In this issue of the People’s Insights monthly brief, we explore nine trends that demonstrate that ‘business as usual’ is dead, and that technology is redefining business models, ethics and responsibilities.
We hope you enjoy this issue. Let us know what you think at @PeoplesLab. Connect with us on Twitter @msl_group.
Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change.
MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.
For more details about this initiative visit:
http://bethechance.com
https://twitter.com/bethechance
Who Will Be the Rock Stars of Corporate Sustainability?Victoria Zelin
This article was written in January, 2010, based on my presentation at the conference, Science, Wisdom, and the Future: Humanity's Quest for a Flourishing Earth in 2009. Published as a book of the same name in 2012 by Collins Foundation Press as a compilation of essays by scientists, philosophers, economists, educators, activists, artists and business people.
http://www.collinsfoundationpress.com/
The Reputation Complex - Navigating the Blur in a Liquid WorldMSL
The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us.
Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change.
MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.
For more details about this initiative visit:
http://bethechance.com
https://twitter.com/bethechance
Who Will Be the Rock Stars of Corporate Sustainability?Victoria Zelin
This article was written in January, 2010, based on my presentation at the conference, Science, Wisdom, and the Future: Humanity's Quest for a Flourishing Earth in 2009. Published as a book of the same name in 2012 by Collins Foundation Press as a compilation of essays by scientists, philosophers, economists, educators, activists, artists and business people.
http://www.collinsfoundationpress.com/
The Reputation Complex - Navigating the Blur in a Liquid WorldMSL
The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
Theabilitytoleveragecloutdigitaltoolsandadoptingnewlead-ership skills like EQ has become a must for entrepreneurs in the entireworld,tosurvivetheongoingcrisis.TheCOVID19pandemic has accelerated the process of clout digital transformation and EQ adoption across almost all sectors in the Entireworld.It’s often hard to notice a sea change until it washes over you.in this COVID 19 Era.“Change is the only thing Permanent in life”. “Innovate or die” Only those who can key into the opportunities emanating from the new COVID 19 economy will survive.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Megatrends boosting imagination and innovationGloria Alvarez
How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid
The 10 Most Admired Companies to Watch, 2020, brings to you, companies which show great potential to become longterm players with a profound display of expertise in their profession.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
How to use commercial innovation techniques - particularly strategic breakthrough innovation - in the public sector; and how to lead innovation in government and non-profits. Includes an introduction to Breakthrough Biodynamics. Taught at SciencePo Feb 2015
Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' PerspectiveRyan Billings, MS, MBA
Presented at 2014 Digital Pharma West.
Sometimes when we see innovative campaigns outside of our industry, we get stuck in the mindset of “my legal department would never approve an idea like that.” This session will show that it is possible to pitch, gain approval for, and successfully launch exciting digital campaigns within your company and teach you how to change your mind set when approaching such initiatives:
• Innovative cases/trends from outside of industry
• Applying these cases to pharma
• Approval processes across industries: unregulated
• Gaining approvals internally
MSL Services Excellence: Generating Value for Diverse Customer GroupsBest Practices
This primary research identifies valuable insights into MSL services structure as well as the roles and responsibilities of these services. The study offers powerful insights that you will be able to use in the organization and deployment of your MSLs. Additionally, the new report will provide information on how the roles of MSLs are evolving in the changing pharmaceutical environment and how regulatory concerns are affecting the MSL landscape.
Aligning the Activities and Goals of Field Based Teams for
Strengthened Corporate Sustainability
• Examining the disconnect between field based medical and corporate initiatives
• Acquiring and synthesizing field insights to drive clinical and corporate decision-making
• Demonstrating value of the expensive MSL and Advisor roles to the company
The Medical Science Liaison role is growing and being utilized in a number of various ways by different companies. This presentation discussed how they are being utilized.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
Theabilitytoleveragecloutdigitaltoolsandadoptingnewlead-ership skills like EQ has become a must for entrepreneurs in the entireworld,tosurvivetheongoingcrisis.TheCOVID19pandemic has accelerated the process of clout digital transformation and EQ adoption across almost all sectors in the Entireworld.It’s often hard to notice a sea change until it washes over you.in this COVID 19 Era.“Change is the only thing Permanent in life”. “Innovate or die” Only those who can key into the opportunities emanating from the new COVID 19 economy will survive.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Megatrends boosting imagination and innovationGloria Alvarez
How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid
The 10 Most Admired Companies to Watch, 2020, brings to you, companies which show great potential to become longterm players with a profound display of expertise in their profession.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
How to use commercial innovation techniques - particularly strategic breakthrough innovation - in the public sector; and how to lead innovation in government and non-profits. Includes an introduction to Breakthrough Biodynamics. Taught at SciencePo Feb 2015
Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' PerspectiveRyan Billings, MS, MBA
Presented at 2014 Digital Pharma West.
