a content and information management strategy to become a digital enterprise, what are the components of a digital enterprise and what role will the IT department play in it's implementation.
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Tune in to Harness the power of Distributed Analytics for revenue, CX & supply chain excellence at #RSP16 http://rtou.ch/2cpPAVx
Be inspired by our Klipfolio Partners, big and small, who are changing the game for their clients and taking their businesses to the next level.
From marketing agencies, to business consultants, to business solutions providers, you’re sure to find insights on how real life companies have made data a priority in their everyday making their reporting processes a breeze.
Hoe weet u wat de best mogelijke online marketingstrategie en e-commercekeuzes zijn als de bedrijfsstrategie niet helder is waar deze aan bij moeten dragen? Tijdens deze presentatie van ISM'er Sander ontdekt u of uw strategisch fundament sterk is, wat de impact is van de strategische keuzes op de uitvoering en het succes van uw online inspanningen.
Door telkens te vernieuwen en in te spelen op trends kun je als bedrijf voor blijven op de concurrenten. In deze workshop zullen we de social mediatrends en ontwikkelingen van 2020 belichten zodat uw bedrijf goed voorbereid kan starten aan het nieuwe kalenderjaar.
Bewust Bezorgd is een rekentool die je inzicht geeft in de CO2-impact van de bezorging van jouw pakketten. Zo weet je precies hoe je kunt reduceren. Hiermee blijf jij toekomstproof voor de consument die steeds bewuster wordt en duurzaamheid steeds belangrijker vindt. Wil jij weten hoe Bewust Bezorgd werkt en hoe je het kunt inzetten voor jouw webwinkel, kom dan naar deze presentatie!
The retail industry is very competitive. More and more companies are competing for smaller and smaller margins – red markets. The solution is to swim away from the competition, make the competition irrelevant and find a wide-open space and create: a blue ocean. Is an omnichannel experience the way to blue oceans?
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
ANWB: Carolina van den Hoven & Margot van Leeuwenwebwinkelvakdag
Iris, de virtuele assistent van de ANWB, beantwoordt meer dan drie miljoen vragen per jaar en kent meer dan 100 dialogen. Margot en Carolina vertellen je graag over de weg hiernaartoe: pilot, usability onderzoek en de struggel met “hoe krijgen we prioriteit voor service én de chatbot”.
Ook delen ze een mooi succes: de klantgerichte en multidisciplinaire aanpak voor de periode van de vakantie -voorbereiding van de ANWB-leden: in 3 maanden tijd, 16 nieuwe conversational dialogen met uitzonderlijk goede waarderingen van de leden.
Nieuwe algoritmes, big data en de cloud hebben ervoor gezorgd dat kunstmatige intelligentie weer volop aandacht krijgt en belangrijker, volop toegepast wordt.
Maar hoe laat je een traditionele retailer het belang van kunstmatige intelligentie en data inzien, oftewel hoe kun je een 95-jaar oud merk transformeren naar een data gedreven organisatie.
Een inzicht in welke stappen door HEMA zijn genomen op het gebied van AI. Welke waren daarvan een succes? Maar ook een inzicht in de minder succesvolle en mislukte pogingen. Hoe wordt Artificial Intelligence ontvangen door de rest van het bedrijf? Wat merkt de klant ervan? En wat zijn de vervolgstappen?
Hoe achterhaal je de online behoeften van je doelgroep? Hoe vertaal je dit naar kansen en hoe prioriteer je online marketingacties voor je doelgroep en voor je bedrijf? ISM'er Kees laat zien hoe je in 5 stappen een online marketingstrategie en datagedreven roadmap ontwikkelt waarmee je het komende jaar je online doelstellingen behaalt
De transitie van een lineaire naar een circulaire economie is steeds relevanter aan het worden voor de retail sector. Klanten hebben een toenemende behoefte aan flexibel gebruik van producten en minder aan bezit. Hierbij speelt de relatie met spullen een belangrijke rol. We zijn sneller uitgekeken en willen vaker iets anders. Daarmee wordt huren interessant, bijv. in de vorm van een abonnement.
Met name de millennial generatie staat open voor het afsluiten van een abonnement. Deze consumentengroep heeft behoefte aan on-demand concepten en wil vooraf graag een product kunnen proberen. Bedrijven die abonnementen aanbieden spelen hier goed op in. Op basis van data kunnen zij hun klanten veel gerichter bedienen. Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze zelf misschien niet eens afwisten.
