What do we mean for IBM Garage operating model? What are our IBM iX Studios? What are we doing in Milan, within the most innovative town district in Italy? Let's give them a look, together!

1. IBMStudiosandIBMGarage
IBMServices
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Sì,viaspettiamo.
Viaspettiamo,conilcuore,nelcuorediMilano!E...invideoconferenza,neinostriVirtualGarage,ancoraperunpo’.
Uninvitoitaliano
GianlucaMeardi
ExecutivePartner
IBMServices,EnterpriseStrategy&iXLead
AngeloCirocco
GeneralManagerGTSItaly
IBMServices
RolandoNeiger
GeneralManagerGBSItaly
IBMServices

2. 2 IBM Garage
How do you start your digital and cognitive transformation journey? How
do you govern the change journey in a way that transforms the culture and
mindset of teams and leaders? What disruptive technologies can help you
build new business platforms that will bring lasting value? How do you
manage the process of innovation in a way that channels organizational
energy, builds ownership and delivers return on investment?
By leveraging the IBM Garage.
Our clients are faced with a proliferation of technology options such as artificial
intelligence, automation, the Internet of Things, blockchain and cloud – all with
the potential to transform their business models, create new sources of revenue,
and reinvent their processes and workflows. The emergence of the cognitive
enterprise, with its new business platforms anchored in data and accelerated
by the expertise of people, is an exciting opportunity but highlights new
questions and challenges.
The IBM Garage method is designed to accelerate the creation of these new
business platforms and reduce the risks from placing “bets” in this environment.
The garage approach embodies the principles of the IBM Way, the guiding
precepts we’ve established for how we bring the best of IBM to our clients,
every day. The IBM Way is how we bring to life a client-first mentality in a unique
environment to co-create, co-execute, and co-operate. It is how we reinvent by
design – leveraging the latest design thinking and agile approaches. It is where
we leverage the power of private, public and hybrid cloud architectures to
manage a client’s journey to the cloud and ensure agility. It is the heart of our
ability to deliver with confidence and quality, as we tap into the global network of
capabilities and world-class methods for pilot, scale, and execution.
The IBM Garage is designed for agile working, where ideas can be
developed, tested, discarded or advanced. It is an environment where
the latest technologies can be applied to business pain points and key value
pools to drive substantive business impact. It is a framework for project
initiation, management, metrics, governance and investment management.
It is a physical instantiation of digital and cognitive disruption to inspire
organizational change and buy in. It is the vehicle by which the building
blocks of new business platforms are created in agile sprints – with purpose
and direction. It is a network of capabilities for execution that draws upon
the capacities of IBM and our ecosystem partners.
In the following pages, you’ll find practical details of what a garage engagement
is like, meet the people involved and learn about some of the results we’ve
achieved to date. I hope you’ll understand why, for so many of our clients, the
IBM Garage marks the start of a new kind of managed innovation—in some
cases even a new approach to business.
Sincerely,
Mark Foster
Senior Vice President, IBM Services
Foreword

3. 4
Triumphant.
Exhausted. Inspired.
Proud of what we’ve
built together.
Energized. Relieved.
Ready for anything.
That’s what clients
feel by the end of
an IBM Garage
experience.
Each garage experience is distinct,
because no two clients face the same
challenge. There are no templates, no
blueprints for exactly how you might
feel after yours. But what is true for
every client is that a garage experience
represents the end—the end of a
previous self. Of resistance to change.
Of fear of failure. Of work for work’s
sake. For some, it signals the end of
an inefficient process or an outdated
business model. For others, it is the
end of “what we’ve always done.”
Whatever shape yours might take,
the end is the beginning of your story.
Are you ready to begin?
The end

4. 6
Where
globalnetworks
happens
Halifax, Canada
“This is not a traditional approach
to innovation. The garage is a place
where we can safely generate
and test ideas, and experiment
with MVPs.”
Nova Scotia’s Innovation Director
North
America
South
America
Asia Paci c
“In our rst IBM Garage for a major
CPG company, we clocked more than
80 transformation ideas in just two
weeks. They’re now taking the model
global with the opening of a new Asia
Paci c garage.”
IBM Partner & Global Garage Leader
There are now more than
150 IBM Garages around
the world. Experience one of
our locations or let us come
to you.
London, UK
“My London garage team did a great project
for Simon Wheatcroft, a blind runner. It’s
nice to do personally rewarding work as well
as commercial stuff. What better way to show
you can mitigate risk than to enable someone
who’s blind to run across a desert?”
IBM Director & Enterprise Garage Leader
Arab
states
Asia
Paci c
Australia
Africa
Europe

