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INFORMATION
INFORMATION
 Information is an abstract concept that refers to that which has the power
to inform.
TYPES OF INFORMATION
 Factual
 Conceptual
 Procedural
 Emotional
 Behavioral
 Attitudinal
 Motivational
FACTUAL
 Factual information that solely deals with fact. It is short, non-explanatory,
and rarely given depth backround on a topic.
CONCEPTUAL
 Conceptual information comes from ideas, theories, concepts, and more.
PROCEDURAL
 Procedural information can be simply stated as knowing how to do
something. It is defined as the knowledge attained by practicing or
exercising a task or a skill.
Emotional Information
 Emotional information goes deeper than just being honest about your
feelings. It’s first dicerning the defference between what you’re feeling
now and the underlying emotions that may driving those feeling.
BEHAVIORAL INFORMATION
 Behavioral information is the currently preferred term used to describe the
many ways in which human beings interact with information, in particular,
the ways in which people seek and utillize information.
ATTITUDINAL INFORMATION
 Attitudinal information is about customer feeling, motivations, and
opinions toward a product, brand, or customer experience.
 Motivation is derived from the word 'motive', which denotes a person's
needs, desires, wants, or urges. It is the process of motivating individuals
to take action to achieve a goal.
QUESTIONS
1. What are the types of information?
2. What type of information refes only the fact?

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INFORMATION.pptx