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Global & Emerging Trends

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Future Trends Conference Miami 2010, by Diana V Carriço

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Global & Emerging Trends

  1. The New Economy Age GLOBAL & EMERGING MARKET TRENDS @dianavcarrico
  2. Chief Marketing Officer of Liderplas Trends lover Creative Director of LPDESIGN DIANA V CARRIÇO
  3. TO PREDICT THE FUTURE... WE HAVE TO LEARN FROM THE PAST
  4. Born & Reborn / Growth According to the Theory of 5 Transformations vs Economy Wood Earth Metal Water Fire Development / Instability Reception / Crisis Mutation / Transformation Conservation / Begining of Instability
  5. FIRE EARTH METAL EARTH EARTHWOOD WATER CRISIS GROWTH INSTABILITYINSTABILITY 1901 1910 1919 1928 1937 1946 1955 1964 1973 1982 1991 2000 1902 1911 1920 1929 1938 1947 1956 1965 1974 1983 1992 2001 1903 1912 1921 1930 1939 1948 1957 1966 1975 1984 1993 2002 1904 1913 1922 1931 1940 1949 1958 1967 1976 1985 1994 2003 1905 1914 1923 1932 1941 1950 1959 1968 1977 1986 1995 2004 1906 1915 1924 1933 1942 1951 1960 1969 1978 1987 1996 2005 1907 1916 1925 1934 1943 1952 1961 1970 1979 1988 1997 2006 1908 1917 1926 1935 1944 1953 1962 1971 1980 1989 1998 2007 1909 1918 1927 1936 1945 1954 1963 1972 1981 1990 1999 2008
  6. WHAT ABOUT THE FUTURE?
  7. FIRE EARTH METAL EARTH EARTHWOOD WATER CRISIS GROWTH INSTABILITYINSTABILITY 2009 2018 2027 2036 2044 2052 2061 2070 2079 2088 2097 2106 2010 2019 2028 2037 2045 2053 2062 2071 2080 2089 2098 2107 2011 2020 2029 2038 2046 2054 2063 2072 2081 2090 2099 2108 2012 2021 2030 2039 2047 2055 2064 2073 2082 2091 2100 2109 2013 2022 2031 2040 2048 2056 2065 2074 2083 2092 2101 2110 2014 2023 2032 2041 2049 2057 2066 2075 2084 2093 2102 2111 2015 2024 2033 2041 2050 2058 2067 2076 2085 2094 2103 2112 2016 2025 2034 2042 2051 2059 2068 2077 2086 2095 2104 2113 2017 2026 2035 2043 2051 2060 2069 2078 2087 2096 2105 2114
  8. THE STORY ISN’T ONLY ABOUT THEM...
  9. OR ABOUT THIS.
  10. THE STORY ISN’T ONLY ABOUT THEM. BUT IT’S ABOUT PEOPLE. REAL PEOPLE.
  11. # 10 TRENDS I believe on.
  12. #1 TREND: MOBILE AGE Mobility is everywhere: resources, people, products and services, capital, knowledge, beliefs, opinions and so on.
  13. #2 TREND: CRISIS IN WATER & FOODThe world’s population has more than doubled in the last50 years from 3 billion in 1960 to 6.9 billion in 2010 – and isprojected to reach 9.1 billion by 2050. .
  14. #3 TREND: TECHNOLOGY RACE Technology offers potential solutions for many of the world’s pressing problem,   the key questions being  “when” the promised solutions will arrive and “who” will deliver them.
  15. #4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continueto do so as well as other contries.
  16. CHINA BRAZIL RUSSIA INDIA WE ALL SEE THEM AS A THREAT INSTEAD OF AN OPPORTUNITY.
  17. Revenue Stream for Governments Exploration, Development & Production More Consumer Spending Ready Supply of Domestic Capital Demand for Commodities Focus on Creating Jobs Market Liquidity Rapid economic growth High Savings Rates Urbanization Desire for Social Stability Natural Resources Wealth Corporate Transparency CAUSE Higher Family Incomes Low household debt Infrastructure Buildout Policies for Peace & Prosperty Corporate culture EFFECT POSSIBLE RAMIFICATIONS EmergingMarketOpportunity
  18. #5 TREND: Influence of “we and me”The power of “me” has been amplified through communities ofchoice, including social networks and buying groups, which arechanging how we interact and behave.
  19. MICRO CELEBRITIES MICRO TALENTS BRANDS SEEKING FOR REAL PEOPLE
  20. #6 TREND: Rise of new power brokers New power brokers are increasing their influence on the world stage, from the economic powerhouses of BRIC to social networks to the G20, which gives the rapidly developing economies a greater voice in global issues. 
