1) The document discusses IBM's work in developing intelligent transportation and mobility solutions through technologies like IoT, sensors, cloud computing, and cognitive systems. 2) It presents several case studies of IBM collaborating with companies like Transdev and Mercedes-Benz to build smarter mobility services addressing issues like traffic congestion and improving the traveler experience. 3) The solutions discussed use APIs, integration platforms and real-time data to provide services ranging from transportation recommendations and payment to vehicle maintenance alerts and autonomous driving capabilities.

1. © 2015 IBM Corporation
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Transdev – IBM – A worldwide partnership
June 27, 2012, Transdev and IBM announced that together they are developing a
smarter mobility solution designed to help cities alleviate road congestion, optimize
transportation infrastructures and improve the urban traveler experience.
Transdev and IBM have signed a 7-year contract for the non-exclusive partnership. The
first application of the smarter mobility solution is being piloted in Lyon, France.
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7. © 2011 IBM Corporation
Vehicle Smart fortwo/ED Software Process (car2go apps)
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Integration is key for a seamless experience with our service
! Data and process Integration with all sorts of mobility service providers including our own
services is critical
! API management & standards like SOAP, XML, REST, JSON, GTFS, etc. as well as the
respective middleware to manage those are essential
! Internet of things case: moving cars into cloud, in our case IBM Softlayer
! Real-time communication is key for a seamless user experience
! IBM MQ and MQTT as the backbone for talking to our cars
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From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
Let’s radically simplify mobility for our members
From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
Let’s radically simplify mobility for our members
Daimler Financial Services (
moovel
From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
Let’s radically simplify mobility for our members
Smart fortwo
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Mercedes B-Class
(inter-cities)
IBM SoftLayer MQ / MQTT)
Integration is key for a seamless experience with our service
! Data and process Integration with all sorts of mobility service providers including our own
services is critical
! API management & standards like SOAP, XML, REST, JSON, GTFS, etc. as well as the
respective middleware to manage those are essential
! Internet of things case: moving cars into cloud, in our case IBM Softlayer
! Real-time communication is key for a seamless user experience
! IBM MQ and MQTT as the backbone for talking to our cars
8
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“Google of mobility”
From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
4
Let’s radically simplify mobility for our members
From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
4
Let’s radically simplify mobility for our members
From Automobile to Automobility
! Daimler formed a Business Innovation team
! One of the first initiatives: car2go pilot in 2008
! Meanwhile moovel is a 400+ people company
! Focus is on innovative mobility services
! Strong portfolio of mobility products & investments
! Daimler becoming a mobility service provider rather than
just being a car manufacturer
Let’s radically simplify mobility for our members

8. © 2011 IBM Corporation
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