The document profiles Guga Stocco, Vice President at Buscape Company. It provides an overview of Buscape Company, including that it has 25 companies, 35 founders, 6 million registered users, and 1,200 employees. It operates across various sectors such as advertising, social commerce, startups, and innovation labs. The document also discusses Naspers, the holding company of Buscape, and how it is one of the largest media/internet companies in the world. It provides comparisons of Naspers' stock performance to other major companies. The document outlines some of the key challenges Buscape faces, including changes in media consumption and the rise of mobile. It also profiles strategies for innovation such as lean startup methodology and the business model
This document analyzes Google's market dominance in three areas: structure, conduct, and performance. In terms of structure, Google dominates its markets to such an extent that rivals face significant barriers to entry. In terms of conduct, Google has faced allegations of privacy breaches, advertising illegal products, and manipulating search results to favor its own sites. In terms of performance, Google is highly profitable but these profits do not encourage new competition. The document finds Google's search results are statistically more likely to reference itself and less likely to reference competitors, warranting further antitrust investigation.
This document summarizes a report about the success of mobagetown, Japan's largest mobile portal. It provides an overview of mobagetown's evolution from a social gaming site to a full-fledged mobile portal with over 14 million users. The report analyzes mobagetown's business model, revenue streams, games, advertising, and strategic innovations that have contributed to its growth. It was written by Christopher Billich of research firm Infinita to provide insights into mobagetown's strategies and operations.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Improving the Economics of Mobile Marketing AdTruth
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional personal computers as the platform of choice for consumers, marketing and advertising are currently failing to keep up and capitalize on the opportunity. We divide this whitepa- per into three sections to review the issue. The first section outlines the current landscape and economic realities for digital advertising. The second section defines and describes the key challenges facing mobile marketers and contributing to the core problem of mone- tization (or lack thereof). The third and final section provides practical advice for improving the economics of mobile advertising for everyone – both advertisers and publishers alike.
Multi sided platform for the internet of things - oral presentationThibaut Watrigant
The platform will be structured in 6 sides, linked by strong network externalities. It will understand that there is a market need for interoperability based on data exchange between connected devices. To reach profitability, it will attract advertisers and will launch by focusing on service providers and device manufacturers to make it grow, considering one actor with reputation and financial resources.
This document analyzes Google's market dominance in three areas: structure, conduct, and performance. In terms of structure, Google dominates its markets to such an extent that rivals face significant barriers to entry. In terms of conduct, Google has faced allegations of privacy breaches, advertising illegal products, and manipulating search results to favor its own sites. In terms of performance, Google is highly profitable but these profits do not encourage new competition. The document finds Google's search results are statistically more likely to reference itself and less likely to reference competitors, warranting further antitrust investigation.
This document summarizes a report about the success of mobagetown, Japan's largest mobile portal. It provides an overview of mobagetown's evolution from a social gaming site to a full-fledged mobile portal with over 14 million users. The report analyzes mobagetown's business model, revenue streams, games, advertising, and strategic innovations that have contributed to its growth. It was written by Christopher Billich of research firm Infinita to provide insights into mobagetown's strategies and operations.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Improving the Economics of Mobile Marketing AdTruth
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional personal computers as the platform of choice for consumers, marketing and advertising are currently failing to keep up and capitalize on the opportunity. We divide this whitepa- per into three sections to review the issue. The first section outlines the current landscape and economic realities for digital advertising. The second section defines and describes the key challenges facing mobile marketers and contributing to the core problem of mone- tization (or lack thereof). The third and final section provides practical advice for improving the economics of mobile advertising for everyone – both advertisers and publishers alike.
Multi sided platform for the internet of things - oral presentationThibaut Watrigant
The platform will be structured in 6 sides, linked by strong network externalities. It will understand that there is a market need for interoperability based on data exchange between connected devices. To reach profitability, it will attract advertisers and will launch by focusing on service providers and device manufacturers to make it grow, considering one actor with reputation and financial resources.
