It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Marketing is Dead (long live product marketing)April Dunford
My keynote presentation from ProductCamp Amsterdam. This deck talks about how traditional push marketing tactics have become increasingly ineffective as power has shifted from sellers to buyers. Product Marketing on the other hand is becoming increasingly important.
7 Elements of Insanely Persuasive Sales DemosSales Hacker
What You'll Learn:
- 7 “kiss of death” demo mistakes (that 80% of salespeople make)
- Why demoing the right way leads to an insane income (and how to pull it off)
- A rich list of tactics for doing insanely persuasive sales demos
- Why “proving ROI” at the end of your demo is killing deals (and what to do instead)
It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Marketing is Dead (long live product marketing)April Dunford
My keynote presentation from ProductCamp Amsterdam. This deck talks about how traditional push marketing tactics have become increasingly ineffective as power has shifted from sellers to buyers. Product Marketing on the other hand is becoming increasingly important.
7 Elements of Insanely Persuasive Sales DemosSales Hacker
What You'll Learn:
- 7 “kiss of death” demo mistakes (that 80% of salespeople make)
- Why demoing the right way leads to an insane income (and how to pull it off)
- A rich list of tactics for doing insanely persuasive sales demos
- Why “proving ROI” at the end of your demo is killing deals (and what to do instead)
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture focuses on the importance of strong messaging for entrepreneurs marketing their ventures. It examines what messaging is, why it is valuable, how to best create it and what you need to produce.
Jane Griffith of Pinnacle and Donald Davidoff of Archstone close the 2010 AIM Conference with a presentation on how to make sense of all of the marketing options and channels available to companies that market and lease rental apartments.
SalesKoch is an advisory platform for sales professionals to guide early stage start-ups on enterprise sales strategies. We advocates entrepreneurial, guerrilla prospecting tactics that lead to shorter sales cycles and larger $$ deals.
Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures - Naom...Traction Conf
Creating long-term value for your customer and being compensated appropriately for that value is the key reason to start a company. Learn actionable monetization tips from the former Head of Growth at Evernote & Invoice2Go and now Investor at Menlo Ventures. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, Naomi empathizes with entrepreneurs at every stage of the business and product lifecycle.
How To Build The Ultimate Go-To-Market Strategy For Your AppClearbridge Mobile
Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. Learn the fundamentals of a go-to-market strategy for your mobile app, so you can avoid common failures and best set yourself up for success in the competitive app ecosystem.
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
No doubt Startups ought to know everything about the market they are playing in. Here is why understanding your market is important for a startup and how startups can go about it.
Must-have marketing know-how for high-growing SaaS companiesEgri Viktor
If you are an owner of or marketer at a SaaS company, you should really know these to scale your business to the next level:
Why should you take advantage of inbound marketing?
What is a buyer persona?
How to choose the right business and marketing model for your business?
How to generate leads?
Why and how should you implement lead nurturing?
What is marketing automation?
What is the must have software pack for your marketing?
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture focuses on the importance of strong messaging for entrepreneurs marketing their ventures. It examines what messaging is, why it is valuable, how to best create it and what you need to produce.
Jane Griffith of Pinnacle and Donald Davidoff of Archstone close the 2010 AIM Conference with a presentation on how to make sense of all of the marketing options and channels available to companies that market and lease rental apartments.
SalesKoch is an advisory platform for sales professionals to guide early stage start-ups on enterprise sales strategies. We advocates entrepreneurial, guerrilla prospecting tactics that lead to shorter sales cycles and larger $$ deals.
Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures - Naom...Traction Conf
Creating long-term value for your customer and being compensated appropriately for that value is the key reason to start a company. Learn actionable monetization tips from the former Head of Growth at Evernote & Invoice2Go and now Investor at Menlo Ventures. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, Naomi empathizes with entrepreneurs at every stage of the business and product lifecycle.
How To Build The Ultimate Go-To-Market Strategy For Your AppClearbridge Mobile
Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. Learn the fundamentals of a go-to-market strategy for your mobile app, so you can avoid common failures and best set yourself up for success in the competitive app ecosystem.
