ER(Entity Relationship) Diagram for online shopping - TAE
INFO30005 Guest Lecture: Search vs. Explore
1. Search vs Explore
Guest Lecture
INFO30005 Web Information Technologies
Semester 1, 2016
Patrick Pang
Interaction Design Lab
Department of Computing and Information Systems
The University of Melbourne
9 May 2016
7. But sometimes you cannot
search…
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I want to find a good Thai restaurant…
I have headache, cough and a mild fever.
What is going on with my body?
Probably you need to explore a bit…
9. Exploratory search
• Exploratory search is to find information with
emphasis of:
• lookup efforts
• learning
• investigation
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Marchionini 2006
10. Focused search
• In contrast, a focused searcher will:
• look at a small range within the search result
• search in a similar pattern
• extract information in a limited set of results
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White and Roth 2009
12. Some general factors that
cause exploring…
• Solve unfamiliar or unknown problems Pearce at al. 2012
• Task goal is unknown or unfamiliar White and Roth 2009
• Purchase services or products based on
experience Hodkinson et al. 2000; Huang et al. 2009
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36. • Exploration exists, in additional to searching
• Exploration exposes a different behaviour
• Support exploration in your design
• Know your audience - your web application
enables searching, exploring or both?
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39. Reference
• Bozzon, A., Brambilla, M., Ceri, S., & Mazza, D. Exploratory search framework for Web data
sources. The VLDB Journal, 22(5), 641-663.
• Hodkinson, C., Kiel, G., & McColl-Kennedy, J.R. (2000). Consumer web search behaviour:
Diagrammatic illustration of wayfinding on the web. International Journal of Human-Computer
Studies, 52(5), 805-830.
• Huang, P., Lurie, N.H., & Mitra, S. (2009). Searching for experience on the web : An empirical
examination of consumer behavior for search and experience goods. Journal of Marketing, 73,
55-69.
• Marchionini, G. (2006). Exploratory search: From finding to understanding. Communications of
the ACM, 49(4), 41.
• Pearce, J., Chang, S., Kennedy, G., Ely, R.B.W., & Ainley, M. (2012). Search and explore: More
than one way to find what you want. 2012 Australian Computer-Human Interaction Conference
(OzCHI'12), Melbourne, Victoria, Australia.
• White, R., & Roth, R. (2009). Exploratory search: Beyond the query-response paradigm. San
Rafael, CA: Morgan and Claypool.
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