O documento discute as mudanças no comportamento dos consumidores com o crescimento do acesso móvel à internet no Brasil. O acesso móvel já representa 9% dos acessos totais e está mudando rapidamente, com as pessoas acessando mais a internet em dispositivos móveis. Isso está forçando empresas como o Buscapé a se adaptarem, com equipes e produtos separados para web e mobile, mas com uma visão compartilhada do futuro. O consumidor agora está "on the go" e espera poder fazer compras em dois cliques no celular
This document contains percentages and YouTube video URLs. The percentages are 17%, 83%, 84%, and 16% with no additional context provided. The YouTube URLs link to three separate videos but do not include video titles or descriptions. Overall, the document provides limited and disconnected information in the form of numbers and links without any clear overall meaning or takeaway.
O documento discute conceitos de marketing digital e redes sociais, incluindo: 1) Será essencial entender marketing digital nos próximos anos; 2) As redes sociais como Facebook e Twitter estão em rápida evolução e crescimento; 3) Detalha como criar uma página no Facebook para marketing, incluindo objetivos, conteúdo e anúncios.
O documento discute a integração entre offline e online na comunicação de marcas. Questiona se ainda faz sentido pensar nos dois universos como separados e defende que a comunicação deve ter o consumidor como foco central, integrando diferentes meios e removendo barreiras entre "linhas".
O acesso digital está mudando rapidamente com o crescimento do uso de dispositivos móveis. As empresas de e-commerce precisam se adaptar a esses novos hábitos de consumo, com mais de 80% das visualizações de páginas vindo de dispositivos móveis. O Buscapé Company está passando por transformações para atender melhor os consumidores modernos, que compram cada vez mais de forma mobile e esperam preços baixos quando estiverem fora de casa.
Slides da palestra "Omnichannel e Supermercado na web" feito pelo Ricardo Jordão Magalhães da RAKUTEN. Para saber mais visite http://plataformas.rakuten.com.br
Participation on the Maker and Design Discipline at Insper taught by super knowledgeable Heloísa Neves. I was invite to talk about Design Thinking.
The idea is to avoid the cliché post-its on the wall and workshop-like pictures and focus on Design Thinking's efficacy and pillar and why it matters to organisations.
Marketing evolution, Database Markeing and Predicting AnalyticsFeyzi R. Bagirov
- Traditional marketing using non-digital methods like print ads, TV commercials, and brochures will become obsolete as data-driven digital marketing rises (Paragraph 4).
- As more data is created and collected, marketing will shift from focusing on brands to understanding individual customers using big data analytics (Paragraphs 8, 10, 14, 15).
- By analyzing structured and unstructured data on customer behavior over time, data-based marketing allows companies to improve customer retention, response rates, and revenues through approaches like response modeling and churn analysis (Paragraphs 20, 23, 24).
Мировой и российский рынки People as the platformWitology
The document discusses the People as the Platform market from the supply side and demand side perspectives. From the supply side, it segments the market into key application areas like social CRM, social software in the workplace, and collaborative decision making. It provides revenue estimates for these segments from 2008-2014. From the demand side, it notes that the average company spends $166k annually on external software and services for social business, with spending varying based on company size and revenues. The market is expected to grow at a compound annual growth rate of around 28% from 2008-2014 according to the analysis.
Tech M&A Monthly: Misconceptions Killing Deals TodayCorum Group
In today’s tech M&A market, it’s easy to find advice on how and when to sell a technology company. Unfortunately, a lot of it is wrong. And not simply wrong, but potentially damaging, both to your M&A prospects and potentially to your company’s future. In the May edition of Tech M&A Monthly, Corum’s global team of dealmakers will examine a multitude of misconceptions that can put your company’s value at risk, kill deals, and even destroy companies. Plus, news from the M&A trenches, plus key deals, trends and valuations from the last month.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Fanatics is the largest retailer of officially licensed sports merchandise in the world. They operate hundreds of online stores for major sports leagues and teams. Fanatics has seen incredible growth in mobile commerce, with mobile traffic exceeding 50% and mobile revenue hitting 31% in January 2016. The presentation outlines how to succeed in mobile commerce, including growing mobile traffic, optimizing the user experience, being agile and listening to customer feedback, and getting connected across devices and platforms. It provides examples of how companies like Fanatics, Starbucks and the San Francisco 49ers are connecting with customers through mobile apps, loyalty programs, location services and more.
