COMM390_finalportfolio

RED COMMUNICATIONS
Work Samples
by
Cammie Munson

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Table of Contents
Summary of RED Communications LLC………………………………………………3
Summary of Clients……………………………………………………………………..4
Beacon Place…………………………………………………………………….4
Cancer Treatment Centers of America………………………………………….5
DIG Ready………………………………………………………………………5
Force Diagnostics……………………………………………………………….5
Lesser Lutrey McGlynn & Howe LLP…………………………………………6
RED Communications LLC…………………………………………………….6
Inside Scoop on Self-Publishing………………………………………..6
Reading Between The Wines……………………………………….…..7
Web Development………………………………………………………………………8
DIG Ready……………………………………………………………………...8
Force Diagnostics………………………………………………………………12
Lesser Lutrey McGlynn & Howe LLP………………………………………...13
Campaign Marketing…………………………………………………………………...19
Step Up for Beacon Place………………………………………………………19
Articles/Newsletters…………………………………………………………………….26
CTCA Times…………………………………………………………………...26
Social Media Development…………………………………………………………….30
Reading Between The Lines…………………………………………………...30
Lesser Lutrey McGlynn & Howe LLP………………………………………...33
Graphic Design………………………………………………………………………...36
Inside Scoop on Self-Publishing……………………………………………….36

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PART 1: SUMMARY OF RED
Summary of RED Communications LLC
RED Communications LLC provides integrating marketing, communications and
public relations consulting for businesses, nonprofits and Fortune 100 companies.
It is a small boutique agency that is made up of a very small team: Catherine
Driscoll, President and Founder, a team of two to three interns, and skilled collaborators,
including branding experts, creative directors, journalists, speechwriters, filmmakers,
advertising execs, graphic designers and artists, photographers and PR specialists. As the
RED team, they bring C-suite-level expertise to every project.
RED Communications works with clients on every part of the communications
spectrum. From developing a marketing and branding strategy for a business just starting
out or looking to recreate itself, to creating media releases or planning an event, RED
does it all.
Because of this, I was able to gain experience in every aspect of communications
consulting. I worked closely with the rest of the RED team to develop strategies and
execute the tasks involved in those strategies for clients. I wrote media releases, edited
articles and whole publications, built websites, created marketing tools such as posters
and social media posts, and so much more.
This portfolio is a collection of work samples I was involved in during my time at
RED. All of these samples convey the spectrum of communications consulting work that
RED offers and that I gained experience in.

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PART 2: SUMMARY OF CLIENTS
Summary of Clients
Beacon Place
Beacon Place is a nonprofit located in Waukegan, Illinois that strives to feed,
educate, activate, train, and empower children and families through food and technology
resources that will enable them to develop as stronger individuals and communities.
Many challenges that families in Waukegan experience include hunger lack of job
training, tutoring support for children, English-language skills, access to technology,
knowledge of technology resources and unemployment. The nonprofit organizes a
number of programs to remedy these issues that focus on nutrition, education, and
technology.
Beacon Place is located in a house in a Waukegan neighborhood that, during my
time at RED, was being restored to serve as a fully functioning community center for its
residents. In order to raise money for this project, Beacon Place pushed grassroots
fundraising efforts by supporters as well as the Waukegan community. With the help of
RED, they created and executed the Step Up for Beacon Place Campaign to encourage
these grassroots fundraising efforts. Additionally, they were offered a challenge grant that
would double the money they raised during Step Up.

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Cancer Treatment Centers of America
Cancer Treatment Centers of America (CTCA) is a private, not-for-profit operator
of cancer treatment hospitals and outpatient clinics. They provide both conventional and
alternative medical treatments to their patients.
RED works closely with the Midwestern Regional Center, located in Zion, Illinois
on communications strategy, planning and development. During my time at RED, a
continuous project was working on CTCA’s employee publication, CTCA Times. The
team at RED primarily wrote articles, edited articles, and created the layout for the
publication.
DIG Ready
DIG Ready is an industrial ground-thaw product that brings schedule and profit
certainty to your excavation project regardless of weather conditions. DIG Ready’s
primary customers are oil field excavators in North Dakota. The DIG Ready product is
different from other ground thaw systems because it only takes 48-72 hours to thaw
ground down to 8 feet deep and eliminated moisture so that it is ready to dig.
Starting from scratch, RED worked with DIG Ready to create a brand and
communications strategy for the company. A major part of this that I was involved in was
developing the website for DIG Ready.
Force Diagnostics
Force Diagnostics identifies, develops and commercializes FDA-approved rapid
diagnostic tests, administered at the point-of-presence, to identify underlying disease