Sometimes when we see innovative campaigns outside of our industry, we get stuck in the mindset of “my legal department would never approve an idea like that.” This session will show that it is possible to pitch, gain approval for, and successfully launch exciting digital campaigns within your company and teach you how to change your mind set when approaching such initiatives:
• Innovative cases/trends from outside of industry
• Applying these cases to pharma
• Approval processes across industries: unregulated
• Gaining approvals internally
MSL Services Excellence: Generating Value for Diverse Customer GroupsBest Practices
This primary research identifies valuable insights into MSL services structure as well as the roles and responsibilities of these services. The study offers powerful insights that you will be able to use in the organization and deployment of your MSLs. Additionally, the new report will provide information on how the roles of MSLs are evolving in the changing pharmaceutical environment and how regulatory concerns are affecting the MSL landscape.
Aligning the Activities and Goals of Field Based Teams for
Strengthened Corporate Sustainability
• Examining the disconnect between field based medical and corporate initiatives
• Acquiring and synthesizing field insights to drive clinical and corporate decision-making
• Demonstrating value of the expensive MSL and Advisor roles to the company
The Medical Science Liaison role is growing and being utilized in a number of various ways by different companies. This presentation discussed how they are being utilized.
Highlights From 7th Medical Science Liaison/MSL ConferenceExL Pharma
Current trends, issues and challenges facing MSL's in the pharmaceutical industry. Presented at the 7th MSL Best Practices conference, April, 2010. For further information, please visit www.exlpharma.com
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
The NCD is the largest association in The Netherlands, exclusive for top level management, commissioners and boardmembers. NCD organized a minicongres on Trends in Technlogy - in celebration of heir 60-year anniversary. I spoke on the subject of social business and trends.
Moren info on: http://www.ncd.nl/agenda/evenement/38/
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
This report highlights some of the most popular business trends of the particular point in time in which I wrote this. Spotting out trends is particularly important because it not only proves that you are aware of evolving markets, but also because you develop a keen observation for viable niche markets.
10 key trends to watch for 2014 from GlobalTrends.com Tracey Keys
When Moore’s Law was published, its model of exponential rates of change seemed unbelievable. Today it still guides the semiconductor sector. The accelerating global pace of change today is analogous to Moore’s law. Since the turn of the century, emerging markets have moved center stage, the digital revolution has arrived, social networks have become ubiquitous, a sharing economy has been born, scientific advances such as mapping the human genome have changed our lives, and the voice of the people has reinvented markets and overturned governments.
For organizations and individuals the opportunities and challenges that a Moore’s Law of change offers are vast. Look for continued radical changes in retail and social networks and value chains being reconfigured as connectivity and technology redistribute industry. “Hubonomics” will shift how and where we operate and consume. The latest scientific advances will make the impossible, possible. Perhaps the biggest issue looking forward will be to understand and manage the contradictions these changes entail.
So where should leaders look today? In our forthcoming Global Trends Report 2014, The Fieldbook (forthcoming), we highlight 10 trends that business leaders need to focus on today. Note: The Global Trends Report, The Fieldbook is a companion guide to The Global Trends Report 2013, which provide analysis, case studies, company examples and food for thought on these critical trends.
Best global brands là báo cáo thường niên uy tín nhất thế giới về định giá thương hiệu, được phát hành bởi công ty tư vấn interbrand.
Báo cáo thứ 2 có vẻ là Brandz của Millward Brown, sau đólà BrandFinance của Anh.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. 2Introducing: Innovation without Boundaries
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Innovation without Boundaries
In today’s tech-driven world, innovation is a necessity
for business. It’s a stepping stone for new entrants to
the market, and it’s increasingly crucial for
established players.
To stay relevant in this age of big bang disruption, tech-driven startups need to continue
to innovate, maintain their speed of growth,and predict (and deliver on) the next big
thing. Established businesses need to re-examine their business models to address the
threats fromdisruptive players.
The ever-evolving digital playground acts as a double-edged sword. It forces businesses
to stay on their toes, while also allowing them to experiment with unchartered territories.
People are growing increasingly aware of how businesses impact society at large, and a
collective conscience is on the rise. They expect businessesto solve today’s big
challenges, to become change-makers and to lead the way to a bettertomorrow.
‘BIG BANG DISRUPTION’
In six years,Airbnb has impacted the
hospitality industry significantly. Between
2011 and 2013,Airbnb cut the revenues of
the hotel industry by 5% in the states
where it was most active.
Meanwhile, Uber, has the taxi industry in
an array, and the auto sector worried that
people will be less inclined to own cars in
the future.