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajsudhakarrun
The document discusses mobile, content and collaboration in enterprises. It covers topics like social collaboration trends, the growing role of mobile devices, and Accenture's point of view and initiatives in this area. Key drivers for the shift include changing consumer behavior, mobility, control and quality expectations from new generations of customers and employees entering enterprises.
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
This document discusses how companies can capitalize on social media through big data analytics. It notes that while social media promises benefits, most companies struggle to measure the true value and impact. To leverage social media effectively, the entire business must be aligned in their interactions. The document also discusses how analyzing large datasets through big data analytics can provide strategic insights for success, maximize product performance, and deliver real business value. It emphasizes the need for companies to measure social media's impact on key metrics and business goals.
Running head improving marketing strategies 1 improving SHIVA101531
This document analyzes strategies for Microsoft to increase mobile sales. It performs SWOT and PESTEL analyses of Microsoft which reveal strengths in desktop OS market share and cloud services, but weaknesses in lack of innovation and dependence on hardware manufacturers. The document recommends Microsoft adopt rapidly to mobile trends, improve marketing strategy and brand, and partner with more technology and hardware companies. Implementing these strategies could help Microsoft gain more mobile market share.
The document provides an overview of how to leverage mobile for an organization. It discusses mobile market trends like growth in devices and tablets in enterprises. It covers commonly used mobile app categories like CRM, video conferencing, notetaking, and documents. Examples are given of apps for customer support, data visualization, user generated content, ecommerce, elearning, and mobile marketing. The native vs mobile web development process is overviewed, including steps to get started like starting small and knowing your audience. Metrics for measuring mobile marketing ROI are defined.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
thanks for your submission. Prior to introducing the SWOT anal.docxarnoldmeredith47041
thanks for your submission. Prior to introducing the SWOT analysis, your audience needs some background information about the company. Your work lacks a description of the company's history. Your assessment of the financial performance and condition of the organization is brief and does not include any of the concepts covered in class or include any scholarly sources. You provided a good analysis evaluation of the external environment and the organization's opportunities and threats. However, you are missing details about the internal aspect of the company and its strengths and weaknesses. A thorough evaluation of the results of the SWOT analysis requires an investigation of all four component. Good work, you demonstrate your ability and skills to measure performance and recognize trends. However, you may want to analyze some performance indicators even more closely as there are some performance trends you may want to consider and look at more closely. You used the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Running head: MICROSOFT SWOT ANALYSIS
Microsoft SWOT Analysis
Brea P. Sylvester
BUS402: Strategic Management & Business Policy
Professor Fred Fening
19 January 2019
Brea Sylvester
Brea Sylvester
MICROSOFT SWOT ANALYSIS 2
Microsoft SWOT Analysis
Introduction
A SWOT analysis is a breakdown of a firm’s strengths, weaknesses, opportunities, and threats in
a nutshell. It is an essential tool to deciphering the state of a firm at any one point and is usually
looked at in line with the firm’s ability to satisfy consumers, the market reach it had gained since
it was established, and the level of competition in the market. A firm has to reach this vital
process in order to develop or explain the basis it is doing business. Such information is
especially helpful to staff, top management, shareholders, and government and is thus requested
from time to time in different capacities and formats. For Microsoft, which is a company that
sells computer and software-based products, the SWOT analysis has been particularly helpful in
helping the company attain early market domination and has since faced fierce competition from
companies such as Apple, Facebook, and other Asian based tech companies like Samsung and
Huawei.