5. 8 IBM Garage
It’s no accident that every IBM
Garage has its own style and
aesthetic. Each one is created to
foster collaboration and innovation,
but also consciously designed to be
a break from the everyday. A fresh
environment for fresh thinking.
These photos give you a taste
of what it’s like in an IBM Garage.
For a more detailed look, point your
smartphone at this QR code to visit
a virtual IBM Garage.
You’ll be able to explore the garage at
your own pace in an immersive, 360°
experience. Strap your phone into the
headset that came with this book and
you can even go “inside” the garage.
ibm.com/whereithappens
The IBM Garage in Berlin, Germany
A break
from the
everyday.
The IBM Garage in Milan, Italy

6. 10 IBM Garage
The IBM Garage in Berlin, Germany

7. 12 IBM Garage
Where
ambition
happens
There are times when a general
ambition or goal can take you in
unexpected directions. There are
even times when it can shake up
a whole business.
Not every garage project kicks off
with a client telling us exactly what
they need. There’s certainly a desire
for innovation and a business goal to
work toward, and perhaps an inkling
that a new app or tool will be the focus.
Often, though, our first challenge is
discovering, defining and agreeing
where the real opportunity lies. Our
pinpoint focus on human outcomes
really comes into its own when we
frame project goals in this way.
It was innovative thinking that did
the trick in our work with McLane, a
wholesale grocery foods distributor
founded in 1894. After more than a
century in the delivery business, during
which it had expanded to $50 billion
in sales, McLane was challenged to
boost a razor-thin profit margin. With
nationwide distribution and some of
the largest retailers in America as its
customers already, the company didn’t
know where to turn.
We analyzed the business—its scale, its
performance, and its capabilities—and
quickly began to focus on its incredible
fleet: more than 6,000 trailers traveling
a total of 290 million miles each year.
With such a huge presence on the
American highways, we realized that
these trucks could lead a second life
as moving billboards.
Could McLane reinvent itself as
an advertising company?
We realized McLane would need
some new approaches to evaluating
and targeting advertising content.
One approach we developed with
McLane was to put satellite trackers
on the trucks that would receive pings
from mobile devices within a 100-meter
radius. Analysis of this audience data
proved to be the key to accurately
pitching different routes to potential
advertisers.
Other IBM tech, including hyperlocal
demographic insights and live weather
data, helped round out a sophisticated
new offer and gave McLane the
confidence to successfully go after
a revenue stream that simply didn’t
exist before the IBM Garage project.
ibm.com/services/case-studies/
mclane

