DECA focuses on enhancing co-curricular education in marketing, management, and entrepreneurship. It helps students develop career skills, build self-esteem, experience leadership, and practice community service. DECA's focus areas are marketing, management, and entrepreneurship. It has integrated these focus areas into 13 career clusters and pathways that are aligned with competitive events in areas such as hospitality, finance, and marketing.

1. DECA Career Clusters

2. OUR MISSION DECA… Enhances co-curricular education in Marketing, Management and Entrepreneurship DECA… Helps students Develop Career skills, build self esteem, experience leadership and practice community service

3. DECA Our Focus Marketing Management Entrepreneurship

4. Career Clusters

5. Integrating Career Clusters 2002 Participated in Four Cluster Development Teams (Business, Finance, Hospitality and Marketing) 2003 Task Force to Define Clusters and Pathways with focus in Marketing, Management and Entrepreneurship

6. Integrating Career Clusters 2004 Task Force Completes Gap Analysis Reviews Finance, Business Management and Entrepreneurship 2005 Task Force Reviews Hospitality

7. Integrating Career Clusters 2006 Task Force Reviews Marketing, Sales and Service

8. Career Clusters and Pathways Business, Management and Administration 1. Management 2. Business Financial Management and Accounting 3. Human Resources 4. Business Analysis 5. Marketing 6. Administration and Information Support

9. Career Clusters and Pathways Finance 1. Financial & Investment Planning 2. Business Financial Management 3. Banking & Related Services 4. Insurance Services

10. Career Clusters and Pathways Hospitality & Tourism Restaurants and Food/Beverge Service Lodging Travel & Tourism Recreation, Amusements & Attractions

11. Career Clusters and Pathways Marketing, Sales and Service Management and entrepreneurship Professional Sales and Marketing Buying and Merchandising Marketing Communication and Promotion Marketing Information, Management and Research Distribution and Logistics E-Marketing

12. Pathway Analysis Marketing, Management or Entrepreneurship Focus? Duplication in another Cluster? Significant Enrollment or Potential?

13. From 21 Pathways to 13 Management and entrepreneurship Professional Sales and Marketing Buying and Merchandising Marketing Communication and Promotion Marketing Information, Management and Research E-Marketing Restaurants and Food/Beverge Service Lodging Travel & Tourism Recreation, Amusements & Attractions 11. Financial & Investment Planning 12. Business Financial Management 13. Banking & Related Services

14. Competitive Events Realignment Hospitality Restaurants and Food/Beverge Service Lodging Travel & Tourism Recreation, Amusements & Attractions

15. Revision of Competitive Events Program Realignment in Hospitality Restaurant and Food Service Management Series Quick Serve Restaurant Management Series Hotel and Lodging Series Sports and Entertainment Marketing Series

16. Revision of Competitive Events Program Realignment in Hospitality Hospitality Services Management Team Decision Making Sports and Entertainment Management Team Decision Making Travel and Tourism Marketing Management Team Decision Making

17. Revision of Competitive Events Program Realignment in Hospitality Hospitality and Recreation Marketing Research Event Virtual Business Challenge (Sports) On-line

18. Finance Realignment Pathways 1. Financial & Investment Planning 2. Business Financial Management 3. Banking & Related Services

19. Finance Realignment Accounting Application Series Financial Analysis Management Team Decision Making Business and Financial Services Marketing Research Stock Market Game

20. Marketing, Sales and Service Realignment Professional Sales and Marketing Buying and Merchandising Marketing Communication and Promotion Marketing Information, Management and Research E-Marketing

21. Marketing, Sales and Service Realignment Apparel and Accessories Series Business Services Marketing Series Food Marketing Series Retail Merchandising Series Automotive Services Marketing

22. Marketing, Sales and Service Realignment E-Commerce Management Team Decision Making Buying and Merchandising Team Decision Making General Marketing Research Retail Marketing Research

23. Marketing, Sales and Service Realignment Fashion Merchandising Promotion Plan Technical Sales Sunkiss Challenge (on-line) Virtual Business Challenge (on-line)

24. Business Management and Entrepreneurship Pathways Management and entrepreneurship

25. Business Management and Entrepreneurship Marketing Management Series E-Commerce Business Plan Entrepreneurship Wriiten International Business Plan Entrepreneurship Participating Franchise Entrepreneurship

26. Events Common to all Clusters Community Service Creative Marketing Entrepreneurship Promotion Plan Learn and Earn Project Business Law and Ethics Advertising Campaign Public Relations Project

27. Summary Competitive events in each of the 13 pathways Varying format and styles Supported by Performance Indicators linked to curriculum standards Involve Authentic Assessment

28. Next Steps Continuous review and revision Links to Post-Secondary Links to Industry standards and credentials