The document discusses the concepts of innovation and creativity, highlighting the significance of systematic approaches to enhance creative thinking in organizational settings. It references various sources and theories related to creativity, cognitive skills, and methods for problem-solving, such as TRIZ and brainstorming techniques. Additionally, it underscores the importance of effective thinking and the role of creative individuals in driving innovation across different industries.

1. InnovationandCreativity
Creativity and Creative Thinking
2
Pisano, Gary P. 2015. You Needan InnovationStrategy. 2015.
Plattner,Hasso,Meinel, Christoph andLeifer,Larry, [ed.]. 2014.
New York :Springer,2014.
Stone,Alexandra,et al. 2008. Washington :SCIENCE &
TECHNOLOGY POLICYINSTITUTE, 2008.
Silverstein,David ,Neil , DeCarlo andSlocum,Michael . 2008.
NewYork :Aueebach Publications, 2008.

2. 3
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4

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Systematic
6
Creativity
Novelty
http://www.masress.com/altaghieer/97595

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Commercialization
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awareness that createdthem
Albert Einstein

5. 9
(TAN,2007:343)
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Creative persons
Creative(Adair, et al.,2004 pp.60-61)

6. 11
(Adair,et al.,2004 pp.60-61)
.1
.2
.3Blinkeredthinking
.4
.5Serendipity
.6
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.8
.9
12
(Adair,et al.,2004 pp.60-61)
.10
.11Analogy
.12
.13
.14Suspendjudgement
.15
.16
.17

7. 13
Noncreativepersons
(Adair, et al.,2004 p.59)
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"I think thereisaworldmarket for maybe five computers Watson,presidentofIBM, 1943
"Televisionwon'tbe able toholdontoanymarketit capturesafter thefirstsixmonths.People willsoonget tiredofstaringat aplywoodboxeverynight
DarrylZanuck,executiveat 20thCenturyFox, 1946
"Thereisnoreasonanyone would want acomputerintheirhome
RobertStrohmeyer,The7Worst TechPredictions of All Time,

8. 15
.1Fieldexpertise
.2Novelty
.3Intrinsic/InnerMotivation
Source:EverydayCreativity: Principlesfor Innovative Design.Dr.LarryG. Richards
(Weisberg, 2006 p. 59)
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Cognitiveskills
*Creativity,aHandbookforteachers,WorldScientificPublishing,AI-GIRL TAN,NewJersey,2007:pp.315-316

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Thinking
thoughts
theactivityofusing yourmindtoconsidersomething

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Institution
Effective thinking
(Burger,etal.,2012 p.16)
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.1
.2
.3neuroscience
.4
.5cognitive
science

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.1( Concrete Thinking)
Abstract
.2ScientificObjective Thinking
Subjective
22
.4Critical
.5
.6Analytical
.7Systematic
.8Inquisitive
.9Creative
ThinkingStyles,Elena L. Grigorenko,RobertJ.Sternberg, International Handbook of Personalityand Intelligence,Part oftheseriesPerspectivesonIndividualDifferencespp 205-229

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.2
.3
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(Burger & Starbird, The5 elements ofeffectivethinking, 2012)
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In the bigpictureoforganizationalcapability,structuredinnovationisthe nextfrontierfor development andsystemization.(Silverstein,et al., 2008p.
16)
Systematic
Innovation

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Intelligence
Artificial IntelligenceExpertsystems
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https://www.collinsdictionary.com

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Positive thinkingJudgment/Foresight
AdaptabilityCreativity
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www.egulfinnovation.com

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Intelligence assessment
Intelligence measurement
Intelligence Quotient: IQ
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ThresholdTheory
Smart not Genius
Encyclopedia of Giftedness, Creativity, and Talent 1st Edition, 2009, by Barbara A. (Alane) Kerr(Editor) ** http://jamesclear.com/threshold-theory

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I know quite certainly that I myself have no special talent.
Curiosity, obsession and dogged endurance, combined with
self-criticism, havebrought me tomy ideas.
Albert Einstein
(Burger, et al., 2012p.19)
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Unorthodox
Thinking outside the box

18. 35
MarkBeemanTheEurekaFactor:AhaMoments,CreativeInsight,andtheBrain
The EurekaFactor:AhaMoments,CreativeInsight,andtheBrainAuthors:John KouniosandMarkBeeman (2015)NewYork:RandomHouse.
* systemsviewof creativity(Weisberg , 2006 p. 62)
** (Weisberg , 2006 p. 59-90)
36

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Fluency
Flexibility
Originality
(Sensitivitytothe problems
38
Problem
.1Well-defined
.2Poorly-defined

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.1Apparentof Convetional Solutions
.2Minor Improvement
.3Major Improvement/ Inventions
.4NewConcepts
.5Discovery
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J.P.Guilford(TAN,2007: 328-339)
.1Divergentthinking techniques
Checklists
.2Convergent thinking techniques
KJ-methodProgramEvaluation &
Review Technique, PERT
.3Combined techniques
.4Attitudinal technique
YogaHypnosis
ZEN
Formore:Takahashi, M(2006). .Tokyo:JUSEPress.

