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Auto Summit 2015
1. The Automotive Industry in North America
- What Lies Ahead?
Bernard Swiecki
Center for Automotive Research (CAR)
Regional Auto Growth Summit
September 11, 2015
5. U.S. Light Vehicle Sales
Percent Change YTD Through Aug: 2015 vs. 2014
-3.0%
10.3%
3.8%
Passenger Cars
Light Trucks
Total
Source: Automotive News; CAR Research
+ 424,952
+ 589,180
+ -164,228
6,301,473
54.3%
5,309,706
45.7%
11,611,179
100%
6. Percent Change in Sales of Light Vehicles Per OEM:
YTD Through Aug: 2015 vs. 2014
1.2%
2.7%
2.8%
3.2%
3.8%
4.2%
5.8%
3.8%
0% 5%
Honda
Ford
Toyota
GM
Hyundai- Kia
Nissan
FCA US
TOTAL
Source: Automotive News; CAR Research
+ 424,952
+ 78,950
+ 40,389
+ 34,498
+ 64,086
+ 45,493
46,016
+ 12,434
1,054,816
9.1%
8.6%
14.4%
1,000,706
1,744,213
15.0%
11,611,179
940,335
1,432,978
2,048,537
1,673,002
17.6%
12.3%
8.1%
100%
7. U.S. Market Share:
YTD Aug 2015
Units: 940,335
Units: 1,000,706
Units: 1,054,816
Units: 1,432,978
Units: 1,673,002
Units: 1,744,213
Units: 2,048,537
8.1%
8.6%
9.1%
12.3%
14.4%
15.0%
17.6%
Hyundai-Kia
Nissan
Honda
FCA US
Toyota
Ford
GM
Source: Automotive News; CAR Research
8. Market Share: Segment Breakdown –
U.S. LV Sales Aug YTD 2015
1.8%
3.2%
4.4%
5.1%
6.7%
7.1%
13.9%
18.0%
18.2%
21.5%
0% 5% 10% 15% 20% 25%
Large Car
Large CUV
Small CUV
Van
Luxury Car
SUV
Pickup
Middle Car
Small Car
Middle CUV
Source: Ward’s Automotive Reports
9. Segment Breakdown - U.S. LV Sales Percent Change
Aug YTD 2015 vs. Aug YTD 2014
-15.5%
-4.1%
-2.8%
-2.7%
-1.4%
6.1%
7.2%
10.6%
10.6%
37.6%
3.9%
-20% -10% 0% 10% 20% 30% 40% 50%
Large Car
Van
Middle Car
Luxury Car
Small Car
SUV
Large CUV
Middle CUV
Pickup
Small CUV
Total
Source: Ward’s Automotive Reports
16. 0
50
100
150
200
250
2009 2010 2011 2012 2013 2014
OEM Announcements Supplier Announcements
Annual Automaker and Supplier Announcements
Source: Center for Automotive Research Book of Deals
18. What Are These Investments?
Automaker and Supplier Announcements by Type
North American Investment Activity in 2010-2013
OEM Supplier Overall
Total Announcements 293 528 821
----- New Facilities 53 195 248
----- Expansions 102 267 369
----- Retooling 126 33 159
----- Other 12 33 45
Observed Investment Activity in 2014 through December
OEM Supplier Overall
Total Announcements 51 208 259
----- New Facilities 16 96 112
----- Expansions 27 109 136
----- Retooling 5 3 8
----- Other 3 0 3
30%
45%
19%
6%
2010-2013
New Facilities
Expansions
Retooling
Other
43%
53%
3% 1%
2014
New Facilities
Expansions
Retooling
Other
Source: Center for Automotive Research Book of Deals
19. Canada
$0.8 billion
Total
$18.2 billion
United States
$10.5 billion
Mexico
$7.0 billion
Announced North American Automaker Investments
January - December 2014 Source: CAR Research, Book of Deals
20. Why Are Automakers and Suppliers
Locating in Mexico?
Automakers
• Lower costs
• Trade Position (FTAs with 40+ countries
generating 70% of global GDP)
• Proximity to South American markets
(Pacific to Atlantic in 3.5 hour drive)
• Favorable “quality/price ratio”
Suppliers
• Lower costs
• Product characteristics
• Labor intensity
• Weight
• Fragility
• Automaker demands
• Lower costs
• Product characteristics
• FTA content requirements
• Favorable “quality/price ratio”
21. Mexico’s Weaknesses = ACP Region Opportunities
Crime
Corruption
Inefficient judicial system
• Unacceptable duration and cost of contract enforcement
Insufficient access to financing
High employee turnover
Insufficient engineering hiring pool
Lackluster economic growth (only 1.3 % GDP growth in 2013)
• Weak internal market (< 1 million units annually)
High shipping costs
Out-of-date labor laws and practices
Energy cost and reliability concerns
Insufficient supply of raw materials
22. U.S. Automotive Trade with Mexico
1989-2013
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
$Million
MEX MV&P Imports MV&P Exports to MEX Auto Trade Deficit
Source: U.S. International Trade Commission, U.S. Imports/Exports Data
Start of NAFTA
22
23. U.S. Automotive Trade with Mexico –
Motor Vehicle
1989-2013
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
$Million
MEX MV Imports MV Exports to MEX Auto Trade Deficit
Source: U.S. International Trade Commission, U.S. Imports/Exports Data
Start of NAFTA
23
24. U.S. Automotive Trades with Mexico –
Auto Parts
1989-2013
(5,000)
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
$Million
MEX Parts Imports Parts Exports to MEX Auto Parts Trade Deficit
Source: U.S. International Trade Commission, U.S. Imports/Exports Data
Start of NAFTA
24