3. Table of Contents
What Will I Learn? ................................................................................................................. 5
Is Social Media Marketing Right for My Company? .................................................................... 5
I Already Use SEO – Do I Really Need Social Media Marketing? ................................................. 6
What Kind of Results Can I Expect?............................................................................................. 6
Ready to Get Started? ........................................................................................................... 7
CaffeineKing Coffee Makers ........................................................................................................ 7
What are the goals for CaffeineKing Coffee Makers? ................................................................. 8
The Most Common Concerns about Social Media Marketing (SMM) ........................................ 8
What If People Say Bad Things About Us? .............................................................................. 8
How Will We Measure Our SMM results? .............................................................................. 9
Will Our Market Respond to Social Media Marketing or Are We Wasting Time? .................. 9
Traditional Media Draws Larger Audiences, So How Can Social Media Help? ..................... 10
Social Networking ............................................................................................................... 10
Customizing Your Social Profiles ............................................................................................... 12
Social Media Etiquette .............................................................................................................. 15
Dell’s Story ............................................................................................................................. 16
Social Networking Tips .............................................................................................................. 17
Facebook................................................................................................................................ 18
MySpace ................................................................................................................................ 20
Yahoo/MyBlogLog.com ......................................................................................................... 22
Twitter ................................................................................................................................... 24
Squidoo .................................................................................................................................. 25
Flickr....................................................................................................................................... 27
Social Bookmarking ............................................................................................................. 28
Finding Good Content to Bookmark.......................................................................................... 29
Social Bookmarking Tips ............................................................................................................ 29
StumbleUpon ......................................................................................................................... 30
Onlywire ................................................................................................................................ 31
3
4. Optimizing Your Blog or Website with Social Media ............................................................. 33
Putting it All Together ......................................................................................................... 34
Laying the Foundation ............................................................................................................... 34
Creating Your SMM Campaign Schedule .................................................................................. 35
In Closing ............................................................................................................................ 38
Want Expert Social Media Advice? ....................................................................................... 38
About Authority Domains, Inc.............................................................................................. 38
References and Further Resources ...................................................................................... 39
4
5. What Will I Learn?
Read Authority Domains’ Communicate Better with Social Media Marketing to discover how to
build positive and long lasting relationships with your customers. Read it to find out how to use
social media to drive qualified traffic to your website and increase your ROI. You will also learn
exciting new ways to become more influential in your field.
There have been dramatic increases in social
media the past few years.
Facebook attracted over 132 million unique
visitors in June, 2008 alone. Stumbleupon got
more than 1 billion “stumbles” in 2008.
Social Media Marketing is a fresh new way of
interacting that has already left many old marketing rules in the dust.
Is Social Media Marketing Right For My Company?
The answer is a resounding, "Yes." You'll soon see that even the most standard b2b company
can learn to use Social Media Marketing creatively.
Shortly, you’ll know how to use Social Media Marketing to build meaningful relationships with
your existing clients and simultaneously attract new ones.
How valuable do you think it would be if you
knew exactly what colors, features and price
points your actual customers craved before you
even started production?
By establishing yourself as an honest, forthright
company in your social network you will earn
the right to ask people what they think. And
they will often reward you with virtually instantaneous responses.
The question shouldn't be, "Should my business use Social Media Marketing?" but rather,
"What will happen to my business if I don’t?”
I Already Use SEO - Do I Really Need Social Media Marketing?
Social Media Marking is a perfect complement to your SEO efforts. You will see how you can
use social media contacts to drive more visitors to your blog posts, articles, press releases and
other link bait.
5
6. An increase in visitors not only gives you a shot at more sales, new subscribers to your RSS
feeds and newsletters, it can also give you more LINKS. As you know more links = higher
rankings - which is the main goal of your SEO efforts.
What Kind Of Results Can I Expect?
Singers like Katie Perry and Panic! At the Disco were virtual unknowns before showing up on
MySpace and FaceBook. Now they’re at the top of the charts.
ThinkGeeks used Social Media Marketing to promote a fake product on April Fool’s Day. It
became so popular that they now manufacture it and it’s a huge hit.
However there are no cookie cutter solutions that absolutely guarantee success with this or any
other kind of marketing.
Many of our clients use Social Media Marketing. Since beginning their Social Media Marketing
campaigns many of them now get thousands of additional visitors to their sites.
One client alone received over a thousand more leads last month just from our Social Media
Marketing efforts.
Social Media Marketing is not an instant fix. Building relationships takes time.
Use this ebook as your guide and you will learn to develop the right strategy, discover the right
sites for your industry and use them to get the results you want.
Want some help? Call our experts at 866-851-1572 or send us an email at
smm@authoritydomains.com to get your FREE strategy session full of in-depth information on
how to begin your social media campaign or improve the one you already have.
Ready to Get Started?
Through the rest of this book we thought it would be fun to use a fictional company so you can
see the inner workings of a Social Media Marketing campaign from beginning to end.
CaffeineKing Coffee Makers, Inc. (CKCM) sells coffee makers. They are based out of Walla
Walla, Washington. They’ve only been online for about a year and have a blog that’s updated
once a month - if they’re lucky.
6
7. They’ve been buying links and doing SEO for about 6 months but are interested in branching
out into other forms of online marketing.
One owner, Jane, has an account on Facebook and LinkedIn. She is fairly tech savvy; she’s the
one who handles their SEO.
She hasn’t done a whole lot with Social Media Marketing (SMM) but has researched it a ton and
is ready to jump in and give it a go.
The other owner, Dave, isn’t as familiar with online marketing. Although their products are
good, he’s afraid their reputation could be damaged if people see them online and make
negative comments about their products.
He’s also afraid that since they sell a rather boring product - coffee makers - they won’t get any
benefit out of Social Media.
They don’t know where to start, so Jane decides to look for expert help. She discovers Authority
Domains’ Social Media Marketing (SMM) service and signs up for a free project review.
She’s contacted by an SMM expert who asks questions to learn more about their business and
the results they want from an SMM Campaign. Authority Domains (AD) then creates a unique
project review for CaffeineKing Coffee Makers.
The review details what they can expect from an SMM Campaign, what their presence is like on
the web and what’s being said about them.
It also outlines the benefits CKCM can expect from an Authority Domains SMM campaign and
more.
Jane and Dave are happy with the review and bring Authority Domains in to help. The first thing
AD does is sit down with Jane and Dave to address an important question:
What Are the Goals for CaffeineKing Coffee Makers?