8. 14 IBM Garage
Where
ketchup
happens
Ketchup, at rst glance, seems distinctly
American—a condiment that is perfectly
matched with fast food and Fourth of July
barbecues. And Americans eat ketchup with
pretty much everything—French fries, breakfast
burritos, mac and cheese, and even ice cream—
squirting it on an average of 9.74 meals a week.
But ketchup, or “catsup,” is consumed with meals
around the world, from Germany to Japan. And
Europe actually exports the most ketchup, with 60
percent of the global trade.
“The irony is that this ubiquitous condiment is
anything but American in its origins or in those
nationalities that love it the most,” said Ken Albala,
Professor of History, University of the Pacific.
“As a historian of food, I see it as truly a global
product, its origins shaped by centuries of trade.
And different cultures have adopted a wide variety
of surprising uses for the condiment we know as
ketchup today.”
With such a surprising global demand, keeping our
homes and restaurants stocked with ketchup is
no easy feat. How do iconic food brands like Kraft
Heinz keep it from being sold out?
Kraft Heinz sells a staggering 11 billion packets
of ketchup a year, a number that would strain any
supply chain. Besides ketchup, Kraft has hundreds
of products that are staples in households around
the world. They need to ensure quality products
reach customers at the right place and time—a
major challenge.
“We have analytical brains that constantly say, ‘go
check this, go check that.’ We want to make sure
we know where to place our products at all times,”
said Jorge Balestra, Director of IT-COE Analytics
Solutions at The Kraft Heinz Company.
That’s where AI comes in.
AI can help supply chain managers do a
better job of keeping on top of unstructured
information — hyper-local weather patterns, local
events, traffic patterns, social media buzz — that are
indicators of customer behavior and demand.
To harness the power of their data, Kraft reached
out to IBM. They co-created a state-of-the-art
algorithm, LEGO, to ensure products were stocked
in kitchens.
Powered by AI, LEGO was able to take all of
Kraft’s field data and provide valuable insights
for individual field sales representatives in real-
time, such as notifying them when products were
running low. The accelerated communications
ultimately helped Kraft distribute each product
more efficiently to stores and restaurants around
the world.
They were able to accomplish this in part through
a unique collaboration made possible by the IBM
Garage.
In the IBM Garage, a methodology in which IBM
and clients co-create new ideas side-by-side, Kraft
was able to directly go from ideation to prototyping
and implementation by creating a mini start-up
inside the company.
“The IBM Garage is like an innovation think tank
where we’re able to bring the speed of a start-up
at the scale of an enterprise,” said Arun Abraham,
Lead Partner at IBM.
Besides LEGO, Kraft is launching other
transformation projects with the help of the IBM
Garage, like the different functions in supply
chain (i.e. logistics and manufacturing), sales and
marketing – and even AI enabled flavor prediction.
“I would like the garage to expand into R&D. We
might even start trying to use data powered by AI to
predict what people might like eating in the future,”
said Abraham.
ibm.com/services/case-studies/kraft

9. 16 IBM Garage
Where
transformation
happens
Alongside proven IT platforms and blended
teams of clients and IBMers, what really
sets the IBM Garage apart is a proprietary
approach to innovation.
Building on the principles of agile working and
design thinking, our IBM Garage methodology
ensures ideas developed in the garage are
grounded in user needs, and viable prototypes
are ready to be scaled at pace.
More often than not, a client introduced to this
way of working tends to stick with it.
See the IBM Garage method on the next page.

10. 18
Co-
Create:
envision the future
Co-
Execute:
iterate to MVP
Co-
Operate:
scale to market
Discover
Envision
Design
Validated
Business
Initiative
Measure
& LearnMeasure
& Learn
Measure
& Learn
Perform
Experiments
Hypothesis
Testing
Validated
Product-
Market Fit
Market
Response
Build MVP
Scale MVP
Market
Response

11. Where
co-creation
happens
20 IBM Garage
A key feature of the IBM Garage is to
extend such knowledge sharing and
collaboration by bringing together
both IBMers and client stakeholders
in an environment where silos and
barriers never get the chance to
form. Businesses, as a result, get
the very best chance of bene ting
from emerging—but often daunting—
technology.
AI and analytics capabilities can
accelerate projects in many business
lines, for instance, but when they’re
launched without know-how, adequate
testing, and value verification, they’re
at risk of failing.
Given limited AI and analytic skills
in the marketplace, you can do one of
three things: acquire the skills, acquire
a partner, or purchase the skills. The
co-creation model that underpins the
IBM Garage is the partner strategy
notched up to a new level.
You have to understand the outcomes
you want to achieve—and people decide
on these outcomes, not technology.
You can’t ask a computer to understand
the human experience. Your smartest
people need to train these computers
to get the desired results.
This is not remote work. Because
your teams are rapidly ideating and
developing new AI and analytics models
and solutions, they need to be located
together. That’s what speeds up the
cycle of innovation. For high-level tasks
like generating ideas, you need face-
to-face meetings. This is what we do
with IBM Garage—we are onsite with
our clients so we can work with them
to grow innovative, cutting-edge ideas
and hypotheses.
In IBM Garages all over the world, we
create a learning-by-doing environment,
and part of that is recognizing that
you’re going to iterate. We’re not going
to wait until the outcomes are perfect to
start generating insights. Over time, you
should be able to make better and faster
decisions because you have information
that you didn’t have before.
It’s OK to start with imperfect data.
Many organizations don’t start AI
and analytics projects because they
say their data is not in great shape.
People get stuck on the idea that their
data won’t yield any useful results.
Kick-start the project with the data
that is in good shape. You can add
other data sets later—or enhance
your data with external data sets
that can flesh out results.
For projects to work, you need a
maniacal focus on business value.
Whatever you’re creating needs to
be aligned with business strategy
and objectives.
Co-creation—the concept of
gathering teams from across an
enterprise to design, prove and
launch innovative programs—is
an increasingly vital tool today.