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states and the presence of Drugs of Abuse, for unique vertical markets. The creators of
the company came to RED seeking help getting them off the ground. They were working
on applying themselves to the insurance market by offering rapid testing for those
applying for life insurance. RED worked with them to create a key messages, brand, and
communication strategy as well as developed their website.
Lesser Lutrey McGlynn & Howe, LLP
Lesser Lutrey McGlynn & Howe, LLP is a law firm located in Lake Forest,
Illinois that focuses on estate planning. RED Communications has helped this law firm
with event strategy and marketing, public relations, database enhancement, website
development, and branding. During my time at RED, I primarily worked on developing
their new website, but I also created blog posts and newsletters for the law firm.
RED Communications LLC: The Inside Scoop on Self-Publishing
Other than working for clients, Catherine and RED Communications develop and
executed a number of their own business ventures. One of these was Catherine’s
presentation on self-publishing called the Inside Scoop. As an author of two books,
Catherine has experience in the world of self-publishing, and these presentations are an
effort to share her knowledge and information with others trying to publish their book
themselves. Additionally, these presentations will open a new business venture for RED,
which would be publishing consulting. For these presentations, I primarily worked on
creating marketing tools such as flyers and media releases.

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RED Communications LLC: Reading Between the Wines
Originally created to be a grassroots fundraising event for Beacon Place,
Catherine and the team at RED developed a series of book club events called Reading
Between the Wines. These events would be held monthly at Cellar Gate Wine Market in
Highwood Illinois. The idea is to provide a space for book clubs, or anyone interested in
books, to discuss literature while also supporting nonprofits. At each event, there would
also be a guest nonprofit that would come and speak about their efforts. A portion of the
wine proceeds would go to the guest nonprofit.
During my time at RED, we developed the idea for Reading Between the Wines,
created a marketing strategy, and planned the first event. I specifically created all the
social media posts that went out through accounts owned by Cellar Gate, RED, and
Beacon Place.

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PART 3: WEB DEVELOPMENT
WEB DEVELOPMENT
DIG Ready
I created a website outline for DIG Ready that consisted of structure and main
content points. From this outline the team was able to develop their new website that
clearly conveyed their brand and key messages while also including sufficient
information on the project.
Dig Ready Website Outline Suggestion
Header:
DIG Ready logo on left corner, “DIG Ready Industrial Ground Thaw” centered. Icy
weather conditions/digging as a background image?
Navigation Bar:
• Are You Ready to DIG?
• Uses for DIG Ready
• How Does DIG Ready Work?
• How Does DIG Ready Compare?
• Contact Us
Meta: “excavation,” “ground thaw,” “construction,” “North Dakota,” “oil field service
providers,” “industrial digging,” “frozen ground”
Are You Ready to DIG?
CONTENT:
DIG Ready brings schedule and profit certainty to your project, regardless of
weather conditions.
Schedule Ready: Saves Time
DIG Ready provides schedule certainty regardless of weather conditions.
• Takes only 48-72 hours to thaw ground down to 8 feet deep.
• Build/excavate all year long with consistent productivity.
• Not only thaws ground but dries ground too, removing moisture.
• Ground remains dry up to five days after thawing (provided it’s covered).
Profit Ready: Saves Money