As they’re brainstorming, they make a list. They come up with a bunch of ideas and AD helps
them narrow down their list to the four main things they want to focus on to increase the sales
of their coffee makers:
Build on existing relationships with their customers.
Test market new coffee ideas.
Get more people to buy their coffee makers.
7
8. Use social media to increase their customer base regionally and nationally.
Increase their rankings in the search engines.
Dave is still unsure how Social Media Marketing can help them achieve their goals. Jane
addresses each of his concerns based on the information, research and reports AD has given
her AD.
The Most Common Concerns about Social Media Marketing (SMM)
What If People Say Bad Things About Us?
“Jane, what if people start saying negative things about us? The internet is so viral a few bad
comments or blog posts – whether they’re true or not - can spread like wildfire. It could really
hurt our reputation and cost us business. Isn’t it better to keep a low profile?”
“I had the same questions. People are probably already saying things about us online, whether
we want them to or not. However, we can turn the tide if we react quickly to any negative
comments. Often, the most useful feedback is negative feedback.
“When you ignore comments or don’t address them, things turn ugly. Sometimes companies
make mistakes, just like people. Then a simple ‘hey, we made a mistake, we are really sorry, we
will do better next time’ goes a long way.
“Even a simple apology can increase customer loyalty. People will trust you more and believe
you’ll be honest with them in the future. This idea is called ‘transparency.’ It makes a lot of
sense when you think about it.”
“You’re right,” says Dave. “That puts it in perspective.”
How Will We Measure Our SMM Results?
“Once we get all these people commenting and visiting our blog, how do we tell which ones are
from our Social Media Marketing?” asks Dave.
“We’ll measure our campaign with web analytics,” says Jane. “It will be a good indicator of how
our SMM campaign is doing. We will track visitors, page views, registrations for ‘special
content,’ downloads, search engine rankings and ROI.
“If we use Google Analytics, we can create our own custom reports based on stuff we want to
find out, like how many people searched for ‘CaffeineKing Coffee Makers’ in the past month.
8
9. Will Our Market Respond to Social Media Marketing or Are We Wasting Time?
Then he asks, “Well, what if our target audience isn’t into Social Media?”
“That’s not going to happen. Every demographic you can think of has social communities online
today, from work-at-home moms to knitting circles, gamers, grandmas and real estate agents,”
says Jane.
“People who haven’t discovered social networks yet will soon. If they surf the net and use
Google to search for things they’re sure to come across some kind of social site.”
Dave says, “Yeah but coffee makers are so boring, Jane. There aren’t any fan clubs for our stuff I
know about. I just don’t see how this is going to work.”
“AD said we can get a lot of leverage from our products. I’ll ask you what they asked me:
“What made you interested in coffee makers to begin with?”
Dave thinks. “I like coffee and the machine you choose makes all the difference in the way it
tastes.”
“Ok, so what do coffee makers do that’s interesting?” she continues.
“They brew great coffee,” he says.
“Exactly,” says Jane “and millions of people love coffee.”
“Check this out. According to this report, there are tons of coffee lover sites and forums on the
web. Flickr even has its own coffee groups. They could be our prime test markets. Facebook
has its own groups and fan pages dedicated to coffee, and the list goes on.
“We now have a niche to target. We will capitalize on the love of coffee.”
Traditional Media Draws Larger Audiences, So How Can Social Media help?
“It may still be in the baby stages at the moment, but in the coming years, those same
companies and brands that use traditional advertising will be hopping on the Social Media
Marketing train,” she continues.
“Right now we run some ads in newspapers and magazines,” says Jane. “But most of our
business actually comes from word of mouth advertising.
9
10. “Our customers talk about our products and recommend them to others. Our reputation is
spreading through word of mouth. It’s a form of ‘viral’ marketing.
“All we have to do now is recreate that scenario online. It’s a lot of work and will take a while to
bear fruit, but the end results will be well worth it.”
“Ah, ok,” says Dave, “that makes sense.”
“But first,” Jane continues, “who will be our company’s media representative? Who will be the
contact on our profiles?”
“I think you should because you’re good with people and have a better technical background
than me,” says Dave. “I’ll help set stuff up and anything else you need me to do, but I think you
should be our ‘public’ face.”
Social Networking
“Well,” says Jane, “the first thing you need to know about Social Networking is that it’s pretty
much exactly what it sounds like. You know those comic meetings you go to?”
“ComicCon,” says Dave.
“ComicCon?”
“It’s the biggest comic conference in the United States. Because it’s a comic conference we call
it ‘ComicCon’ for short. I love it.”
Jane smiles. “Ok, so say you’re at ComicCon. What do you do there?”
“Well” says Dave, “I go to different booths, check out comics and meet people. Sometimes you
find groups of people with similar interests all talking together, sometimes you hear them
arguing about which comic is better than another.
“All the comic companies have booths too, and they are always chatting with people, telling
them what’s new, answering questions and getting feedback. We feel like they’re there for us –
their fans.
“There are speakers too. Then there’s usually a kind of informal discussion after the speech for
people to meet and talk about what’s happening in the industry. Stuff like that.”
10
11. Jane grins broadly. “Exactly. That is what we want to do, but on a larger scale, online. Our
coffee makers need to be like those comics. And we’ll be like a comic company booth.”
“Ah, ok” says Dave.
“It’s less about selling a product or service than it is about putting our name out there and
building relationships with people so they become interested in us, and what we have to offer.”
“Right.”
Jane continues, “The process can be broken down into a list of three phases AD calls building,
branding and engaging:”
Building
This phase is where accounts are set up, filled out and customized. Research is done to
determine which social networking and bookmarking sites will work best, what niches
should be targeted, what goals should be set in place and much more.
Branding
Branding is the phase where the accounts that have been set up are promoted through
various social networking platforms. This includes starting conversations with people,
adding friends and contacts to your social sites and more.
Engaging
This is where it starts to get really exciting. It’s when we’re bonding with our customers,
Twittering, blogging, and networking with them every day. We will write to bloggers,
contacts and friends. We’ll find out what they want and see if we can produce it for
them.
It’s great because we’ll build real relationships with our customers and potential
customers. They will see us less as an untouchable corporation and more like people
who care about them and give them honest answers to their questions.
Some of them might even feel like they’re part of our family. And if they do they’ll
probably be more open to our suggestions and will probably want to buy more of our
products and recommend them to their friends and families.
“I have another question. What’s the difference between a Social Media profile, a Social Media
site and a Social Media account? I’m having trouble keeping them straight in my head.”
