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Industry)4.0)– Opportunities)from)
an)M&A)Perspective
August&2016
August&2016 2
The&Internet&of&Things&is&ground&zero&
for&a&new&phase&of&global&
transformation&powered&by&
technology&innovation,&generating&
significant&economic&opportunities&
and&reshaping&industries.
A Marc&Benioff,&Salesforce.com
“
Source:&WEF
August&2016 3
Scope&of&Industry&4.0
Sources:&Gartner,&McKinsey,&Zühlke
LowApower&sensors)enable)every)object)to)become)
part)of)the)digital)world)in&the&Internet&of&Things&(IoT).&
Here,&a&digital&“clone”&of&the&object,&its&functions&and&
associated&processes&is&created,&can&be&analyzed&and&
manipulated.
These&connected&IoT devices)are&estimated&to&grow)
rapidly)from&6.4bn&(2016)&to)20.8bn)(2020))(CAGR&34%).
Four&technology&clusters&drive&this&development:
! Data)and)connectivity
! Analytics)and)intelligence
! HumanImachine)interaction
! DigitalItoIphysical)conversion
Industry)4.0)is)based)on)the)Internet)of)Things)with)its)
ubiquitous)digitization)of)physical)objects)through)sensors
Development)of)the)Internet)of)Things
Internet)of)Things)(IoT)
Leading&to&new)consumer)and)enterprise)applications
within&revised)value)chains)and&business)model)
opportunities for&both&incumbents&and&new&players
August&2016 4
Enterprise)applications)in)factories)are)assumed)to)provide)
the)greatest)impact)with)up)to)USD)3.7)trillion)in)2025
Scope&of&Industry&4.0&(contd.)
Source:&McKinsey&Global&Institute
Sources of&value&created&by&IoT:
! Efficiency&/&productivity&gains
! Energy&savings
! Greater&quality&
! Higher&flexibility
! Inventory&optimization
! Health&and&safety&improvements
Requirements of&estimated&impact:
! Interoperability&of&IoT&systems
! Usage&of&more&collected&data
! Security&and&data&privacy
! Intellectual&Property
! Transformed&organizational&
structures&with&the&right&talent
! Regulatory&approvals
August&2016 5
Evolution&of&Business&Models&in&Industry&4.0
Sources:&WEF
The)main)disruption)from)Industry)4.0)will)come)from)the)shift)
to)an)“outcome)economy”)with)reshaped)value)chains
! Based&on&aggregated&data&and&their&customers’&needs&
businesses&will&need&to&guarantee)certain)outcomes of&their&
products/services,&resulting&in&greater)risks)for&businesses
! Collaboration)of&businesses&across)ecosystems)required&to&
successfully&meet&customers&needs
! Emerging&of&new)software)platforms)to&facilitate&these&
ecosystems,&which&leaders&will&benefit&from&their&scale&and&
allow&them&to&set&standards
Disruptions)from)the)Outcome)Economy)
August&2016 6
Industry&4.0&Strategies&at&Incumbents&
Source:&KUKA
KUKA)secured)industry)leadership)in)robotics)and)created)
value)through)its)holistic)Industry)4.0)readinessIstrategy
Key)Facts
! Worldwide&leading&manufacturer&of&
industrial&robots&with&12.3k&employees&
! #1&in&global&automotive&robotics
! Revenue&2015:&EUR&3.0bn&@&4.6%&
EBIT&margin
! Cash&2015&EoP:&EUR&496m
! Listed,&94.6%&acquired&by&China’s&
Midea Group&until&Aug&2016
Industry)4.0Irelated)Developments
! Early&on&embraced)connectivity)of)their)robots)and&utilized&their&data&via&cloudAbased&
networks.&E.g.&set&up&first&connected&automotive&factory&in&2006&for&Jeep&Wrangler&in&the&US&
through&linking&their&259&robots&to&60k&devices&in&an&IoT&solution&allowing&to&reliably&create&
one&body&every&77&seconds&in&the&desired&configuration
! Provide&with&KUKA&Connect&an&own&software)platform)for&third&parties&to&integrate&with&in&
order&to&leverage&the&collected&data
! Through&continuous&product)innovations)and)solutions,&such&as&selfAlearning,&sensitive&
light&robots,&entering&new&industries,&such&as&healthcare&(together&with&Siemens,&among&
others)&and&eCommerce
! Transformed)organization)towards&a&global&technology&group&with&strategic)partnerships
Impact)of)M&A)Activities
! Acquisitions&have&been&a&major&driver&of&this&development.&Main&ones&include
! 2013:&Majority&share&acquisition&of&system&integrator&Reis)Robotics)– offering&now&
under&KUKA&Industries&integrated&robots&and&plant&engineering&knowAhow
! 2014:&Acquisition&of&the&automation&provider&Swisslog – enabling&selfAorganizing&value&
chains&in&distribution&and&healthcare
! Resulting&in&
! Acceleration&of&product/solution&portfolio&(R&D)
! Entries&of&new&industries&(eCommerce,&healthcare)&and&further&market&penetration&
(China)
! Extended&sales&revenues&through&synergies
! More&diversified&revenue&sources&with&now&50%&from&systems&(31%&robotics),&whereof&
already&50%&of&total&are&from&nonAautomotive&industries
August&2016 7
Sources:&Dürr,&Trumpf
German)automation)and)machine)tools)leaders)aim)to)build)
Industry)4.0Ienabling)platforms)for)their)customers
Company)Profile
! World's&leading&mechanical&and&plant&engineering&firm&with&
