Crowdheritage: The RE-usable Fashion Museum and Crowd Engagement

DIGITAL
CROWD
HERITAGE
The RE-usable Fashion Museum and
Crowd Engagement
@goteofunding

We're @platoniq & @goteofunding
Working in (offline) methods for (open) co-creation

Workshop #Cocreation. Ideas ﬂow and they’re shared

We’ve been helping to build new apps
from Europeana, with Agile methodologies

Cutting & pasting “the old way”…
Collaborative collage as the seed of a project

… then moving co-creation to backlogs
Shared task & issues for incremental development

The great
“cultural”
Europeana
construction
The content &
repository
The “arena”
where
pilots
show-off
The workshops on
Co-creation
& Crowdfunding
are the training
ﬁelds
The institutions

A space to work 
& learn/document as well
What: Co-design activities around how to apply Crowdfunding and
Crowdsourcing starting from MoMu's Study Collection as Use Case
When: 14th of June (09:30 – 17:00)
Where: ModeMuseum, Antwerpen
Who: - Developers / Coders?
- Designers / Creatives?
- Production / Promoters?
- Content Holders / Curators?
#CoCreationMadeAgile

“Rules” 
Minimum ones
We’re all passionate and constructive about the topic
[digitalized fashion heritage, crowdengagement, and building new
apps/projects]
and take some responsibility for creating things out of that passion
with what we have handy, helping our shared knowledge.
1) Whoever comes is the right people
2) Whatever happens is the only thing that could have
3) Law of 2 feet: if you're are neither learning nor contributing
go someplace else

“Minds are like parachutes;
they work best when open.”
Frank Zappa

Developers /
Coders
Designers /
Creatives
Production /
Promoters
Content holders/
Curators
Contribute with your skills/knowledge

How crowdfunding can help
bring our cultural heritage
out of the closed, controlled
spaces of state protection
and private patronage.

Electric Objects: Change your artwork as often as you want right from your phone.

The heritage of
tomorrow,
ﬁnanced and
curated by the
Crowd?

The technology we use and the management of information have
changed radically
Roman Abacus Modern Computer
Today2000 years ago
First portable calculating device for engineers,
merchants and presumably tax collectors. It greatly
reduced the time needed to perform the basic
operations of Roman arithmetic using Roman
numerals.

We see how businesses, public administration, universities,
museums, libraries and private collections are organised
Line-and-Staff Organization
Today
CEO
Gen. Mgr
Production
Gen. Mgr
R&D
Gen. Mgr
Fin./Adm.
Dir.
A
Dir
11
Dir.
1
Mgr.
Mgr.
Mgr.
AdvisorStaff
Asst. Asst.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
B
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
C
Princ.
Princ.
Princ.
Dir.
E
Princ.
Princ.
Princ.
Dir.
D
Princ.
Princ.
Princ.
Dir
3
Princ.
Princ.
Princ.
Dir
2
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Gen. Mgr
Marketing
Dir
BB
Dir.
AA
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Princ.
Princ.
Princ.
Asst.
Dir
22
Contr
Contr
Contr
Contr
Proc
Proc
Contr
Proc
Proc
Proc
Mgr.
Mgr.
Mgr.

What about 2000 years ago?
Roman Army Legion
2000 years ago
LegatusLegatus
Tribun
Legion
Tribun
Legion
Tribun
Legion
Tribun
Legion
Tribun
Auxilia
Tribun
Auxilia
Cent.
Cohort
AlaCent.
Cohort
Cent.
Cent.
Cent.
Primus
Pilus
Tribunae
Optio Optio
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Tribun
Legion
Tribun
Legion
Cent.
Cohort
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Manip.
Manip.
Manip.
Optio
Num.
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Cent.
Cent.
Cent.

ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
2 challenges: bring collections
out there and open up the
institutions

ABRIR SUS PROYECTOS
Putting the Crowd
in the picture!

Collective cooperation, attention
and trust by people who network
and pool their money, via the
Internet, to support efforts
initiated by other people or
organizations
CROWDFUNDING

Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo

CROWD FOR GOOD!
EL RETORNO SOCIAL
POSITIVO
@goteofunding
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING

CROWDFUNDING VS PRESELLING?
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING

ABRIR SUS PROYECTOS
Heritage is not a
gadget

ABRIR SUS PROYECTOS
Heritage is not a
product

ABRIR SUS PROYECTOS
Heritage is a
commons

ABRIR SUS PROYECTOS
Crowdfunding
compatible with
Crowdbeneﬁts?

