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Advanced Production
                              Initial Research – Music Video

1.Codes and Conventions

Task
• Access the internet/You Tube, select one music video which interests you and
   that links to the type of music you intend to use in your portfolio
• Be mindful that you need to provide evidence of comparison with another text
   for research and planning.


Analyse its codes and conventions in detail using the following headings, write down
your findings.

Artist: All American Rejects.                       SongTitle: Move Along.

Music genre: Rock.

Type of video e.g. performance / narrative / mix
Mix of performance and narrative.


Lyrics
Go ahead as you waste your days with thinking
When you fall everyone sins
Another day and you've had your fill of sinking
With the life held in your
Hands are shaking cold
These hands are meant to hold
Speak to me

When all you got to keep is strong
Move along, move along like I know ya do
And even when your hope is gone
Move along, move along just to make it through
Move along
Move along

So a day when you've lost yourself completely
Could be a night when your life ends
Such a heart that will lead you to deceiving
All the pain held in your
Hands are shaking cold
Your hands are mine to hold
Speak to me

When all you got to keep is strong
Move along, move along like I know ya do
And even when your hope is gone
Move along, move along just to make it through
Move along
(Go on, go on, go on, go on)

When everything is wrong we move along
(Go on, go on, go on, go on)
When everything is wrong, we move along
Along, along, along

When all you got to keep is strong
Move along, move along like I know ya do
And even when your hope is gone
Move along, move along just to make it through

When all you got to keep is strong
Move along, move along like I know ya do
And even when your hope is gone
Move along, move along just to make it through

When all you got to keep is strong
Move along, move along like I know ya do
And even when your hope is gone
Move along, move along just to make it through
Move along

(Go on, go on, go on, go on)
Right back what is wrong
We move along
(Go on, go on, go on, go on)
Right back what is wrong
We move along

(Go on, go on, go on, go on)
Right back what is wrong
We move along
(Go on, go on, go on, go on)
Right back what is wrong
We move along




Average shot length (Use this to estimate home many shots you will need in your
video)
Time in seconds from the start of one verse through the chorus = 75 seconds.
Count the number of shots in this sequence = 131
sequence time in seconds/ Number of shots = ASL
Describe the settings both location / studio including colours / design etc
In the music video Move Along, there are a lot of different settings due to the
meaning of the song. It’s set in American in with different scenes to show the fact
that it applies to everyone. There’s scenes where he’s a Jock, an office worker, in
prison, caught by the police, at home alone, with his girlfriend, with his band, in the
crowd, a doctor, in a waiting room and just stood outside. Most of the colours in the
music video are very bright, reds, yellow, and blues appear the most. The design is
not too much due to the fact it’s all mid shot changes, so it’s quite simplistic, its more
his dress sense that links to the song rather than the background scenery.




Describe the Star/s and characters (include dress/look/mode of address/stance etc)
The person throughout the video is the main singer from the band All American
Rejects, he’s called Tyson Ritter, he plays the main part throughout until right at the
end when each band member appears before the closing scenes when they’re all
playing together. The clothing throughout changes due to the fact its showing the
different situations and the different characteristics of a person and the different
people it can affect.
Tyson doesn’t stay in one change of clothes it changes, so you can’t really tell his
personality as he’s portraying other people, he’s central throughout the video
showing his importance in the band, because he’s the vocalist, therefore seen as the
‘leader’




What was the video about? Did it link to the lyrical content?
The video and the song together are speaking to the public. I think most people, or at
least some have felt like you just can't "move along" any more, you just can't do it,
"your hope is gone." And when you've given up like that, you can't help but maybe
think about giving it all up.. Suicide "Go ahead as you waste your days with thinking."
When you're thinking of suicide that seems to be the only thing you can think of.
Also, I haven't known anyone who ever thought to talk to someone when they've
wanted to kill themselves "Speak to me, when all you got to keep is strong." I think
he's saying, talk to me, I'm here and maybe have felt like you are. "Speak to me."
Towards the end of the song, he ends with "When everything is wrong, we move
along"...."When all you got to keep is strong." Maybe saying, you’re not alone in your
thoughts. You've got to keep it strong the just make it thru this point in your life.


Were there any predominant themes?
There isn’t a predominant theme throughout the video, it’s just a mixture of things.
Were there any props significant to the video?
Because the video is about keeping going, and it could refer to suicide, at the
beginning of the video it has a hand on a slab showing that someone has died, also
Tyson dresses as a doctor in some of the scenes showing that you would end up in
hospital if you tried to commit suicide, there is also lyrics in the song that also link to
this theory.



How would you describe the camera work? Did it use particular types of shot?
Most of the camera shots are mid shots as throughout the video you only see the top
half of Tyson and the background which changes. Until the very end when there is an
overshot of the swimming pool revealing the whole band before switching back to a
mid shot of Tyson.



The editing? Thing about pace, type of transitions e.g. cut/fade etc. How was it cut
to the music?
The pace of the shots changed according to the music, the faster the music the faster
the shot change. For example the shots during the chorus are faster than the ones in
the verses.


Write down anything you think worked particularly well in this video?
I think the costume change throughout worked well due to the fact it shows things
can affect anyone and everyone can move on and not give up. People can persevere
through anything.



Anything you didn’t think worked?
Nope.



