At Blueocean, we are committed to work with large telecom providers who want to go for omnichannel experience for their end consumers. To learn more about our Digital Customer Experience solution and how it can integrate with your existing technology infrastructure, go through this Short Paper on Telco Industry Solutioning.

1. 23 August 2017
Proprietary and Confidential
Telco Industry Solutioning
Short Paper from Blueocean Market Intelligence
August 2017
© 2017 Blueocean Market Intelligence

2. © 2017 Blueocean Market Intelligence 1
The Short Story
Why Blueocean
Which insights are critical for Telco organisations
What value creation can we tackle together, without boiling
the ocean
Why you will have more questions and queries for us
How we can overcome key hurdles and partner on
successful programmes

3. © 2017 Blueocean Market Intelligence
Why Partner With Blueocean
2
We have been solving for analytics and insights for over 15 years
We have been developing solutions and software platforms to support new
value creation in your industry and key sectors
Many large Fortune 500 firms plus smaller SME firms have partnered with our
teams through multi-year relationships
Our innovation teams continue to be recognised by industry leaders and win
innovations awards across geographies

4. © 2017 Blueocean Market Intelligence
What Our Telco Clients are Telling Us
3
“Can enterprise
analytics move faster?”
“We have very little
understanding about
the world of data
outside our own
four walls.”

5. © 2017 Blueocean Market Intelligence 4
What Telco clients are sharing with us
 90% to 95% of your
data is used only once
 > 5,000 data brokers in
the market place
 10,000,000 public data
sets (est)
 Dozens of social media
platforms
 Limitless web content
‘ We do not have
the depth in our
teams ’
‘ We are not
short of data
sources ’
What Telco Clients are Sharing With Us
Gartner 2017 Survey
180 Senior executive data directors

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Value Creation
Together

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Doors to Deliver Telco Analytics Horse Power
Cust Exp
Mngt
BI
Efficiencies
Advanced
Analytics
Competitive
Intel
Leading
Cust. KPIs
Which are the right Doors ?

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Game Changing Insights
Are you a contender ? what’s holding you back ?
Game-changing opportunities exist but the stakes keep getting higher. You’re obliged to keep
up with technological developments and increasing customer expectations, escalating
budgetary pressures, challenged revenues, wavering customer loyalty. Plus, customers now
expect A1 coverage as a given, trends in flat-rate tariffs and ‘all-you-can-eat’ service bundles.
No longer fiction !
Network coverage and price are no longer sufficient differentiators. Network
accessibility, quality of a personalised experience, and customer service are the
commercial kings now. Thus, protecting revenues, maintaining a high-quality service,
retaining valuable customers and managing costs are rooted, are front of mind.

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Client Cases
• EU based Client - Understand what service dimensions drives overall customer experience
and what are key variables to get incremental effect on customer key metrics. Plus which cust
segment is over or under delivered with deep tenure analysis. Customer ROI within 8 months
• US based Client - Fatigue and negative feedback on company and product advertising.
Deep Advertising analysis on content, trends, impact and demographics/behaviours linkages
to the comments. Better prediction of potential (-ve) feedback as well greater positivity and
engagement of new ads programme
• Global Telco - Customer analysis to understand how wireless subscribers think, feel and behave
with streaming content etc. Profiling and segmentation, in line with certain offers. Plus consider
‘what if analysis’ to merge mobile services with a external cable provider for better commercial
outcomes. Better targeting that would lead to better profits.
• Global Telco – Supporting digital marketing analytics. Through an extension team that
specializes in key platforms for B2C markets. Reducing analytics costs by up to 40%, increasing
weekly throughput of insights and increasing turnaround times by 30%+.

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Challenges with
Analytics in the
Enterprise

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1%
1%
1%
11%
8%
7%
11%
12%
24%
2%
2%
2%
5%
7%
7%
12%
8%
15%
4%
4%
4%
7%
8%
11%
8%
11%
16%
10
Internal Roadblocks
Culture challenges to accept change
Lack of resources and funding to support the
programs
Lack of relevant skills or staff
Unclear understanding of the role /
resources
Confusion over information governance
Lack of resources and funding to support the
programs
Other internal roadblock
Other internal roadblock
Other internal roadblock
Gartner 2017 Survey – 180 Senior executive data directors
Rank 1 Rank 2 Rank 3 Rank 1, 2 or 3

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Value-creation: Using Concentrated
Analytics to Guide Strategy
SEVERE COMPETITION
As smartphone & tablet adoption
approaches saturation, carriers begin to
fight over the same subscriber.
Disruptive product offerings can continue
to eat into rival carriers’ customer base
REGULATORY
Structural Separation is on-going.
Increasing roles and influence or
regulators in Privacy.
TECHNOLOGY
Speed and data volumes driving Requs.
Big data and Hyper digitisation.
Cloud computing and info sharing.
Hyper growth in IOT.
Mobile first for many modern
businesses.
MARKET
Rising knowledge and power of
smarter consumer.
New behaviours born in social
media channels.
Network technology Investment
and Change.

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A Way Forward
for You

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Solutioning With Your Blueocean Team
Analytics
& Insights
Leapfrogging
through
Re-imagining
your
• 5 star Competitive Intel
• Deep Customer analysis
and understanding
• Higher Quality and
Efficiencies in BI
• Deployment of Advanced
Digital Analytics
• Customer re-engagement
• Acquisition Growth
• Better insights across
engagement Channels
• Growing and Measureable
client loyalty

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There is Analytics and There is Analytics
Share
the
workloads,
introduce
automation,
&
move
faster
Traditional
BI Analytics
Advanced
Analytics
Dynamic
Analytics
Enablement

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How to Overcome
Hurdles and
to Partner
Successfully?

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Outside  Looking in
Analytics Ranking
Look across the Industries
for Inspiration
Work with proven teams to
benchmark and develop quickly
Data
Foundation
Data
Visualizatn
Data-Driven
Calls-to-
Action &
Personalizn
Advanced
Data Science
Data-
Enabled
Initiatives

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Embrace Data Rainstorms
Golden nuggets
Sophisticated smartphones and other devices are fuelling the demand for data-hungry
applications and services. Creating a data rainstorm, plus unprecedented demands on service
quality. Meanwhile, M2M communication and the IoT also generating deluges of new data.
There are golden nuggets to be found. By combining these with other sources of network and
cust. info, you can create a single view of each customer across devices and activities
Converting Customer into
- Better-connected, more profitable, more loyal revenue streams, and transforming your
embattled segments into a prime performers ”
You are and in a data-driven business. Can you really afford to ignore what data
analytics could do for your teams and performance?

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Delivering Across Telecom & Other Value-chains
• 12+ years experience working with Telco clients
• 50+ Analysts with extensive sector experience
• Delivering high value service & insights to client teams
Telecom & related
domains
Key clients
OEM
Top 5 Largest Communication
Equipment Vendors
Hardware Providers Leading Telecom Equipment Companies
Software Providers Pioneers in Online Telecommunication
Telecom Operators
Leading Wireless, Voice, Messaging and
Data Services Providers
Value Service Providers Leading Social Video Platforms
End Users
(Businesses/Consumers)
…many…….
Proven domain & expertise
working with delighted clients
• Leading Technology Companies
• Top 10 Global Software Vendors
• Fortune 500 Household Products
Companies
• Large American Insurance Companies
• Leading Cloud Solutions Companies
• Large US Public Utilities
• Leading Online Retail Companies

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Needs and Expectations of Analytical
Insights are Changing Rapidly
We can help you
understand the changes
We can help you
make changes
© 2017 Blueocean Market Intelligence