#LEARNBYFUNDING WORKSHOP. CO-DESIGN WITH THE
COMMUNITY

CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

OPEN
PROJECT
PROVIDES ECONOMICAL
OPORTUNITIES TO OTHERS
SHARE KNOWLEDGE
PROMOTE EDUCATION
GIVE ACCESS
TO ARCHIVES
CREATE COMMUNITY
SOCIAL CAPITAL
INDIVIDUAL REWARDS
SOCIALRENTABILITY
COLLECTIVE INCENTIVES
5€ 20€ 50€ 150€ 500€ 1000€
+
WE NEED TO RETHINK THE IDEA OF REWARDS!

WE NEED TO RETHINK THE IDEA OF REWARDS!
DO IT COMMONS
OPEN
PROJECT
CREATE ECONOMIC
OPPORTUNITIES FOR OTHERS
SHARE KNOWLEDGE
PROMOTE LEARNING
GIVE ACCESS
TO FILES
CREATE COMMUNITY,
SOCIAL CAPITAL
SOCIALRETURN
COLLECTIVE INCENTIVES

My project!
My goal!
Looking for
A Van
Translator
Scanner
Computer
server
Minimum
Optimum

My project!
My goal!
Looking for
A Van
Translator
Scanner
Computer
server
Minimum
Optimum
Hello!
I can TRANSLATE your texts in my free time

An opensource standard
for Crowdfunding +
Crowdsourcing
THEN WE CAME UP WITH...

PROJECT NEEDS
REWARDS
LICENSES
TASKSMONEY INFRASTRUCTURE MATERIALS GOODS
Digital Code Manuals
Products
Design
archives
MoneyServices
XOLN RED ABIERTA,
LIBRE Y
NEUTRAL
Infrastructure

Art is the soul of society. It helps us understand our
world, connect cultures and generations, and relate
better to ourselves and our communities.
VanGoYourself encourages galleries and museums to
be open, playful and innovative with their
collections and resources.
VanGoYourself
@goteofunding
Tired of just looking
at Paintings?
Rembrandt'sNightWatchrecreatedbyKennisland/CCBY2.0
Support engagement
with art and open
licenses, get great
rewards
Support the
crowdfunding campaign
At the heart of Europeana Beacon is a mobile
app that uses iBeacon technology to let users to
discover local culture in new and immersive
ways, and gives local landmarks the chance to
speak for themselves!
Europeana Beacon
@goteofunding
Europeana
Beacon Visit new places and discover
all the hidden treasures, maybe
even ones that locals don't
know about.
Support the
crowdfunding campaign

PARTNERING WITH LOCAL GOVERNMENTS; CITY COUNCILS; UNIVERSITIES, SOCIAL BANKS...

ABRIR SUS PROYECTOS
Let’s make Digital
Heritage Vibrant

FINANCING
COMMUNITY COMUNICATION
TEAM
Goals Rewards
+Impact +Collective
returns
Diagrama from “Crowdfunding Sherpas”,
Francesc Balaguer

Individuals or teams
that are hopeful and
capable to transmit  
trust as to succeed  
in the project
Have a good
presentation for the
project. Charming by
transparency  
and closeness of  
their message
Maintaining ﬂuid
information and
advances. Care about  
the co-ﬁnancers (they
“participate” as much
as they “invest”)
Has set concrete goals,
ones that are tangible
(with timings, results…)
Rewards, collective
returns and incentives:
teasers, testers, merchandising,
access to products or services,
privileged information or
technical assistance
If it’s a long term
project, it must establish
intermediate phases
achieving results that
prove the quality of  
the project
Successful projects in 6 steps:

Projects that in the 1st week manage to get the 30%
have 90% chances of obtaining the 100%

GOTEO OPEN DATA: http://datos/Goteo/index.html

transforming it into a community!
Main objectives  
of a project &
crowdfunding?
Working with your audience by…

ALERT!!!
Identify  
the risks!
$€??
Team
Goals
Rewards

What happened in VanGoYourself…

- For a neighborhood: https://goteo.org/project/hormiga-mutantea - Evento / festival: https://goteo.org/project/keroxen12
- Collective Research: https://goteo.org/project/copylove - Promoting “Archive” culture: https://goteo.org/project/archivo-contra-la-pared
[cultural]Projects

How many  
of you have done  
a crowdfunding
campaign?

Do you have  
plans on doing
one?
or what do you fear
upon a campaign?