Discussion
Specific Areas That Need Change
Some of the fundamental questions that can be asked with regards to a Microsoft SWOT
analysis include What resources are readily available to the firm? How far is its market reach?
What elements give it a sustainable competitive advantage over the rest of the firms doing the
MICROSOFT SWOT ANALYSIS .
O documento discute as mudanças no comportamento dos consumidores com o crescimento do acesso móvel à internet no Brasil. O acesso móvel já representa 9% dos acessos totais e está mudando rapidamente, com as pessoas acessando mais a internet em dispositivos móveis. Isso está forçando empresas como o Buscapé a se adaptarem, com equipes e produtos separados para web e mobile, mas com uma visão compartilhada do futuro. O consumidor agora está "on the go" e espera poder fazer compras em dois cliques no celular
This document contains percentages and YouTube video URLs. The percentages are 17%, 83%, 84%, and 16% with no additional context provided. The YouTube URLs link to three separate videos but do not include video titles or descriptions. Overall, the document provides limited and disconnected information in the form of numbers and links without any clear overall meaning or takeaway.
O documento discute conceitos de marketing digital e redes sociais, incluindo: 1) Será essencial entender marketing digital nos próximos anos; 2) As redes sociais como Facebook e Twitter estão em rápida evolução e crescimento; 3) Detalha como criar uma página no Facebook para marketing, incluindo objetivos, conteúdo e anúncios.
O documento discute a integração entre offline e online na comunicação de marcas. Questiona se ainda faz sentido pensar nos dois universos como separados e defende que a comunicação deve ter o consumidor como foco central, integrando diferentes meios e removendo barreiras entre "linhas".
O acesso digital está mudando rapidamente com o crescimento do uso de dispositivos móveis. As empresas de e-commerce precisam se adaptar a esses novos hábitos de consumo, com mais de 80% das visualizações de páginas vindo de dispositivos móveis. O Buscapé Company está passando por transformações para atender melhor os consumidores modernos, que compram cada vez mais de forma mobile e esperam preços baixos quando estiverem fora de casa.
Slides da palestra "Omnichannel e Supermercado na web" feito pelo Ricardo Jordão Magalhães da RAKUTEN. Para saber mais visite http://plataformas.rakuten.com.br
Participation on the Maker and Design Discipline at Insper taught by super knowledgeable Heloísa Neves. I was invite to talk about Design Thinking.
The idea is to avoid the cliché post-its on the wall and workshop-like pictures and focus on Design Thinking's efficacy and pillar and why it matters to organisations.
Marketing evolution, Database Markeing and Predicting AnalyticsFeyzi R. Bagirov
- Traditional marketing using non-digital methods like print ads, TV commercials, and brochures will become obsolete as data-driven digital marketing rises (Paragraph 4).
- As more data is created and collected, marketing will shift from focusing on brands to understanding individual customers using big data analytics (Paragraphs 8, 10, 14, 15).
- By analyzing structured and unstructured data on customer behavior over time, data-based marketing allows companies to improve customer retention, response rates, and revenues through approaches like response modeling and churn analysis (Paragraphs 20, 23, 24).
Мировой и российский рынки People as the platformWitology
The document discusses the People as the Platform market from the supply side and demand side perspectives. From the supply side, it segments the market into key application areas like social CRM, social software in the workplace, and collaborative decision making. It provides revenue estimates for these segments from 2008-2014. From the demand side, it notes that the average company spends $166k annually on external software and services for social business, with spending varying based on company size and revenues. The market is expected to grow at a compound annual growth rate of around 28% from 2008-2014 according to the analysis.