Yet,Airbnb owns no properties, and Uber
owns no cars.
3. 3Introducing: Innovation without Boundaries
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In this issue of the People’s Insights monthly brief, we
explore 9 trends that demonstrate that ‘business as
usual’ is dead, and that technology is redefining
business models, ethics and responsibilities.
Making business a force for good
The concept of ‘butterfly effect’comes to mind here, with some businesses responding –
in big ways – to customers’reactions,and other businesses launching their own
movementsfor good.
1. Delta Air Lines bans big-game trophies– Afterglobal backlash over the killing of
Cecil the Lion by an American dentist in Africa,Delta Air Lines announced they were
banning shipments of big-gametrophies.
2. Nike Flyease – In response to a letter froma young boy with cerebral palsy, Nike
created a line of shoes fordisabled athletes.
What is off the hinges of custom,
people believe to be off the hinges of
reason.
- Michel de Montaigne
4. 4
Photo:chico945onFlickr
Introducing: Innovation without Boundaries
3. Burger King’s ‘McWhopper’ proposal to McDonald’s – Burger King invited rival McDonald’s to
come together for International Peace Day to jointly create the ‘McWhopper’ burger.
4. Google’s Project Sunroof – Google now lets people map the solar potential of their roofs, right
from their homes.
5. Chivas Regal’s ‘The Venture’ – The liquor brand brings back its innovation challenge for a
second season, to encourage social entrepreneurship.
Building ecosystems
If businesses don’t evolve in response to changing market conditions and people’s evolving needs,
they risk losing their competitive edge. This is especially true for leading social networks and apps –
which need to build ecosystems to keep attracting people (old and new) and to develop revenue
streams.
6. Twitter’s ‘Buy Now’ button – Twitter is now expanding its ‘Buy’ button to allow anyone to sell via
tweets.
7. Uber’s ‘Arriving Now’ and Airbnb’s ‘Pineapple’ – Coincidently, both start ups are experimenting
with their own print magazines.
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5. 5Introducing: Innovation without Boundaries
Digital privacy – how much is at stake?
Social networks may have largely proliferated almost every aspect of civilian and
business life, but worries over data privacy and misuse remain one of the biggest
concerns among businesses, governments and citizens alike.
We seem to be at a cross-roads of the privacy issue. What happens though, as
more and more businesses that promise transparency and privacy get embroiled
in data-related crises?
8. AshleyMadison Hack – The hacking of AshleyMadison, a website that
enables extra-marital affairs, and the subsequent leak of its database
demonstrates the devastating impact of privacy breaches.
9. Twitter shuts down Politwoops – Twitter revoked access to its API to
Politwoops, a website that archived politicians’ deleted tweets, raising
concerns about Twitter going against transparency.
Photo:Paul Downey on Flickr
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6. 6Index
Making business a force for good
1. Delta Air Lines bans big-game trophies
2. Nike Flyease
3. Burger King’s ‘McWhopper’ proposal to McDonald’s
4. Google’s Project Sunroof
5. Chivas Regal’s ‘The Venture
Diversifying to create more business value
6. Twitter’s ‘Buy Now’ button
7. Uber’s ‘Arriving Now & Airbnb’s ‘Pineapple’
Digital privacy – how much is at stake?
8. AshleyMadison Hack
9. Twitter shuts down Politwoops
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8. 8DeltaAirLinesbans big-game trophies
Delta Air Lines bans big-game trophies
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Public outcry over an international incident often has
the power to spark debates around seldom –
discussed or controversial topics.
One notable such incident fromthis year has been the hunting down and
killing of Cecil the Lion – a much-loved and famousmemberof
Zimbabwe’s Hwange National Park – by an American dentist.Afterthe
dentist was identified as the person who allegedly lured Cecil out of his
protected enclosure to kill him, the internet was flooded with incensed
reactions fromacross the world, fromcivilians and animal welfare activists.
So impassioned was the backlash that barely a week afterthe incident,
Delta Air Lines, which flies direct to South Africa,announced that it would
no longer allow the shipment of endangered animal trophies (or big-game
trophies) on its flights.
Delta’s move was a direct result of a change.org petition urging the
airlineto end the shipment of big-game trophies.With its decision,
Delta is joining (and inspiring) an increasing number of airlines who have
taken a stand against safari hunting,and in favor of conservation of
Africa’s celebrated Big Five: the lion, elephant, leopard, buffalo and rhino. The petitionon change.org
9. Public sentiment is pushing companies to rethink their business policies
The hunting of Cecil by a tourist – broughtto light the significant role airlines play in propagatingtrophy
kills. Export of exotic animal hunting trophies is big business, both forthe hunters and the airlines that
carry them in their cargo.