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DIG Ready helps control cost by reducing trucking, logistics and equipment costs.
• DIG Ready costs pennies per square foot per day to operate.
• Because it dries and thaws, gravel can be recycled and used or sold separately.
Operation Ready: Bid with Confidence
DIG Ready is ready when you are.
• Provides operational efficiency and reduces trucking costs
• Ground is thawed and DRY – ready to DIG for 5 days – won’t freeze immediately
after heating (if covered).
DIG Ready converts 100% of its electricity into heat, making it the most efficient
ground thawing system on the planet.
MEDIA: Icy Ground—not specific to any type of project.
Uses for DIG Ready
CONTENT:
DIG Ready is an efficient, simple, and cost effective way to significantly speed up any
project that requires thawing frozen ground for excavation. Who can benefit from DIG
Ready?
• Oil Field Service Providers - for use in laying pipeline, establishing oil pads, etc.
• Commercial Construction -
• Residential Construction
• Road Construction
• Plumbing
• Installation
• Landscaping
• Slot Trenching
• Potholing/Daylighting
• Archeology
Discover the difference DIG Ready can make to the execution of your next project.
MEDIA:
How Does DIG Ready Work?
CONTENT:
The DIG Ready thawing system is constructed using long strips of heating mats,
which each contain a 16-layer infrared heating element. 100% of the electricity produced
is converted into heat. This heat, which comes from FAR infrared waves, then permeates
its way through the frozen ground into the earth’s surface.

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The video below is a demonstration of the DIG Ready system thawing ground in North
Dakota in February 2014:
[INSTERT VIDEO]
Key Characteristics:
1. DIG Ready Industrial Ground Thaw is much more efficient than any other system
in terms of heat transfer because there is very little heat loss. DIG Ready’s use of
infrared eliminates the heat loss expected by competitors because infrared heat
works on a direct path, going straight from the source to the thawed ground.
Leaving no “cold spots,” DIG Ready provides a 170-degree blanket of heat that
covers the entire surface area.
2. DIG Ready thaws up to 8 feet of ground in a reliable time frame of 36 to 60
hours, providing schedule certainty with twice the coverage and twice of the
power of most competitors.
3. DIG Ready does not leave behind melted ice or a soaking wet surface. The
ground remains dryer and with less moisture, allowing for perfect digging and
construction conditions.
4. With a nearly indestructible cover, DIG Ready has been proven in the harshest
environments. It is easy to transport and will last for years. DIG Ready also
provides a high level of safety through modified heat sensors and waterproof
connectors.
MEDIA: https://www.youtube.com/watch?v=6eFCJ5zT0Ho
How Does DIG Ready Compare?
CONTENT:
How does DIG Ready compare to a hydronic ground heating system?
Hydronic systems have been the industry standard for primary ground thawing and
heating. Hydronic systems are expensive, unreliable and slow to heat. Some deficiencies
in hydronic systems include:
• There is a high risk of damage and catastrophic failure; leaks in the hose can flood
and freeze.
• The system does not keep ground dry.
• The system does not distribute heat evenly.
• The system can take more than week to thaw the desired area.
• The system requires frequent monitoring.
• The system is tedious and expensive to install and maintain.
• The system has a short lifespan because of continuous run time and moving parts.
How does DIG Ready compare to other ground thawing blankets?
DIG Ready is an infrared ground thawing blanket, it does not use a resistant wire like
other blanket systems. Infrared is what thaws, heat is a byproduct of the infrared. The

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heat produced from a competitor is similar to the resistance of the filament in an old light
bulb. Competitor ground thawing blankets commonly share these deficiencies:
• The blankets are not durable.
• Most blankets cannot reach temperatures over 100.
• The blankets have a short lifespan.
• There is a high risk of damage to the blankets and electrocution; not safe.
• The blankets are not meant to be used in wet areas.
Performance of DIG Ready Industrial Ground Thaw Blankets vs. Other Systems
DIG Ready converts 100% of its electricity into heat, making it the most efficient ground
thawing system on the planet.
MEDIA: Picture of Hydronic System
Picture of other ground thawing blankets
Contact Us
DIG Ready is made available to qualified contractors and oil field service providers only.
For more information, contact:
Tom Driscoll
847-507-6422
tom@cdriscoll.com
MEDIA: logo

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Force Diagnostics
I created a website site map for the new Force Diagnostics website. This was so
the RED team could visualize the structure of the new website. From there, content could
be written and photos can be obtained to build upon the foundation of the website that I
created.