Tech M&A Monthly: Misconceptions Killing Deals TodayCorum Group
In today’s tech M&A market, it’s easy to find advice on how and when to sell a technology company. Unfortunately, a lot of it is wrong. And not simply wrong, but potentially damaging, both to your M&A prospects and potentially to your company’s future. In the May edition of Tech M&A Monthly, Corum’s global team of dealmakers will examine a multitude of misconceptions that can put your company’s value at risk, kill deals, and even destroy companies. Plus, news from the M&A trenches, plus key deals, trends and valuations from the last month.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Fanatics is the largest retailer of officially licensed sports merchandise in the world. They operate hundreds of online stores for major sports leagues and teams. Fanatics has seen incredible growth in mobile commerce, with mobile traffic exceeding 50% and mobile revenue hitting 31% in January 2016. The presentation outlines how to succeed in mobile commerce, including growing mobile traffic, optimizing the user experience, being agile and listening to customer feedback, and getting connected across devices and platforms. It provides examples of how companies like Fanatics, Starbucks and the San Francisco 49ers are connecting with customers through mobile apps, loyalty programs, location services and more.
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajsudhakarrun
The document discusses mobile, content and collaboration in enterprises. It covers topics like social collaboration trends, the growing role of mobile devices, and Accenture's point of view and initiatives in this area. Key drivers for the shift include changing consumer behavior, mobility, control and quality expectations from new generations of customers and employees entering enterprises.
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
This document discusses how companies can capitalize on social media through big data analytics. It notes that while social media promises benefits, most companies struggle to measure the true value and impact. To leverage social media effectively, the entire business must be aligned in their interactions. The document also discusses how analyzing large datasets through big data analytics can provide strategic insights for success, maximize product performance, and deliver real business value. It emphasizes the need for companies to measure social media's impact on key metrics and business goals.
Running head improving marketing strategies 1 improving SHIVA101531
This document analyzes strategies for Microsoft to increase mobile sales. It performs SWOT and PESTEL analyses of Microsoft which reveal strengths in desktop OS market share and cloud services, but weaknesses in lack of innovation and dependence on hardware manufacturers. The document recommends Microsoft adopt rapidly to mobile trends, improve marketing strategy and brand, and partner with more technology and hardware companies. Implementing these strategies could help Microsoft gain more mobile market share.
The document provides an overview of how to leverage mobile for an organization. It discusses mobile market trends like growth in devices and tablets in enterprises. It covers commonly used mobile app categories like CRM, video conferencing, notetaking, and documents. Examples are given of apps for customer support, data visualization, user generated content, ecommerce, elearning, and mobile marketing. The native vs mobile web development process is overviewed, including steps to get started like starting small and knowing your audience. Metrics for measuring mobile marketing ROI are defined.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
thanks for your submission. Prior to introducing the SWOT anal.docxarnoldmeredith47041
thanks for your submission. Prior to introducing the SWOT analysis, your audience needs some background information about the company. Your work lacks a description of the company's history. Your assessment of the financial performance and condition of the organization is brief and does not include any of the concepts covered in class or include any scholarly sources. You provided a good analysis evaluation of the external environment and the organization's opportunities and threats. However, you are missing details about the internal aspect of the company and its strengths and weaknesses. A thorough evaluation of the results of the SWOT analysis requires an investigation of all four component. Good work, you demonstrate your ability and skills to measure performance and recognize trends. However, you may want to analyze some performance indicators even more closely as there are some performance trends you may want to consider and look at more closely. You used the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Running head: MICROSOFT SWOT ANALYSIS
Microsoft SWOT Analysis
Brea P. Sylvester
BUS402: Strategic Management & Business Policy
Professor Fred Fening
19 January 2019
Brea Sylvester
Brea Sylvester
MICROSOFT SWOT ANALYSIS 2
Microsoft SWOT Analysis
Introduction
A SWOT analysis is a breakdown of a firm’s strengths, weaknesses, opportunities, and threats in
a nutshell. It is an essential tool to deciphering the state of a firm at any one point and is usually
looked at in line with the firm’s ability to satisfy consumers, the market reach it had gained since
it was established, and the level of competition in the market. A firm has to reach this vital
process in order to develop or explain the basis it is doing business. Such information is
especially helpful to staff, top management, shareholders, and government and is thus requested
from time to time in different capacities and formats. For Microsoft, which is a company that
sells computer and software-based products, the SWOT analysis has been particularly helpful in
helping the company attain early market domination and has since faced fierce competition from
companies such as Apple, Facebook, and other Asian based tech companies like Samsung and
Huawei.
