We welcomed leading marketers to breakfast to discuss innovation. Here are some of the highlights from our discussion. Is disruption dead? How does innovation in marketing differ between startups and enterprises?
June Klein interview Most Innovative Financial TechnologistJune Klein
June Klein, founder of Technology & Marketing Ventures, Inc. wins Most Innovative Financial Technologist Award from Corporate LiveWire Innovation & Excellence
Over the past several months, OpenView has surveyed more than 600 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.
Check out the slides to learn more.
Violeta Todorova, Starcom Mediavest Group - "Everything was Mobile. Now Every...AdTech Meetup London
"Everything was Mobile. Now Everything is Start-up"
Violeta Todorova, Senior Executive at Starcom Mediavest Group
Adtech Meetup London "Everything is Mobile"
11th May 2016 - We Work Aldgate Tower
Adrian Murphy
"FinTech and you"
The term “FinTech” is bandied about a lot these days. But what actually is it?
And why is it important to know about and understand?
Adrian will discuss how technology is disrupting traditional financial services.
He'll show how applications that can analyse current financial situations, cash flow models that can forecast forward throughout your life and new technology led investment strategies are modernising the financial advice offered.
June Klein interview Most Innovative Financial TechnologistJune Klein
June Klein, founder of Technology & Marketing Ventures, Inc. wins Most Innovative Financial Technologist Award from Corporate LiveWire Innovation & Excellence
Over the past several months, OpenView has surveyed more than 600 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.
Check out the slides to learn more.
Violeta Todorova, Starcom Mediavest Group - "Everything was Mobile. Now Every...AdTech Meetup London
"Everything was Mobile. Now Everything is Start-up"
Violeta Todorova, Senior Executive at Starcom Mediavest Group
Adtech Meetup London "Everything is Mobile"
11th May 2016 - We Work Aldgate Tower
Adrian Murphy
"FinTech and you"
The term “FinTech” is bandied about a lot these days. But what actually is it?
And why is it important to know about and understand?
Adrian will discuss how technology is disrupting traditional financial services.
He'll show how applications that can analyse current financial situations, cash flow models that can forecast forward throughout your life and new technology led investment strategies are modernising the financial advice offered.
Data analytics for the mid-market: myth vs. realityDeloitte Canada
Every mid-market company has data. Data that offers insight to help solve the business issues that matter most.
So why have so few mid-market companies taken the first step? Lack of comfort? Unclear outcomes? Not sure where to start? Analytics helps mid-market companies make smarter business decisions leading to increased productivity, profitability and competitiveness.
Dispel the myths. Recognize the possibilities. Squeeze more out of your data.
Matt Michalewicz of Complexica Pty Ltd, a sponsor company at the marcus evans CMO Summit 2016, on using software robots to make better sales and marketing decisions.
Interview with: Matt Michalewicz, Managing Director, Complexica Pty Ltd
Selling to the Mid-Market: How to Tailor Your StrategyDataFox
Whether you’re moving up in size from SMBs or down from Enterprise-level companies, do you know the nuances of selling to the mid-market? Join DataFox's CEO and Yesware's Director of Sales as they reveal their data-driven tips, tools, and techniques for selling into the mid-market.
Learn the key things a successful startup needseTailing India
Starting a business is hard. There are many reasons why small businesses fail, even if they have a great product or service and plenty of funding. According to a study by ShikharGhosh, a senior lecturer at Harvard Business School, as many as 95% of startup companies never see their projected returns on investment. So, what are the keys to startup success and how can you know if a startup is likely to succeed?
Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal, a solution provider at the marcus evans CMO Middle East Summit 2015, discusses what to consider when creating marketing campaigns in a globalised world.
Interview with: Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal
Interviews with Michael Rosemann, John Stanhope and Gilbert Enoka, speakers at the marcus evans CFO Summit 2015, taking place in Queensland, Australia, 15 - 17 March 2015.
FAQs When Buying a Business - Wollermann Business Brokerswollermann
While there are no guarantees in business and the risks must always be considered and managed, buying an established business clearly offers significant advantages worth considering if you want to own your own business.
Data analytics for the mid-market: myth vs. realityDeloitte Canada
Every mid-market company has data. Data that offers insight to help solve the business issues that matter most.
So why have so few mid-market companies taken the first step? Lack of comfort? Unclear outcomes? Not sure where to start? Analytics helps mid-market companies make smarter business decisions leading to increased productivity, profitability and competitiveness.
Dispel the myths. Recognize the possibilities. Squeeze more out of your data.
Matt Michalewicz of Complexica Pty Ltd, a sponsor company at the marcus evans CMO Summit 2016, on using software robots to make better sales and marketing decisions.
Interview with: Matt Michalewicz, Managing Director, Complexica Pty Ltd
Selling to the Mid-Market: How to Tailor Your StrategyDataFox
Whether you’re moving up in size from SMBs or down from Enterprise-level companies, do you know the nuances of selling to the mid-market? Join DataFox's CEO and Yesware's Director of Sales as they reveal their data-driven tips, tools, and techniques for selling into the mid-market.