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Throughout the course of my time at RED, we continuously worked on re-
branding and recreating a website for LLMH. I specifically worked on developing
competitor research on their websites so that we knew what they did right and could
apply those concepts to LLMH’s website. I also worked with the rest of the RED team to
put the whole website together on wordpress, strategizing on structure, and writing
content. Below is some of my competitor research as well as screenshots of the website in
development. Overall, we improved their website so that it looks more current, the
content is clearer and more organized, and their brand and key messages are conveyed.
LLMH WEBSITE SERVICES PAGE
Layout of Competitors
Chuhak & Tecson:
• “Practice Groups” tab on nav bar
o main page: blurb that describes who they represent, and what services
 ties in key messages: efficient, straightforward, “with you every
step of the way”
o sub pages: (only ones similar to LLMH listed)
 Estate Planning and Asset Protection
• Messages: cater to individual (unique plans), long-term
security, etc.
• Subgroups (only ones similar to LLMH listed)
o Asset Protection, business succession and planning,
estate and trust planning
• List attorneys in this practice
 Estate and Trust Administration & Litigation
• Blurb about who they represent, key messages, services
• Subgroups (only ones similar to LLMH listed)
o Guardianship administration and litigation
o Trust administration and litigation
o Probate administration
• List attorneys in this practice
• Review: Visually compelling pages, first group of sub pages are easy to follow,
however the sub pages of the sub pages are too complicated and also the content
is too long. Their strength is in their overviews of each service: incorporating their
key messages is their selling point when being compared to other firms.

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Strauss & Malk
• “Practice Areas” tab on nav bar
o main page: outline of areas of practice and then specific services
o sub pages: (only ones similar to LLMH listed)
 Estate, Financial, and Business Planning
• List what they have done for clients
o Some have general examples of disputes
• Messages: covered big and small disputes and entities, been
on both sides of many different disputes
o Shows experience: does it all
 Litigation
• General content, then broken up into sections of different
services (only ones similar to LLMH listed)
o Trusts and Estate Litigation, Will Contests and
Guardianship Proceedings
 Messages: professional approach to a touchy
matter
 Examples of disputes listed
• Review: Clear outline of all services, easy to follow. Content is a bit long,
examples of disputes not necessary. Visually unappealing.
Harrison & Held
• “Practice Areas” tab on nav bar
o main page: list of all services in clickable box template
o sub pages: (only similar to LLMH listed)
 Private Wealth Services
• Messages: firm based on this practice, focuses on unique
needs, solutions tailored to you, no nonsense
• Legitimizes practice by presenting “ranked among top 15 in
Chicago by US News and Report, 7 partners selected as
super lawyers, etc.”
• Provides professionals
• Sub pages for specific services: (only similar to LLMH
listed)
o Estate planning: lists of range of estate planning,
provides professionals
o Succession planning: lists strategies involved in
succession planning, provides professionals
o Estate and Trust Administration and Litigation: lists
services and professionals
 Litigation
• Sub pages for specific services: (only similar to LLMH
listed)
o Business Litigation: lists services and professionals

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• Review: Very visually appealing website. All of the services pages were easy to
follow and outline well, with no overload of content. Short and to the point.
Handler & Thayer
• “Firm Overview” tab on nav bar, dropdown menu to “Practice Groups”
o Grouped practices on one page: (only similar to LLMH listed)
 Business and Corporate Law
• Paragraphs under heading- explain approach and services
offered
 Financial & Estate Planning
• Paragraphs under heading- explain approach and services
offered
• Review: Perhaps the most simple presentation of services, short and sweet.
However, I don’t like that it is all grouped on one page and it is not visually
appealing. Outlining would be better
McDermott Will & Emory
• Messages: Diversified business practice, serves a broad range of client interests,
focused on corporations, “a world class team”
• “Client Services” tab on nav bar
o main page: large list of clickable services
o way beyond the scope of LLMH
• Review: It is apparent that this law firm is much bigger and less personalized than
LLMH. Their services pages are extensive and there is a lot of content. I don’t
think that LLMH could use this firm as reference for what they want to do with
their services pages.