Discussion
Specific Areas That Need Change
Some of the fundamental questions that can be asked with regards to a Microsoft SWOT
analysis include What resources are readily available to the firm? How far is its market reach?
What elements give it a sustainable competitive advantage over the rest of the firms doing the
MICROSOFT SWOT ANALYSIS .
A digital strategy is a plan to leverage digital tools and technologies to accomplish business objectives. It involves analyzing the context, defining goals and targets, reviewing existing digital efforts, crafting a strategic vision, and developing a plan of actions. Key components of a digital strategy include business objectives, marketing objectives, and understanding audiences. A successful digital strategy tells compelling brand stories across social media and other digital channels to drive engagement.
9 trends that will shape Digital Marketing in 2016. Black Marketing
Digital marketing trends in 2016 will include:
1. HTML5 becoming the new standard format for digital content.
2. Flexible planning and budgets becoming the norm to quickly adapt to new opportunities.
3. Ad blocking growing on mobile, challenging marketers to focus on quality over quantity of ads.
Data and creativity combining to generate highly relevant and efficient marketing campaigns will be a overarching trend shaping digital marketing in 2016.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
Digital marketing trends in 2016 will include:
1. HTML5 becoming the new standard format for digital creatives.
2. Planning requiring more flexibility and fluid strategies to quickly adapt to new opportunities.
3. The rise of ad blocking forcing brands to focus on quality, relevance and content over ads.
4. The increasing convergence of online and offline activities due to mobile and location-based technologies.
Microsoft conducts a PEST analysis to understand the political, economic, social, and technological factors impacting its business. Politically, Microsoft sometimes faces antitrust issues but also lobbies governments. Economically, Microsoft employs many workers and contributes significantly to economies through software sales and investments. Socially, Microsoft provides popular social networking and communication tools. Technologically, Microsoft dominates the operating system and office software markets through products like Windows and Office.
The document discusses the convergence of data, technology, and media in digital marketing. It notes that marketing needs to shift from campaign-based thinking to continuous consumer interactions and outcomes-focused metrics. It also highlights challenges like big companies trying to be "all things to all people" and a lack of data interoperability across platforms. The document recommends that companies and agencies take a consumer-centric view of data and integrate data sources to gain insights that can be turned into meaningful actions.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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4. Comparable Media Companies
Naspers (Buscape´s holding company) is one of the largest Media/Internet
companies in the world
Source: Capital IQ (May 4, 2011)
Notes: 1. Index base 100 = January 1, 2005 - 2. Period from January 1, 2005 and May 3, 2011
Companies listed Naspers group
News Corporation eBayThonson Reuters Yahoo!NaspersNaspers’s stock has outperformed its competitors
463
116
100
58
48
1,2
Naspers: Overview
5. Naspers: Case Study - Tencent
Tencent is the largest provider of integrated services in the world, achieved by constantly adding features that allow
interactivity among consumers
Evolution of EBITDA (US$ Million) and Services Offered
Since Naspers investment in 2001, Tencent has created a complete portfolio of products and services based on
its original instant messaging platform
Sources: Tencent, Capital IQ (january 28, 2011) - Note: 1. Massive multiplayer online game
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Search Engine
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Search Engine
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Search Engine
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
MMOG
Instant
Messaging
Games Online
Portal
Social Network
Mobile VAS
Internet VAS
Instant
Messaging
Games Online
Portal
Mobile VAS
Internet VAS
Instant
Messaging
Games Online
Mobile VAS
Internet VAS
Instant
Messaging
Mobile VAS
Internet VAS
Instant
Messaging
Mobile VAS
Naspers invests
in Tencent 2001 - 2010 Growth: 1,000%
1 1 1 1 1
6. Tencent: 4 years with Naspers (Revenue US$M)
EBITDA FWD: 4 years with Naspers
Mail.Ru: 4 years with Naspers (Revenue US$M)
Sources: Capital IQ (May 4, 2011), Mail.ru, Naspers, Época
Naspers: Investment Example: DST
DST, one of the largest investors from Russia (Mail.Ru, the largest online portal in Russia, is one investment), has strategic investments
worldwide. DST, and Naspers, via its 33% stake, are major stakeholders in Facebook
22x
30x
29.9x
20x
Yuri Milner
Mail.Ru
Portal e Email (#1)
Games@mail.ru
Portal e Email (#1)
Instant Messaging
(#1)
Head Hunter
Recrutamento Online (#1)
VKontakte
Rede Social (#1)
Groupon
Collective Buying
Zynga
Games Portal
Russia Business International Business
Other investors
Investment DST (illustrated) Facebook: Stock Position Mail.Ru: Measurement of the market
Digital Sky Technologies (DST)
“Ecosystem DST”
Market value: US$ 6.467B
EBITDA FWD: US$ 211M
24%
10%
6%
5%
4%
4%
7. Source: Naspers / Note: Half ended September 31, 2010
Buscape is, effectively, the investment arm and corporate umbrella for related companies in Latin
America.
