A presentation given on current industry trends in public relations. The PowerPoint covers the growing presence of digital influencers effects on consumers.

1. “INFLUENCER”
MANAGEMENT
the digital age of public relations

2. “With the hundreds of
thousands of products
launching every year and the
amount of digital noise
increasing exponentially,
brands need a solution that
would allow them to
distinguish themselves from
that noise.”
Ekaterina
Walter, CMO
of Branderati

3. WORD
OF
MOUTH

4. CREATE A
COMMUNITY

5. STRATEGIC
PARTNERSHIPS

6. MEASURE
PARTICIPATION

7. AFFINITY
MARKETING

8. WHAT INFLUENCER
PROFILES DOES MY
COMPANY NEED?