Osborne checklist
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The document provides a checklist of techniques for generating new ideas called OSBORNE CHECKLIST. The checklist includes 12 techniques: substitute, combine, adapt, magnify, modify, put to another use, eliminate, rearrange, and reverse. Each technique is accompanied by questions to prompt new ideas.
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Osborne checklist
- 2. SCAMMPERR = S UBSITUTE C OMBINE A DAPT M AGNIFY M ODIFY P UT TO ANOTHER USE E LIMINATE R EARRANGE R EVERSE
- 3. SUBSTITUTE Who else instead? What else instead? Other ingredient? Other material? Other process? Other power? Other place? Other approach?
- 4. COMBINE How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas?
- 5. ADAPT What else is like this? What other idea does this suggest? Does the past offer parallel? What could I copy? Whom could I emulate?
- 6. MAGNIFY What to add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra Value? Duplicate? Multiply? Exaggerate?
- 7. MODIFY New twist? Change meaning, color, motion, sound, odor, form, shape? Other shapes?
- 8. PUT TO OTHER USE New ways to use as is? Other uses if modified?
- 9. ELIMINATE What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate?
- 10. REARRANGE Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule?
- 11. REVERSE Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse roles? Change shoes? Turn tables? Turn other cheek?