The document discusses the concept of ethics. It provides definitions of ethics from various sources, noting that ethics deals with concepts of right and wrong, moral duty and obligations. It discusses ethics as applying to human behavior and choice. The document outlines the purpose of ethical reflections as gathering information, identifying issues, constructing arguments, generating options, and evaluating outcomes. It also discusses characteristics of moral standards, business ethics, mediating between moral demands and interests, and duty ethics in the business environment.