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
Digital disruption will create enormous opportunities for Business Transformation. Are you ready for change? Here are 7 key challenges that I see facing Telcos and Service Providers as they take their Cloud Services offers to market.
No doubt Startups ought to know everything about the market they are playing in. Here is why understanding your market is important for a startup and how startups can go about it.
Must-have marketing know-how for high-growing SaaS companiesEgri Viktor
If you are an owner of or marketer at a SaaS company, you should really know these to scale your business to the next level:
Why should you take advantage of inbound marketing?
What is a buyer persona?
How to choose the right business and marketing model for your business?
How to generate leads?
Why and how should you implement lead nurturing?
What is marketing automation?
What is the must have software pack for your marketing?
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
Sales and Marketing Jujitsu for StartupsApril Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
Slides of the lecture "Web-based business models" taught by Eduardo Larrain at HEC, a French business school (Strategic Management Master) and for web professionals during workshops
1 - Let’s all talk the same language!
- What’s the web?
- What’s a business model?
- What’s a startup?
2 - What are the key elements of a business model?
- Value proposition and revenue streams
- How’s the music, video games and book publishing industries going?
- Customer channels, customer relationships, key partners, activities, resources, cost structure
3 - What are the business models of Internet heavyweights publicly traded?
- Google (139), Facebook (148), Twitter (161), Linkedin (167), Groupon (172)
4 - What are the business models of the most valuable web-based companies privately owned?
- What is Crowdfunding? Kickstarter (182), Wiseed (187) and Prosper (189)
- What is the Internet of Things? Breathometer (194), Sen.se (196), Nest (199) and Akimo (201)
- What is the sharing economy? Uber (208), Blablacar (211) and Airbnb (214)
- LaRuchequiditoui (218), ZocDoc (220), SnapChat (222)
Conclusion and farewell
Crawl, Walk, Run: How to Get Started with HadoopInside Analysis
The Briefing Room with William McKnight and Splice Machine
Live Webcast Jan. 20, 2015
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=b7509f6e4072f18344831dc83a20161a
People get excited when shiny a new technology comes along, especially when it promises to solve major pain points. But sometimes jumping in with both feet too soon can cause unforeseen and unpleasant consequences. When organizations want to take advantage of the next big thing, it’s important to first take a hard look at what the company’s needs and resources are before making the big leap into the unknown.
Register for this episode of The Briefing Room to hear veteran Analyst William McKnight as he explains how Hadoop is transitioning from a novel concept to a key component of modern data management architectures. He’ll be briefed by Rich Reimer of Splice Machine, who will discuss how they have helped customers get started in Hadoop with an Operational Data Lake, a Hadoop-based, scale-out solution designed to replace stressed out Operational Data Stores (ODSs). He will show an Operational Data Lake becomes a great on-ramp to Big Data, ensuring that companies get immediate value from their Hadoop investment and avoid the trap of the never-ending "science" project.
Visit InsideAnalysis.com for more information.
Seeing Redshift: How Amazon Changed Data Warehousing ForeverInside Analysis
The Briefing Room with Claudia Imhoff and Birst
Live Webcast April 9, 2013
What a difference a day can make! When Amazon announced their new RedShift offering – a data warehouse in the cloud – the entire industry of information management changed. The most notable disruption? Price. At a whopping $1,000 per year for a terabyte, RedShift achieved a price-point improvement that amounts to at least two orders of magnitude, if not three when compared to its top-tier competitors. But pricing is just one change; there's also the entire process by which data warehousing is done.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Claudia Imhoff explain why a new cloud-based reality for data warehousing significantly changes the game for business intelligence and analytics. She'll be briefed by Brad Peters of Birst who will tout his company's BI solution, which has been specifically architected for cloud-based hosting. Peters will discuss several key intricacies of doing BI in the cloud, including the unique provisioning, loading and modeling requirements. Founded in 2004, Birst has nearly a decade of doing cloud-based BI and Analytics.