De mogelijkheid tot huur van producten bestaat al, maar de retail kan hier meer op inzetten dan nu het geval is. In directe zin kan dit ten koste gaan van de verkopen en inkomsten, maar op langere termijn kan dit juist meer opleveren. Product-dienst-systemen zullen vaak een aanvullend verdienmodel zijn binnen de Retail. Een abonnementenmodel heeft voor ondernemers overigens veel voordelen: zij kunnen meer omzet genereren als ze toegevoegde waarde leveren met aanvullende diensten.
Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze misschien niet eens afwisten en zijn veel transparanter dan gewone loyaliteitsprogramma’s. Het model dwingt de retailer waar voor de klanteneuro aan te bieden. Betalende leden zijn op hun beurt eerder bereid tot het delen van persoonlijke gegevens, omdat ze begrijpen dat dit een positief effect heeft op hun beleving met het merk.
Martijn Kozijn: Jessica van Haaster & Martijn Leclairewebwinkelvakdag
Een goed idee voor een bedrijf past op de achterkant van een bierviltje. Maar wist je dat het overgrote deel van deze viltjes aan het einde van de avond op de cafévloer eindigt? Hoe zorg je er nu voor dat jouw ondernemersidee niet bij dromen alleen blijft. Met Marktplaats kan je makkelijk de volgende stap zetten vanuit je idee.
Ondernemer Martijn Leclaire, eigenaar van Martijn Kozijn, neemt je mee op een ondernemersreis, die startte met een experiment op Marktplaats. Inmiddels is dit uitgegroeid naar een succesvol bedrijf.
Samen met Groeikansmanager Jessica van Haaster laat Martijn zien hoe ook jouw droom werkelijkheid kan worden. Door op je eigen manier en in je eigen tempo je idee uit te bouwen, je product te testen in de drukstbezochte “winkelstraat” van Nederland. En door jouw product te kunnen tonen aan de juiste potentiële kopers. Op Marktplaats heb je echt contact met klanten die je kunnen vertellen waarom ze voor jou kiezen.
Of het nu gaat om de start van je onderneming of beginnen met online verkoop. De eerste stap is altijd het lastigst, maar Marktplaats helpt je om in beweging te komen en vol vertrouwen te starten. Ga ervoor.
Data, marketing automation, A.I. en machine learning. De buzzwords die we allemaal kennen, maar die starten met een ding: een goede basis. Hoe zorg je ervoor dat je deze basis goed inricht? Marloes de Ruiter presenteert een case over de herinrichting van het marketingproces, data, processen en mensen.
Cemex Trescon is een groothandel voor de voedingsindustrie, schoonmaakbranche en facilitaire dienst. Het jaar 2019 stond in het teken van herinrichting van alle systemen, plus het complete marketingproces. Om een vernieuwde, schaalbare infrastructuur neer te zetten hadden we heel wat uitdagingen op het gebied van data. Tijdens deze presentatie presenteert Marloes een case over hoe ze dit gedaan hebben, waar ze tegenaan liepen en welke learnings zij hieruit gehaald hebben.
Marloes de RuiterMarloes de Ruiter
MARLOES DE RUITER
Manager E-Business A.I.
THEMA
LINDA.foundation geeft deze gezinnen een heel fijn steuntje in de rug: zij krijgen een set cadeaukaarten die zij naar eigen inzicht kunnen besteden bij een aantal landelijke winkelketens. Zodat zij even geen kassastress hebben in de dure decembermaand, toch Sinterklaas kunnen vieren, met kerst wat lekkers op tafel zetten en mensen uitnodigen, een nieuwe winterjas kopen. Het cadeau betekent meer dan even wat minder stress: ouders met geldzorgen moeten altijd nee zeggen en voelen zich schuldig dat zij hun kinderen zoveel moeten ontzeggen. Ze zijn ontroerd dat dit cadeau mogelijk is gemaakt door zoveel donateurs. Ze gaan met hoop het nieuwe jaar in.
Alle donaties aan LINDA.foundation komen ten goede aan de gezinnen. Dit is mogelijk omdat alle kosten van de stichting worden gedekt door Linda de Mol. En omdat de leveranciers van de cadeaukaarten ook een steentje bijdragen, kunnen wij van elke donatie van €10 zelfs €12 maken.
De gezinnen kiezen wij niet zelf maar daarin werken wij samen met hulpverleners door het hele land. Zij kennen de gezinnen, weten waar de nood het hoogst en het verdriet het grootst. Door het cadeaukaartenpakket van LINDA.foundation kunnen zij hun cliënten ook motiveren om bijvoorbeeld een schuldhulpverleningstraject vol te houden.
