Description: Industry Challenges: Mortgages and Tariffs
Lauren Baker, Economist, ITR Economics
Rising costs of building materials have become a big challenge for the nation's home building sector. Tariffs and the possibility of an escalating trade war threaten the profitability or homebuilders, the housing recovery and the affordability of homes.
6. Phase A - Recovery
Annual Sales are BELOW
Year-Ago Levels, but the
Rate-of-Decline is SLOWING.
Phase B β
Accelerating
Growth (Best)
Annual Sales are ABOVE
Year-Ago Levels, and are
GROWING at a RAPID
Pace.
Phase C β Slowing
Growth (Caution)
Annual Sales are ABOVE
Year-Ago Levels, BUT the
Rate-of-Growth is
SLOWING
Phase D -
Recession
Annual Sales are BELOW
Year-Ago Levels, and are
DECLINING at a RAPID
Pace.
Business Cycles
6
14. US Trade in Goods with World (Exports) are an
important part of economic health
Sources: Census Bureau, FRED
12/12 Rates-of-Change
4
8.1%
-4.8%
-15
-10
-5
0
5
10
15
20-30
-20
-10
0
10
20
30
40
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
Exchange RateExports
Exports Exchange Rate
3/12: 11.2% C
15. Ease of Doing Business
Source: The World Bank
NZ 1
Singapore 2
Denmark 3
Korea 4
Hong Kong 5
US 6
UK 8
Germany21
Japan 35
Russia 36
China 75
India 100
Brazil 125
16. US Imports of Steel Products From China (Volume)
Source: CEIC/US Census Bureau
Millions of Metric Tons
1
6
-31.8%
-14.5%
0.7
0
3
6
9
12
15
18
21
-300
-200
-100
0
100
200
300
400
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
MMTR-O-C
3/12
12/12
3MMT
12MMT
Itβs working
Flat to mildly negative 12MMA
since August 2016
Lowest in almost 8 years
More decline ahead
All steel imports
6.4% YOY for Q2
17. US Primary Metals Average Hourly Wage
Source: BLS
Dollars per Hour
2.2%
1.4%
26.7
20
25
30
35
-20
-10
0
10
'07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20
MMAR-O-C
12MMA
3MMA
12/12
3/12
7
Ongoing upward pressure on wages
Includes steel mills, steel products produced from purchased steel,
other nonferrous metal production, and foundries
19. $60 Billion of Goods Subject to Tariffs Aimed at China
Source: US Census Bureau
Exports from the US to China stand at $130.1bn, or 0.7% of US GDP.
Exports from China to the US are a record high $436.9bn, or 3.8% of China GDP.
The US is Chinaβs Biggest Customer
Slowing exports to the US will hurt their economy more than ours
but it is not risk free.
Potential US ConsequencesInflation
Downstream
Production
Job & Profit
Loss in Export
Supply Chain
(to China)
Industry Exports US $ bn
Aerospace $ 16.3
Soybeans $ 12.4
Motor Vehicles $ 10.0
Semiconductors $ 6.9
Oil & Gas $ 6.9
Waste & Scrap $ 5.6
Ctrl Instruments $ 5.6
Synthetic Rubbers $ 3.9
Pharmaceuticals $ 3.4
Indβl Machines $ 3.3
$200
20. US Top Goods Export by State
Source: US Census Bureau
Based on annual data, 2017
21. Manufacturing Increasingly Takes Place in Asia
Source: Harvard Business Review
Percent Share of Global Manufacturing, by Value Added
40%
34 33 30
26 24
24%
28 29 33 41 45
24% 25 26 25
21 20
6% 7 6 6 6 5
6% 6 6 6 6 6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1990 1995 2000 2005 2010 2015
Rest of World
Latin America
North America
South/East Asia
Europe
22. Leveling the Manufacturing Field Around the Globe
Years of 15% to 20% per annum labor cost increases
in China without corresponding productivity increases
Cheap and readily available energy in North America
Aggressive reengineering and automation
The China Advantage?
2016: Only 1 Percent Point Difference
2004: 15 Percentage Point Advantage
23. Leveling the Manufacturing Field Around the Globe
Years of 15% to 20% per annum labor cost increases
in China without corresponding productivity increases
Cheap and readily available energy in North America
The China Advantage?