  21. #7 TREND: Interdependence and competition across industriesInteractions with society, where new forms of networks and smartpartnerships are emerging, to deliver commercial and social benefits simultaneously.
  22. #8 TREND: OWN THE NEW CONSUMER With more consumers globally with more wealth, choice and desire to get involved in co-creation, the fight is on to own the new consumer – a consumer that wants more involvement and personalization, that wants it all anywhere, anytime, and wants it to be cheap and chic as the climate of frugality bites. 
  23. #9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many developed countries. The resulting differences in generational ambitions, attitudes, technology skills and ethics are impacting management styles, how work is doneand the ability to attract talent. 
  24. #10 TREND: Tension of globalization & Fragmentation Even as the tide of globalization and integration continues, there is a growing and opposing trend towards greater fragmentation where tribalism, nationalism and cultural conflict is on the rise.
  25. WELCOME TO A NEW ECONOMY AGE
  26. Reborn Age Business Volunteers Attention Age Philanthropy Age Wellness
  27. How to face the new challenges?
  28. ‘The time to repair de roof is when the sun is shining.’ Chinese Saying.
  29. They are emerging... and teaching us. It’s our duty to learn from them.
  30. CREATIVITY & INNOVATION PROFECY the secret for our recovery
  31. 1. Track global trends & know why Knowing, understanding, and applying consumer trends and insights = holy grail to business and marketing professionals.
  32. 2. Trends Segmentation Be aware of all types of trends. Consumer trends, Industry Trends, Macro Trends, Street Trends.
  33. 3. Get yourself some eagle eyes Consumers want to be unique & they want to be surprised at any time.
  34. 4. Beauty is in the eye of the beholder Each person is different from each other. What is awesome for somebody may be awfull for another.
  35. 5. Types of SM’s individuals Critics ; Joiners ; Creators ; Collectors; Spectators ; Inactives
  36. 6. Get out of the office Be curious about everything, your professional interests should be broader that your own personal interests.
  37. 7. Have a point of view So that you can convince your boss to create a kick-ass atack plan to gain the new consumer.
  38. 8. Generation C Collect resources from magazines, journals, web contents, web conversations,articles, trend researchers, books and other resources.
  39. 9. Set your trends; Name them Create your own trend lab or inspirational trend board. Give a name to your trend and start to be a trend researcher. Google will make the rest.
  40. 10. Build a Trend Framework Find existing trends from actual experts & create your own trends. You’ll start to expand your framework very quickly.
  41. 11. Start a Trend Team Create a virtual meeting point; join people from all over the world and see how trends are connected from different places around the globe. Or start by your own!
  42. 12. Convince your company CEO Make it all about ‘the future of business’, paterns & variables instead of expensive related field words.
  43. How do we know which trend fits our business? A cross-industry mind is a joy forever.
  44. ONE LAST THOUGHT: Refusing to learn from the past may make you fail in the future.
  45. SOME AMAZING EXPERTS: 1. www.trendwatching.com 2. www.futureconceptlab.com 3. darmano.typepad.com 4. chrisbrogan.com 5. www.coolhunting.com
  46. Diana V Carriço CMO & Creative Director TWITTER @dianavcarrico MOBILE 00351 919192924 E-MAIL dianavcarrico@gmail.com BE IN TOUCH. THANKYOU!

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