Retail Nederland kan de LINDA.foundation helpen, Hoe? Jocelyn vertelt je hier meer over!
About 6 years ago I started working for Maersk, the market leader in the shipping industry. At the time, a customer had to book a container via phone or email. That was and still is in some cases industry standard. I think it's safe to say that the shipping industry is one of the most traditional industries where digital is still not fully adopted and embraced.
A lot has changed in the past 6 years and Maersk has taken the lead by developing a professional e-commerce platform with all relevant features. It's been an interesting few years and I am happy to take you through our journey and tell you all about the challenges and developments.
China, een land dat volop in beweging is. Momenteel excelleert China op het gebied van retail. Spelers groot en klein zijn aan het experimenteren met verschillende nieuwe vormen van retail, waardoor de industrie dynamischer is dan ooit.
Brenda bezocht in november China. Tijdens deze sessie deelt zij haar belangrijkste lessen van die reis.
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soorswebwinkelvakdag
Advertentiekosten blijven ieder jaar stijgen en de organische resultaten krijgen steeds minder ruimte in de zoekresultaten. Het is daarom belangrijker dan ooit om je duurbetaalde bezoekers te laten converteren. Aanhangwagendirect.nl neemt je mee hoe zij de advertentiekosten opvangen met slimme gepersonaliseerde e-mail marketing.
Deze lezing wordt mogelijk gemaakt door Copernica Marketing Software.
Vanuit de online marketingstrategie is er een doelstelling voor SEA bepaald. Maar hoe vertaal je dit naar een roadmap met concrete actiepunten voor Google Ads? Ralph benoemt hoe je onderwerpen als personalisatie en mobile first toepast voor online advertising. Daarnaast vertelt hij hoe smart shopping en automatisering bijdragen aan het behalen van de Google Ads-doelstelling.
De eerste website van Lecot werd in huis gebouwd en deed enkel dienst voor de bestellingen. Om competitief te blijven in een snel veranderende verkoopomgeving, nam Lecot de stap naar een digitale transformatie om de B2B customer experience te optimaliseren en de online verkoop te boosten.
In samenwerking met Vaimo bouwden ze de website-omgeving op het e-commerceplatform Magento. Het B2B-bedrijf slaagde erin zijn online aanwezigheid met succes te transformeren.
Lecot optimaliseerde de visibiliteit van ruim 2 miljoen SKU's in een PIM-systeem dat de productinformatie verrijkt. Daarnaast werden andere functies zoals gebruikersstructuren, een verzendkalender, een zoekintegratie en een snelle bestellinglijst toegepast. Dat biedt de B2B-klanten een revolutionair model op het vlak van verkoop, accountmanagement en aankoop. Zo boekte het bouwbedrijf een enorme vooruitgang in verkoop en volgde de groei van het bedrijf in stijgende lijn.
Payment Service Provider PAY. schuift haar klant Lobbes naar voren voor een interessante presentatie die je niet wil missen. Lobbes bevindt zich als online speelgoedwinkel middenin in een continu veranderende speelgoedmarkt met partijen als Action, Intertoys, Kruidvat en Bol.com en ervaart zowel kansen als uitdagingen op dit speelterrein. Game on or game over?
Volgens Berry de Snoo (Manager Bedrijfsvoering) is omnichannel de manier om je als pure player te ontwikkelen in een disruptieve markt.
Moet je gaan verkopen via marktplaatsen als Bol.com, Zalando of Amazon? ISM'er Sander vertelt welke strategische en operationele afwegingen je moet maken als je overweegt ermee te starten, hoe het huidige landschap voor marktplaatsen eruitziet, hoe het zich de komende tijd gaat ontwikkelen en welke strategische afwegingen je moet maken om er succesvol mee te zijn.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
the concept of PIM
its place in the digital transformation and
what it can do to help B2B and B2C companies maximize the value of products for customers.
some of the concepts that we as a software developer are adopting to and why perfect product content is one of the keys to succeeding digital marketing of products.
Accrding to Google, life is lived through micro-moments. This is where people like you and I suddenly have an urge to get inspired, to learn, get information, or even to buy something that will either help us or just to make us satisfied. These micro-moments dictate the way consumers act. It has dramatically fragmented the customer journey. What used to be a linear path of making a purchase is not anymore.
Right now, people all over the world are trying to make the most of every moment. The question is – are you there to satisfy their needs?