It’s interesting to note that a few monthsbefore the incident, Delta issued a statementsaying that they
would continue the shipment of trophy kills, as long as they were legal. The intense backlash post Cecil’s
death pushed the company to change its stand. In addition to Delta, American airlines and United
airways have made similar announcements.An international group of airlines is calling foran industry-
wide ban against carry hunting trophies.
The incident also triggered reactions fromvarious establishments– the Empire State Building paid its first
ever video tribute to honor Cecil and other endangered animals; and plush-toy maker Ty launched ‘Cecil
the Lion’ toys to raise funds forendangered animals.
The internethas resulted in a world where news has no borders.Businesses are more scrutinized than
ever for their behaviors, and are expected to act in a socially responsible manner.Delta’s change of heart
is indicative of the growing trend – or rather,priority – amongstcompanies to become morepurpose
oriented.
Also read:CustomersboycottUPS and FedExafterfirms REFUSEto stop shippingbig game hunttrophies
9DeltaAirLinesbans big-game trophies
Via Consumerist
via WashingtonPost
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10. 10NikeFlyease
Matthew Walzer penned an open letter to Nike CEO Mark Parker in the
summerof 2012, about living with cerebral palsy and the difficulty in tying
shoe laces. Little did he know that it would be the startof a long
association with Nike.
In his letter,Matthew described how despite overcoming several physical
challenges, something as simple as tying his shoes was among the most
difficult tasksfor him. As someone planning to attend college soon, the
concern was real and pressing forMatthew. His simple request to
Nike was to consider designing a shoe that would enable him
and countless others like him to overcome this challenge and
be more independent.
His letter,simply known as the #NikeLetter,quickly became viral on social
media. It caught the attention of Mark Parker,who promptly alerted Nike’s
senior director of athletic innovation Tobie Hatfield. This led to a three-year
development process,resulting in the creation of the Zoom Soldier 8
Flyease - a new line of footwearwithan easy-entry mechanism that
people withmuscle disabilitiescan wearwithoutany difficulty, and
most importantly, on their own.
Originallypostedat Matthew’s blog
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Nike Flyease
11. Listening – and acting – to make a difference
When Tobie Hatfield came across the letter,he was incidentally working
with Paralympians to address the same challenges Matthew faced,and
also with the Challenged Athletes Foundation. Matthew’s letter inspired his
team to furtherinnovate and make the shoe available in the marketfor
everyday people. He invited Matthew on board and with his inputs,
perfected the Flyease technologyfor its special line of shoes.
Hatfield says, “The main thing was about him getting in the
shoes, adjusting the shoes, closing the shoes, and then
be able to get out of the shoes, all by himself.”
The Zoom Soldier 8 Flyease launched earlier this year. It was inspired by
Matthew’s favoritebasketball star LeBron James. And, Nike sent the
shoes to two U.S. basketball teams participating in the 2015 Special
Olympics World Summer Games.
The Flyease technology will next be used to make running shoes for
disabled athletes.The shoe could be a life-changerfor many people – and
brings to life Nike’s motto- If you have a body, you are an athlete. Matthew with the Flyeaseprototype,and the Zoom Soldier8 FLYEASE.Photo:Nike
11NikeFlyease
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12. He inspired us at Nike to be able to bring something special for the
masses. I think it’s an unbelievable story, and I’m very honored and
very blessed that my shoe is part of the whole project. The
inspiration that he gave us is going to last for a lifetime.
LeBron James
Basketball Player
NikeFlyease 12
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13. It might be the age of smart partnerships and
collaboration, but it’s hard to imagine some rival
brands working together. Take fast-food chains
Burger King and McDonald’s, for example.
In a recent campaign though,that’s exactly what Burger King suggested –
that the two come togetherto create the ‘McWhopper’,a fusion of their
bestselling Big Mac and Whopperburgers.Burger King suggestedthis as
a way to ‘settle the beef’ in honor of InternationalDay of Peace,
observed by the United Nations on September21st.
The initiative involved operating a pop-up restaurantfor one day at Atlanta
– mid-way fromBurger King’s HQ at Miami and McDonald’s HQ in
Chicago. The pop-up restaurantwould be staffedby employees of both
companies, and the branding would be a mash-upof the two companies’
brand elements.
The larger purpose of this collaboration was to raise awareness for Peace
One Day, a non-profitthat helped establish the annual day of global
ceasefire and non-violence.
twitter.com/BurgerKing
13Burger King’s‘McWhopper’Proposalto McDonald’s
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Burger King’s ‘McWhopper’proposal to McDonald’s
14. Burger King launched the campaign with full-page print ads in The
Chicago Tribune and The New York Times, which read, “Wecome in
peace. We know we’ve had our petty differences,but how about we call a
cease-fireon these so-called ‘burger-wars’?”