12. “Our customers will
become part of an
ecosystem that we
have named We. This
system complements
the Volkswagen
experience and
enables the customer
to take their world
into our vehicles.”
Jürgen Stackmann, Member of the Board for Sales, Volkswagen
Volkswagen, one of the top three
automakers in the world, knew it
could do more with its customer data,
but wasn’t sure how to take advantage
of the treasure trove of information
generated from its cars. We partnered
with VW to create a garage focused
on providing in-vehicle services that
enhance a customer’s ride.
Co-location of IBM experts and
VW leaders near VW headquarters
in Germany allows the automaker to
rapidly prototype many new ideas.
Working side-by-side, we brainstorm,
build MVPs and test prototypes quickly
and with minimal institutional friction.
IBM Design Thinking and DevOps
methodologies and the lean startup
mentality fostered by the garage
enabled VW business, development
and design leaders to view the data they
were collecting from their cars in a new
way: as the basis of new services.
First out of the gate was the We
Experience app, bringing together
location and user habit data to
anticipate driver and passenger needs.
The app suggests services near parking
locations, and delivers targeted offers
from partners, including coupons from
retailers.
Along with every other major industry,
car manufacturing is facing disruption
brought about by new, data-driven
services and rapidly shifting customer
needs. The IBM Garage helps VW
anticipate and adapt to the future,
while tapping into new capabilities.
Leveraging the data it had already
been collecting allows the company
to offer services as well as products,
positioning it well for the ongoing
data-driven transformation of the
global economy.
ibm.com/services/case-studies/vw
Where
experience
happens
22 IBM Garage

13. 24 IBM Garage24 IBM Garage
VW headquarters in Wolfsburg, Germany

14. Where
courage
happens
“If you want to increase
your success rate, double
your failure rate.”
Thomas J. Watson, IBM Chairman, 1914 - 1956
26 IBM Garage

15. 28 IBM Garage
Where
empathy
happens
A founding principle of the garage model is
IBM Design Thinking, a framework designed to
throw focus on the human emotions that de ne
the response to any new product, service or
experience.
IBM Design Thinking helps teams understand
people’s needs, form intent, and deliver outcomes
to satisfy those needs. At speed and at scale.
IBM Design Thinking
A focus on user outcomes
Drive business by helping
users achieve their goals.
Restless reinvention
Stay essential by treating
everything as a prototype.
Empowered teams
Move faster by enabling diverse
teams to act fast.

16. 30 IBM Garage
Where
invention
happens
Where
reinvention
happens
Day 1
Team members
assemble. Discuss
hopes, fears and
expectations.
Day 4
Empathy mapping
uncovers true scale
of challenge.
Day 6
Garage team
agrees to focus
on three key
personas for
MVP.
Day 8
Three new app
ideas based on
Watson APIs.
In which we follow the
trials and tribulations of
an imaginary garage to
demonstrate the path to
tangible business value.
Day 12
First app idea
discarded
because of data
limitations.
Day 13
Second app
tested and found
too complex for
phase 1. Discarded.
Day 15
Signi cant
challenge uncovered
in third app. Back to
drawing board.
Day 16
Fourth app idea
introduced.
Day 17
Breakthrough in
third app. Back to
two potential ideas.
Day 22
Fourth app idea
hits roadblock in
user testing.
Day 24
Third app
passes
initial user
testing with
flying colors.
Day 27
Further
re nements
following intense
brainstorming
exercise.
Day 30
Team inspired
by launch ideas
and development
roadmap.
Day 32
MVP ready
for launch.