11
12. “I wondered that too,” says Jane. “Apparently people use ‘Social Media account’ and ‘Social
Media profile’ interchangeably. To make it easier, we’ll just call them Social Media profiles from
here on out, but if you read about social accounts, it’s the same thing. “
Dave nods, “Ok.”
“As for a social site, I’m simply referring to the websites built around a social community, like
Facebook or MySpace. It’s a place where people can create social profiles and interact with
each other.”
“Gotcha”, says Dave.
“Let’s start by customizing our social profiles.”
Customizing Your Social Profiles
“AD laid out what’s involved with customizing and filling out social profiles and gave us a
checklist to follow.
“People often don’t think about customizing their social profiles, which is a big mistake.
“Our social profiles help us brand our company. We can upload and change pictures, modify
our bios, control our privacy settings and add outgoing links to our website.
“But only a few of them let us upload our own theme, change our profile’s background or text
color and play around with the overall look. AD will help us with all of this if we want.”
“Ok,” says Dave.
“MySpace, Ning, Twitter, Bebo and ActiveRain are examples of social networking sites that
allow major customization,” continues Jane.
“We’ll customize our social profiles as much as we can, then link them all to each other. That
way they will cross-promote each other and they’ll all get more traffic.”
She continues, “Since I’ll be the contact on our company’s profiles, we’ll use a friendly picture
of me to help build credibility.
“Modifying profiles sometimes takes technical expertise, but there are lots of template themes
and layouts for sites like MySpace. Some profiles are as simple to do as picking a template or
12
13. changing the background color. Others are more involved. If we have a problem, AD can help
us.
“When you’re setting up a profile, you will often be asked for a company and a URL. So, if we
can link to our site, we will definitely want to use our keywords as anchor text. If a site doesn’t
allow anchor text, we’ll just add the link to our site.
“If we have to create a personal URL for our account, like for MySpace, we’ve got to make sure
to use our keywords. It would look something like myspace.com/coffee-lovers. And if our
keywords are already taken, we’ll just use CaffeineKing Coffee Makers.
“Just like you should use a real picture, you should always have a real name attached to your
account. Your username or screen name can be whatever you want. The account needs to be
attached to a real person, preferably the person who’s been chosen as the media
representative.
“Here’s an easy checklist for us to follow when filling out our social profiles.”
[ ] “About Me” and “Bio” areas should be warm and engaging, but still professional. Rather
than talking about what great products your company offers, talk about your interests and
goals. This makes you personable and relatable.
[ ] Add a picture of yourself. Non-profit companies, wikis and other non-commercial entities
often use a logo, but people react best when they can see the person behind the profile.
[ ] The minimum you should put in your profile is your name, email, website or blog URL, a
short list of your interests or hobbies and a bio. Only add as much personal information as
you’re comfortable with.
[ ] Use the same password for all your accounts. It’s easier to remember.
[ ] For your screen name or site-specific url (e.g. http://www.myspace.com/social-media-
expert) use one of your keyword phrases if you can. If not, use your company name.
Dave reads through the checklist and asks, “What is a ‘warm and engaging, but professional’
bio? I’m not sure I get what you mean.”
She shows her bio to Dave.
“Take a look at this. AD helped me write it”
13
14. Hello! I’m the co-owner of CaffeineKing Coffee Makers. I have over 15 years experience in the
coffee industry. I was a barista throughout college, earned an MBA and a couple years later I
ended up in the marketing department of a coffee company.
I met my husband during that time, who worked for a coffee maker manufacturing company I
did business with. Eventually we decided to start a coffee maker company of our own and
CaffeineKing Coffee Makers was born.
I’ve dealt with small businesses as well as large corporate clients and am currently exploring the
world of new media. I enjoy hiking on weekends and spend as much time as I can with my
husband and son.
Did I mention I love coffee?
Dave reads it over and nods. Jane sounds approachable and interesting, but still capable and
professional, with a sense of humor. He gets the feeling that people will like her.
“Jane, will we use the same profile for each account?”
"No. You should change it up a little each time."
"Why?"
"We want to tailor our message to our audience.”
Social Media Etiquette
“Next, there are certain social rules that apply to social media. Here’s an overview.
“Number one, respect everyone you chat with. Above all, you must be courteous, even if you
don’t agree with what they’re saying.
“Also, if someone comments on your blog, make sure to leave a comment on theirs. If someone
adds you, you should add them. A lot of it is common sense.
“If we stick to the golden rule, we’ll be fine. You know, ‘Do unto others as you would have
others do unto you.’
“While there’s no official social media etiquette, there are definitely best practices,” says Jane.
14
15. Respect other people’s opinions, even if you disagree.
Be honest about what you do and your motives – be transparent.
The more visible you are, the more people will get to know you.
Don’t always just post an opinion. Ask questions. A well-thought out question can get
as much attention as a brilliant comment.
Make sure you read an article in its entirety before you post a comment on it.
Never include a URL to your own site in a comment on a blog unless it is specifically
stated you can do so.
If you add someone as a friend or contact, always send a message, even if it’s as simple
as ‘hey great blog. I really like your take on things.’
“One of the most important things,” Jane says, “you want to be transparent.”
“Transparent?”
“Yes, make sure your motives are clear and straightforward. Don’t beat around the bush. If
you tell people you’d appreciate feedback about a product, they’ll usually be happy to give it.
“If you’re sneaky or underhanded about something, you’ll feel the backlash when people find
out. It could get really ugly. And don’t kid yourself - they will find out.’’
“Ok.”
Dell’s Story
“Take a look at this article AD gave me,” says Jane. “It shows what happened to Dell when they
tried to manipulate the truth.”
“On June 14, 2007, the Consumerist posted an article from an ex-Dell kiosk employee giving
away 22 sales secrets.
“Dell got angry. Instead of honestly addressing the situation, they added fuel to the fire with a
nasty cease and desist letter.
15
16. “Within hours the article was on the front of Digg’s technology page. It sent hundreds of
thousands of visitors to see the article.
“It became a huge deal with lots of angry buzz until Dell did something totally unexpected two
days later– they apologized publicly on their blog:
‘Now's not the time to mince words - so let me say it - we blew it… I'm referring to a recent
blog post from an ex-Dell kiosk employee that received more attention after the
Consumerist blogged about it, and even more still after we asked them to remove
it…instead of trying to control information that was made public, we should have simply
corrected anything that was inaccurate. We didn't do that and now we're paying for it.’
- Dell’s Chief Blogger Lionel Menchaca
“Dell customers responded positively to the admission of guilt. While some were still mad, the
majority felt better after the apology.