Burger King also published a video and a website explaining how the
initiative would work and how customers could pay forthe burger– by
simply pledging to ‘end the beef’ with someone.
People loved it.
The McWhopperproposal dominated conversations on the day, as people
shared their reactions to the concept and speculated on McDonald’s
response.More importantly, Burger King’s proposal brought
people’s attention to the upcoming International Peace Day.
The campaignalso established BurgerKing as the ‘good guy’ leading
change and peace-keeping efforts with its larger rival McDonald’s.
WatchBurgerKing’sproposal
14Burger King’s‘McWhopper’Proposalto McDonald’s
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15. McDonald’s rejection = a missed opportunity?
McDonald’s rejected the proposal on Facebook,with a note fromCEO
Steve Easterbrook.Rather than partnering with Burger King to create the
McWhopper,McDonald’s proposed a larger more meaningful effortto
address the suffering of war: “We love the intention but think our two
brands could do something bigger to make a difference.”
People following the incident found the response to be ‘smug,’and lent
their support to BurgerKing. In fact,so many people took BurgerKing’s
‘side’ on social media, that it seems McDonald’s may have missed an
opportunityor ‘lost’ this battle with Burger King.
Burger King ultimately went ahead with its Peace Day plans, partnering
with Denny’s, Krystal, Giraffas and Wayback Burgers.
And McDonald’s led a multi-industry effortto support the UN’s World Food
Programmein raising awareness about the impact of food assistance, on
International Peace Day. Burger King participated and applauded
McDonald’s efforts.But these developments made farfewer headlines
than the initial proposal and rejection.
These representthe majorityof theresponsesto McDonald’srejection(1, 2 and 3).
15Burger King’s‘McWhopper’Proposalto McDonald’s
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16. The thing I love about the McWhopper Project, is it walks the walk,
it leads by example and demonstrates a genuine commitment to
Peace Day, and a more peaceful and sustainable world. Corporate
activism on this scale creates mass awareness and awareness
creates action and action saves lives.
Jeremy Gilley
Founder, Peace One Day
16Burger King’s‘McWhopper’Proposalto McDonald’s
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17. WatchIntroducingProjectSunroof
While more people are becoming familiar with the concept of rooftop
solar, they are not as quick to install solar power systems in their
homes. It seems to be a complicated process with a steep learning
curve – from figuring out how much energy one’s home can produce
to finding the right solar power partner.
Google knows this – because these are the kind of questions people enter into its
search engine while looking for information around solar power. The rising
inclination towards solar-powered homes – and the confusionaround it – gave
Google engineering lead Carl Elkin the idea for Project Sunroof .
Project Sunroof is a new tool that answers people’s solar energy-related questions
with personalized recommendations and suggestions.Users simply need to
provide their address and average monthly electric bill, and Project Sunroof uses
existing data fromGoogle Earth and Google Maps to determine how much energy
a user’s roof receives, how many solar panels they may need, and how much
money they could save. As a final step, it also suggestssolar power providers
within the user’s vicinity that they could get in touch with.
At present,Google is testing Project Sunroof in three cities – Boston, San
Francisco and Fresno – with plans to eventually introduce it worldwide.
17Google’sProject Sunroof
Google’s Project Sunroof
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18. 18Google’sProject Sunroof
Photo:Google
Google is broadening its environment stewardship and sustainability
offer.
As one of the world’s largest and most influential corporations,Google is expected to lead action for
some of the most pressing challenges the world facestoday, like clean energy.In 2011, Google created
a $280 millionfund withAmerican solar company SolarCityto support residentialsolar
installations.In 2013, Google financed a part of South Africa’s largest solar power plant.
WithProject Sunroof,Google is simplifying solar power forpeople, with easy-to-accessand relevant,
personalized, information.This could significantly help more people determine the potential of solar
energy in their own homes.
The big question comes down to this – can Google do for solar energy whatit did for search
engine?
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19. I’ve always been surprised at how many people I encounter who
think that “my roof isn’t sunny enough for solar,” or “solar is just too
expensive.” Certainly many of them are missing out on a chance to
save money and be green.
Carl Elkin
Engineering Lead for Project Sunroof
Google’sProject Sunroof 19
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20. Photo:Chivas The Venture Chivas:Winthe rightway
Start-up culture has rapidly caught on in the past decade,
and a sub-culture has grown within it – that of social
entrepreneurship. Social entrepreneurship involves
building businesses that, in addition to making profits,
also focus on driving positive change by addressing social
problems.