17. 32 IBM Garage
Where
AI
happens
All around the world, AI is driving change.
Recent years have seen cognitive systems like
IBM Watson make signi cant advances in areas
such as natural language communication, image
recognition, sentiment analysis, autonomous
behavior and strategic reasoning. These new
capabilities have huge implications across
industries. Here are just four examples.
AI is unlocking so many possibilities that it can be a daunting challenge for businesses to know where
to focus. Our role at IBM Services is to help navigate those possibilities. As with so much emerging
technology, it’s a case of de ning strategic objectives rst and then working out how AI can help,
not rushing in to push a nonspeci c AI agenda. And the IBM Garage is the perfect environment for
aligning strategic objectives with AI’s ability to create new opportunities from the data all around us.
Talking
the talk
In the seven years since Watson’s creation, natural
language communication has grown by leaps and bounds.
Today’s chatbots, for instance, are routinely resolving
customer service inquiries without human involvement,
increasing customer satisfaction and enabling businesses
to channel resources into areas of more strategic value.
Compelling
argument
Watson’s ability to understand unstructured data—in
particular, the sentiment and meaning behind the written
word—has recently been channeled into a new capability
that may have long-term implications for business and
policy decision-making. With no prior notice of the subject
matter, Project Debater, a system that brings AI to the art
of the debate, can research published opinion, listen to
the opposing point of view, and engage in arguments so
sophisticated that it can influence an audience just as
much as seasoned human debaters.
Sense and
sensibility
A key vector in the maturing of AI is Watson’s ability to mimic
human senses and awareness. Driverless cars that can both
navigate routes and identify danger are perhaps the most
high-profile example. But we’ve also recently seen sports
tournaments automatically compiling highlights packages
by analyzing and understanding excitement on the faces
in the crowd, and a blind runner who used AI, geolocation,
and proximity alerts to compete among the masses at the
New York City Marathon.
For life
AI has far-reaching potential to drive improvements in
health and well-being—and it’s already having an impact.
Rapid analysis of scans and reviews of global research
and clinical trials are helping oncologists and other
physicians make better patient decisions. Insurers and
national health systems are finding new ways to connect
medical and social care and to analyze trends in population
health. And researchers are uncovering new links that are
triggering breakthroughs in drug therapy development.
Italian
Tech & Data Strategy Lead

18. 34
Where
global
success
happens
150150 locations and counting—step into one of
the world’s largest startup communities with
IBM Garages located around the world
7weeksSeven weeks to create a
customer-facing cloud app
for a major retail company
2x fasterTwo times faster than expected delivery
time in creating a first-of-its-kind
service line for a major airline
Twelve weeks to create entirely new
business lines for a major food service
and grocery supply chain business
$390M$390 million in transactions via APIs
within the first three months of
deployment for a major Indian bank
weeks12

19. 36
Where
happens
scalabilityOn 9 June, 2016, 23-year-old Sean
Ferguson collapsed while shooting
hoops at Cape Breton University in
Nova Scotia, Canada. Quick thinking
on the part of his friends, along
with a nearby automated external
de brillator, or AED, saved his life.
As Ferguson discovered first hand,
AEDs, which use electric shocks to
restart a heart after cardiac arrest,
save lives. But they can only do their
job if bystanders know exactly where
they are when emergency strikes.
Now, the government of Nova Scotia,
through a pioneering Province of Nova
Scotia and IBM Garage collaboration,
is at work to ensure that happens
consistently throughout the province.
The Canadian Institutes of Health
Research estimates that 40,000
cardiac arrests occur every year in
Canada. Almost all of them, up to
85%, happen outside the home. So
knowing the location of the nearest
AED can turn almost anyone into a
first responder.
Shawn Porter, Nova Scotia’s Innovation
Director, wondered how citizens
could reliably locate an AED when
they needed to. Further, was there a
way emergency services could alert
people of not only a cardiac emergency,
but also the location of the nearest
functional AED—and do it quickly
enough to make the difference
when every second counts?
The answer, developed in Nova Scotia’s
IBM Garage, turned out to be AEDs
brought online via Internet of Things
(IoT) sensors and a mobile application.
Nova Scotia and IBM launched
Canada’s first public-sector garage
in March 2018 in Halifax. The garage
helps Nova Scotia deliver services
and programs more efficiently
and effectively by leveraging agile
development methods and cutting-
edge technologies.
It now runs up to eight high-impact,
high-return projects for departments
across the provincial government at any
given time. A virtual staffing model for
project teams of 10 - 15 people helps
keep teams agile while breaking down
departmental silos.
Porter says the group has seen a
return on investment of 7 - 10 times
the government’s modest investments
in individual projects even before
completing the first year.
The garage built a working prototype
of the connected AED system, including
a mobile app, in a cost-effective way.
Porter says the investment needed to
connect every AED in the province was
worth it. “The cost is not a prohibitive
variable here,” he says, “because what
we’re doing is taking commercially
available technology and applying it
in a smart way.”
Early project successes along
with the prototype have given Porter
and his colleagues the credibility they
need to move from proof of concept
to the next step. They want to connect
every verifiably functional AED in
Nova Scotia to the 911 system, make
a smartphone app available for anyone
to download, and send emergency text
alerts to registered citizens who have
knowledge of CPR. All at a total
estimated cost of approximately
one million Canadian dollars.
More importantly, thanks to the
partnership between the IBM Garage
and the Province of Nova Scotia,
residents and visitors soon will be
that much safer. And who can put
a price on that?