“Dell did the right thing and reaped the rewards – they got new customers and their existing
ones became even more loyal than before.
“Since then Dell’s policy is to respond to every comment, positive or negative.
“They involve everyone in their conversations and respond constructively and thoughtfully to
advice. Since the Consumerist debacle, this approach has cut negative sentiment about their
company by almost 60%.
“Dell even created their own branded online community, Dell IdeaStorm. Users can come
together and offer ideas for future products vote on them and get a sneak preview of upcoming
products.
“So you see,” Jane continues, “Dell’s understanding of Social Media led to improved new
product performance and a brighter future for the company.”
“Wow that’s quite the story.”
Jane nods. “There’s tons more like it too.”
Jane says, “Ok, AD has helped me choose 5 of the best social networking accounts for us. Keep
in mind there are hundreds of social networking sites online. The ones below are just the tip of
the iceberg.
16
17. “Because it’s just you and me doing this, we have to keep our focus narrow and targeted. That
means less accounts, so they had to be judicious about the ones they chose for us.”
Social Networking Tips
“Here are tips that apply to almost every social networking site,” says Jane.
Bookmark all the sites you find as you do your research. This will help a lot later on
when you need to find a reference.
Make sure you use tags wherever you can. In our case, tags we would add when
possible are keywords like “coffee,” “coffee maker,” and “coffee lover.”
Use a real photo. If you want to add your logo or brand somewhere on the photo, that
would be ok. Non-profits can usually get away with just a logo
People don’t just come to you. You have to reach out to them. Join group’s specific to
our industry because they come with a built-in target audience.
Start spreading the word throughout your office and company, send emails to
colleagues, search for people and invite them to become friends.
Post to your profiles every day. If you are not posting perhaps you have too many
profiles.
The quickest way to get your account shut down is by leaving an advertisement as a
comment. Don’t do it.
The first two weeks are usually just the building period – add friends and posts and beef
out your profile. After two weeks, you can really start promoting yourself.
“AD told me they’ll answer any questions we have and help us refine our campaign strategy
until we’re getting just the results we want.”
“They also said we could create a virtual coffee bar game on our website where clients could
come and play the game for the chance of winning a prize like discount coupons for coffee
makers, gourmet coffee, chocolates, or perhaps a movie.
17
18. “We could use all the sites below to promote it. Now, ready to work on our Facebook account?”
asks Jane.
“I’m with you,” says Dave.
“Facebook is one of the top social networking sites in the world. It got over 23 billion visitors in
2008 alone and is one of the most important general social sites you can be on,” says Jane.
“I thought that was just for college kids. My friend’s son has a Facebook account and she was
telling me how addicted he is to it,” Dave says.
“It used to be. It’s really grown into a mixed age site and will be quite useful to us. We’ll target
coffee lovers on Facebook, anyway, which is the market we want.”
“Okay,” says Jane, “we need to approach Facebook with a specific strategy that will work for
our campaign. Let me show you what AD came up with and how it will work for us.”
Our Facebook Strategy:
“They explained that many companies use applications for viral marketing. AD can help us
create a mini game like Scrabble – with a twist. People will see it and add it to their profile. It
could spread like wildfire.
“The viral nature of these applications is a big part of their value,” says Jane.
“They could also help us create a short personality test that tells users what kind of coffee they
should try. As a ‘reward’ they’ll get a neat banner they can stick on their profile.”
“That sounds difficult,” says Dave.
“Actually, it’s a pretty simple application to make. AD said they would help us find a designer
and work with them to make sure it turned out just the way we want it.”
“Let’s think about it,” says Dave. “It sounds like it could be worth it.”
18
19. “In addition to basic information, we should import videos, blog feeds and pictures to make the
account more attractive.
“There’s an option in ‘notes’ to add feeds from social sites like Twitter and Stumbleupon as well
as a blog, so we’ll do that too.
“AD mentioned we could also use Facebook fan pages and Facebook groups to promote the
company,” says Jane.
“They had me do a quick search on Facebook to find coffee companies with profiles and fan
pages,” says Jane. “They told me to use ‘coffee’ as the keyword and I found several companies
with thousands of fans.
“Fan Pages can serve as excellent test groups. They are the only part of Facebook spidered by
the search engines and if our page gets powerful enough, it can rank.
“By the way, Facebook Groups are better than Fan Pages for things like quick updates and
discussions. Groups are private and are not indexed by the search engines.
“If we want we can set up a CKCM coffee lovers group.
“We could also:”
Ask our existing customers and fans to sign up and support us.
Add no more than 15 friends in one day or join more than 5 groups, otherwise we risk
being flagged as spammers.
Create a Facebook application which will be great for building links and spreading
content virally.
Create a fan page area for CaffeineKing CoffeeMakers with themes like “Which is best,
hot or iced? What region of the world does the best coffee come from? What’s your
favorite coffee?”
Add additional fan pages devoted to different types of coffee – dark roast, light roast,
Central American and more.
Syndicate your Facebook updates in FriendFeed, this will open up new channels to
communicate based on keyword and friends with interest in independent coffee shops.
19
20. “As our pages get popular we should end up with a mix of employees and former employees,
clients who love our coffee, people just interested in coffee, and more.”
Dave agrees and they move on to MySpace.
Dave begins setting up their MySpace account. As he sets it up, Jane shows him how to
customize the blog, how to post bulletins, how to join groups and how to add friends.
“MySpace is one of the largest Social Networking sites online. Millions of visitors a month
spend lots of time on it, so it would be a really good social networking source for us,” she says.
Jane shows Dave how to download and use a MySpace customization program called Peerspin.
Dave uses its tools to change things like the text, logo and background colors on their profile.
Jane says, “Dave, if you don’t want to use the MySpace blog, you can just send out updates
about our company via bulletins.
“I did the same search on MySpace as I did on Facebook using the term ‘coffee’ and a number
of profiles by coffee companies with lots of contacts popped up.
Our MySpace Strategy:
“We’ll target coffee lovers on MySpace just like we did on Facebook.”
She continues, “To compete with Facebook, MySpace recently began offering applications to its
users. This means we now have a range of options to work with.
“AD gave me some really good ideas for creative ways we could use MySpace.
“For example, we could use a MySpace Twitter Application to stream our Twitter feeds to
MySpace.
20
21. “Another really cool thing we could is hold a “Why I Love Coffee” short video contest and give
away an espresso machine as the prize for the best video. We’ll create a group to promote it.
“We will also modify the game application we make for Facebook and use it on MySpace too.
“We could give away coffee makers to homeless or women’s shelters and promote our
donations through MySpace and our other social networks.