Young entrepreneursare driving this trend,and the number of social enterprisesin
the world is on the rise. For example, in the UK 70,000 social enterprisescontribute
£18.5 billion to the economy (2012).
Large corporations are eager to encourage this trend and support social
businesses, as part of their owncorporate social responsibility, brand
purpose, innovation and business diversification. Take liquor giant Chivas
Regal’s The Venture– a global project aimed at funding start-ups that benefit local
communities or solve global problems.The Venture is a global social innovation
challenge that gives entrepreneursthe chance to win a portion of $1 million,
participate in an acceleratorprogramand gain access mentors.
Launched in 2014, The Venture is back for season two.
20ChivasRegal’s‘TheVenture’
Chivas Regal’s ‘The Venture’
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21. 16 social entrepreneurs, 16 countries
Earlier this year, social entrepreneursfrom16 countries participated in the final round of
The Venture,pitching their idea to judges and competing for funds.Their experience,
and the shortlisting of the candidates has been capturedin a video-series (available on
YouTube).16 winners, from16 countries participated in the acceleratorprogram.
Chivas also partnered withcrowdfundingsite Indiegogo,to give people a chance
to participateand support their favoriteentrepreneurs.On Indiegogo,people could
vote to tell Chivas how to divide $250,000fromthe $1 million prize money. In addition,
people could give funds directly to the social entrepreneurs– each entrepreneurhad
their own Indiegogo crowdfunding page. In all, the entrepreneurs raised US 1.1 million.
The contestculminated with Chilean food distribution enterpriseAlgramo emerging as
the winner, and was given the largest share of the $1 million fund- $ 300,000 – to further
develop their idea.
The firstseasons was so popular – with 1,000 entries fromacross the world – that
Chivas decided to launch it again. Fresh applications are already being accepted,and
the winner is slated to be announced in 2016. Chivas also announced plans to launch
an Australian version of The Venture.
The five finalistson The Venture.Photo:The Venture
21ChivasRegal’s‘TheVenture’
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22. More and more people today want to be actively involved in
making a difference, and many are seeking the
entrepreneurial route to do so.
There’s a growing awareness that business can be a force for good, that
purpose-driven businesses can change lives for the better.People are
beginning to realize that it’s difficult for non-profits to alone effectchange at
a large scale – businesses need to step in to accelerate it.
Collaborative social innovation challenges can be a good way forlarge
businesses to support social entrepreneurship.
Read about a similar initiative by Coca-Cola, the Coca-Cola Founders
Program – through which the company is partnering with entrepreneurs,
and using its own scale and expertise to help them achieve scale.
The 16 socialentrepreneursparticipatingin The Venture,facebook.com/livewithchivalry
22ChivasRegal’s‘TheVenture’
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24. E-commerce has grown exponentially is now a $220
billion industry, growing at almost 20% per year.
Social networks want a share of this – Facebook and
Pinterest have been testing ways to incorporate e-
commerce within their networks.And joining this list
is Twitter.
Twitter recentlyannounced that it will be adding ‘Buy Now’ buttonsin
tweets for users and merchants in the U.S.. This feature was firsttested
last September– users were allowed to make purchases directly from
Twitter,without having to visit an external website.
Twitter has partnered with e-commerce giants Bigcommerce,
Demandware, payment service Stripe Relay and retailers and brands like
Best Buy, Adidas and PacSun for this venture
Twitter’s other e-commerce pilot projects include Twitter Offers (which
work by syncing offersdirectly to credit or debit cards) – and curator’s
collections (which allows celebrities to create a ‘shop-front’of their
products on Twitter). Photo:Twitter
24Twitter’s ‘BuyNow’Button
Twitter’s ‘Buy Now’button
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25. Are people ready for social commerce?
There is data to supportthat e-commerceon the mobile, or m-commerce,is on the
rise - 50.3% of e-commercetraffic originates mobile devices and 43% of those who
shop on smartphones make a purchase.But this is when people use their mobile
devices specifically to make a purchase. Social networks are people’s social
sanctuaries– they’re used to make and maintain social connections,and to share
their lives with their peers.
People are already engaging with brands and advertisements on social networks,
but how receptive will they be on being sold something directly within their personal
space? The key is forsocial networks to integrate e-commerce in a non-intrusive
manner,and forbrands to find creative ways to promotethese .
Photo:Twitter
25Twitter’s ‘BuyNow’Button
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26. Our customers live on Twitter, so giving them an easy way to buy
products that they discover in their Twitter feed, without leaving the
app, is a no-brainer. Because social media is our single most
important marketing tool today, social commerce is obviously a key
part of our overarching strategy. Anything we can do to shorten the
gap between social engagement and shopping is a top priority.