20. 38
Where
solving
happens
Stephen Sondheim, who composed
crosswords for New York Magazine
in the 1960s, is reported to have said
that “the nice thing about doing a
crossword puzzle is, you know there
is a solution.”
In a sense that’s true of the IBM
Garage too: there’s a determination
to work toward a viable solution to
an identified problem within a
fixed period of time. And the
garage mindset—mixing creativity,
determination and a big slice of lateral
thinking—has much in common with
the traits of a crossword solver.
So we’ve designed a crossword
puzzle for you. It’s a chance to test
your logic skills and give you a taste
of the garage mentality.
ACROSS
1 Formerly known as CTR
4 Workshop
10 Downcast
14 Study
15 Rejects
16 Tiny Pacific island
17 Thinking machine
20 Cartoon manufacturer
21 Best-selling account of life
as a Harvard law student
22 Hop ovens
23 Prince collaborator
25 Diversity initials
27 Kind of light bulb
28 Bauxite and hematite
29 Former Austrian currency
32 Closely-woven silk
35 Jocular suffix
36 Small opening
37 Next-generation IT device
40 Amphibian
41 Junk emails
42 Deteriorate
43 Thank yous
44 Hebrew letters
45 Comes before Sat
46 Eagles home
47 Oppressive orders
51 Popular typeface
54 Shortened name of US botanist
(and many commanding officers)
56 Sphere of expertise
57 Autonomous data analytics
and insights
60 Gotcha
61 One possibly seeking asylum
62 Film speed rating
63 Geek
64 Famous sidekick
65 Japanese coin
DOWN
1 Brainwaves
2 Sir Toby, a Shakespearean
character
3 Muse of memory
4 Revolver
5 Around and about
6 French river and wine region
7 Excellent
8 Steak house
9 Key
10 Fictional Kazakh journalist
11 Meadowlands
12 Patrol
13 Many, many years
18 Maximum altitude
19 Moves up and down
24 Period of abstinence
26 Branch of math
28 Killers at sea
29 “_ speak”
30 Trust and confidence on the street
31 Present
32 12 of 56
33 Mystique
34 Defined philosophical behaviors
35 Breathing disorder
36 Moral zealot
38 Drug addict
39 Benefit of the job
44 -pad, -port, -skier
45 Subject of Mozart opera
46 Sighed
47 Impurities at the bottom
of the bottle
48 Solo performances
49 Nervy
50 US astronomer
51 Former Ugandan leader
52 Obliterate
53 Assassin
55 Landed
58 Alien
59 Adam Driver character
1 2 3 4 5 6 7 8 9 10 11 12 13
14 15 16
17 18 19
20 21 22
23 24 25 26
27 28 29 30 31
32 33 34 35 36
37 38 39
40 41 42
43 44 45
46 47 48 49 50
51 52 53 54 55 56
57 58 59
60 61 62
63 64 65
Stumped?
Visit the virtual
IBM Garage to find
the answers.
ibm.com/
whereithappens
Arcade parade... the IBM Garage in Milan, Italy