“Here are AD’s tips to help us get the most out of MySpace,” says Jane.
When we look for friends, we need to search with keywords like “coffee,” “coffee
lovers” and similar terms. Our initial goal is to get as many people as we can as friends.
We’ll narrow our focus later.
We can even send out bulletins as simple as, “Hey guys, thought you might like our new
blog post.”
We’ll have a link back to the blog, and a cool article bookmarked on Stumbleupon.
We won’t add more than 10 friends at a time or we may get called out as a spammer.
We’ll look at MySpace’s applications platform and see what’s available.
“MyBlogLog is a unique social networking site,” says Jane. “It allows us to create profiles and
share links with many of the social sites and blogs on the web.
“Leaving comments on MyBlogLog along with visiting new sites and leaving comments on their
blogs are the best ways to promote our company. Like any other aspect of social media
marketing, we’ll get more visitors with interesting and relevant comments.
“When someone joins our MyBlogLog community, it probably means they added our blog to
their RSS Reader because they enjoy it. MyBlogLog is a great way to get subscribers to our blog
and potential new customers.
21
22. “Cool,” says Dave.
“Oh, we’ll also need a Yahoo account to login to MyBlogLog, so I better go ahead and sign up
for one now.”
“Good,” says Jane. “We’ll use the same Yahoo username and password for this account and
Flickr.”
Our MyBlogLog Strategy:
“The first thing we’ll do with MyBlogLog is develop a community around our blog. What’s really
neat is we can email our entire community at the same time.
“Of course we’ll target people who are interested in coffee –coffee lovers, coffee blog authors,
anything related to coffee.
“We’ll get the most benefit by adding people slowly but surely, and making sure we start
building relationships as we go along.
“We’ll create a blog post that offers a free backlink - for a limited time – to people who join our
community.
“When we promote it through our community and contacts on MyBlogLog, I’m hoping they’ll
recommend it to others. This will add more contacts on our profile.
“We could also create a contest based around MyBlogLog, like the craziest coffee post ever
made. The winner would then get a prize.
“Here are some other excellent tips from AD:”
We’ll add feeds from our blog and social accounts. People will see we’re active and that
we only post interesting and relevant information.
Since MyBlogLog limits us to joining 10 or less relevant communities and contacting no
more than 15 people per day, we’ve got to watch what we’re doing.
The only way people will find us on MyBlogLog is with keywords. So we definitely want
to tag “coffee.”
22
23. Install the MyBlogLog visitor tracking widget. It will show us who’s visiting our site from
MyBlogLog. This is another valuable way to find contacts.
Check our settings and stats to see what people are spending their time at. We can see
what links they follow, what keywords they use and more. We’ll pinpoint what content
does best on MyBlogLog and develop more of it.
Twitter posts we really like in our social communities.
Visit the blogs of our community members. Every blog we visit will display our name and
a link to our MyBlogLog profile so the more blogs we frequent, the more exposure we’ll
receive.
Add our Squidoo lens’ to MyBlogLog. This is a great way to cross promote and get
people even more interested in what we’re doing.
Have a text link to our MyBlogLog community sign up page on our blog and add a small
graphic that links to it.
Write a lead generation article on our blog with tips for finding the best coffee. Include
our MyBlogLog community link in the post.
“You’re going to love Twitter,” Jane tells Dave. “It’s quick and easy. It lets you send and receive
short messages in real time. You can use it online, through desktop apps, and even from your
cell phone.”
“It’s a microblogging application that is great for companies of all sizes. Its thriving community
offers opportunities for interaction on all levels and AD says it’s now a large social site in its
own right.”
Our Twitter Strategy:
23
24. “We can use Twitter to bring all the promotional stuff we’re doing together. We’ll post links to
our blog posts, stream our Twitter feed to all of our social networks and offer useful
information that will make people want to follow us.
“We’ll use Twitter to promote all our contests, ideas and events. We will also use it to build up
our fan base and communicate with our existing fans and customers in real time.
“For example, if we’re having a one day sale on coffee makers, the first thing we’ll do is Twitter
it.
“We’ll offer company giveaways for follower milestones, like the 50th, 100th, and 500th
followers. This will spur people to watch us and add us as friends in order to get whatever we’re
giving away.
“We could start a story contest asking people to write the best mini stories in three tweets or
less, then choose one or have people vote on which they like the best. We’ll launch the contest
and do all our communication through Twitter.
“If people have a problem, a question, and idea, or anything else, they can Twitter it and we can
jump on it. It will really help with customer service.
“And Twitter can make test marketing a snap. For example, if before we even design a new
coffee maker we can ask what style they’d like and then involve them in the developmental
process.
“If anyone says anything good or bad about us, we can address it quickly and easily. We will
also:”
Add a “follow me” option on our blog that links to our Twitter account. Everyone who
reads our blog can follow us.
Choose a short username so we have more room to type and can so more quickly.
Follow as many people as we can. When we send out ‘tweets’ we need to make sure we
offer something interesting and informative every time.
Shorten long links to domains to save space in our posts with sites like
www.snipurl.com.
24
25. Twitter with people we don’t know, but who are popular. When people see us talking to
celebrities, they might think we know them and add us just because of that.
Add RSS feeds of important keywords from http://www.search.twitter.com. This will
allow you to follow and connect with peers who have the same interest. They too have
the benefit of following your thoughtful insights.
“Squidoo is a different type of social networking site. People create pages called lenses on
specific topics they like. There are lots of widgets they can use to organize the content on the
site so no two pages ever have to look the same.
“Also, it’s completely free. Anyone can create a lens. Squidoo even gives you advertising
revenue when people click on ads in your lens.
“Squidoo lenses rank really well in the search engines. When AD was showing me Squidoo,
they had me search for ‘coffee’ and a number of coffee lenses appeared. The ones we found
were on the first page in the search engines and had lots of comments.
“They suggested we could also hold contests and announce them there, offer tips about the
best kinds of coffee and much more.”
Our Squidoo Strategy
“AD recommended we create 4 lenses.
“The first will be a contest lens. It will announce the contests we have on all our other social
media sites.
“The second lens will be all about coffee makers. We’ll talk about the history of coffee makers
and have links to cool articles and photos about coffee makers. All the info will be interspersed
with links to and images of our products.
“The third lens will offer tips on brewing coffee. It could be anything from filtering coffee
through a cloth to using a French Press, and everything in between. We’ll add entertaining
stories and how-tos for people who want to experiment using this lens.
