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Media Literacy and 1984
- 1. Persuasion, Propaganda and Power Are you watching Big Brother?
- 11. Message? Motive?
- 12. Message? Motive? Who does the artist of this political cartoon support?
- 13. Messages? Motives? Miley Cyrus: Party in the U.S.A. http://www.youtube.com/watch?v=M11SvDtPBhA
- 22. Today’s technology as used by the Party Make a chart in groups of 2-3. Create fear Purpose Daily reminder to everyone: “Big Brother is Watching” Example: Text messaging Usage Technology
- 23. Share your answers Purpose Usage Technology
- 30. Watch out for Big Brother
Editor's Notes
- Lesson to accompany Orwell’s 1984.
- Define literacy. Ask students to rate how literate they consider themselves on a scale of 1-10. Again with Digital literacy.
- Type as they answer.
- Discussion
- Real McDonald’s ad in Austria McD’s burger = mother’s breast = nutritious, warm, home, love, comfort Message = eat our food
- Show Nike commercial featuring NBA stars. Hip hop music appeals to the young; heroic imagery; celebrities that young people want to be like. Song lyrics: “The truth is speaking, you should listen...” message: Wear our shoes and you will not only be a good basketball player, but also a hero.
- “ Buy our product”: persuasion. -Trying to convince someone to act/not to act in a certain way. “ Our product is good and good for you”: propaganda. -Trying to manipulate the thoughts or beliefs of a person through words and images
- persuasion/propaganda
- Pakistan Ordnance Factories: “Armed deterrence is an effective measure to keep troublesome elements at bay and keep the Peace [Captial P]. POF’s mission is Peace, and in more than 40 countries, we help maintain Peace. [Teacher to teacher comment: don’t even get me started.]
- Miley Cyrus’ “Party in the U.S.A.” music video -Do these images represent you and the U.S.A. that you know? -Is it real America? -How is this propaganda? Message: love your country. Motive: why do they want us to love our country?
- Pop-up ad. Briefly discuss marketing strategy.
- Different philosophies if you are knowledgeable , but same communication strategy. What if you didn’t know what each represented?
- You are about to read 1984 The Party uses technology to maintain power and control its citizens.
- Journal writing time.
- If the Party and Oceania were set in modern times, what are some technological methods they could use?
- Type in one answer from each group as they share aloud
- Messages?
- Potential essay question: Agree or disagree? Explain and justify your stance.