4. The author took a 6 years study to uncover
the origins of creative and often disruptive
business strategies in the particularily
innovative company.
The goal was to put innovator under
microscope and examing when and how
they came up with ideas.
7. You both are given 1 week to
come up with a new creative idea.
You come up Your twin
•Talk to people
with ideas • Visit three innovative start-ups
alone in your • Sample five “ new to the
market “ product.
room •Shows a prototype
8. How come I am the
he is INNOVATOR..!
different
than me
??
CONCLUSION :
• Study of identical Twin separated at birth indicate or ability to think
cratively come :
1/3 rd from genetics and
2/3 rd comes from – i. Understanding a given skill
ii. Experimenting
iii. Gaining confidence in one’s capacity to create.
9. Discovery Skill 1: ASSOCIATING
•Process of connecting seemingly unrelated questions
•Medici Effect – leading to Renaissance
•Human Brain always associates a word to some experience.
•The more diverse our experience – the more connections can
the brain make.
•Associating leads to generating better ideas that can be
recombined.
10. Discovery Skill 2: QUESTIONING
“ The important and difficult job is never
to find the right answers, it is to find the
right question.”
- Peter Drucker
11. Michael Dell’s idea came from the question – why a computer
costs five times as much as the sum of its parts?
To ask the questions – “Why?” , “Why not?” and “What if?”
Innovative entrepreneurs challenge assumptions.
Ability to hold opposing ideas to come up with a superior idea.
Constraints on thinking leads to out-of –the –box-insights.
12. Discovery Skill 3: OBSERVING
Producing uncommon business ideas by observing common
phenomena.
Observing customers, suppliers and other companies.
13. Discovery Skill 4 : Experimenting
Like Scientists , innovative entrepreneurs
actively try out new ideas by creating
prototypes and launching pilots.
Innovative entrepreneurs engaged in some
form of active experimentation , whether it
was a intellectual exploration.
One of the most powerful experiments
innovator can engage in is living and
working overseas.
14. Discovery Skill 5 : Networking
Devoting time and energy to finding and testing
ideas through a network of diverse individuals
gives a radically different perspective.
Innovative entrepreneurs go out of their way to
meet people with different kind of ideas and
perspective to extend their own knowledge
domains.
They attend the conference like Technology,
Entertainment and design (TED), Davos and
the Aspen Ideas Festival.
15. Practice, Practice,Practice
Innovators actively engage in the Discovery
skills , and they become defined by them.
They grow increasingly confident by their
creative abilities.
Though innovative thinking may be innate to
some, it can also be developed,
strengthened through practice.
The most important skill is to practice
questioning – “why” and “why not” ??