Though utilities enjoy the relative comfort of a semi-monopolistic market, they do need to address the challenges around deregulation pressures and the continued to need to maintain profitability with a commodity product that only makes its presence felt when it is absent. In addition, environment consciousness, sensitivity to climate change, and demand for clean energy is at unprecedented levels – creating competitive pressures that utilities have never experienced before. Satisfied customers raise the competitive threshold and hence assure predictable and steady revenue streams.
Effectively managing customer engagement at every touch point to ensure a positive, memorable experience is key to retaining customers and enhancing customer life time value. Dynamically aligning the organization to changing customer preferences and expectations is key to creating and retaining a competitive edge in the markets.This requires a good understanding of the customer’s collective and segmented usage patterns, attitudes, preferences, dislikes, concerns, habits, behaviors and budgets. To successfully manage customer experience, there is also the need for an ability to quantify all of these characteristics and track them over a period of time to understand the gradual evolution in these.
This webinar will summarize the need for customer experience measurement in the utilities industry and the evolving challenges associated with measuring customer satisfaction. During this knowledge sharing session, we will be sharing a holistic approach towards customer experience measurement – especially with respect to harnessing the plethora of information sources available today. We will present the latest thinking on what drives customer experience in the utilities sector. We will end the session with an outlining of the key information areas that utilities need to monitor, the types of analytics and tools to consider, and the approaches that are likely to yield the best returns on your Customer Experience Measurement (CEM).
Sentimental analysis is a context based mining of text, which extracts and identify subjective information from a text or sentence provided. Here the main concept is extracting the sentiment of the text using machine learning techniques such as LSTM Long short term memory . This text classification method analyses the incoming text and determines whether the underlined emotion is positive or negative along with probability associated with that positive or negative statements. Probability depicts the strength of a positive or negative statement, if the probability is close to zero, it implies that the sentiment is strongly negative and if probability is close to1, it means that the statement is strongly positive. Here a web application is created to deploy this model using a Python based micro framework called flask. Many other methods, such as RNN and CNN, are inefficient when compared to LSTM. Dirash A R | Dr. S K Manju Bargavi "LSTM Based Sentiment Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42345.pdf Paper URL: https://www.ijtsrd.comcomputer-science/data-processing/42345/lstm-based-sentiment-analysis/dirash-a-r
Amazon Product Review Sentiment Analysis with Machine Learningijtsrd
Users of Amazons online shopping service are allowed to leave feedback for the items they buy. Amazon makes no effort to monitor or limit the scope of these reviews. Although the amount of reviews for various items varies, the reviews provide easily accessible and abundant data for a variety of applications. This paper aims to apply and expand existing natural language processing and sentiment analysis research to data obtained from Amazon. The number of stars given to a product by a user is used as training data for supervised machine learning. Since more people are dependent on online products these days, the value of a review is increasing. Before making a purchase, a buyer must read thousands of reviews to fully comprehend a product. In this day and age of machine learning, however, sorting through thousands of comments and learning from them would be much easier if a model was used to polarize and learn from them. We used supervised learning to polarize a massive Amazon dataset and achieve satisfactory accuracy. Ravi Kumar Singh | Dr. Kamalraj Ramalingam "Amazon Product Review Sentiment Analysis with Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42372.pdf Paper URL: https://www.ijtsrd.comcomputer-science/data-processing/42372/amazon-product-review-sentiment-analysis-with-machine-learning/ravi-kumar-singh
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR FUTURE BANKpierg11
This is a communication strategy for Future Bank ( an invented bank in Slovenia) based on the formula pag. 85 exhibit 4-13 IMC strategy and on the formula:
- customer segment
- competitive benefit
- position brand
- brand personality
- reason-why customer should believe in the promise of the brand
- contact points where customers can be reach
- criteria for success or failure
- need for future research that wuold further refine the strategy