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PART 4: CAMPAIGN MARKETING
Campaign Marketing
Step Up for Beacon Place
For the Step Up campaign, the RED team created a marketing strategy and
executed that strategy. I specifically helped in writing a media release that went out on
many news websites, thus putting the word out there. I also helped create a marketing kit
for people putting on grassroots fundraising events in support of Beacon Place and the
Step Up campaign that could be downloaded off the Beacon Place website and serve as
collection of resources to help people with their events.
Beacon Place Asks Community to Step Up to Help Local At-Risk Children and
Families
Eating three meals a day may seem a daily task for many of us, but for many children in
Waukegan and North Chicago, it is a daily challenge. In fact, one out of every five
children living in Lake County is considered to be food insecure. Many rely on one or
two meals per day provided at school. This uncertainty makes it hard for children to
focus, causing them to fall behind.
Two years ago, Lake Forest resident and Beacon Place Founder Barb Karacic decided to
step up and do something about it. She began a summer lunch program to feed children
while the schools were closed. Then she stepped up again by bringing like-minded,
caring people together to buy an abandoned house to serve as a community center for a
neighborhood in need in Waukegan.
“Beacon Place has developed strong connections with the community because we listen
carefully and try to provide support and programs that neighbors really need,” says Barb
Karacic, Executive Director of Beacon Place.
Today, that very home, Beacon Place, is undergoing a bottom-up restoration so that it
may serve as a fully functioning community center. Finishing this project has become
Beacon Place’s most pressing goal. When completed, the home will house all Beacon
Place programs, including nutritional classes with a teaching kitchen, technology classes,
a Beacon Green organic garden, a tutoring center, and the home base for the summer
lunch bunch camp program that attracts hundreds of children daily. All together, Beacon
Place will serve as a safe haven for residents young and old.

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"I see a change in this local community since Beacon Place arrived,” says Keith Wilson,
a Waukegan resident. “Neighbors are looking out for each other. This is an area that
wants to rebuild itself from within. I think Beacon Place is helping make that happen."
Beacon Place is hoping community members will Step Up to make the Beacon Place
restoration a reality.
The Step Up grassroots fundraising campaign challenges the entire community to Step
Up for Beacon Place by making a donation or hosting a fundraising event.
The time to give is NOW. From now through November 30, 2014, every dollar raised
for Beacon Place up to $45,000 will be matched by an anonymous donor. So $10 equals
$20, $50 donation equals $100, and $45,000 equals $90,000!
The nonprofit hopes that by working together, each of us can contribute to helping
children step forward into a brave new world – one in which they are healthier, happier
and have more access to opportunities. “The community has shown us how much they
care by volunteering their time, talents and treasures, and we are so thankful!" says Peggy
Talbot, Development Director for Beacon Place.
So how can you help? Make a donation today by going to www.beacon-
place.org/donate. Or bring your friends together to do something fun and raise funds for
Beacon Place! Have a lemonade stand in the front yard. Collect loose change. Encourage
a book club or social group to come together to support Beacon Place.
“All of Beacon Place's volunteers are working to make 603 McAlister the sunny side of
the street – a beacon on the corner that burns bright with the promise of hope and
change," concluded Karacic. "We hope you will join in and Step Up for Beacon Place.
We cannot make our dream a reality without you.”
About Beacon Place
Beacon Place strives to feed, educate and empower children and families by providing
food, educational support, and technology resources that will enable them to develop as
stronger individuals and communities.
Today, Beacon Place has become a neighborhood community center for hundreds of
families – a safe haven for children and adults alike – where they receive the support they
need to step forward in life.
Caption for photo:

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With your help, the newly restored Beacon Place will serve as a safe haven for children
and families ready to take a step up and a step forward. Donate today at www.beacon-
place.org/donate.
With your help, Beacon Place will serve as a safe haven for children and families ready
to take a step up and a step forward.

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PART 5: ARTICLES AND NEWSLETTERS
Articles and Newsletters
CTCA Times
As a part of developing CTCA Times, I specifically edited articles and sections,
like the section of Issue 11 that asked stakeholders what the Reimagine initiative for
CTCA meant to them, as well as wrote articles, like Hatem Halabi’s doctor biography.
Reimagine for CTCA
Babette Shierk, Financial Counselor, First Connections
When I think of Reimagine, I think of CTCA becoming the best place to work. I think of using a
more engaging and innovative process, as well as growing to serve more patients. All of this
would help us to deliver the best world-class service and treatment. I also see safety shifting to
the forefront of importance even more than before, making CTCA more accountable, reliable, and
empowered.
Christina Ables, RN, Imaging
I think it is important to acknowledge that CTCA is a hard working, professionally rewarding
enterprise that does not only satisfy patients, but also saves lives. I think of Reimagine taking all
these characteristics to the next level by recognizing that being the best is only good enough until
something better comes along. Today, I believe we are the best. However, Remagine is the
challenge to ensure that we continue to be the best in the future for our patients, organization,
and Stakeholders, as well as the absolute worst for cancer!