Learn the key things a successful startup needseTailing India
Starting a business is hard. There are many reasons why small businesses fail, even if they have a great product or service and plenty of funding. According to a study by ShikharGhosh, a senior lecturer at Harvard Business School, as many as 95% of startup companies never see their projected returns on investment. So, what are the keys to startup success and how can you know if a startup is likely to succeed?
Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal, a solution provider at the marcus evans CMO Middle East Summit 2015, discusses what to consider when creating marketing campaigns in a globalised world.
Interview with: Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal
Interviews with Michael Rosemann, John Stanhope and Gilbert Enoka, speakers at the marcus evans CFO Summit 2015, taking place in Queensland, Australia, 15 - 17 March 2015.
FAQs When Buying a Business - Wollermann Business Brokerswollermann
While there are no guarantees in business and the risks must always be considered and managed, buying an established business clearly offers significant advantages worth considering if you want to own your own business.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Make sure you are getting the right return on your marketing technology investments. Having the right partner in place to manage that infrastructure and provide the always on support that you need to provide a top notch customer experience.
Digital world and technology: Startup challenges you shouldlearn how to beatAdam Greene CPA
Startups must be ahead of the competition, and it means a major challenge for young companies, which are many, pursuing the same goals. Let’s get deeper.
Way Beyond Marketing - The Rise of the Hyper-Relevant CMOAccenture Insurance
Accenture's CMO Survey unveils some important insights on the role of the new CMO and how the role is changing in the digital age. Read more: https://www.accenture.com/us-en/insights/consulting/cmo
Digital transformation in sales: Evolving the Art of Customer EngagementAbhishek Sood
Customer engagement: Your digital prerequisite to market leadership
Customer engagement is an integral part of a successful organization.
And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth.
Read about how to digitally transform your sales organization.
Plus, explore and understand 4 ways organizations approach digital adoption, from skeptics to drivers – where does your company fall?
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
In boardrooms around the world, senior executives are discussing a common dilemma: how to create transformative experiences and business models that improve their customers’ lives, drive growth, and boost profitability and efficiency. Now is the time for leaders to reflect and consider the fundamentals of value creation in the business – to go beyond the immediate, incremental change.
In this 200-page book, we explore how CEOs, boards and executives should compete in the digital age with a combination of experience, management consulting and technology expertise.
Editor: Hilding Anderson
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
4. “The new generation of marketers
tend to have a completely different
skillset and focus to traditional
marketers.
Young performance marketers sit at
their desks with multiple screens and
a dashboard where they can access
information on RT, CPA and other
metrics.
This focus on the numbers leads
them to seek out iterative
improvements.”
Jono Lewis, Marketing Director at Ascential Plc
5. “There is a difference between
innovation of solutions and
innovation of thinking; meaning
comes from the latter and this is the
type of organisation that we’re
seeing people increasingly buy from.”
Mark Magnacca, Founder of GigCMO
7. “Big budgets in enterprises can
actually be detrimental; startups are
forced to be as efficient as possible.
It’s FinTech companies such as
Monzo and Transferwise who are
really leading the way in developing
innovative customer experiences.
Who knew 10 years ago that finance
would be sexy!”
Marietta Ferreira, Head of Marketing at FairFX
8. “In enterprises, innovation tends to
be looked at as a destination rather
than a continuous process. It gets
checked off the list once they’ve built
an innovation lab.”
Sam Gregory, Consultant (formerly Google, OVO Energy)
10. “KPIs can make it hard to innovate if
they focus too much on short-term
objectives. Innovation has to come
from the top with dedicated time set
aside to let it happen.
Enterprises in particular find it hard
to innovate, and while setting up
accelerators can help, it is far from a
magic pill.”
Diane Perlman, Unruly
11. “Adoption of technology is often
obstructed by internal politics - there
is a fear of being personally
accountable for large scale
technology implementations.
Decisions are often very “tech-first”
and are detached from the company
strategy.”
Morys Ireland, Mindshare
13. “At Treatwell, we collect NPS scores
and reviews following every
customer experience. Negative NPS
triggers a notification in Slack for a
customer support team to get in
touch immediately.
This sort of actual need should drive
innovation in marketing.”
Robert Simons, Group Head of CRM at Treatwell
14. “Partnerships can be a great source
of innovation. It is the brands that
are becoming aggregators for
customers, such as TripAdvisor, that
win customers.
Innovation that allows marketers to
meet their customers’ needs pre-
emptively will change the marketing
industry.”
Claire Farrington, Partnerships and Marketing Manager
at Grange Hotels
15. “Innovation needs to be timely. If
innovation comes too early, it risks
not being adopted and being a sunk
cost for marketers.
Enterprises ought to shift their focus
from innovation labs to creating
partnerships with startups.”
Ian Hucklesby, Digital Marketing Expert and Consultant