21. 40
Where
cloud
happens
It’s 2014. In the heart
of Silicon Valley, a new
initiative is born.
It’s driven by passionate people
with a startup mentality and a vision to match.
Nothing so unusual about that, perhaps.
The difference, though, is that this is not a startup.
It’s an IBM Garage, dedicated to cloud solutions.
The vision of our San Francisco garage was to
create an environment that would help businesses
dream, experiment and test out ways they could
harness the power of the cloud to innovate,
modernize and transform.
In a nutshell, IBM created a safe space,
one that de-risks high-risk ideas so clients can
move forward confidently and start driving
value more quickly.
A cloud-focused garage benefits from everything
that makes the IBM Garage model tick: blended
teams of client leaders and IBMers brought
together in a stimulating environment, using user-
focused, agile methods to create, test and optimize
to accelerated schedules.
But a clear focus on the IBM Cloud also has specific
advantages. It immediately aligns innovation to a
proven toolbox of cloud-based components and
robust infrastructure architectures. This presents
huge opportunities to develop, test, launch and
rapidly scale viable processes, platforms and
initiatives.
This can be seen in our work with Sony Global
Education. In Japan, large numbers of students
gain qualifications through online courses and
foreign universities. This presents issues for
academic institutions and employers needing to
assess the veracity of candidates’ achievements.
The output of this garage project was a blockchain-
powered educational record platform. It enables
school administrators to consolidate and manage
student educational data, and opens up the door
for AI to analyze the data to help improve an
institution’s curricula and performance.
Education may not be an industry that you’d
automatically associate with blockchain and cloud
technology. But projects from the IBM Garage are
often surprising. Our garage spaces help clients
spot new opportunities, take technology to unusual
places, and even mitigate the risk of what may feel
like bold leaps with intentional thinking and proven
technology platforms.

22. 42 IBM Garage
Where
disruption
happens
“IBM had the courage to
redefine our ways of working
based on customer needs and
not just technology alone.”
IBM Design Thinking Practitioner
“It’s really daunting to be an executive who thinks not only
do I have to change the way this organization is working,
but I have to run it too. Those two things are in conflict.
But the garage is a safe place with proven tools,
methodologies and techniques. And the speed at which
IBM can provide the technology means you can do exactly
that: run the business and change it at the same time.”
IBM Graphic Designer
IBM iX
Italian Design Lead

23. 44
IBM Front End Developer
“The path to disruption
involves getting back to
basics. Getting different
people in the same room.
Sharing a mission.
Sharing ideas. When
80% of the data is
unstructured, why do
we try to add so much
structure to our thinking?
The garage is a way of
capturing and channeling
unstructured thoughts.”

24. IBM Director &
Enterprise Garage Leader
46 IBM Garage
“We don’t use technology
for technology’s sake.
Rather, we push your
existing strengths
and introduce new
components and
engineering practices
to maximize speed,
scale and client value.”
IBM Engineer
“There is no hiding in the garage. We
work together project after project,
building off both success and failure.
We air differences and iron them out
together. We understand each other
and move as one.”
IBM Data Scientist
“It’s not just about moving fast.
Everyone’s moving fast. If you’re
not already moving fast, you’re
already behind.”
IBM Cloud Solutions Architect

25. 48
<Where><Think>
<Play><Build>
<Test><viability>
<Think><Play>
<happens><Build>
<Test><Think><Play>
<Build><Test>
Change the DNA of the way you work. Reimagine
the way you interact with customers and employees.
Do it by developing the models and processes that
enable transformation. Look at things differently
and learn new habits that become organizational
behaviors. Create the culture and the outcomes
that motivate people to engage and deliver. Fast.
Say you have a customer who needs to get from point A to
point B, and you decide to build them an MVP. You build your
prototype: a skateboard. Test it early, in real life, as soon as
it can meet that basic need. See what happens. What works,
what doesn’t. Ask your customer what they wish it could do.
Think some more—even play with removing the wheels. Build
features and functions that meet the next set of identified
needs. Test again. Get it back out there. By the time you’ve
got a bicycle, you might be meeting all your customer’s
requirements. But keep going. This iterative approach
means you keep learning from continual feedback that
surfaces the type of extra features and benefits that might
otherwise have been missed. If you jump straight to building
an expensive motorbike according to one fixed, pre-planned
design, you’ll likely end up with a product that could have been
so much more. And once you’ve spent all your budget, there’s
not much you can do to improve it.
The lesson? To build a better motorbike, faster,
start by building a skateboard.
Start small. Imagine.
Anything is possible.
Don’t be afraid to fall.
When you do, get straight back up.
Keep pushing. Keep pedaling.
Iterate. Iterate. Iterate.
Stay agile. Focus on the
journey. And stay ahead of the
competition at every turn.

