Influence Landscape Beta V1

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The document outlines key factors that influence public opinion, including the rise of social media, mass media fragmentation, and the growing importance of influencers such as celebrities, experts, and social media personalities. It shows how influence is spread through social networks and media and how this impacts people's thoughts, behaviors, and spending.

The In uence Landscape Beta v1
Everyone
Democratization of media Social media aggregation
Celebrities
Driving forces In uencers
Mass media fragmentation Analysts
Peer trust Experts

Decline of advertising impact Journalists
Bloggers/Twitterers
TV
Radio
Print Mass media INFLUENCE
Impact on
how people
Social
think, behave, In uence aggregators
media
and spend

Blogs In uence
Social networks
mechanisms

Personal interaction Cascade windows
Email Network density
Meet In uence networks
Phone
Transmission ratios In uence agents

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