The document discusses creativity and provides tools and techniques to stimulate and make creativity more accessible for both industry and education. It discusses common myths about creativity and provides a definition and framework involving attitude, skills, and knowledge. A four-phase iterative thinking process is presented involving problem definition, idea generation, idea selection, and idea communication. Both analog and digital creativity techniques are listed for each phase, including brainwriting, moodboards, prototyping, and storytelling. The importance of structure and chaos as well as inspiration and customization are emphasized.

1. HOW ARE YOU CREATIVE?

2. Industrial Design Center is a knowledge center and a communication platform between the industry and the
education, research and development programs of the Howest University College. Howest offers a Bachelor in
1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit
Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several
27/8 netwerkevent lerende netwerken Voka W-VL
27/8 innowiz voormiddag artevelde hogeschool gent
16 september Career Event (voor doctorandi) - Universiteit Gent enloopbaanontwikk.
23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09
9/11 technologische case THULE
12/11 trendanalyse THULE
8 december - Open Innovatieforum Limburg
9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo.
launch project Creatieve Starters
launch project Humanovation
25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s
30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB
creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced
equipment at the disposal of external users, organizes thematic training, attaches importance to a network of
specialist partners and service providers and assists in multi-disciplinary projects with companies (demand
driven research projects, workshops with students, final projects, internships). The synergy between industry
and education leads to a materialization of academic research results and to services towards companies and
non-profit organizations.

3. 1. Ontwerpopdrachten tijdens de lessen
2. Projectweken (Intensive Program)
3. Eindwerken (Bachelor of Masterproef)
4. Jury
5. Vraaggedreven onderzoek (Tetra, IWT, Flanders InShape)
6. Langetermijnonderzoek (doctoraat)
7. Dienstverlening op maat
8. Workshops en opleiding via events
9. Postgraduaat in de integrale productontwikkeling
10. Netwerk: designtalks, alumniwerking, verspreiding nieuws en vacatures

4. STUDENTPROJECTS

5. [ MANAGER ] [ ONDERZOEKER ] [ ONTWERPER ] [ PRODUCTIE ]
Hoe kunnen we creativiteit in ondernemingen
en het onderwijs stimuleren en vooral toegankelijker maken?

6. CREATIVITEIT
MYTHS

7. CREATIEF, DAT BEN JE OF DAT BEN JE NIET!

8. STRUCTUUR IS SLECHT VOOR CREATIEF DENKEN

9. HOE LANGER DE BRAINSTORM DUURT, HOE BETER

10. Common
reactions
CREATIVITEIT
GEKENDE REACTIES…

11. “BRAINSTORMEN, DAT DOEN WE HIER AL LANG…”

12. “Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”
Drillers whom Edwin L.Drake tried to enlist to his project to drill for oil, 1859
“A rocket will never be able to leave the Earth’s atmosphere.”
New York Times, 1936
“DIT KAN NIET, HET IS ONMOGELIJK!”

13. “CREATIVITEIT, DAAR HEB IK GEEN TIJD VOOR!”

14. DEFINITIE

15. ATTITUDE
CREATIVITEIT
VAARDIGHEID KENNIS

16. CREATIVITEIT
ORDE EN CHAOS

17. HOW ‘WELL-ORGANIZED’ PEOPLE
DEAL WITH THE WORLD

18. HOW ‘CHAOTIC’ PEOPLE
LOOK AT THE WORLD

19. STRUCTURED PEOPLE
NEED INSPIRATION
CHAOTIC PEOPLE
NEED A METHOD

20. METHODE
BEWUSTWORDING VAN CREATIEVE PROCESSEN D.M.V. 4 FASEN
INSPIRATIE
VISUELE & INTERACTIEVE CREATIVITEITSTECHNIEKENDATABASE INNOWIZ.BE
OP MAAT
TECHNIEKEN ZIJN STEEDS CONTEXTGERELATEERD, TRAJECTEN OP MAAT

