The document discusses the rise of "Innerpreneurs", entrepreneurs seeking personal and social improvement through their businesses. It notes that traditional business ideas are outdated and creativity/innovation skills are now crucial. Innerpreneurs take a holistic, intuitive approach and challenge accepted norms to stand out. They embrace values like authenticity, relationships and growth over materialism. Innerpreneurs demonstrate that one can run a successful and meaningful business while pursuing personal and social good.