The Mechanics of Last Millisecond Marketing
Last Millisecond Marketing comes down to this: as an event is triggered, either by clicking a link, logging into a site, entering a web page, loading an app, etc. And only milliseconds after the action has been made, the consumer has to get the right, personalized experience delivered.
This is what product marketers are tasked with – creating and delivering great experiences in these last milliseconds. It is in these last milliseconds that it is decided whether you as a marketer succeed or fail in delivering converting content.
Last Millisecond Marketing gives us the opportunity to be either heroes or just average. In order to get it right we need to execute on four key pillars:
Listen – to the signals of what consumers are trying to tell us
Predict – based on these signals we have to predict the experience to deliver
Assemble – pull the content together
Deliver – deliver that experience to the consumer in a context that makes sense
To create the kinds of digital experiences that engage consumers and drive them to act, brands must deliver a personalized experience in that instance between an action and the next step in the consumer’s journey. You need to understand where your customers are spending their time, not only in physical locations, but in social, app stores, etc. Every interaction through any touchpoint is truly relevant. You need to think about when and how they try to interact with you, and in what way they try and want to do so. You need to think about every digital use case – from a PC, tablet, phone, car, store, etc.
It is clear that you need to go to your customers, or they will not come to you.
Today we as marketers have so much data at our disposal. We are not really asked to “do more, with less” but rather “do more, with more”. We need to “connect the dots” of all the data that we have at hand in order to deliver the most compelling offering, in the right moment, across exactly the right channel – where the consumer expects to find it.
To deliver a quality, engaging, in-context experience in that last millisecond, marketers need to overcome not only technology barriers but also organizational ones. We do not need more tools. We just need to work better with what is available now. Getting access to the data that will deliver the information we need to build the right experiences can be a big challenge. We need to get to a point where as marketers, we’re able to access our data at any time, simply and easily.
Where marketers can connect the dots to deliver in that last millisecond, is where the big results start to happen. As forward-looking companies engage every touchpoint, to deliver consumer experiences that make a real difference to the business.
Three important stages to succeed in “Last Millisecond Marketing”:
Customer Profiling
Delivery
Content
Customers are looking for convenience when considering a purchase. Most prefer to search for products by using Google, Amazon or similar services instead of talking to one of your sales reps or walking into a store. Depending on industry, between 50-60% have researched their product purchase online before they even talk to you.
The more precise the question is that we formulate in the search field, the better response we get, we believe. Or are we actually just getting the results from companies that have figured out SEO, search engine advertising, and the whole content marketing thing? Truth is, companies are spending billions of dollars on search engine ranking and advertising, indicating that it does have a huge impact. The amazing thing is that I have talked to many companies that are spending significant amounts of money on search ranking, but when you go to their website, it does not give you the expected experience. It could be everything from difficult navigation to insufficient product descriptions and product details, difficulty to search for products, hard to find accessories or spare parts, or lack of detailed images.
So how come companies continue to spend their money on search ranking, and just accept that the majority of the spending is not doing any good? Search engine ranking is important, but imagine this: if you take some of the money you spend on search or advertising and use it for actually producing great product content and really letting your products tell their story, then your (potential) customers would not only find your products more easily, they will actually buy products from you.
This presentation is about how PIM can help you be successful in these moments…
Highlight any or several logos with a squared box as example shows.
If you have any questions about the customers implementations of inRiver PIM, please contact Marketing.
We often meet companies who are suffering from what we at inRiver refer to as “Content Spaghetti”. These are product selling vendors who just like anyone else has started out selling a select number of products, in their home market, through fairly traditional channels. They typically manage product information using home-grown systems or spread sheets. Files, images and documents end up on local drives, managed by several different people, which is hard to find and reuse as new projects needs to be undertaken. This way of doing PIM might work for some time but as the operations grows, so does the need for a structured way of managing your product information…
Another scenario that we often see is that product information is handled for each channel respectively, hence creating silos of information which all need to be attended and synced. This not only created a lot of overhead in terms of double work, but is also a source to information inconsistencies across channels. This situation only accentuates as new channels are added. It is further complicated when products are sold in different markets and translations are required. This type of product information management structured in silos can easily be avoided by implementing a PIM which, among many things, provides a single source of content to every channel where high quality content is needed.
At inRiver, we believe that PIM should provide a powerful, controlled, yet easy-to-use solution. With inRiver PIM, all this is achieved through a single platform, supporting four core stages of the PIM process:
SUPPLYinRiver provides easy access to product data feed from external systems like ERP, PLM or any other third party system by using inRiver's open API. The inRiver SII (Secure Information Integration) ensures the integrity and validity of the data pushed into inRiver PIM.