25
26. “The fourth lens will focus on our company. It will weave compelling stories that will draw
people in. We might even make it gossipy because our main goal with this lens is to get it to
rank really well in the search engines for keywords like ‘coffee’ and ‘CoffeeKing Coffee Makers.”
“AD also said we should add different polls to our lenses and send ‘tweets’ out to our followers,
with a link to each Squidoo lens. The tweets will be visible on our MySpace, Facebook and
MyBlogLog accounts.
“They also mentioned we could make additional Squidoo lenses for different types of coffee
lovers, like one for those who like it black and one for those who like it with sugar and milk.
“We’ll talk about things like the science of taste and see if we can stir up some debates about
what taste better and why.”
“Overall we need to:”
Make sure to use keywords in our description, author bio and throughout each lens
because Google loves Squidoo.
Customize our coffee tips lens by using a lot of different widgets. We will add funny and
interesting coffee videos streamed from YouTube. We will also add links to all our other
social sites and stream our Twitter feed.
We’ll do polls like asking what kinds of coffee people like best or how often people use
coffee makers.
We’ll cross promote by adding links to our lenses on Twitter, Facebook, MySpace and all
our bookmarking accounts.
We’ll add a guestbook so people can make comments.
We could donate any money we get from the ads to a charity of our choice.
26
27. “Flickr is an image and video hosting website, web services suite, and online community
platform. It’s an excellent site for networking and uploading pictures and videos,” says Jane.
“Remember the Yahoo ID you got when you signed up for MyBlogLog? You’re going to need it
to sign up for Flickr.
“AD said that Flickr could be one of our most useful sites for test marketing.”
Our Flickr Strategy:
“Although we’ll create and join groups and befriend people, our main goal will be to refine our
message and develop our products.
“Let’s create our own group devoted to different ways of brewing coffee. We’ll encourage
members to upload cool pictures and comment on each other’s content and look for feedback
on products we’re developing.
“We can also create contests and promote then with prizes. Again, we can give a back link to
our blog or something like a gift certificate for the most creative caption on a coffee-related
photo.
“We can have a “name that coffee bean” photo contest where people will have a list of names
that they’ll have to match with beans. Could be some funny photos and weird names. Then
we’ll give away something really cool for this, like our top-notch espresso machine.”
“Along the same lines we could hold another contest later just for our coffee group. Only
people who are members of that specific group will be eligible. We’ll ask the winner to write a
review about the machine and how they like the espresso it makes.
“We will also:”
Visit other coffee lover groups, interact with people and invite them to join our coffee
group.
27
28. Have three albums. The first will have product pictures, the second will have photos of
our store, and the third will have fun images of you and me and our clients and
employees.
Social Bookmarking
“Ok,” says Jane, “While the term Social Bookmarking sounds a little complicated, it’s really just
a way to store, organize, search for and manage web pages.
“Social Bookmarking sites are social communities built around bookmarking applications. AD
emphasized that Social Bookmarking is tag based. Users ‘tag’ content so other people can find
it when they search for that term on the site.
“We’ll use Social Bookmarking to promote our other social networks, blog posts and build up
our web presence. We’ll add friends, gain links and socialize with people who will hopefully
want to check out our blog and website.
“The ultimate goal of Social Bookmarking is to build up a following and create a community
around our content, so people will do things like vote for it, ‘Propel’ it or ‘Digg’ it.”
Our Social Bookmarking Strategy
“Here are some general things we’ll want to do to get the most out of our bookmarking sites,”
says Jane.
Choose interesting, quality articles that we think are interesting.
Fill out our profiles completely and customize them when we can.
Always add tags to our posts and tag other people’s content.
Leave a comment every time we read, scan, or look at an article on a bookmarking site.
“Ok,” says Jane, “now we’re going to talk about social news sharing. It’s pretty much social
bookmarking but the pages you submit should be news stories.”
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29. Dave shakes his head from side to side and asks, “Why can’t they just call it all Social
Bookmarking?”
Jane laughs. “Sometimes they do.”
She shows him Stumbleupon and he sees many sites and pages on a wide variety of topics.
Then she shows him Newsvine, where all the posts are news stories.
“AD said that’s why some people make the distinction, but it’s still ok to just call them Social
Bookmarking sites, or even just bookmarking sites,” she says.
“Now,” Jane says to Dave, “before we can start learning about any of the specific Social
Bookmarking sites and how to use them, let me tell you what AD told me about finding good
articles and pages.”
Finding Good Content to Bookmark
“We’re going to look for articles about coffee, coffee lovers, coffee making as well as news
stories involving coffee. We’ll also look for funny or interesting videos and podcasts involving
coffee.”
Dave says, “I don’t bookmark every single article I read, just the ones I want to come back to or
think are special.”
“That’s good,” she says, “but AD explained that when we start bookmarking stuff for our
company, we should add any coffee-related articles we read – even if it’s in a roundabout way.”
Dave asks, “Like articles on the results of drinking too much coffee?”
She laughs, “Even those.”
Social Bookmarking Tips
“Jane, it seems like the same concepts can apply to both social bookmarking sites and social
networking sites.”
Jane nods. “The same etiquette and rules apply. There are loads of Social Bookmarking sites, so
again, AD chose a couple they thought would be best for our company given our time
constraints and laid out the strategies below. The first is StumbleUpon.”
29
30. “They chose StumbleUpon (SU),” she continues, “because it is by far one of the most powerful
bookmarking communities on the web today.
“StumbleUpon is powerful because it offers focused, high-quality traffic. Once we become a
powerhouse, any content we bookmark or submit to SU will get some serious traffic.
“Like the other bookmarking sites, it will take at least a few months before we see results. But
when we do, it will be huge.”
Dave signs up and installs the SU toolbar in his browser to make it super easy and efficient to
use. He can now bookmark sites in a couple clicks.
Our Stumbleupon Strategy:
“Our goal is to become a powerful StumbleUpon user. We will do this by adding people,
communicating with them, commenting on their stuff, and bookmarking and reviewing content
they like.
“We’ll submit sites and review them. Then someone else will probably come along and see the
site, read our review and bookmark it themselves. If the same thing happens often enough, and
it is bookmarked by powerful users, it will end up driving hundreds, if not thousands, of visitors
to our site.
“Some examples of content we might create are ‘‘101 Reasons Why Coffee Makes the World a
Better Place,’ or ‘5 Coffee Health Benefits You Should Know About.’
“Examples of other peoples content we might stumble are ‘Colombian Coffee Growers Sue
Over Mother Goose and Grimm Strip,’ or ‘A Perk for Coffee Lovers: Java May Lower Oral Cancer
Risk.’”