26. Where
happens50 IBM Garage
“Blockchain has a
powerful role to play
in the future.”
Former CEO of Commercial, AIG
Businesses everywhere are waking
up to the potential for blockchain to
rethink everything, from supply chains
and contracts, to IP protection and
business models. With such broad
possibilities, IBM Garages that focus
speci cally on blockchain innovation
are becoming increasingly popular.
A recent success story features AIG and
Standard Charter. Partnering with the
IBM Garage, they were able to develop
a blockchain-based policy that offered
a new level of trust and transparency
in the insurance underwriting process.
By using a blockchain strategy, we
managed to cut through the complexity
associated with multiple policies,
multiple countries and multiple
regulatory frameworks. As well as
increasing consumer confidence, smart
contracts on the blockchain also reduce
friction and cost for policyholders.
Rob Schimek, former CEO of Commercial,
AIG said: “Our pilot proves blockchain
has a powerful role to play in the future
of insurance. Any technology, including
blockchain, that can increase trust and
transparency—two pillars of the insurance
industry–should be fully explored. We’re
excited to be delivering innovation that
matters to our clients—and codeveloping
key components of this new technology
together.”
The IBM Garage is the
perfect place to explore new
ways businesses can take
advantage of blockchain.
The IBM Garage in Berlin, Germany

27. 52
The
beginning
“You’ve got to keep
reinventing. You’ll have
new competitors. You’ll
have new customers all
around you.”
Ginni Rometty, Chairman, President and Chief Executive Of cer, IBM
As your first IBM Garage experience comes to a
close, you will walk away with a new approach to
solving problems. You will have the tools—not just
the technology—to transform the way you work.
You will think differently. You will be armed with the
energy, vision and inspiration to drive actual change.
You will take with you a fundamental shift in mindset
instilled through working with people who live and
breathe innovation and design. And you might just
be the catalyst for a ripple effect that stretches the
length and breadth of your business.
We live in a world where expectations have never
been higher. Customers want products, solutions
and results faster than ever before, tailored to
their exact needs. Change is the only constant,
and knowing how to adapt and fail and try again,
while moving as a cohesive, high-functioning team,
is the only way to succeed. In these times of extreme
flux, the IBM Garage experience empowers you to
face—and embrace—an unknown future. And we’ll
be with you, every step of the way.
This is it. This is where the beginning happens.
This is it.
This is the next step
in your journey.

28. IBMServices
incollaborazionecon

29. An original by
© Copyright IBM Corporation 2020. IBM, the IBM logo, ibm.com are trademarks of IBM Corp., registered in many jurisdictions
worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks
is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.
Italian Contacts for IBM Services Garage:
Gianluca Meardi
Executive Partner
Enterprise Strategy & iX Lead
gianluca.meardi@ibm.com
www.linkedin.com/in/gmeardi
Lara Ermacora
Senior Manager
Customer Experience & Design Lead
lara.ermacora@it.ibm.com
linkedin.com/in/laraermacora
Who we are
IBM Business Strategy and Design services represent the business
design arm of IBM Services - harmonising a 250,000 person
organisation, whose services span across Global Business Services
(GBS) and Global Technical Services (GTS).
Within GBS there are 3 growth platforms, or areas of competences:
Cognitive Process Transformation (CPT), who focus on reengineering
and automating processes within the organisation
Cloud Application Innovation (CAI), who enable clients in the cloud
with a big focus on hybrid-multicloud after IBM's Red Hat acquisition
And then us, Enterprise Strategy & iX (ES&iX), with our two service
lines. Enterprise Strategy is our strategy house, that when paired with
iX's ability to design & execute, enforces a significant IBM full potential.
The Enterprise Strategy service line is made up of 4 practices:
- Business Strategy
- Connected Operations Strategy
- Technology & Data Strategy
- Talent Reinvention Strategy
The iX service line is made up of 5 practices:
- Customer Experience & Design
- Mobile & XR (Extended Reality, with the Apple long-term partnership)
- Digital Commerce (who work with our partners such as SAP CX)
- Marketing Platforms (who work with our partners such as Adobe)
- Bluewolf which is our Salesforce delivery practice.
IBM Services