Ethics refer to rules of conduct recognized by a group or society, defining what is considered right or wrong according to external social norms. Morals refer to principles of right and wrong defined by an individual's internal beliefs and ideals. While violating ethics may result in social consequences like disapproval, violating one's morals can cause internal feelings of discomfort or remorse. Ethics can vary between contexts but morals tend to remain consistent, though an individual's morals may change over time.