*Formula is based on the book "The new marketing paradigm" Integrated Marketing Communication
D.E. Schultz
S.I. Tannenbaum
R.F. Lauterborn
Sentimental analysis is a context based mining of text, which extracts and identify subjective information from a text or sentence provided. Here the main concept is extracting the sentiment of the text using machine learning techniques such as LSTM Long short term memory . This text classification method analyses the incoming text and determines whether the underlined emotion is positive or negative along with probability associated with that positive or negative statements. Probability depicts the strength of a positive or negative statement, if the probability is close to zero, it implies that the sentiment is strongly negative and if probability is close to1, it means that the statement is strongly positive. Here a web application is created to deploy this model using a Python based micro framework called flask. Many other methods, such as RNN and CNN, are inefficient when compared to LSTM. Dirash A R | Dr. S K Manju Bargavi "LSTM Based Sentiment Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42345.pdf Paper URL: https://www.ijtsrd.comcomputer-science/data-processing/42345/lstm-based-sentiment-analysis/dirash-a-r
Amazon Product Review Sentiment Analysis with Machine Learningijtsrd
Users of Amazons online shopping service are allowed to leave feedback for the items they buy. Amazon makes no effort to monitor or limit the scope of these reviews. Although the amount of reviews for various items varies, the reviews provide easily accessible and abundant data for a variety of applications. This paper aims to apply and expand existing natural language processing and sentiment analysis research to data obtained from Amazon. The number of stars given to a product by a user is used as training data for supervised machine learning. Since more people are dependent on online products these days, the value of a review is increasing. Before making a purchase, a buyer must read thousands of reviews to fully comprehend a product. In this day and age of machine learning, however, sorting through thousands of comments and learning from them would be much easier if a model was used to polarize and learn from them. We used supervised learning to polarize a massive Amazon dataset and achieve satisfactory accuracy. Ravi Kumar Singh | Dr. Kamalraj Ramalingam "Amazon Product Review Sentiment Analysis with Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42372.pdf Paper URL: https://www.ijtsrd.comcomputer-science/data-processing/42372/amazon-product-review-sentiment-analysis-with-machine-learning/ravi-kumar-singh
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR FUTURE BANKpierg11
This is a communication strategy for Future Bank ( an invented bank in Slovenia) based on the formula pag. 85 exhibit 4-13 IMC strategy and on the formula:
- customer segment
- competitive benefit
- position brand
- brand personality
- reason-why customer should believe in the promise of the brand
- contact points where customers can be reach
- criteria for success or failure
- need for future research that wuold further refine the strategy
*Formula is based on the book "The new marketing paradigm" Integrated Marketing Communication
D.E. Schultz
S.I. Tannenbaum
R.F. Lauterborn
Energy, Sustainability, Energy transition, Leadership
Independent (Siemens sponsored) National Survey of the Energy Professionals in the USA Utility sector on State of the Utility.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Big Data and advanced analytics are critical topics for executives today. But many still aren't sure how to turn that promise into value. This presentation provides an overview of 16 examples and use cases that lay out the different ways companies have approached the issue and found value: everything from pricing flexibility to customer preference management to credit risk analysis to fraud protection and discount targeting. For the latest on Big Data & Advanced Analytics: http://mckinseyonmarketingandsales.com/topics/big-data
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
A talk Marc gave at the UI20 conference in Boston, November the 3rd, 2015.
Smaply: www.smaply.com
ExperienceFellow: www.experiencefellow.com
This is Service Design Thinking: www.thisisservicedesignthinking.com
This is Service Design Doing: www.thisisservicedesigndoing.com
Content:
1. The typology of journey maps
2. Customer experience research
3. Prototyping services
4. Service design and start-ups
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
Contact Center Assessment: Solution Overview and ApproachScottMadden, Inc.
To help you produce data-driven, practical initiatives that will improve your customer service experience and reduce cost, ScottMadden has developed a simple, efficient method for evaluating your customer contact operations. Our approach has been proven to increase customer loyalty as well as streamline operations. To learn more, visit www.scottmadden.com.