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Kathryn McIntyre, RN, Nurse Navigator
Reimagine is a dynamic process that is proactive instead of reactive. Vision combines with desire
to shape and guide the continuously evolving end result. It is the response to growth; an evolution
triggered by inner and outer forces, allowing adaptability in the changing world of healthcare.
Reimagine encourages CTCA to evolve by combining talents and new ideas with core values.
Emmanuel Aculado, Physical Therapist,
Currently patients usually come to us at their worst, but I imagine a future where CTCA is there to
help better manage their diseases every step of the way.
Hatem Halabi Bio
Hatem Halabi, MD
Surgical Oncologist
Doctor of Medicine
Bachelor of Science, Chemistry
American University of Beirut
Beirut, Lebanon
Internship, General Surgery

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Residency, General Surgery
Fellowship, Surgery
Medical College of Virginia
Richmond, Virginia
Fellowship, Surgical Oncology
The Institute for Cancer Care at Mercy Health Services
Baltimore, MD
Board Certifications
Surgery – American Board of Surgery
Practicing Since
2006
Quote
I will always do my best for my patients.
“I value the Patient-Empowered Care® approach taken here,” says Dr. Hatem Halabi,
Surgical Oncologist at Cancer Treatment Centers of America® (CTCA). “Patients should
be able to make informed decisions about the care they receive.”
Originally from Lebanon, Dr. Halabi earned his Bachelor of Science in Chemistry at the
American University in Beirut in 1996, and completed his Doctor of Medicine at the
same institution in 2000. He then traveled to the United States, completing an internship
and then residency in general surgery, along with a fellowship in medical informatics and
telemedicine at the Medical College of Virginia.
Following his medical training, Dr. Halabi served as General Surgery Attending at a large
regional hospital in Kentucky from 2006 to 2010. From 2010 to 2012, he completed a
fellowship in surgical oncology at The Institute for Cancer Care at Mercy Health
Services, and then returned to Virginia, where he became Director of Surgical Oncology
for a teaching hospital in the Washington D.C. metro area. He joined CTCA in August
2014.
Dr. Halabi is Board Certified in General Surgery by the American Board of Surgery, and
is licensed to practice medicine by the States of Virginia and Illinois. He is a member of
the Society of Surgical Oncology and the American Society of Clinical Oncology and is a
Fellow of the American College of Surgeons.
A dedicated researcher and educator, Dr. Halabi has lectured widely on surgical oncology
and has presented work at numerous professional conferences. His original research is
published in several eminent medical journals.

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At CTCA, Dr. Halabi provides compassionate care to patients requiring surgery as part of
their treatment, and ensures he is available whenever his patients need him.
Outside of CTCA, Dr. Halabi enjoys spending time with his wife and three children,
playing tennis and exercising.

