The document discusses the influences and intentions for a music video. It notes that including a journey, as seen in many music videos in the genre, would link well to the song's lyrics about driving home. It also intends to use specific colors, like in the Imagine Dragons video, to portray mood and represent lyrics. Different uses of light and shadow will be manipulated to create representations, and silhouettes will fit the lyrics about silver light dissolving the night. Several scenic locations will be used, as inspired by the Ben Howard video using only a few locations.

1. Influences and
Intentions
By Deanna Hammond-Blackburn
9164

2. Journey
Through my product research I discovered a common
convention of my genre is a journey shown within the music
video, usually of the artist. I intend to do something similar in
my video, not just because of the genre, but also because a
journey would link it well with the lyrics to my song; ‘When
you drive me home’.

3. Colour
In the Imagine Dragons music video I researched
there was an obvious use of specific colours to
further develop representations and to work as
signifiers. I feel that this was really effective in
helping to portray the mood of the song so I am
going to do something similar in my own
production, especially as contrasting colours would
work really well with the lyrics.

4. Light and Shadow
Different uses of lights and shadows are also commonly used and
look sophisticated in the music videos, such as Ben Howard’s ‘Keep
Your Head Up’ video, so I will be manipulating these to create
different representations. Silhouettes will also fit in well, especially
with the lyrics; ‘Your silver light, dissolves the night’.

5. In all the music videos I researched
there were a range of different
locations, however I feel most inspired
by the Ben Howard music video which
uses only a few different locations
which are all quite scenic. I intend to
shoot some scenes in my video out in
the countryside or in a field.
Locations