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.1Vertical thinking
.2Lateral thinking
Thinking out ofthe box
Parallel
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Lateral Thinking

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https://www.youtube.com/watch?v=1K6iX4rDzvg

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https://www.youtube.com/watch?v=1K6iX4rDzvg
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https://www.kent.ac.uk/careers/sk/lateral.htm
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.3SCAMPER
.4
TRIZ
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Brainstorming
BrainstormingOsborne
.1
.2
.3
.4Pauling

27. 53
Brainwriting
**https://en.wikipedia.org/wiki/Brainstorming#Osborn.27s_method
54
Bono's SixThinkingHats
DIY
(DeBono,1999) http://diytoolkit.org/tools/thinking-hats-2

28. 55
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SCAMPER
SCAMPER
Eberle,Bob (1 January1996). .
Prufrock PressInc.ISBN978-1-882664-24-5.

29. 57
TRIZAltshuller
58
Theoryof Solving Inventive(invention-related)
Problems
,

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TRIZ General solution
Your Specificsolution
TRIZ General problem
Your specificproblem

31. 61
Psychological Inertia
62
Systematic approach

32. 63
Knowledge base
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.2
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IDEALOUTCOME/ SYSTEM
Contradictions
TRIZTrends
AlgorithmforInventive Problem Solving

33. 65
IDEALITY
IDEAL
RATIO
Ideality= Benefits/ ( Costs+ Harms)
66
Contradiction
Contradiction
.1
Technical
Physical
Administrative
Silverstein

34. 67
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Trimming
Separationprinciple
https://www.triz.co.uk/files/oxfordtriz_contradictions_matrix.pdf

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.1Anti-weightLift
liftingsyrfaceHydrofoilboat
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Trendsof Evolution
Voice of product
Patterns of Evolution

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Ideality
S-Curves
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38. 75
40Inventive Principles
1. Segmentation
2.Taking Out
3. Local quality
4.Asymmetry
5. Merging
6. Universality
7 Nested doll
8.Anti-weight
9. Preliminary anti-
action
10. Preliminary
action
11. Beforehand
cushioning
12. Equipotentiality
13
14. Spheroidality
15. Dynamics
16. Partial or
excessive actions
17.Another
dimension
18. Mechanical
vibration
19. Periodic action
20. Continuity of
useful action
21. Skipping
22
disguise
23. Feedback
24 Intermediary
25. Self-service
26. Copying
27. Cheap short-
living
28. Mechanics
substitution
29. Pneumatics and
hydraulics
30. Flexible shells
and thin films
31. Porous materials
32. Color changes
33. Homogeneity
34. Discarding and
recovering
35. Parameter
changes
36. Phase
transitions
37.Thermal
expansion
38. Strong oxidants
39. Inert
atmosphere
40.Composite
material
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Separation/taking out
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.4

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Segmentation
.1
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.3
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Blessingin Disguise
.1Turbocharger
.2
.3
.4Metabolism
.5

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Theother wayaround orInversion
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TRIZ For Dummies
9BoxesIdeality Audit
hazards orcauses ofproblems maps
Smart Little People
EffectsDatabase
Trimming
Ideality Plot
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TRIZICS
TRIZICSCreatespace

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TRIZ Tools
1. ThinkinginTimeandScale
2. EightTrendsofTechnicalEvolution
3. Uncovering andSolving Contradictions
4. Using the Principles
5. StandardSolutions forProblem Solving
6. SmartResources toFindtheRightSystemsandOvercomeConstraints
7. Understanding WhatWeWant
8. System Modelling andAnalysis
9. Accessing andUsingthe KnowledgeBases
10. Gettingto SolutionsandMinimising Risks
Source: www.triz.co.uk

43. 85
86
(Silverstein, etal.,2008 pp.29-30)
Johnson &
JohnsonBMWKimberly-ClarkBoeingKodakBordenLG
Lockheed MartinCaterpillarMcDonnell DouglasMotorola
NASADaimler-Chrysler PfizerDelphiProctor & Gamble IBM
ToyotaIntel

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TRIZ
Silvertstein 2008 , 215-232
88

45. 89
David Silverstein and others2008, 23
90
Extraordinary people are just ordinary people who
are thinking differently and that could be you.
(Burger, et al., 2012 p. 21)

46. 91
MindTools
The TRIZ Journal
Oxford Creativity
92