This document discusses the design elements of several recipe cards and who their target audiences would be: - One card uses formal language and dull colors, aimed at older audiences for fine dining. Another uses bright colors, simple language, and bullet points, aimed at younger audiences. - A simple black and white card shows ingredients and finished dish, appealing to mid-20s to 30s wanting to try something different. - Children's cards use bold letters, playful fonts and colors, appealing to both boys and girls by making cooking a game. - A family-focused card has sandwich recipes and images, written informally to be handy for packed lunches.

1. Recipe card design
Research

2. This recipe card will be aimed at an older audience. The language is formal and sentences are
written properly. The title font is simple but clear and the font at the side is formal. The colours
of the cards are quite dull and basic and everything is set out clearly. The image on the front
says ‘fine dining’ and looks neat and well presented. The words used are descriptive and tells
the audience exactly what needs to be done in full sentences. This recipe card will not be
aimed at children as the instructions are not short and simple but long and descriptive. They
do not use language that children understand and the recipe is a little too advanced for
children. The colours do not stand out and catch children’s eyes either.

3. This card will appeal to a
more younger audience. It
uses bright colours to catch
the eye as does the title
‘perfect pasta’. The
headings aren’t just on a
straight line, but are
slanted, in pale boxes or on
their side. The instructions
are set out clearly using
bullet points and
paragraphs and the
language is simply and easy
to read. This gives the
recipe a sense of ease and
can be made up quick. The
ingredients are in bold
which also catch the eye.
It is also a good idea to put
two recipes on one card.
This makes both the recipes
seem simple and easy.

4. This recipe card is set very simply. On the front it shows what the finished recipe will look
like and what ingredients you will need. It shows clear simplistic images and the copy is
clear and easy to read. The black background makes the lighter colours of the text stand
out and it catches they eye.
The actual instructions are clear easy, easy-to-do pictures with clear copy to explain what is
happening. They are clearly numbered so that it is easy tell which you do first. This recipe
would appeal to an audience with an age from mid 20- 30’s that want to try something
different and fun. It may also appeal to an audience who enjoy dinner parties and high class
meals. This would non really appeal to an audience of the working class.

5. These recipe cards appeal to children and are
mainly found on children’s educational websites.
You can tell they appeal to children as they are
written in bold and big letters and the font is not
too formal.
The title is written in a playful font with playful
colours/patterns. It has used the words ‘monster’
and ‘horns’ to appeal to children (most likely
boys) to make the food and the cooking process
fun and like they’re playing a game. It has used
funny characters to encourage the child and
make it playful.
The colours a bright and catch the children's
eye. They use clear bullet points to show the
instructions so the children find it simple to read
and follow.

6. This recipe card is good for women/men with families. It tells you how to make decent
sandwiches that may come in handy for pack ups or days out. It shows clear recipe ideas
for hot and cold dishes. It has 3 main images that show the recipes and how they look
when finished. The title is written in lowercase letters and this makes it easy to read. The
‘cold’ is written in blue and ‘hot’ is written in red which indicates the temperature of the food
and this catches the eye.

7. This recipe card will appeal to middle aged women who want to ‘try something new’. It will mainly
appeal to women as it uses feminine, light colours like pinks and blues. The muffins look small and
dainty and perfect for ‘afternoon tea’- something normally related to women. The muffins are shown
on a pink and blue mat, patterned with flowers which also appeals to women.
The font is informal and clear and easy to read. The copy uses a serif font making it clearer for the eyes
to read.
‘Take me home’ is written in capital letters and is in an orange circle which looks like it is jumping off
the page. This attracts the audience’s attention.

8. These recipe cards are for young girls to do with their mothers. It has bright colourful pictures
and clear and easy to read instructions. The pictures help explain what to do easily. The
colours will appeal to children and make them think that cooking is fun.