ENRICHThis is the stage where great product stories are crafted. It enables marketing professionals to create, use and re-use product information across channels to achieve a consistent customer experience for all customers.
PLAN & RELEASEWith inRiver PIM, you can simply use your product information across any channel. The tools for plan and release allows you to customize, optimize and schedule your offering for specific channel requirements.
PUBLISHinRiver allows you to connect and publish high quality product information to any sales channel. Once published, changes are easily made in a single place to be applied across all channels. Updates are applied automatically to ensure that the new information gets published fast.
Op het scherm bij vragen/uitlopen
Must nr 1: Speed-to-Market
Today, customers have access to all your competitor’s stories at a click of a button and tap of a screen. Even when they’re standing in front of the shelf in store, they can be comparing prices and features on mobile. This means bringing products to market as fast as possible – and catching them in that purchasing micro-moment – is your competitive advantage.
Using the right Product Information Management (PIM) tool increases speed to market from days or weeks to just a few hours, making products purchasable much faster. And the more opportunity of choice with relevant products you can offer customers a when they’re searching, the more revenue you generate and the more loyalty you build.
Marketing Excellence
a single point of access to SaaS PIM, increasing the productivity of product marketers, and shortens the time-to-market for all products
Usability
praised for its usability, fast to deploy and easy to learn and use, enabling product marketing in B2B and B2C organizations handle larger product assortments with higher quality
Connectivity
open architecture with extensive APIs, simplifying connectivity to third party systems
Apps & Features
native apps for anywhere, anytime access, enabling merchandizing of content to achieve a world-class customer experience in Micro-moments
Insights
actionable insights for a better understanding of what content triggers the best possible customer experience
Theses couple of slides discuss the benefits of running PIM in the cloud. inRiver was first developed in 2007. This was a time when the cloud era was at its infancy and there were not many cloud or SaaS solutions at all. The technology was for early adopters and Salesforce.com was showing the way. Enterprise software was sold and deployed on-premises along with massive license agreements. Nowadays, the story is totally changed. Cloud and SaaS is omni-present. Traditional software vendors are struggling to make the shift to migrate their solutions to the cloud. There is a common notion that if you do not, quite soon you and your technology will become irrelevant.
For inRiver, it has never been a question of if, but rather when this shift was going to happen. In fact, the decision was taken many years ago and since then there has been a gradual shift, starting with making sure that we were utilizing robust and proven technology that enabled taking a straight path to complete conversion when the time came.
Quite early on, inRiver started to convert its business model when introducing subscription pricing as a complement to the perpetual license model. This also made it easier to make the full move towards the full SaaS offering – inRiver Product Marketing Cloud, that finally was launched in April 2017.
Today, as we all know, there is only one way to buy and deploy inRiver – as SaaS in the Cloud. By making this move, we are well positioned for the future. We and our customers are backed by proven Azure Cloud technology and we can rest assured that most innovation will take place, providing a more capable, faster and more scalable inRiver Product Marketing Cloud in the years to come.
Global Reach – inRiver Product Marketing Cloud is multi-tenant SaaS, deployed in the cloud, which means that it can be reached from any place, at any time, from any device. This means that iPMC offers a single point of access to all PIM functionality and administration, in a single cloud solution.
Scalable – inRiver Product Marketing Cloud scales elastically, which means that you can start off small and gradually expand functionality and resources as required by the organization. inRiver will also self-adjust to usage spikes by automatically scaling whenever needed.
Fast Deployment and Low Risk – Being a SaaS means that inRiver Product Marketing Cloud can be deployed really fast. Running PIM as SaaS also means that there are no up-front hardware investments so you don’t have to pay for unutilized capacity.
Reliable and High Performing - inRiver Product Marketing Cloud runs on a massive, global cloud infrastructure which guarantees 99,999% availability. Running PIM as a service means elastic scaling of resources providing great performance.
Secure and Proven Technology - inRiver Product Marketing Cloud runs on Microsoft Azure. With this proven, globally available cloud technology you are in the best of hands, supporting compliance, transparency, 365/24/7 monitoring and support, making sure that your PIM service never fails.
Innovation – Analyst Gartner predicts that “By 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-Internet’ policy is today.” Cloud is driving the digital transformation. Nowadays new technology is created and developed in the cloud hence, this is also where innovation is taking place. This is absolutely true for the PIM industry as well. As in all other tech areas, this puts pressure on tech vendors to adapt to cloud and if they do not, they will most likely end up being irrelevant. In short – cloud is here to stay, it is the future.