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
For More, please visit http://www.tcelab.com
After 15+ years of leading relationship marketing initiatives, I've developed this blueprint for a comprehensive customer loyalty strategy.
The focus is primarily on digital content subscriptions and SaaS, however these principles will work for any business looking to increase customer loyalty and lifetime value.
Please share your comments and questions!
My contact information is on slide 31 if you'd like a copy.
Measuring online performance can be tricky, and there's not a lot of guidance out there for non-commerce sites. This framework has been developed specifically for government organizations to help them measure, track and improve their online services.
160831 webinar on customer satisfaction (public)Malia Bachesta
On August 31 the Learning Lab team hosted a private partner-only webinar where we shared key learnings on measuring customer satisfaction in the rural and agricultural finance industry. The presentation from this webinar, alongside a short summary of its learnings, are now available online for public viewing.
While customer experience is a top priority among business leaders, very few are successful in building a financial business case for their customer-focused efforts. As a result, customer experience improvement initiatives may not get the attention they deserve in the boardroom. In the presentation, “Connect the ROI Dots with a Customer Experience Value Strategy”, Don Ryan, senior partner, iKnowtion, a TeleTech Company, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, discuss concrete steps companies can take to tie customer experience to financial impact. Learn how to:
- Make the quantifiable business case for customer experience initiatives
- Translate NPS, customer experience scores, and other measurements into corporate financial terms using advanced analytics
- Understand which metrics lead to financial outcomes, so you know which levers to pull
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for ConnexionAsia’s health insurance product. This product provides a one-step health service for employers that enables employees to choose from multiple providers and make tradeoffs between different types of insurance coverage and wellness programs. Employees can use their health care benefits for wellness programs (e.g., fitness) and other preventative health care in addition to the traditional health care insurance. By enabling employees to be more proactive in their health care, ConnexionAsia’s health insurance product can provide employers with healthier employees, reduced sick leave, and lower health care costs in the long run. It makes money through its wellness products, consultation services, and the sale of data.
Energy, Sustainability, Energy transition, Leadership
Independent (Siemens sponsored) National Survey of the Energy Professionals in the USA Utility sector on State of the Utility.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Big Data and advanced analytics are critical topics for executives today. But many still aren't sure how to turn that promise into value. This presentation provides an overview of 16 examples and use cases that lay out the different ways companies have approached the issue and found value: everything from pricing flexibility to customer preference management to credit risk analysis to fraud protection and discount targeting. For the latest on Big Data & Advanced Analytics: http://mckinseyonmarketingandsales.com/topics/big-data
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
A talk Marc gave at the UI20 conference in Boston, November the 3rd, 2015.
Smaply: www.smaply.com
ExperienceFellow: www.experiencefellow.com
This is Service Design Thinking: www.thisisservicedesignthinking.com
This is Service Design Doing: www.thisisservicedesigndoing.com
Content:
1. The typology of journey maps
2. Customer experience research
3. Prototyping services
4. Service design and start-ups
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
Contact Center Assessment: Solution Overview and ApproachScottMadden, Inc.
To help you produce data-driven, practical initiatives that will improve your customer service experience and reduce cost, ScottMadden has developed a simple, efficient method for evaluating your customer contact operations. Our approach has been proven to increase customer loyalty as well as streamline operations. To learn more, visit www.scottmadden.com.
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
For More, please visit http://www.tcelab.com
After 15+ years of leading relationship marketing initiatives, I've developed this blueprint for a comprehensive customer loyalty strategy.
The focus is primarily on digital content subscriptions and SaaS, however these principles will work for any business looking to increase customer loyalty and lifetime value.
Please share your comments and questions!
My contact information is on slide 31 if you'd like a copy.
Measuring online performance can be tricky, and there's not a lot of guidance out there for non-commerce sites. This framework has been developed specifically for government organizations to help them measure, track and improve their online services.