“We could also create a really cool video and use it as linkbait. For example, what if we created
a video on coffee art, the funniest coffee bloopers or how to brew the perfect cup of coffee?
We would stumble them and send them out to our friends who will then stumble and review
them.
30
31. “AD can help us out with more ideas, and even help us create the content. They said through
StumbleUpon, we will:”
Be active stumblers. We will rate, review, recommend and Stumble other people’s stuff
as much as possible.
Stumble articles and posts from our own site in moderation. The goal is to have others
Stumble them for us.
Double check our tags and make sure we put the most relevant, important tags first.
Build relationships with people by stumbling those who link to us. We will regularly visit
their blogs and thumb up their articles. This will bring them traffic and they in turn will
most likely stumble something of ours.
Find posts we like and Stumble them through the “Stumble his or her Favorites” option
on the right hand sidebar that’s in everyone’s SU profile.
Leave a simple message like “hey, great blog, thanks” under the option “Review her or
his blog” on the right hand sidebar when we like someone else’s blog.
Make Stumbling a habit. The button is right there in our toolbar, so we need to get in
the habit of thumbing up or submitting a site if we like it.
“Ok Dave, let’s move on to Onlywire?”
“Onlywire is a little different. It’s a time saving all-in-one bookmarking tool you can use to
submit to multiple bookmarking sites at once, “says Jane.
“After you sign up you’ll get a page similar to StumbleUpon. Add the widget to your toolbar and
you’ll be able to submit content in just a few clicks. Try it and see.”
Dave creates an account and logs in. He raises his eyebrows. “Do we have to pay for this one?”
31
32. “Oh, I forgot about that. AD said that awhile ago Onlywire updated its services. It’s still free if
you put a link to it on your website or blog and they showed me how to do it. They did say
there would be a few advertisements, but they’re pretty small and you can pay $2/month to
remove them.
“We have WordPress, so let’s just upload their plug-in and enable it on our blog. Onlywire has
pretty clear directions on how to do it.”
“It’s asking me for passwords to all these sites. I don’t have profiles on any of them,” says
Dave.
“See the site’s link next to each space? Click on it and it will take you to the site, where you’ll
have to sign up with a username and password. Once you’ve done that for all the sites, hit save
and start bookmarking.
“Every time you bookmark content using Onlywire it will be submitted to each one of the sites
you set up.”
Dave looks up at her, “There are tons of sites. Do I need to sign up for all of them?”
Jane shrugs. “It can’t hurt.”
Our Onlywire Strategy:
“According to AD, Onlywire will be most useful as an extension of our social bookmarking
efforts. We’re going to spend a lot of time on StumbleUpon and Reddit, so we don’t really have
time to give individual attention to five more bookmarking sites.
“Onlywire will help us submit to more bookmarking sites with less hassle. For example,
Delicious is just one of the many options available through Onlywire.
“They said there isn’t any secret to using Onlywire, but to get the most out of it we need to:”
Make sure we add tags and a category to every piece of content we post on it.
Check Onlywire relatively often to make sure everything’s running smoothly. If a site
changes its design or login page, chances are Onlywire won’t know and when that happens
if we’re not on top of it our articles won’t get submitted to the site.
“Sheesh” says Dave. “This is a lot of work, Jane. How are the two of us going to manage it all?”
32
33. “Well, we don’t have to. AD is helping us every step of the way.
Optimizing Your Site With Social Media
“Dave, they explained that Social Media Optimization means setting up our website or blog
with tools like plug-ins that help our content and information flow easily.
“By optimizing our blog for Social Media, we’ll make sure our content is promoted and
syndicated as much as possible.
“We’ll do this by adding RSS feeds that allow our content to be read by subscribers. RSS stands
for Real Simple Syndication. They’re like channels on a TV. When we turn on RSS feeds from
sites like MyYahoo and Google Reader we’ll begin to get streams of information from them.
“We’ll also add "voting" buttons on our site that will link it to Reddit, Twitter, MySpace,
Squidoo, Facebook, StumbleUpon, and Onlywire. We’ll use third party elements
like Flickr photo slides and galleries along with YouTube videos.
“And don’t worry – AD said they would go through the process with us step-by-step after we
get our social accounts set up and show us how to do it all.
“AD gave us a list of plug-ins to upload to our WordPress blog, like Twitterfeed, Sociable, the
Platinum SEO Pack, Akismet Spam protection and others. Then most of our on-page SMO and
SEO needs will be met.
“They also showed me that all the major social sites offer web widgets. Some of the widgets
we download will tell us who’s visiting our site while others will tell our visitors how to
bookmark our blog.”
“Ok” says Dave “let me see if I’ve got this right. By using Social Media Optimization on our blog,
we will:”
Increase the number of people who link to our site (our linkability).
Connect and promote all our social sites.
Make bookmarking and tagging easier.
Make our content more viral.”
33
34. “Yep, sounds like you’ve got it. Now let’s put it all together.”
Putting it All Together
Laying the Foundation
“Ok Dave, AD explained how we need to lay our foundation. They created a list of steps for us.
It’s a little tedious but it will make everything easier in the long run.”
“Ok.”
1. Dave creates a folder on his desktop called ckcm-smm-campaign. He’s going to put any and
all materials for the campaign in this folder. He also creates two sub-folders titled:
Account Logins
Documents
2. He opens two notepad docs:
He’ll copy and paste the login info when he sets up accounts in one.
He’ll keep any notes, ideas and observations related to the campaign in the other.
3. He creates Yahoo and Gmail accounts.
4. He signs up for Google alerts and Technorati notifications for their keywords - “coffee
makers”, “coffee maker”, “coffee lover”, “coffee” and “CaffeineKing Coffee.” This way they’ll
notify him by email when something related to those keywords is published.
“Ok,” says Jane. “You’re doing great, but there are some other tips on the list you’ll want to
keep in mind as you go along:”
When you set up accounts, open their home pages one by one in your browser tabs.
This way you can quickly go from one account to the next.
34
35. Get Roboform. It’s a quick and easy way to login because it remembers your passwords
and fills in your login information automatically. However, because the free version only
allows us to store 10 passwords, we should buy the full version.
Remember that the beginning of the campaign is the most time intensive.
After the first month or so we’ll get faster and figure out the techniques that work best
for us.
When we create profiles, we need to use our keywords as our main anchor text
whenever we add links back to our site or blog.
Never just put in the URL for a site, unless the site doesn’t let you add anchor text.