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PART 6: SOCIAL MEDIA DEVELOPMENT
Social Media Development
Red Communications LLC: Reading Between The Wines
The RED Team completely developed and executed a marketing plan for Reading
Between the Wines. I specifically created social media posts to be added to the Facebook
accounts of Cellar Gate, RED, and Beacon Place. Because of these posts, the first event
had a very successful turnout.
Reading Between the Wines
Social Media Posts
RED SOCIAL MEDIA POSTS:
1. Join us Tuesday, Novemeber 18 for our first book club gathering event, Reading
Between the Wines, at Cellar Gate! A portion of wine sales, donations, and raffles will
benefit Beacon Place in Waukegan. All are welcome! Come with friends or bring your
book club. To RSVP and recommend the next nonprofit to benefit, go to
http://bit.ly/readbetweenwines.
-First post out- 11/11/14 at 9:30am
-Can be repeated? – 11/9/14 at 5:30pm
-Can be used for both RED and Cellar Gate.
-Photo: photo included in the link.
2. We are proud to have Beacon Place as our guest nonprofit at the first Reading
Between the Wines this Tuesday! Beacon Place is a neighborhood community center,
serving as a safe haven for children and adults alike, located in Waukegan. The nonprofit
strives to feed educate, activate, train and empower children and families by providing
food, educational support and technology resources that will enable them to develop as
stronger individuals and communities. To learn more about Beacon Place, please visit
beacon-place.org. To RSVP and recommend the next nonprofit to benefit, go to
-Post to Cellar Gate and RED social media
-11/12/14 at 9am
-Photo: Beacon Place logo?
3. ______ are just some of the books to be featured at this Tuesday’s Reading
Between the Wines. Bring your book club or come with friends, enjoy Cellar Gate’s
exceptional variety of wine and discuss some of these great reads all while benefiting the
guest nonprofit, Beacon Place! To RSVP and recommend the next nonprofit to benefit,
go to http://bit.ly/readbetweenwines.
-Post to RED social media (Cellar Gate’s post below)
-11/13/14 at 5:30pm
-Photo: picture of all the books? (create on Photoshop) or see post below for photo

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4. Sip for a good cause at Cellar Gate! Join us tomorrow for our first book club
gathering event, Reading Between the Wines! 10% of all wine sales will benefit our guest
nonprofit, Beacon Place, and appetizers will be provided. All are welcome! To RSVP and
recommend the next nonprofit to benefit, go to http://bit.ly/readbetweenwines.
-11/17/14 at 9am
-Photo:
or
5. A big thank you to everyone who came to Reading Between the Wines last night!
It was a big success and because of your generosity, we raised $____ for Beacon Place,
all while enjoying good wine, good friends, and great books! Keep an eye out for
information on next months Reading Between the Wines coming soon.
-11/19/14 at 9am
-Photo: Elina’s banner?
CELLAR GATE SOCIAL MEDIA POSTS:
1. Join us Tuesday, Novemeber 18 for our first book club gathering event, Reading
Between the Wines, at Cellar Gate! A portion of wine sales, donations, and raffles will
benefit Beacon Place in Waukegan. All are welcome! Come with friends or bring your
book club. To RSVP and recommend the next nonprofit to benefit, go to
-First post out- 11/11/14 at 9:30am
-Can be repeated? – 11/9/14 at 5:30pm
-Can be used for both RED and Cellar Gate.
-Photo: photo included in the link.
2. We are proud to have Beacon Place as our guest nonprofit at the first Reading
Between the Wines this Tuesday! Beacon Place is a neighborhood community center,
serving as a safe haven for children and adults alike, located in Waukegan. The nonprofit
strives to feed educate, activate, train and empower children and families by providing
food, educational support and technology resources that will enable them to develop as
stronger individuals and communities. To learn more about Beacon Place, please visit
beacon-place.org. To RSVP and recommend the next nonprofit to benefit, go to
-11/12/14 at 9am
-Photo: Beacon Place logo?

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3. We are excited to kick off Reading Between the Wines, a monthly book club
gathering here at Cellar Gate that wouldn’t be possible without our sponsor, RED
Communications LLC. RED provides integrated marketing, communications and public
relations consulting for businesses, nonprofits, and Fortune 100 companies. The first
Reading Between the Wines event will be this Tuesday (Nov. 18th
). To RSVP and
-Post to Cellar Gate Social Media
-11/13/14 at 9am
-Photo: RED logo
4. ______ are just some of the books to be featured at this Tuesday’s Reading
Between the Wines. Bring your book club or come with friends, enjoy our exceptional
variety of wine and discuss some of these great reads all while benefiting our guest
nonprofit, Beacon Place! To RSVP and recommend the next nonprofit to benefit, go to
-Post to Cellar Gate social media
-11/13/14 at 5:30pm
-Photo: picture of all the books? (create on Photoshop) or
5. Sip for a good cause at Cellar Gate! Join us tomorrow for our first book club
gathering event, Reading Between the Wines! 10% of all wine sales will benefit our guest
nonprofit, Beacon Place, and appetizers will be provided. All are welcome! To RSVP and
-11/17/14 at 9am
-Photo:
or