21. METHODE

22. TRIZ BASIS

23. INNOWIZ TRANSLATION

25. CREATIVITEIT
CYCLUS DENKEN

26. ITERATIVE THINKING
IDEA IDEA
GENERATION SELECTION
PROBLEM IDEA
DEFINITION REALISATION

27. ITERATIVE THINKING
2/5 1/5
1/5 1/5

28. CREATIVITEIT
MINDSWITCHING

29. PROBLEM DEFINITION
HOUDING
onderzoeksjournalist, verslaggever ter
plekke, grenzen opzoeken en aftasten,
opdracht afbakenen (box) en kansen
detecteren (out of the box).
AANDACHTSPUNTEN
vraag (behoefte of opportuniteit),
betrokken partijen, beleidsmakers,
deadlines, planning, indicatoren,
mogelijkheden, beperkingen, eigen
inbreng (sterktes en zwaktes).

30. IDEA GENERATION
HOUDING
reclamemaker,
stand-up comedian, improvisator,
avonturier. Openen, aanvaarden en
loslaten.
AANDACHTSPUNTEN
veelheid aan ideeën, snelheid,
flexibiliteit, blijven bewegen, niet
stoppen voor deadline bereikt is,
switchen, ideeënfiches.

31. IDEA SELECTION
HOUDING
advocaat, uit massa informatie de
nuttige en constructieve halen,
bewijsstukken aanvoeren, pleidooi
uitstippelen, alternatieve trajecten
kennen.
AANDACHTSPUNTEN
onderbouwen, trimmen, beste niet
goed genoeg, context kan
veranderen, rangorde.

32. IDEA COMMUNICATION
HOUDING
verkoper, politicus,
onderhandelaar, animator,
crisismanager,…
AANDACHTSPUNTEN
verhaal continu opnieuw
structureren afhankelijk van
‘publiek’, enthousiasmeren,
punten belichten die voor dit
publiek belangrijk zijn, win-win
creëren, …

33. INSPIRATIE

34. PROBLEM DEFINITION IDEA GENERATION IDEA GENERATION IDEA GENERATION

35. TIME TEAM THINK TYPE PHASE

36. CREATIVITEITSTECHNIEKEN
ANALOOG DIGITAAL
[ Sketching ] [ Post-it wall ] [ Visual Thesaurus] [ More inspiration ]
[ Rapid prototyping ] [ Moodboard ] [ Tilt viewer ] [ Many eyes]
INTERACTIEF| COMMUNITY | HYPERLINKS

37. NED HERRMANN BRAIN
Nick Souter, breakthrough thinking

38. THINK
THE QUESTION IS NOT,
"How smart am I?“
IT’S RATHER,
HOW am I smart?
HOWARD GARDNER

39. OP MAAT

40. CREATIVITY
A PERSONAL MATTER

41. INNOWIZ TOOLBOX OP MAAT VAN LEERKRACHTEN

42. DEFINITION
Define the playground of
your problem, draw the box
you want to think out of.
Become a specialist in this
topic you are working on.
Redefine things in a
challenging way.
Take a deep breath before
you start…

43. PROBLEM DEFINITION
WORDLE.NET
Generate word clouds from large texts

44. PROBLEM DEFINITION
VISUAL THESAURUS
www.visualthesaurus.net

45. PROBLEM DEFINITION
VOCABGRABBER.NET
Contextual analysis of a text

46. PROBLEM DEFINITION
SYSTEM OPERATOR
Used by CREAX (9 windows)

47. PROBLEM DEFINITION
DYNAMIC SWOT
OPPORTUNITIES THREATS
• •
• •
• •
INVEST: een match DEFEND: een match
tussen sterkte en tussen een sterkte en
opportuniteit leidt tot een bedreiging vraagt
competitief voordeel. om herstructurering
van middelen, alleen
STRENGTHS
of samen met
anderen.
•
•
•
DECIDE: DAMAGE CONTROL:
opportuniteiten zwaktes gekoppeld
gekoppeld aan aan bedreigingen
zwaktes vereisen een wijzen op de nood
WEAKNESSES
beargumenteerd aan indekking tegen
oordeel: investeren of schade
afstoten of
samenwerken?
K.Kearns, interactive SWOT
•
•
•

48. EXPLORATION
Maximize your ideas.
Aim for quantity.
Improvise, move fast,
change your point of view,
zoom in & out and in again.
Check your hair…

