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IBM Bluemix Garage | 2017
Innovation Stories
From The
IBM Bluemix Garage
Holly Cummins
Technical Lead, European Garages
@holly_cummins
@holly_cummins
@holly_cummins
I’m an IBMer.
@holly_cummins
I’m an IBMer.
I’m a techie.
@holly_cummins
I’m an IBMer.
I’m a techie.
I like doing things which have
never been done before.
@holly_cummins
The world’s most computationally advanced hat.
(It can serve web pages.)
I’m an IBMer.
I’m a techie.
I like doing things which have
never been done before.
IBM Bluemix Garage | 2017 3
I think about technology a lot …
… but even I know technology should be
about making things better for people.
IBM Bluemix Garage | 2017 4
I’m from the Bluemix Garage.
What is a Bluemix Garage, anyway?
IBM Bluemix Garage | 2017 6
The Bluemix Garage is IBM’s
consultancy with a startup DNA.
IBM Bluemix Garage | 2017 6
The Bluemix Garage is IBM’s
consultancy with a startup DNA.
(We don’t really work in a garage.)
IBM Bluemix Garage | 2017
… but we are unique.
People | Places | Platform | Practice
7
IBM Bluemix Garage | 2017
People
8
IBM Bluemix Garage | 2017
People
8
Designer
IBM Bluemix Garage | 2017
People
8
Developer
Designer
IBM Bluemix Garage | 2017
People
8
Developer Architect
Designer
IBM Bluemix Garage | 2017
People
8
Developer
Customer
Architect
Designer
IBM Bluemix Garage | 2017
People
Collaborate
• across disciplines
• with clients
8
Developer
Customer
Architect
Designer
IBM Bluemix Garage | 2017
Places
We are embedded in startup communities.
We believe in creating intentional spaces for
innovation.
9
New York City / San Francisco / Melbourne / Nice /
Austin / Toronto / London / Tokyo / Singapore
IBM Bluemix Garage | 2017
Platform
10
IBM Bluemix Garage | 2017
Platform
Bluemix is the platform that enables us.
10
IBM Bluemix Garage | 2017
Platform
Bluemix is the platform that enables us.
• Cognitive.
10
IBM Bluemix Garage | 2017
Platform
Bluemix is the platform that enables us.
• Cognitive.
• IoT.
10
IBM Bluemix Garage | 2017
Platform
Bluemix is the platform that enables us.
• Cognitive.
• IoT.
• Analytics.
10
IBM Bluemix Garage | 2017
Platform
Bluemix is the platform that enables us.
• Cognitive.
• IoT.
• Analytics.
• DevOps.
10
IBM Bluemix Garage | 2017
Practice
11
IBM Bluemix Garage | 2017
Practice
11
We blend three effective methodologies.
IBM Bluemix Garage | 2017
Practice
11
We blend three effective methodologies.
• Design Thinking
IBM Bluemix Garage | 2017
Practice
11
We blend three effective methodologies.
• Design Thinking
• Lean Startup
IBM Bluemix Garage | 2017
Practice
11
We blend three effective methodologies.
• Design Thinking
• Lean Startup
• eXtreme Programming
Lean Startup.
Release early. Release often.
Unreleased development effort is waste.
Minimum Viable Product.
The smallest thing you can build to test your hypothesis.
You do not want to invest until you are sure you are
building what you know your users want and will use.
Minimum Viable Experience
IBM Bluemix Garage | 2017 Confidential
Minimum Viable Product.
It’s not just the same amount of function, for less budget.
Goal
Goal
Business Opportunity
We will improve the wedding cake
experience by means of the icing for
couples getting married.
Goal
Business Factors
Expensive market to enter,
low volume, high cost to
produce
Goal
Assumption
Icing quality influences buying
decisions on wedding cake.
Hypothesis
If we make a better icing, people will
buy our wedding cakes.
Goal
Problem
How do you figure out the best icing
in a low volume business?
Goal Minimum,
but not a product
Minimum Viable 

Product
The MVP may not share
code with the final product.
Experience is similar, technical underpinnings may not be.
An MVP is not a prototype.
It needs to be viable.
… but we can talk about ‘viable for what’?
Pre-totype
Do you need to build anything at all,
to test your hypothesis?
Or can you just tell people about it
and see what the market reaction is?
“Pay no attention to that
man behind the curtain!”
Wizard of Oz
Lean Startup tells us to build the smallest
thing to answer our business question.
But what’s the right question?
Design Thinking.
Innovation is not achieved
simply by writing an app.
It has to solve a real problem for a real user.
IBM Bluemix Garage
“Designers…don’t try to search 

for a solution until they have 

determined the real problem, 

and even then, instead of solving 

that problem, they stop to
consider a wide range of potential
solutions. Only then will they
finally converge upon their
proposal. This process is called
‘design thinking.”
DON NORMAN
IBM Design Thinking is a framework for
delivering user-centered outcomes at
speed and scale.
Observe Reflect Make
IBM Bluemix Garage
Observing is 

about immersing
yourself in your
users’ world.
Meaningful outcomes come from an
understanding of the real problems your
users have.
IBM Bluemix Garage
Reflecting is about
converging on a
point of view.
Good decisions begin with an understanding
of your situation, your purpose, and how you
can make a difference for your users.
IBM Bluemix Garage
Making is about
giving form to ideas.
You can’t know everything but you do know
some things, so jump right in. The earlier you
make, the faster you’ll learn.
IBM Bluemix Garage | ©2017 IBM Corporation
?How Can We Know How Much
Stock We Have In Our Shop?
Manual stock checks can be very expensive.
RFID can be a great
solution.
But … some stock is too
squishy for RFID tags.
IBM Bluemix Garage | ©2017 IBM Corporation
!
What If A Computer Could
Understand What It Sees?
And Count It?
We can train Watson to understand our business domain.
IBM Bluemix Garage | ©2017 IBM Corporation
?How Can I Make My Product
More Rewarding To Use?
We always start by
thinking about the
user.
We align on one user to focus our efforts.
We generate a lot of ideas.
Then we refine
and align.
Everyone draws. Even the
developers.
Then the Garage
delivers it.
This is where the collaboration
between developers, designers, and
architects pays off.

The savings app was developed in 8
weeks, and released in 1Q 2017.
IBM Bluemix Garage | ©2017 IBM Corporation
? How Can I Engage
More With My Users?
Sunaas Rehabilitation Hospital
Opportunity
P a t i e n t s w h o n e e d
rehabilitation and physical
therapy forget how to do
their exercises.

Follow-up appointments
are inconvenient.
IBM Bluemix Garage | ©2017 IBM Corporation
? How Can I Take
Control Of Our Email?
A big retailer … with a lot of employees and systems.
All help requests were sent to a centralised email address.
Several full time staff had the job of reading the
emails to route them to the right team.
Creative Commons 2.0, Toms Bauģis from Galway, Ireland
IBM Bluemix Garage | ©2017 IBM Corporation
! What If A Computer Could
Triage Emails?
This is a perfect job for machine learning.
Watson was able to classify
85% of the emails correctly.
When it didn’t understand an email, it
knew it didn’t know.
IBM Bluemix Garage | ©2017 IBM Corporation
? Any Questions?
Come see the IBM stand (with the car!)
@holly_cummins

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