33
6. A big thank you to everyone who came to Reading Between the Wines last night!
The night was a big success and because of your generosity, we raised $____ for Beacon
Place, all while enjoying good wine, good friends, and great books! Keep an eye out for
information on next months Reading Between the Wines coming soon.
-11/19/14 at 9am
-Photo: Elina’s banner?
BEACON PLACE SOCIAL MEDIA POSTS:
2. We are very excited to be invited as the guest nonprofit to the first book club
gathering event, Reading Between the Wines, at Cellar Gate on Tuesday, November 18th
!
A portion of wine sales, donations, and raffles will all go towards Stepping Up for
Beacon Place. All are welcome! Come with friends or bring your book club. To RSVP
and recommend the next nonprofit to benefit, go to http://bit.ly/readbetweenwines.
-Post to Beacon Place Social media
-11/11/14 at 10am
-Photo: included in the link
9. Step Up spotlight and social media post written when Step Up Spotlight
Formstack is received.
-Post day after information is received at 9am
The attorneys at LLMH wanted a blog incorporated into their website. During my
time at RED, our team continuously wrote blog posts based on information and
presentations the attorneys provided us. I wrote multiple blog posts based on a

34
presentation on trustees. Below is example of one. These blog posts helped to get the
knowledge that the attorneys at LLMH had out there to the public and position them as
seasoned professionals with a lot to offer their clients.
The Eight Duties of A Trustee
Duties of a trustee are vast, however they all are meant to benefit, protect, and
communicate with the beneficiaries of the trust. Whether you have been asked to be a
trustee, or you are trying to decide whom to appoint as a trustee, you must know all of the
duties in order to make a thoughtful decision. And with fiduciary litigation on the rise, it
is more important than ever to know the ins and outs of your fiduciary duties. Luckily, we
have mapped out a quick list of the eight duties of a trustee to help get you started.
1. Duty to perform tax filings.
One of the basic “housekeeping” duties of a trustee is that they are in charge of
taxes on the trust. Trustees must file estate tax returns as well as pay appropriate taxes
from the trust.
2. Duty to inform.
It is a trustee’s obligation to provide such information to a beneficiary as to
inform of his or her rights and to prevent or redress a breach of trust. This goes hand in
hand with a trustee’s general duty to communicate with the beneficiaries, which is so
important to having a strong trustee/beneficiary relationship.
3. Duty of loyalty.
It is extremely important to remember that a trustee must avoid conflicts of
interest and must not engage in self-dealing transactions. This is because everything that
the trustee does is to not benefit his or herself, but to benefit the interests of the
beneficiaries.

35
4. Duty to Account
A trustee must provide a clear and accurate account of his or her administration of
the trust to the appropriate beneficiaries as designated in the trust and as required by law.
This, again, keeps the communication between trustees and beneficiaries open and
honest. Everything that a trustee does must be done with transparency.
5. Duty to properly invest.
Illinois holds trustee to standard of “prudent investor.” When investing, trustees
must consider the purposes, terms, distribution requirements, and other circumstances of
the trust.
6. Duty of impartiality.
Because they must always act to benefit the interests of all the beneficiaries,
trustees must act equally among all the beneficiaries of the trust. A trustee may not favor
one beneficiary over another.
7. Duty to Allocate Income/Principal
Since income and remainder beneficiaries’ interests are typically at odds, trustees
must carefully segregate principal from income in order to satisfy their duty. This can be
according to trust, if silent, according to Principal and Income Act, or, if inequitable,
according to what the trustee determines is reasonable and equitable of the trustee that
has discretion.
8. Duty of confidentiality.
Finally, a trustee must protect the trust and beneficiary information from all
unauthorized disclosures.
For more information about trustees, please contact Jennifer Howe from Lesser Lutrey
McGlynn & Howe LLP at [enter contact info].

36
PART 7: GRAPHIC DESIGN
Graphic Design
RED Communications: The Inside Scoop on Self-Publishing
The RED team worked to develop and execute a marketing plan for Catherine’s
presentations on self-publishing. I specifically made a flyer on Adobe InDesign for the
events that went out around Lake County, and was attached to many newsletters and
social media posts about the event.

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