Visit: http://www.insideanalysis.com
Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle.
In this talk, Tim will discuss the top-5 lessons for building and scaling a tech business based on his first-hand in his own startups, his experience at Salesforce.com (one of the fastest growing tech companies of all-time) and the lessons he’s adopting and applying to growing DataSift’s big data business globally
Five Habits of Highly Successful SaaS/Cloud BusinessesTim Barker
Talk I gave at the Business of Software UK Event in June 2014 (http://businessofsoftware.org.uk/) focused on the 5 habits of successful cloud businesses
S ba0881 big-data-use-cases-pearson-edge2015-v7Tony Pearson
IBM is a market leader in big data and analytics solutions. This session explains the basics of Big Data, with actual use cases of clients who have benefited from IBM solutions in this space, followed by architectures with IBM BigInsights, BigSQL, Platform Symphony and Spectrum Scale.
Tech M&A Monthly: China - What's Really Happening?Corum Group
The tumultuous Chinese public markets have been in the news for all the wrong reasons over the last month. But even as the volatility captures the headlines, the increased cash, better access to Western markets and strategic imperatives have not gone away, and deals are still getting done. What's really happening, and what could it mean for your company? We'll turn to Corum's Chinese Advisory Board for their perspectives, and we'll also look at a deal we just closed with a Chinese buyer, selling gaming firm Digital Extremes to China's Leyou Technologies. Join us August 13 for all this, plus a look at the key deals, trends and valuations from the last month.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. My Background
• Big Companies
• IBM (InfoSphere launch to 250M organic, followed by 5
acquisition)
• Siebel (WW Marketing Financial Services $800M)
• Nortel (head of incubation)
• Startups
• Janna Systems ($1.4B exit to Siebel Systems)
• DataMirror (exit to IBM)
• Infobright
• Watcom (exit to Powersoft, Sybase, SAP)
• In-Between (as of a few weeks ago)
• VP Marketing, Solarsoft ($100M revenue, roll-up)
2
7. Before You Scale
• Ecosystem
• Economics
• Pipeline Tuning
• Messaging
• Visibility Foundation
Give me 6 hours to chop down a tree and
I will spend the first 4 sharpening the axe.
Abraham Lincoln
7
8. Ecosystem & Economics
• Training/
Documentation
• Customer Service
and Support
• OEM software
• Pricing
• Sales Channels
and Distribution
8
9. Pipeline Tuning
Maximize the effect of every $ spent
• Key metrics and A/B testing your brains out:
• Website
• Offers
• Signup process
• Trial/free version
• Messaging (we’ll come back to this)
9
10. Visibility Foundation
How do non-users
observe that others
are using?
Product features
Shareable content
Referrals and Incentives
Reviews/Awards
References/success
marketing
10
11. 3 Steps to Good Messaging
Answer these questions:
1. What the heck is it?
2. Is it for me?
3. Why buy it from you?
(In this order!!)
11
13. What You Do?
Netflix – Watch as many
movies as you want for one
low monthly price.
SalesForce.com – the world’s
favorite CRM software as a
service.
Wikipedia – A free
encyclopedia built
collaboratively using Wiki
software.
13
14. You do WHAT?
Innovative products and
services that power the network
economy. (Sun Microsystems)
Helps companies optimize and
transform their dynamic business
network to accelerate revenues
and reduce costs. (Sterling
Commerce )
Personalize the Internet! (pretty
much every B2C web startup)
14
15. Step 1: What the Heck is it?
Keep it brief
Use simple language
Put it front and center
15
17. Explicit Targeting is Powerful
ThinkGeek: Selling geek t-shirts
for programmers, linux hackers,
and open source geeks.
VS
Customink: your t-shirt expert for
teams, schools, companies and
individuals.
17
18. Go Deep – The Janna Example
CRM for Investment
bankers:
• Use cases, day in the life of a
banker
• Demos, example data
• Whitepapers, articles, opt-ed
• Sales Enablement: the IB
dictionary
18