Gary Schoenfeld
PacSun CEO
Twitter’s ‘BuyNow’Button 26
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27. Brands that are successful in the sharing economy
space and exploring ways to strengthen their
communities and tell their stories.
Uber recently launched ‘Arriving Now’ – an in-car magazine forUber rides
in New York. The firstissue of Arriving Now coincided with Fashion Week
New York in September,and is packed with “pro tips, hotspots,and
exclusive details about upcoming promotions.”
Similarly, Airbnb, rolled out the firstissue of its magazine Pineapple last
winter. Pineapple is sold in bookstores and retailers across North America
and Europe, and was made available to Airbnb hosts in the 30,000 cities
and 192 countries where it operates.
Both companies have a strong user base. The exploration of print-
magazines seems to be a way to furtherstrengthentheir USPs (especially
in the case of Uber which has re-coded the taxi experience), and to create
a platformfor rich stories (in the case of Airbnb). And, as some point out –
to experiment with an additional source of revenue.
Photo:Arriving Now
27Uber’s‘ArrivingNow’&Airbnb’s‘Pineapple’
Uber’s ‘Arriving Now’& Airbnb’s ‘Pineapple’
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28. The potential benefits of introducing a magazine are
exciting. The concept has been around in the airline
industry for both. It’s a natural next step for Uber and
Airbnb, to help their communities explore their own
city or cities they are traveling to. And it gives
brands an avenue to reach Uber andAirbnb’s savvy
much-coveted customer base.
While this is Uber’s firstever in-car magazines for customers,it isn’t the
firsttime the company has ventured into content publishing. In March this
year, Uber rolled out Momentum – a quarterly magazine forits drivers. An
employee communication of sorts,Momentum contains articles on health
& wellness, information about the new Uber-city Austin, as well as tips
froma seasoned Uber driver.
But’s worth noting – that Airbnb hasn’t launched a second edition yet. This
could imply the experiment didn’t meet expectations – especially
considering Airbnb’s Pineapple was launched a year ago. It will be
interesting to see how Arriving Now pans out for Uber. Photo:Airbnb
28Uber’s;Arriving Now’&Airbnb’s‘Pineapple’
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29. The primary audience for the magazine is our community around
the world who want to experience cities in new ways. It gets under
the skin of cities in a way that people really desire these days.
Christopher Lukezic
Pineapple Publisher
Uber’s‘ArrivingNow’&Airbnb’s‘Pineapple’ 29
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31. 31AshleyMadison Hack
The number of high-profile cyber attacks – from Sony
Pictures’November 2014 hack to health-insurer Premera Blue
Cross’ hack earlier in March 2015 – have been on the rise in
the recent past, and seem to be getting more serious with
each case.
In July this year, another instance of a cyber attack that
captured people’s attention globally was the hacking of
AshleyMadison, a dating website that caters to married people
looking for extramarital affairs.
The hackersattackedthe website and stole the company’s user database.
Then, they threatened to make it public if owner Avid Life Media didn’t
permanently shut down AshleyMadison and its sister website, Established
Men. Avid Life Media refused to comply and the hackers leaked more than
25 gigabytes of data on August 18th and August 20th.
Sensitive information like name, address, phone numbers and partial
credit card details of more than 33 million users were compromised,along
with internal company information.
via The Guardian
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AshleyMadison Hack
32. The hack led to AshleyMadison being sued for $500 million in class-action
lawsuits by users of the website. A month afterthe leak, AshleyMadison’s
CEO Noel Biderman resigned.
Rise of the moral digital vigilante
The hackerswho call themselves ImpactTeam said that they disapproved of
AshleyMadison’s business model of encouraging infidelity by arranging
affairs between marriedpeople. They also criticized the company’s policy of
charging a $19 fee fromusers forwhat they claim is complete deletion of all
data, and failing to actually do so. In their letter,they wrote , “Too bad for
those men, they’re cheating dirtbags and deserve no such discretion.Too
bad for ALM, you promised secrecy but didn’t deliver.”
Several conversation threads on social media seem to echo this sentiment–
that people indulging in adultery deserve to have their private lives on display,
and that they “had it coming”.Passionate reactions like these fail to consider
the larger privacy implications. Can our online footprintremain private? And,
does data that we delete actually get deleted permanently?
32AshleyMadison Hack
Photo:Barn Imageson Flickr
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33. Flirting with data
People are increasingly dependent on their smartphonesand devices to
communicate and get things done. These devices collect extremely personal
data. People willingly part with personal information for convenience and the
impression that their information is secure.The recent hacks are increasingly
shattering this sense of security, and raising serious questions.
The AshleyMadison hack in particular showed that data theftcan lead to
more than financial damage – it can affectrelationships, marriages and
reputations.
