Visual media includes images, videos, and infographics that help make concepts more accessible and easier to understand than text alone. It allows people to experience things beyond their local environment. Visual media is important for learning because it helps with recall and retention of concepts. Most references for visual media are now found online, so it is important to evaluate sources for reliability and know how to properly cite online sources.

1. Infer the
purpose of
visual
media

2. Let’sLearn
This

3. What do you remember
about the lesson on film
direction?
What commercials on
television do you
remember?
Why is it easy for you to
remember everything that's
on television?

4. Let’sLearn
This

5. Task 1.
Say something about
what is shown.
“Spoliarium”

7. What helps you
describe the painting
better?
By looking at the
picture, do you
understand the
meaning of the
painting?

8. Let’sLearn
This

9. What is visual?
It is something you look at, such as pictures,
chart, or film that is used to make something
more appealing or easier to understand.
Visual media
It is interpreted using primarily what
humans see. It plays a big role in
advertising, art, communication,
education, business, and engineering.
Visual media is often used as a
learning aid.

10. Media can be used in almost
any discipline to enhance
learning, both in class, and
also for out-of-class
assignments. Short film and
television clips, written
articles, and blog postings
can be viewed to reinforce
concepts and spark
discussion.

11. Types of Visual Media
1. Images
Images are among the most common
types of visual media being used by
online marketers today. To attract
maximum views and generate
engagement, the images you use
should be compelling enough.
According to one study, contents with
compelling images can generate 94%
more views on an average than
content without images.

12. 2. Videos
The videos are very engaging
content. Internet users prefer
to watch videos because they
want to see what a product
can do for them in real life. In
simple words, they want to
see a real-life demonstration
of products before making
their buying decisions.

13. 3. Infographics
Infographics are visually
attractive and present researched
facts in ways that are very simple
to understand. They contain
valuable information and narrate
stories in a beautiful and
straightforward manner.
According to a study, infographics
are 30 times more likely to be
read than pure text content.

14. Images, videos, and
infographics are just three of
the most effective visual
media you can use to market
your product or service.
Visual media are seen on
billboards, smart phones,
newspapers, screen
projectors, posters,
televisions, computers, and
various other mediums and
devices.

15. Purpose of Visual Media
People use visual aids to express
their opinions and desires for
centuries now. Human beings have
the natural tendency to pay
attention to visuals like graphics
and illustration. However, it was not
until the last few decades that the
technological revolution reshaped
the visual media landscape.

16. Visual media helps retain
concepts and ideas. It
makes concepts more
accessible to a person than
text media and help with
later recall.
You can experience world
beyond your own, especially
if the media is sharply
different from their local
environment.

17. Online Sources
An online source is material you
find online. It can be an online
newspaper, magazine, or
television website, such as NBC
or CNN. Peer-reviewed
journals, webpages, forums,
and blogs are also online
sources. Some other names for
online sources are electronic
sources, web sources, and
Internet sources.

18. Let’sLearn
This

19. Task 1. Are Visual Media Important?
Choose a partner and talk about the images below.

20. Task 1. Are Visual Media Important?
Choose a partner and talk about the images below.
Can you
understand
better the
images
shown?
Why?

21. Let’sLearn
This

22. Task 2. Viewing the
Movie Clip!
“Wolf saves man
from Bear attack”
With your group
mates, discuss how
the movie clip helps
you understand the
documentary better.

23. Video link:
https://tinyurl.com/y7dat53d

24. Let’sLearn
This

25. Task 3. Writing
Retell the story.
Write at least 3-4
paragraphs about
what you have just
watched, “The Wolf
that Saved a Man
from Bear Attack.”

26. Let’sLearn
This

27. Visual media is very important
because you can convey your
message in an engaging way.
It allows you to see and hear
the information, making it
easier to retain.
Most of the references we use
nowadays for visual media
can be found online. Since so
many sources are available
online, it's important to know
which ones are reliable and
how to cite them.