2016: Only 1 Percentage Point Difference
2004: 15 Percentage Point AdvantageMoving Forward
Robotics Protectionism Politics & Economic Stability
24. Top of the List
Sources: trademap.org; International Trade Center
Out of the more than
6,000 Chinese
products on the
latest U.S. tariff list,
the top 20
accounted for over
$75 billion in U.S.
imports last year-or
more than a third of
the total import
value of all targeted
items.
Note: The descriptions of items on the tariff list have been simplified, and the corresponding values donβt include all items within those descriptions.
25. Brands That Have or Will Be Increasing Prices Due to Tariffs
Source: Business Insider, βThese popular brands say Trump's tariffs will force them to raise pricesβ
5
TOYOTA
WHIRLPOOL
COCA-COLA
WINNEBAGO
MILLER COORS
SAMUEL ADAMS
CAMPBELL SOUP
LG ELECTRONICS
GENERAL MOTORS
KLEENEX & HUGGIES
POLARIS INDUSTRIES
NEWELL BRANDS
(Crock-pot, Rubbermaid, Yankee Candle, & Sharpie)
βI can't just go to the shareholders and say, 'You're
just going to have to accept my profit's going to be
$40 million less. It doesn't work that wayβ¦β
- Gavin Hattersley, CEO MillerCoors
35. Servicing the Debt is What Matters
Source: FRBNY
Percent
4.2%
10.9%
1.1%
0
3
6
9
12
15
0
3
6
9
12
15
'04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
Auto
Student
Mortgage 10 Year Average
10 Year Average
10 Year Average
Consumer Delinquency Rates (over 90 days delinquent)
36. US Housing Starts
Source: Census Bureau
Millions of Units
6
As seen in
Dec β09
May β11
Mar β13
1.5%
5.5%
1.259
0.2
1.0
1.9
2.7
3.5
4.4
5.2
-80
-60
-40
-20
0
20
40
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
MMTR-O-C
3/12
12/12
3MMT
12MMT
38. Source: Census Bureau
Millions of Units
8
As seen in
General Rise with No Great Recession Cliff for Now
US Single Unit Housing Starts
1.2%
6.6%
0.885
0
1
2
3
4
5
6
-100
-75
-50
-25
0
25
50
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
MMTR-O-C
3/12
12/12
3MMT
12MMT
39. US Housing Starts to Housing Affordability Index
Sources: US Census Bureau, National Association of Realtors
12/12 Rates-of-Change
39
5.5%
-6.0%
-30
-20
-10
0
10
20
30
-45
-30
-15
0
15
30
45
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
AffordabilityHousing
Housing
Affordability
40. US Multi Unit Housing Starts
Source: Census Bureau
Thousands of Units
0
As seen in
2.3%
3.1%
374
50
250
450
650
850
1050
-150
-100
-50
0
50
100
'00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24
MMTR-O-C
12/123/12
12MMT3MMT
41. US Multi Unit Housing Starts to
US Apartment Vacancy Rate (Inverted)
Source: Census Bureau
Rates-of-Change
-45
-30
-15
0
15
30
45-90
-60
-30
0
30
60
90
'07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20
Housing Starts
Vacancy Rate
Vacancy RateHousing Starts
1
42. Mortgage Rates to Federal Funds
Sources: Federal Reserve Board, WSJ
Raw Data
2
-2
2
6
10
14
18
22
-2
2
6
10
14
18
22
1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025
Mortgage Rates
Federal Funds
44. FOMC Member Interest Rate Projections
Source: FRB
0
1
2
3
4
5
6
2018 2019 2020 2021 Longer Run
Fed Open Market Committee
September 2018
45. Phase A - Recovery
Annual Sales are BELOW
Year-Ago Levels, but the
Rate-of-Decline is SLOWING.
Phase B β
Accelerating
Growth (Best)
Annual Sales are ABOVE
Year-Ago Levels, and are
GROWING at a RAPID
Pace.
Phase C β Slowing
Growth (Caution)
Annual Sales are ABOVE
Year-Ago Levels, BUT the
Rate-of-Growth is
SLOWING
Phase D -
Recession
Annual Sales are BELOW
Year-Ago Levels, and are
DECLINING at a RAPID
Pace.