Dave collects Jane’s bio and picture as well as the list of keyword phrases they created earlier.
Next on his list is going back to the social networking and bookmarking accounts he’s set up to
customize them with Jane’s bio and picture.
Creating Your SMM Campaign Schedule
Jane and Dave look at what AD wants them to do the first week and decide to divide the social
networking and social bookmarking work between them. They will each do an hour a day.
This is the schedule they end up with:
Week 1, Day 1
Jane:
1. Customize Twitter with a special CKCM background and fill out the profile.
Add a link to the website and a short, catchy bio. Follow 10 people and send
an update.
2. Sign up for Technorati.
3. Sign up for Feedburner and add it to our blog.
4. Add a post to the blog.
Dave:
1. Fill out our Onlywire profile. Submit 3 articles to each and add 3 friends to
each.
2. Stumble and review 3 pages then submit 2 pages.
35
36. 3. Fill out forum and niche social community profiles. Introduce ourselves and
add 1 comment to each.
Week 1, Day 2
Jane:
1. Set up Flickr and add images. Join groups and make positive comments on 5
people’s coffee photos.
2. Follow 10 more people on Twitter and send an update.
3. Message 5 contacts at MyBlogLog and join 3 groups.
4. Join 5 communities on MyBlogLog and add 5 contacts.
Dave:
1. Submit 5 articles to Onlywire.
2. Stumble and review 3 pages and submit 2 pages.
3. Fill out forum and niche social community profiles. Introduce ourselves and
add 1 comment to each.
4. Add a post to the blog
Week 1, Day 3
Jane:
1. Add 10 contacts on MyBlogLog. Join 10 more communities.
2. Sign up for Squidoo and create one Squidoo lens titled “Why I Love Coffee” and
another on how to find great coffee makers. Customize each lens by adding
widgets and a text post.
3. Update Twitter and follow 10 people who interest her.
4. Add a post to the blog.
Dave:
1. Submit 5 articles to Onlywire.
2. Stumble and review 3 pages and submit 2 pages.
3. Fill out forum and niche social community profiles. Introduce ourselves and
add 1 comment in each.
4. Add a post to the blog
Week 1, Day 4
36
37. Jane:
1. Set up and customize MySpace, Facebook and Stumbleupon.
2. Add 10 friends each to MySpace and Facebook.
3. Fill out the Facebook Fan Page.
4. Update Twitter and follow 10 interesting people.
5. Add a post to the blog.
Dave:
1. Submit 5 articles to Onlywire.
2. Stumble and review 3 pages and submit 4 pages.
3. Add one comment to each of the forum and niche social community profiles.
Week 1, Day 5
Jane:
1. Add pictures to Flickr and spend more time in the groups. Add comments
and leave messages.
2. Update Twitter and follow 10 interesting people.
3. Message 5 contacts and join 3 groups related to coffee.
4. Add 1-3 posts to Squidoo, and comment on 3 other lenses for CaffeineKing
Coffee Makers.
Dave:
1. Submit 5 articles to Onlywire.
2. Stumble and review 3 pages and submit 4 pages.
3. Add one comment to each of the forum and niche social community profiles.
“Ok, so that’s the first week,” says Jane. “We’ll implement our cooler strategy ideas like
contests in a couple months or so, after we’ve got a good handle on our social accounts.
“The most challenging and important work is first determining, then implementing a strategy.
AD told me that if our strategy is faulty almost everything we do after that will be a waste of
time. However, if we have a good strategy, doing it will actually be fun and not all that difficult?
“They said all the sites and tools we’re using don’t mean anything without a specific strategy for
each one, so careful thought needs to be put into everything we’re going to do.
“They also said we should be prepared for a pretty steep learning curve in the beginning.”
37
38. “I can see why people hire this stuff out. If we didn’t have them to help us it would take ages to
just figure out where to begin,” says Dave.
“Absolutely,” says Jane.
In Closing
Keep in mind there’s no “one” way to do Social Media Marketing – every campaign is different.
The process changes because it depends on each company’s specific needs, goals and budget.
While your competitors are still focused on the same old marketing routines, take advantage of
this great new opportunity and you will see both your influence and traffic grow dramatically.
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Their professional staff works hand-in-hand with their clients to create customized solutions
that outperform the cookie cutter services offered by many other marketing companies. The
Caffeine King Coffee Makers is just one example of a unique strategy based on research around
demographics, business objectives, data and defined trends in the coffee industry. Every
38
39. strategy is different and will require the use of different Social Media tools, technologies and
best practices to fill real ROI.
Whether you need Social Media Marketing, link building, SEO or PPC Management, Authority
Domains Inc. does it all.
References and Further Resources:
1. Heymann, Paul; Paul; Koutrika, Georgia; Garcia-Molina, Hector (February 12, 2008).
"Can Social Bookmarking Improve Web Search?". First ACM International Conference on
Web Search and Data Mining. Retrieved on 2008-03-12.
2. Rethlefsen, Melissa L. (9 2007). "Tags Help Make Libraries Del.icio.us". Library Journal.
Retrieved on 2008-03-12.
3. The Anti-Social Tagger - Detecting Spam in Social Bookmarking Systems by Beate Krause,
Christoph Schmitz, Andreas Hotho, and Gerd Stumme. 2008
4. Loren Baker (12/6/2007) 125 Social Bookmarking Sites : Importance of User Generated
Tags, Votes and Links, Search Engine Journal,
5. Vladimir Prelovac, Top List of Social Media Sites, http://www.prelovac.com, April 23,
2008
6. Vandelay Design, 233 Social Networking Sites for Marketing Your Blog,
http://vandelaydesign.com/blog/social-media/list-social-networks/
7. Dustin Wax, How to Build Credibility on the Web, http://www.lifehack.org, September
22, 2008.
8. Sean P. Aune, Social Bookmarking: 50+ Social Bookmarking Sites,
http://www.mashable.com, August 8, 2008.
9. Linda Lowen, Online Communities for Moms- Social Networking Sites for Moms,
http://www.about.com, November 10, 2008
10. Pete Cashmore, 400+ Tools for Photographers, Videobloggers, Podcasters & Musicians,
July 23, 2007
11. Adam Ostrow, Google Analytics for Flash: Welcome to the Engagement Era,
Http://www.mashable.com, November 17, 2008.
12. Social Media Insider, 5 Naughty Tips to Boost Your Digg Profile- Part 1,
http://www.invesp.com/blog, October 9, 2008
13. JD Rucker, Trouble With Reddit?, http://www.socialnewswatch.com, August 24, 2008
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