Is this a typical video for this type of genre? Star? You can only assess this by looking
at another.
Not really this is an unconventional video for this type of music/scene. Its to cheery,
colourful and happy especially for what the song actually means.

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Initial conventions research music video

  • 1. Advanced Production Initial Research – Music Video 1.Codes and Conventions Task • Access the internet/You Tube, select one music video which interests you and that links to the type of music you intend to use in your portfolio • Be mindful that you need to provide evidence of comparison with another text for research and planning. Analyse its codes and conventions in detail using the following headings, write down your findings. Artist: All American Rejects. SongTitle: Move Along. Music genre: Rock. Type of video e.g. performance / narrative / mix Mix of performance and narrative. Lyrics Go ahead as you waste your days with thinking When you fall everyone sins Another day and you've had your fill of sinking With the life held in your Hands are shaking cold These hands are meant to hold Speak to me When all you got to keep is strong Move along, move along like I know ya do And even when your hope is gone Move along, move along just to make it through Move along Move along So a day when you've lost yourself completely Could be a night when your life ends Such a heart that will lead you to deceiving All the pain held in your Hands are shaking cold Your hands are mine to hold Speak to me When all you got to keep is strong Move along, move along like I know ya do
  • 2. And even when your hope is gone Move along, move along just to make it through Move along (Go on, go on, go on, go on) When everything is wrong we move along (Go on, go on, go on, go on) When everything is wrong, we move along Along, along, along When all you got to keep is strong Move along, move along like I know ya do And even when your hope is gone Move along, move along just to make it through When all you got to keep is strong Move along, move along like I know ya do And even when your hope is gone Move along, move along just to make it through When all you got to keep is strong Move along, move along like I know ya do And even when your hope is gone Move along, move along just to make it through Move along (Go on, go on, go on, go on) Right back what is wrong We move along (Go on, go on, go on, go on) Right back what is wrong We move along (Go on, go on, go on, go on) Right back what is wrong We move along (Go on, go on, go on, go on) Right back what is wrong We move along Average shot length (Use this to estimate home many shots you will need in your video) Time in seconds from the start of one verse through the chorus = 75 seconds. Count the number of shots in this sequence = 131 sequence time in seconds/ Number of shots = ASL
  • 3. Describe the settings both location / studio including colours / design etc In the music video Move Along, there are a lot of different settings due to the meaning of the song. It’s set in American in with different scenes to show the fact that it applies to everyone. There’s scenes where he’s a Jock, an office worker, in prison, caught by the police, at home alone, with his girlfriend, with his band, in the crowd, a doctor, in a waiting room and just stood outside. Most of the colours in the music video are very bright, reds, yellow, and blues appear the most. The design is not too much due to the fact it’s all mid shot changes, so it’s quite simplistic, its more his dress sense that links to the song rather than the background scenery. Describe the Star/s and characters (include dress/look/mode of address/stance etc) The person throughout the video is the main singer from the band All American Rejects, he’s called Tyson Ritter, he plays the main part throughout until right at the end when each band member appears before the closing scenes when they’re all playing together. The clothing throughout changes due to the fact its showing the different situations and the different characteristics of a person and the different people it can affect. Tyson doesn’t stay in one change of clothes it changes, so you can’t really tell his personality as he’s portraying other people, he’s central throughout the video showing his importance in the band, because he’s the vocalist, therefore seen as the ‘leader’ What was the video about? Did it link to the lyrical content? The video and the song together are speaking to the public. I think most people, or at least some have felt like you just can't "move along" any more, you just can't do it, "your hope is gone." And when you've given up like that, you can't help but maybe think about giving it all up.. Suicide "Go ahead as you waste your days with thinking." When you're thinking of suicide that seems to be the only thing you can think of. Also, I haven't known anyone who ever thought to talk to someone when they've wanted to kill themselves "Speak to me, when all you got to keep is strong." I think he's saying, talk to me, I'm here and maybe have felt like you are. "Speak to me." Towards the end of the song, he ends with "When everything is wrong, we move along"...."When all you got to keep is strong." Maybe saying, you’re not alone in your thoughts. You've got to keep it strong the just make it thru this point in your life. Were there any predominant themes? There isn’t a predominant theme throughout the video, it’s just a mixture of things.
  • 4. Were there any props significant to the video? Because the video is about keeping going, and it could refer to suicide, at the beginning of the video it has a hand on a slab showing that someone has died, also Tyson dresses as a doctor in some of the scenes showing that you would end up in hospital if you tried to commit suicide, there is also lyrics in the song that also link to this theory. How would you describe the camera work? Did it use particular types of shot? Most of the camera shots are mid shots as throughout the video you only see the top half of Tyson and the background which changes. Until the very end when there is an overshot of the swimming pool revealing the whole band before switching back to a mid shot of Tyson. The editing? Thing about pace, type of transitions e.g. cut/fade etc. How was it cut to the music? The pace of the shots changed according to the music, the faster the music the faster the shot change. For example the shots during the chorus are faster than the ones in the verses. Write down anything you think worked particularly well in this video? I think the costume change throughout worked well due to the fact it shows things can affect anyone and everyone can move on and not give up. People can persevere through anything. Anything you didn’t think worked? Nope. Is this a typical video for this type of genre? Star? You can only assess this by looking at another. Not really this is an unconventional video for this type of music/scene. Its to cheery, colourful and happy especially for what the song actually means.