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INFLUENCER MARKETING IN
FITNESS INDUSTRY
WITH DROOMMEDIA
The fitness industry is a very
saturated market. There are
hundreds of activewear
companies, workout apps, gym
equipment manufacturers and
protein brands that all can create
creative ways to market their
products through Word-of-mouth.
Best
Practices
HOW FITNESS HAS BEEN
POPULARIZED BY
INFLUENCER MARKETING ?
The very reason that influencers
have so much power is directly
linked to why they have taken over
the fitness realm: Relatability.
The fitness industry used to claim
that achieving a dream body was
only attainable for the few who
work the hardest, like famous
bodybuilders.
How “Influencing”
can help a brand
to grow ?
WITH OUR HELP, YOU CAN CREATE
YOUR OWN CUSTOMIZED
ADVERTISEMENT OR CAMPAIGN.
INFLUENCING BENEFITS
ACCESS
Social media platforms have connected
people around the world. This has permitted
new degrees of  accessibility  that were never
possible before.
RELATABILITY
Audiences can develop a deeper connection
with an influencer because their lifestyle is
more within reach.
FOLLOWER RELATIONSHIP
Tight-knit relationship between Influencers
and followers is evidenced by trends and
figures across social media.
70%
of youth identify
with social media
creators better
than with TV or
movie stars.
66%
of advertisers
are expanding
their influencer
showcasing
spending plans
in coming
years.
How Influencers
workkkkkkkkk !!
THINGS TO CONSIDER
IMPROVE BRAND
IMAGE
DroomMedia pairs a
brand with an
influencer who is
happy to talk about
brand because they
feel it provides
value to their
audience.
AUDIENCES
Reach your new
target audience of
43 million+, so no
need to build an
audience from
scratch.
BRAND
AWARENESS
With 7000+ verified
Influencers &
43 million+ fan
base, expand your
business to gigantic
heights.
INCREASE ROI
A dollar means a lot
more to them than it
does for your media
buyer. As you track
your influencer
marketing
programs, you'll see
that the ROI is much
higher.
ABOUT DROOMMEDIA
FITNESS SAYS
What you think, you become..
What you feel, you attract..
What you imagine, you create..
What you like, you influence..
Talk to us!
WE'RE HERE FOR YOU
VISIT US AT
www.droommedia.com
EMAIL ADDRESS
dm@droommedia.com
INSTAGRAM
@DroomMedia

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Influencer Marketing in Fitness Industry

  • 1. INFLUENCER MARKETING IN FITNESS INDUSTRY WITH DROOMMEDIA
  • 2. The fitness industry is a very saturated market. There are hundreds of activewear companies, workout apps, gym equipment manufacturers and protein brands that all can create creative ways to market their products through Word-of-mouth. Best Practices
  • 3. HOW FITNESS HAS BEEN POPULARIZED BY INFLUENCER MARKETING ?
  • 4. The very reason that influencers have so much power is directly linked to why they have taken over the fitness realm: Relatability. The fitness industry used to claim that achieving a dream body was only attainable for the few who work the hardest, like famous bodybuilders.
  • 5. How “Influencing” can help a brand to grow ? WITH OUR HELP, YOU CAN CREATE YOUR OWN CUSTOMIZED ADVERTISEMENT OR CAMPAIGN.
  • 6. INFLUENCING BENEFITS ACCESS Social media platforms have connected people around the world. This has permitted new degrees of  accessibility  that were never possible before. RELATABILITY Audiences can develop a deeper connection with an influencer because their lifestyle is more within reach. FOLLOWER RELATIONSHIP Tight-knit relationship between Influencers and followers is evidenced by trends and figures across social media.
  • 7. 70% of youth identify with social media creators better than with TV or movie stars. 66% of advertisers are expanding their influencer showcasing spending plans in coming years.
  • 9.
  • 10.
  • 11. THINGS TO CONSIDER IMPROVE BRAND IMAGE DroomMedia pairs a brand with an influencer who is happy to talk about brand because they feel it provides value to their audience. AUDIENCES Reach your new target audience of 43 million+, so no need to build an audience from scratch. BRAND AWARENESS With 7000+ verified Influencers & 43 million+ fan base, expand your business to gigantic heights. INCREASE ROI A dollar means a lot more to them than it does for your media buyer. As you track your influencer marketing programs, you'll see that the ROI is much higher. ABOUT DROOMMEDIA
  • 12. FITNESS SAYS What you think, you become.. What you feel, you attract.. What you imagine, you create.. What you like, you influence..
  • 13. Talk to us! WE'RE HERE FOR YOU VISIT US AT www.droommedia.com EMAIL ADDRESS dm@droommedia.com INSTAGRAM @DroomMedia