Business Cycles
2018 2019
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Editor's Notes
CL TEC Generic 1 GDPCON Charts THIS ONE!! (3MMA-3/12) 10/3/18
Update it Monthly! TEC Generic 4 DATA PREP
September 2018
Why is explaining the phases so important? Remember the Key Management Objectives that we have corresponded to each phase? This will allow you know when you will be moving through those phases.
Understanding the Phases helps with the mentality of managing a business.
For example: If you are in Phase D, Recession, you are most likely tightening your belts, cutting costs, and are in βsave the businessβ mode. However, if your rate of decline is slowing in the next few months, and you transition into Phase A, Recovery, you may βmiss the boatβ by staying in this βhunkered downβ state of mind. Or you may be too nervous to start those training programs and managing the company with the mindset you will resume growth at βxβ period in time.
In this example: you will miss out on opportunities by reacting rather than being proactive.
Another Example: If you are in Phase B, the strongest growth phase, you are feeling great! Momentum is great, the teams are feeling great, orders are coming in the door, and youβre thinking of opening that new office or expanding that facility or upgrading that factory. All is well in the world. However, if you donβt see that you are about to transition into Phase C, slower growth, you can very easily over extend yourself, create too many expenses, and lose out on profitability that could have otherwise been had.
Using this navigational tool will help to know when to hire, when to fire, when to build, when to penetrate new markets and more!
W:\ITRDATA\PowerPoint Charts\Maps\State GDP to Foreign GDPs 6/20/2018
2/13/18 HF PowerPoint Charts\Maps\Net State Migration Map.xlsx Updates annually Feb/Mar
Data from Census Bureau: https://www.census.gov/data/tables/2017/demo/popest/nation-total.html
Find latest annual file (probably named NST-EST[year]-05.xlsx
Download and paste new data over old data (make sure file format and number of cells are the same)
Column I is a formula β donβt change it
Save
Open the map file through Tableau and update the maps
Paste maps onto slide
Update right and left notations on the legend (on the slide)
The left side is the number from cell M2 in the excel file
The right side number is from cell M3 in the excel file
2/13/18
PowerPoint Charts/Maps/State Population Growth Rates
W:ITRDATA/PowerPoint Charts/Charts β Reserve/HS 4 Charts HS2 HAI 9/25/2018
Tec Generic 3 HS2MULTI 9/24/2018
Misc Important Charts/HS2MULTI Comps APVRT 3.12 9/25/2018
Quarterly data (SHIFT IS ON!!! That is why Vrate it out further) also chart is inverted!
TEC Generic 2 MORTGR FFUNDS 10/3/18
TEC Generic 4 GBONDCHART 10/3/18
Alanβs 10/1/18 Updated Quarterly. TEC Generic 4 Charts updates in Dec 2018 FOMC Projections
Chart Size: 4.54βx10.1β Chart Position: H .27β, V .66β
http://www.federalreserve.gov/monetarypolicy/fomccalendars.htm
ALEX β SEPT 26, 2018
Why is explaining the phases so important? Remember the Key Management Objectives that we have corresponded to each phase? This will allow you know when you will be moving through those phases.
Understanding the Phases helps with the mentality of managing a business.
For example: If you are in Phase D, Recession, you are most likely tightening your belts, cutting costs, and are in βsave the businessβ mode. However, if your rate of decline is slowing in the next few months, and you transition into Phase A, Recovery, you may βmiss the boatβ by staying in this βhunkered downβ state of mind. Or you may be too nervous to start those training programs and managing the company with the mindset you will resume growth at βxβ period in time.
In this example: you will miss out on opportunities by reacting rather than being proactive.
Another Example: If you are in Phase B, the strongest growth phase, you are feeling great! Momentum is great, the teams are feeling great, orders are coming in the door, and youβre thinking of opening that new office or expanding that facility or upgrading that factory. All is well in the world. However, if you donβt see that you are about to transition into Phase C, slower growth, you can very easily over extend yourself, create too many expenses, and lose out on profitability that could have otherwise been had.
Using this navigational tool will help to know when to hire, when to fire, when to build, when to penetrate new markets and more!