49. IDEA GENERATION
BUBBL.US
Free web application for brainstorming online
https://bubbl.us/beta/

50. IDEA GENERATION
OSBOURNE CHECKLIST
Substitute
Who else instead?
Adapt
What else is like this?
Magnify
What to add?
Modify
New twist?
Reverse
Transpose positive and negative?
What else instead? What other idea does this More time? Change meaning, color, motion, sound, How about opposites?
Other ingredient? suggest? Greater frequency? odor, form, shape? Turn it backward?
Other material? Does the past offer parallel? Stronger?
Other process? What could I copy? Higher?
Other shapes? Turn it upside down?
Other power? Whom could I emulate? Longer? Reverse roles?
Other place? New twist? Thicker? Change shoes?
Other approach? Change Extra Value? Turn tables?
Other tone of voice? meaning, color, motion, sound, o Plus ingredient? Turn other cheek?
dor, form, shape? Duplicate?
Other shapes? Multiply?
Exaggerate?
Combine Eliminate Put to other uses Rearrange
How about a blend, What to subtract? New ways to use as is? Interchange components?
an alloy, an assortment, Smaller? Other uses if modified? Other pattern?
an ensemble? Condensed? Other layout?
Combine units? Miniature? Other sequence?
Combine purposes? Lower?
Transpose cause and effect?
Combine appeals? Shorter?
Combine ideas? Lighter?
Change pace?
Omit? Change schedule?
Streamline?
Split up?
Understate?

51. IDEA GENERATION
PATENT DATABASES
Used by CREAX for product innovation
http://www.google.com/patents

52. IDEA GENERATION
BRAINWRITING 6 – 3 – 5
108 ideas in 30 minutes

53. IDEA GENERATION
SUPERHEROES
How would … meet this challenge?
http://www.gocreate.com/tools/index.htm

54. IDEA GENERATION
FLICKR www.flickr.com
TAGGALAXY www.taggalaxy.com
COLRPICKR http://krazydad.com/colrpickr/
RETRIEVR http://labs.systemone.at/retrievr

55. IDEA GENERATION
SPEZIFY – INSPIRED SEARCH
www.spezify.com

56. IDEA GENERATION
ASK NATURE
How would nature solve…?
www.asknature.com

57. SELECTION
Combine, enrich and
develop your ideas.
Select the fittest ideas and
rank them.
Accept and let go…

58. IDEA SELECTION
STICKING DOTS
Intuïtieve voorkeuren.

59. IDEA SELECTION
COCD BOX

60. IDEA SELECTION
DOODLE
www.doodle.com

61. IDEA SELECTION
PAIRED COMPARISON

62. IDEA SELECTION
SIX THINKING HATS (Edward de Bono)
Beoordeel uw ideeën vanuit verschillende perspectieven

63. MATERIALIZATION
Build a story, make it real,
spread your vision.
Excite your colleagues, look
for partnerships.
Relax for a while…
Now move on to the next
level.

64. IDEA COMMUNICATION
SKETCH
TITLE
TEXT: WHAT IS IT?
WHAT DOES IT?
……………………………………………

65. IDEA COMMUNICATION
STORY BOARD / SCENARIO

66. IDEA COMMUNICATION
THE BACK OF THE NAPKIN

67. IDEA COMMUNICATION
PROTOTYPING
finding design problems in an early stage

68. IDEA COMMUNICATION
COOLIRIS
http://www.cooliris.com/product/

69. IDEA COMMUNICATION
PECHA KUCHA
20 slides, 20 seconden, 6.40 minuten

70. IDEA COMMUNICATION
MOOD WALL

71. IDEA COMMUNICATION
MADE TO STICK
Sell your top idea and make it even stronger. (Chip & Dan Heath)
Simple – Unexpected – Concrete – Credible – Emotional – Story

73. INNOWIZ TOOLBOX OP MAAT

74. contact:
Industrial Design Center
Howest
Marksesteenweg 58
8500 Kortrijk
056 24 12 68
info@innowiz.be
cies.vanneste@howest.be
pieter.michiels@howest.be
becky.verthe@howest.be
info@innowiz.be