Must nr 1: Speed-to-Market
Today, customers have access to all your competitor’s stories at a click of a button and tap of a screen. Even when they’re standing in front of the shelf in store, they can be comparing prices and features on mobile. This means bringing products to market as fast as possible – and catching them in that purchasing micro-moment – is your competitive advantage.
Using the right Product Information Management (PIM) tool increases speed to market from days or weeks to just a few hours, making products purchasable much faster. And the more opportunity of choice with relevant products you can offer customers a when they’re searching, the more revenue you generate and the more loyalty you build.
Must nr 2: Collaboration
As a Product Marketer, there’s pressure to do more of everything, from campaigns to releases. Thus, there’s an opportunity cost associated with not having control over your product information– time you spend on searching for the right information is time you’re not spending on sales and marketing.
This means you need systems and processes that help teams collaborate more efficiently and free up resources to focus on adding value. The right system support means the same resources can do more in less time, they can be more creative rather than administrative. And it adds more value by creating richer product information.
Forrester (The Integration Imperative Of Digital Experiences, Mark Grannan, September 2017)
No common goals = no collaboration. Digital business requires a new culture, mentality, and organization. In order to serve the customer consistently well at any touchpoint, companies must change the way they operate by bridging silos, either top down with new roles like chief digital officers or bottom up by cross-pollinating teams. A digital leader at a national clothing retailer told Forrester her rationale for aligning goals: “Customers don’t care what part of the organization owns what or who gets credit for what. But if you don’t incentivize employees correctly, the customer will feel that pain.”
Must nr 3: Inspiring Product Stories
You will build your reputation for authority and knowledge when you promote enriched product information across channels and markets. Think about the number of touchpoints that involve product information. It’s not just about point of sale, catalogs and ecommerce – it’s about online retail portals, mobile marketing and social media updates.
When you have a central source of enriched product information, you have a goldmine full of unique and flexible content that’s easy to optimize into stories for each channel and market. You go beyond the industry standard – for example, providing Amazon with basic information in certain fields – and stand out because you’re showing an in-depth understanding of your customers and how your product fits into their context. When you juggle large assortments, multiple channels and disparate geographies, information generally comes from many sources, from supplier portals and ERP systems to individual documents, spreadsheets and image files spread across different teams. This means it can take hours, days or even weeks to compile product information for a launch, and it’s easy to end up with inaccuracy and inconsistency.
Having a central repository of product information, it becomes a single source of the truth. It saves a lot of time while helping you deliver a better customer experience. Würth is a prime example. They sell assembly and fastening materials for the trade and construction sectors. By moving to a central product information management system – which integrates with its enterprise and content management systems – new products can be live on the website and ready to order in just 2 hours.
Must nr 4: Publish & Syndicate
In a digital and distributed commerce age, the sales process is moving from the physical stores and traditional marketplaces to the Internet. The digital markets - where people go to seek information and shop for products - are available 24/7 in different forms and shapes. Some are small and niched. Others, like Amazon, are simply huge and omni-present.
In this digital reality, the consumer oversees how, when, and where they purchase products. Thus, Product Marketers in the digital commerce era are urged to provide quality product information in a mix of attracting and converting channels. These channels can be eCommerce sites, marketplaces, printed catalogs, social media, or any other touch point where the consumers are seeking to educate themselves about the products they want to buy.
To meet the increasing demand for product information, you need a system for helping you facilitate the process of getting the information published in a variety of sales channels. This process is often referred to as syndication. Syndication ensures that product content gets exported in the right format, at the right time, to the right place, and in an automated fashion.
Must nr 5: Refine your product stories with inRiver insights
Having a central product information management system makes it easy to bring products to market quickly, individually and in large volumes. The system is home to the agreed product story along with all the detail and imagery, tagged and categorized based on its place in the assortment.
This means product marketers and marketing managers have a single source of the truth and don’t have to waste time compiling inaccurate, inconsistent information from disparate sources. They simply share information and export what they need. This means that you can also refine your product stories based on how consumers react to them and go from insight to action, or even enter a new market in weeks instead of months, new products can be live on a website and ready to be ordered in hours – and you can scale based on demand.
Consortio Fashion Group sells well-known brands like Halens, Cellbes and Bubbleroom in over 10 European markets and through 31 e-commerce sites. The product information management system gives Consortio full control over all assortments, significantly reducing time to market and marketing production costs.