160831 webinar on customer satisfaction (public)Malia Bachesta
On August 31 the Learning Lab team hosted a private partner-only webinar where we shared key learnings on measuring customer satisfaction in the rural and agricultural finance industry. The presentation from this webinar, alongside a short summary of its learnings, are now available online for public viewing.
While customer experience is a top priority among business leaders, very few are successful in building a financial business case for their customer-focused efforts. As a result, customer experience improvement initiatives may not get the attention they deserve in the boardroom. In the presentation, “Connect the ROI Dots with a Customer Experience Value Strategy”, Don Ryan, senior partner, iKnowtion, a TeleTech Company, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, discuss concrete steps companies can take to tie customer experience to financial impact. Learn how to:
- Make the quantifiable business case for customer experience initiatives
- Translate NPS, customer experience scores, and other measurements into corporate financial terms using advanced analytics
- Understand which metrics lead to financial outcomes, so you know which levers to pull
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for ConnexionAsia’s health insurance product. This product provides a one-step health service for employers that enables employees to choose from multiple providers and make tradeoffs between different types of insurance coverage and wellness programs. Employees can use their health care benefits for wellness programs (e.g., fitness) and other preventative health care in addition to the traditional health care insurance. By enabling employees to be more proactive in their health care, ConnexionAsia’s health insurance product can provide employers with healthier employees, reduced sick leave, and lower health care costs in the long run. It makes money through its wellness products, consultation services, and the sale of data.
201309 LOMA Policyowner Service and Contact Center WorkshopSteven Callahan
Presentation to insurance service leaders on service and contact center opportunities to provide competitive differentiation as well as summary results of a recent short survey on contact center challenges.
If you’re not integrating your survey program with Salesforce, you’re missing the chance to infuse key customer data into Salesforce and strengthen customer relationships. Join us as we showcase how leading brands are integrating their feedback programs with Salesforce to monitor key metrics like Net Promoter Score and customer satisfaction, improve customer experiences, and boost loyalty. We’ll be joined by Macy Howarth, a leader on athenahealth’s Customer Success team, to talk about how they structure their Voice of the Customer program and leverage customer feedback to create change in their organization. You will walk away with a blueprint for your own integrated feedback program.
Why is focus on customer excellence so important? Because in a global, connected world in which venues, products and services are increasingly interchangeable and prices ever more transparent, the (memorable) customer experience often becomes the key differentiator. Customer Excellence pays off in general: customer retention is far less expensive than customer acquisition and great customer experience results in the reduction of (process) costs within the framework of complaint handling. Plus - it’s a profitable marketing strategy: Word-of-mouth advertising is the best kind of advertising that money can’t buy.
In this session we will show you examples and approaches on how to set-up up a customer experience measurement program that will provide you with precise data on your customers and actionable insights for the definition of customer excellence measures which will be helping you to ensure sustainable business success with meeting organizers in companies and associations.
Similar to Customer experience measurement in the utilities industry – closing the loop (20)
Course5 Intelligence has been an early adapter of AI in the space of Market Research, investing substantially in AI-based automation technologies for research. Today our AI-driven Platform for Research Operations, Optimizer Suite, is a flagship product that cuts turnaround time for MR projects by up to 60%.
See how Optimizer Suite can transform your research operations in 2019!
This webinar co-organized by Course5 Intelligence and the Insights Association explores how a generation of quasi-digital, semi-automation tools and technologies is today being replaced by powerful unified AI-driven systems that are fast, intelligent, and intuitive.
Course5 Intelligence has developed and deployed across its key clients a sophisticated AI solution that allows you to view all your Customer Experience drivers in a clean, interactive interface.
Course5 & Lenovo: Analytics driven Digital Trading DeskCourse5i
We build for organizations the capabilities and intelligence to make the most effective strategic and tactical moves related to customers, markets, and competition
Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!Course5i
Watch this webinar to learn how you can make optimal use of your own past research data to optimize future campaigns, gain insights from your past research data and ultimately improve ROI by reducing costs.