#IDEA scenario
Offline
CO-CREATION made agile - Workshop CC BY-SA

“Let's imagine and combine possibilities”
What would be basic actions and opportunities
of new projects we ideate together?
1st write down scenarios individually in one sentence:
 
“[What if as a <type of user>]
[I could <speciﬁc action>]
[with <MOMU’s open content / tool>]
[so <beneﬁt / goal>]”
Use at least one verb, describing an action.
#2 WHAT IF…  SCENARIO FORECAST
60min.

a needlework,
craft or sewing
enthusiast
search for and
download
vintage patterns
online and
experiment with
them
making notes
and uploading
my results so
other sewing
crafters can get
better results
a fashion or
historical
costume exhibit
curator
search for
important
fashion
accessories
and find similar
relevant items
and their
historical
reference data
so the collections
I make will be
beautifully
coordinated as
well as place and
period accurate.
WHAT IF AS…
<type of user>
I COULD…
<speciﬁc action>
WITH…
<MOMU open
content / tools>
SO…
<Main goal /
beneﬁt>

http://culturecam.eu
a designer
explore
Europeana in a
fun and playful
way with my
webcam
taking a photo
of any object,
texture
find similar
items in color,
shape or pattern

https://www.kickstarter.com/rememory-pack-antique-ﬂoor-tile-hacking-kit/description

heritage fan
create different
stencil sets
wide variety 
of template
sets
Designs of the
past become
inspirations for
the future

WWW.GOTEO.ORG
P8 BHOREAL
Open Source control interface for multimedia
applications intended for DJs, VJs, musicians,
hackers and DIY creators.
REWARDS
LOOKING FOR
COLLECTIVE BENEFITS
Do you want to make your own control interface?
And do you want to control all the software and hardware you use for your multimedia
projects with it?
In addition.... Do you want it to have an attractive, flexible and open source design?
Stop beating around the bush! The thing you want is BHOREAL.
BHOREAL is an Open Source interface based on the Arduino platform that allows to control
all types of software and hardware using a surface with RGB LED-backlit pushbuttons.
You can use it as OSC/MIDI device to trigger samples live, as sequencer, synthesizer,
rhythmbox, pitch map generator or remote control. It can also work in standalone mode as
algorithmic and generative driver, mathematical simulator, game interface, low resolution
LED display or any other kind of application you can imagine.
Thanks to its versatility, BHOREAL is a fundamental tool for DJs, VJs, musicians, artists,
hackers and all kinds of creative DIY people willing to explore a piece of hardware which
is infinitely reconfigurable and reprogrammable.
GOALS OF THE CROWDFUNDING CAMPAIGN
The main objective is to raise the necessary funds to cover the design, production and
documentation costs of a new line of Open Source products drawing upon technology
and creation fields.
In the short term, we want to develop a reference web platform for you to access contents
and useful information related to the project, including schematics, manuals, video
tutorials, examples, links, forums, FAQs, etc.
We also want to build a large community around this project and to establish connections
with other communities of users who have a similar approach to the understanding and
development of open hardware, therefore encouraging the use of open source tools in
different areas.
In the medium/long term, we want to set the basis for developing software apps, with the
aim of integrating BHOREAL with the largest possible number of existing and emerging
platforms and audiovisual environments.
PROMOTER / TEAM
Alex Posada: engineer at Hangar Interaction Lab, Faculty at IAAC and founder of MID.
Miguel Angel de Heras: engineer at MID and Hangar Interaction Lab.
Enrique Leonardo Perotti: industrial designer and co-founder of Manifiesto Studio.
Aitor Aloa: designer and AV integrator, founder of Reflexiona.
Susanna Garcia: creative producer, co-founder of Mind the film.
Contributing: €5
Acknowledgement
Contributing: €50
BHOREAL workshop
Contributing: €140
Basic BHOREAL kit
Complete BHOREAL kit
Complete BHOREAL kit and workshop
BHOREAL Slim PRO
Pack 5 complete BHOREAL kits and ws.
Pack 5 BHOREAL Slim PRO PACK and ws
· Musicians and programmers
· Software and app developers
· Digital fabrications experts
· Web designers and developers
Design: schematics and
eagle files
Source code: Firmware
5.346 € — Minimum
10.714 € — Optimum
Gironahttp://mediainteractivedesign.com

Let’s share
impact!
olivier@goteo.org
@goteofunding

Crowdheritage: The RE-usable Fashion Museum and Crowd Engagement

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Crowdheritage: The RE-usable Fashion Museum and Crowd Engagement