Experts predict that cyber attackswill only get worse in the coming years –
what will that mean fordata privacy in the future,forcivilians, businesses and
governments?
Also see : Toronto policereporttwo suicidesassociatedwith AshleyMadisonhackand the EU’s
landmarkrulingthatinvalidatesthe Safe Harbordata transferagreementbetween the U.S. and
Europe
33AshleyMadison Hack
cio.com
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34. 34Twitter shuts down Politwoops
Twitter shuts down Politwoops
Politicians and those serving in public office are
expected to be transparent about their activities –
and this includes what they say on their social
networks.
The Sunlight Foundation is a non-profit that promotes transparency in
governance and works to make governmentdata available to the public. It
launched Politwoops in 2012. Acting as a trackingservice, Politwoops
archived the deleted tweets of politicians and diplomats on its website. It
accessed these deleted tweets through Twitter’s API. The service covers
30 countries,with the Sunlight Foundation tracking US leaders and the
Open State Foundation tracking leaders in 30 other countries.
In August 2015, Twitter revoked its API access forthe 30 countries –
months afterit revoked access for the US version of Politwoops – citing a
violation of its basic user agreement.
In its statement,Twitter said, “Honoring the expectationof user privacy for
all accounts is a priority for us, whether the user is anonymous or a
memberof Congress.”
via cityam.com
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35. Twitter’s decision to revoke Politwoops’ API access received some criticism.The Sunlight
Foundation even released a eulogy forPolitwoops soon afterthe shutdown.
The criticism arises fromTwitter’s association as a journalistic tool. Its everything-is-open-here
nature is what, in part, led to its mass appeal. By cutting off a service that informs people of
statementsthat politicians delete – for whatever reason – Twitter can be seen as going against
transparency and accountability. There’s also speculation that this move could be to retain
powerful figureson its website, as Twitter struggles to maintain growth of its user base.
While it can be argued that Twitter is only staying true to its privacy policies and treating
everyone on its website as an equal, there remains the larger question of whether
public figures like politicians should have the same privileges as civilians when
it comes to privacy on social networks. Getting into a position of political power by
default makesindividuals more accountable – and being scrutinized foreverything they say
comes with the power they hold. If a politician wants to delete a tweet because he wants to
dissociate himself fromwhat he said, don’t his followers – voters – have the right to know?
This also opens up the debate of whether a person can be held accountable forsimply sharing
something that a politician has said and later deleted on Twitter.It will be interesting to watch
how far Twitter will extend this rule, and how it will handle cases of quotes and screenshots of
deleted tweets – which will surely continue across the web.
35Twitter shuts down Politwoops
Some deletedtweets on Politwoops
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36. What elected politicians publicly say is a matter of public record.
Even when tweets are deleted, it’s part of parliamentary history.
These tweets were once posted and later deleted. What politicians
say in public should be available to anyone. This is not about typos
but it is a unique insight on how messages from elected politicians
can change without notice.
Arjan El Fassed
Director, Open State Foundation
Twitter shuts down Politwoops 36
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38. The Content Shot highlights one inspiring branded
content initiative every week, and identifies reasons for
its success.
Prepared by the Publicis Consultants Net Intelligenz team in Paris, the
newsletter is a great way stay up-to-date – and to practice your French!
The latest issue examines the #ConnectedSeries, a crowdsourcing
collaboration between Samsung and Vimeo, where 10 filmmakers were
invited to create short films that explore creativity through technology.
Why is it a success? The project involved artists from within the Vimeo
community, and gave them the creative freedom to express themselves. A
Tumblr launch ensured relevant visibility within the social community.
#ConnectedSeries explores the relation between technology and social
connectedness with stories that capture people’s imagination.
38TheContent Shot
The Content Shot
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The Content Shot isavailable as an emailnewsletterin French.
Viewthe archiveand signup here.
39. People’s Insights is a collection of inspiring initiatives, insights and foresights shared by MSLGROUP’s
SPRINTers – our global team of 100+ strategic planners, researchers and insights experts.
People’s Insights covers the latest trends in engagement on both consumer and corporate sides.
We feature the best of these initiatives as People’s Insights monthly briefs, and original insights and
foresights – from our SPRINTers and other MSLGROUP experts - in our People’s Insights reports. We
share these on our social platforms and distribute freely to inspire more engaging campaigns.
Check out our latest report, Data In. Data Out. Transforming Big Data into Smart Ideas. *
People’s Insights is available as a blog, powerpoint decks, infographics, white papers and magazines,
a Kindle eBook and even an iPad app.
Follow us on Twitter at @PeoplesLab or subscribe to our newsletter to receive our monthly briefs and
quarterly magazines.
39About People’sInsights
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