Whether your organization is new to this space or is simply struggling to generate significant returns from a well-defined Digital Customer Experience roadmap, this webinar will give you enough takeaways to drive successful digital customer experience for your organization.
Telco Paper by Blueocean Market IntelligenceCourse5i
At Blueocean, we are committed to work with large telecom providers who want to go for omnichannel experience for their end consumers.
To learn more about our Digital Customer Experience solution and how it can integrate with your existing technology infrastructure, go through this Short Paper on Telco Industry Solutioning.
Gaining competitive advantage through customer feedbackCourse5i
Organizations do not typically reveal their customer service or product issues, competitive advantage, road maps or future updates so willingly. However, we know that valuable insights into competitor activities can be obtained using user feedback. Product and service feedback sourced from customers, reviews on competitor websites, third-party and customer discussion forums can enable organizations to better understand sentiments and develop future strategies for their products and services.
How to leverage hiring data for competitive insightsCourse5i
Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company’s hiring data can reveal valuable insights and allow you to read in-between the lines. When these insights are correlated with secondary source data, press releases or interviews, it can prove to be a formidable and factual representation of the competitor's focus and momentum in various areas, including new business/products, geographies, and verticals or industries.
This webinar is applicable and highly relevant to all industries that operate at an ultra-fast, dynamic pace and where there are frequent activities that disrupt the course or direction of the industry or market. Attendees will learn how to:
• Understand competitor moves and centers of focus using hiring data
• Leverage insights around new business/products, geographies, vertical/industries and more
• Analyze hiring data and various parameters to identify the strategic moves, investments and priorities
• Compare hiring data periodically and steadily track competitor tactics
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...Course5i
With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of unstructured data in the form of customer reviews, feedback, preferences, trends, etc. Other metadata such as demographic data, transaction data or point of sale data, when combined with unstructured data can help organizations better understand consumer behavior and market forces, at a much more granular and deeper level. This enables brands to make effective business decisions for profitable growth.
This presentation explains how unstructured data analytics can help in building a digital library of news, blogs, and research papers to keep track of changing trends and news, as well as creating a digital summary to ensure information from various online resources are used to ensure technology, product development, and customer experience teams stay updated about the latest trends.
The presentation also covered and introduced our Unstructured Text Analytics Platform ("UTAP") which allows the automation of classification of unstructured text data to categories, enabling organizations to track customer categories/issues over a stipulated period of time, with faster and more efficient analysis of unstructured text data.
How to Create More Effective Storytelling by Leveraging DataCourse5i
Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment around business goals and objectives, they enable faster decision making, drive data-driven business strategies and ensure ROI.
Yet, the road to building dashboards for effective storytelling is not always easy. Often organizations struggle to create the right visual dashboards due to missing links between the data and story, or the amount of time and budget invested, which digress from the main objective of the visualization exercise. Additionally, the approach to storyboard development has been traditionally flawed with just a focus on the analysis – not telling a broader story. Then, even after organizations fine tune their dashboard and align with corporate objectives, they can still find themselves falling down in terms of adoption.
In this webinar, Anees Merchant, Senior Vice President of Blueocean Market Intelligence, will share with attendees how to develop a strong practice around data visualization and structure effective processes for success. Anees will also share various best practices and mistakes to avoid so organizations can produce powerful, actionable dashboards that are intuitive and include insights that are easily interpreted by all stakeholders.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
Organizations today still face challenges when trying to identify, tap into and influence digital customers around their products and services. Traditional customer segmentation exercises are typically inward-facing and don’t lead to the appropriate return. In spite of mountains of data, a more transparent customer, and large investments to create digital personas and profiles of the targeted customer set, actual customer behavior and need sets are mostly shrouded in a mystery.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.