2. Concept
The song itself seems to give the
idea of living with regret after the
singer’s relationship has ended
and now he has realised what he’s
missed.
Our video will be narrative based. The artist is reminded of
his previous relationship and his regrets leads him to travel
to his ex-girlfriend’s house to get her back. Throughout his
travelling the audience will also see his memories of the
relationship, through to the break up, sparked by locations
and images until he reaches her house. However the video
will leave the audience unknowing the outcome of his
journey.
3. Genre
Our chosen song belongs to the indie/folk genre.
Target Audience: Indie videos often target teenagers to
young adults. Although the lyrics/narrative within our
video appeals more to females, as it surrounds the idea
of relationships and love, it can still also appeal to
males as the artist is male.
4. Influence
Most of Passengers music videos
are solely based on performance,
however within our music video we
want to include narrative as well as
performance.
Gabrielle Aplin – Panic Cord uses
both narrative and performance.
The message of this song is also
similar to ‘Let Her Go’ – it follows a
couple, who have broken up, and
uses the idea of re-visiting old
memories from the relationship,
sparked by things kept from different
occasions.
5. Conventions
Lyrics and visuals – The video will visually represent the message
in the lyrics through the narrative.
Music and visuals – There will be a relationship between the music
and visuals through the editing of the video. As the pace of the
song increases so will the editing and the narrative content.
Close-up – close ups will be used so that the artist can express
emotion and connect with the audience.
Genre – We will follow typical conventions of the indie genre
through how we dress the artist, the locations we use and the
editing of the video.
6. Props/Locations
Within the folk/indie genre almost all videos
focus on or include a performance of the song
and therefore within our music video we will
include instruments.
To follow the usual conventions of this genre
we will use an acoustic guitar for the
performance.
As indie is usually a small budget and niche
audience genre they typically use fairly simple
locations. They often use outside or everyday
locations, often in order to use natural lighting.
7. Camerawork/Editing/Effects
Our video will use a variety of camera angles, shots
and distances within the video in order to keep it
interesting and connected with the audience.
For example use of P.O.V shots or over the shoulder
shots will allow the audience to gain view from the
performers perspective.
Indie videos typically don’t use many edited effects and
transitions are often simple cuts, so our video will follow
this convention using transitions for the video to flow
well.