Since 2006, Naspers has invested approximately US$1B in Latin America
Naspers: Latin America
18. #The Internet Game Is Changing
#On The Go
#Baratinho
#Viva Meu Smartphone!
#Jogo Com Meus Amigos
#Virtual Goods
#Viva Meu Laptop!
#No More Catridges
#Downloads Rules
#Viva Meu Desktop!
Os 3 pilares de acesso digital estão mudando e evoluindo muito rapidamente.
19. Fonte: Web 2.0 Summit (Morgan Stanley)
19
Google, Facebook e Apple são as três plataformas que detêm o maior número de usuários online. A boa utilização
destas plataformas proporciona inigualável conhecimento sobre os hábitos e preferências destes usuários
Facebook
Apple
-‐
Android
Google
Rede
Social
Mobile
Busca
Usuários
Únicos
(em
2010
-‐
milhões
de
usuários)
Crescimento
de
Usuários
Únicos
(2010
versus
2009)
940
620
120
Google Facebook iPhone +iPad
11%
51%
111%
Google Facebook iPhone +iPad
#The Internet Game Is Changing
21. Challenges - BRIC
India:
438
languages,
1.1B
people,
union
of
28
States
and
7
territories
in
3.2
Km2
Retail:
US$
435
B
in
2010
è
US$850
B
in
2020
New
entrants:
Wall
Mart
and
others
Retail:
unstructured,
street
markets
30. You
don’t
beat
the
incumbents,
you
redefine
the
problem
and
make
them
IRRELEVANT
Paul Graham
Path to Innovation
31. This
requires
the
ability
to
imagine
“That
which
does
NOT
exist”
Alexander Osterwalder & Yves Pigneur
Path to Innovation
32. Suicide
Quadrant
Exis`ng
Market
New
Market
New
Product
Exis`ng
Product
Start
Up
Companies!
Business
As
Usual
Source: What makes entrepreneurs entrepreneurial?, 2001 Saras D. Sarasvathy
University of Washington, School of Business
Path to Innovation – Effectual Logic
37. MVP
-‐
Minimum
Viable
Product:
-‐ Testar
as
suas
hipoteses
de
negocio
sem
ter
todas
as
funcionalidades
prontas
Connuos
Deployment:
-‐ Ciclos
de
desenvolvimento
e
ajustes.
Spling
Tesng
A/B:
-‐
Teste
de
novas
funcionalidades
constantemente
e
em
tempo
real.
Vanity
Metrics:
-‐ Métricas
de
sucesso,
quan`dade
de
usuarios,
faturamento
por
usuario,
analisa
de
safra
e
etc
…
Pivot:
-‐
Correcao
do
rumo
do
negocio
conforme
o
resultado
dos
testes
e
sucesso
do
seu
MVP.
Lean Startup