revenue&of&EUR&3.8bn&(2015)&@&7.1%&EBIT&margin,&14.9k&
employees
! Listed
Industry)4.0Irelated)Developments
! Implementing&first&projects&around&smart&factory&
! Woodworking&machinery&provider&HOMAG&(acq.&in&2014)&
realized&batch&size&1&production&at&Polish&plant&of&fourth&
largest&European&furniture&manufacturer
! Continuously&digitizing&own&processes&
Impact)of)M&A)Activities
! 2015:&Acquisition&of&iTAC,&a&leading&software&provider&of&
Manufacturing&Execution&Systems&(MES)&(approx.&EUR&
15m&revenue&(2015))
! Complementing&Dürr’s own&MES&(EcoEMOS)&and&
building&the&basis&of&digital@Dürr strategy
Company)Profile
! Worldwide&leading&company&for&machine&tools,&lasers&and&
electronics&for&industrial&applications&with&revenue&of&EUR&
2.7bn&(2014/15)&@&13.1%&EBIT&margin,&10.9k&employees
! FamilyAowned
Industry)4.0Irelated)Developments
! Offering&with&TruConnect an&automation&workflow&solution&
with&focus&on&increased&efficiency&for&small&batch&sizes
! In&2015,&founded&the&software&startAup&AXOOM (in&
cooperation&with&Karlsruhe&Institute&of&Technology)&that&
develops&a&business&platform&for&the&manufacturing&industry
! Open,&modular&platform&aiming&to&integrate&players&
from&the&whole&value&chain,&including&an&app&store&for&
third&parties
! Helping&Trumpf’s customers&to&stay&competitive&by&
enabling&Industry&4.0
Industry&4.0&Strategies&at&Incumbents&(contd.)
Focus)on)M&AIenabled)software)platform)strategy Focus)on)own)collaborative)software)platform)strategy
! Domestic&Incumbents
! International&Incumbents
! Technology&Players
! Financial&Investors
August&2016 8
Drivers&of&M&A&in&Industry&4.0
Strategic)M&A)transactions)can)be)seen)as)an)effective)way)
to)accelerate)transformation)path)towards)Industry)4.0
Potential)Acquirers)(selected)Main)Strategic)Drivers
Access&to&Technology)Assets)and&
Product)/)IP)Portfolio
Access&to&new)Industries)and)Markets
Transformation of&Organization&
through&Talent
Consolidation – vertically&and&
horizontally&– to&foster&own&ecosystem
August&2016 9
Industry&4.0Arelated&M&A&activity&in&DACH
Source:&Lincoln&International
Increasing)deal)activity)in)GermanIspeaking)Europe,)though)
highly)fragmented)target)market)with)small)deal)sizes
Based&on&44&Industry&4.0Arelated&M&A&transactions&in&
DACH&(2011A Q1&2015)&activity&is&characterized&by:
! Majority)of)deals)are)domestic)driven&by&
adding&Industry&4.0&competencies&in&context&of&
“smart&factory”
! 75%)of)all)transactions)involved&target&
companies&with&less)than)EUR)50m)revenue)
which&reflects&both&early&phase&of&Industry&4.0&
activity&and&high&fragmentation&of&relevant&
technology&companies
! Increasing)trend)in&number&of&transactions&
since&2013
August&2016 10
Conclusion&and&Outlook
Most)players)need)to)embrace)Industry)4.0)more)comprehensively)
in)order)to)exploit)its)opportunities)and)stay)competitive
! Industry&4.0&offers&an&enormous)growth)opportunity)for&both&domestic&incumbents&and&new&
players&in&the&manufacturing&industry&through&its&greater&technologyAenabled&customer&focus.
! Along&the&technology&stack&new)competencies)are)required)(such&as&data&analytics)&in&order&to&
compete&successfully&in&a&rapidly&changing&environment&driven&by&new&emerging&ecosystems&and&
platforms.
! So&far,&mainly)incumbents)are)prepared)for&this&transformation&with&an&Industry&4.0&strategy&
which&implementations&often&include&M&A)in)order)to)accelerate)their)technology)roadmap)and&
to&get&the&right&talent&for&its&execution.
! Beyond&M&A&strategic)partnerships)across&industries&become&more&important&besides&
cooperative)ventures)(including&own&corporate&venture&funds&in&certain&cases)&in&order&to&stay&
competitive&through&earlyAon&identification&and&adaptation&of&new&technologies.
! Similar&to&the&development&in&the&Consumer&Internet,&but&at&a&slower&pace&due&to&the&complexity,&
we&expect&certain&industryIleading)networks)to)evolve)first,&followed)by)vertical)applications)
customized&to&specific&customer&groups.&Simultaneously,&innovations)in)enabling)technology)
(based&on&the&analytics&and&connectivity&layer&of&the&stack,&such&as&decentralized&data)&will&mature.
! Overall,&for)potential)M&A)targets)domestic&players&will&not&only&compete&with&their&international&
counterparts,&but&also&much&more&with&technology&players&besides&(specialized)&financial&investors&
in&the&near&future.&This&increased)competition)will&most&likely&lead&to&higher&multiples&being&paid.
I)am)looking)forward)to)personally)discussing)the)opportunities)
arising)from)Industry)4.0)with)you.
Sven&Eppert
M&+41&76&537&06&30
sven@em2.co
em2&– Enabling&Entrepreneurial& Transactions
Hagenbuchenstrasse&7&A CHA8303&Bassersdorf
www.em2.co
August&2016 12
The)Internet)of)Things)is)not)a)single)market)but)a)collection)
of)overlapping)ecosystems)along)the)technology)stack
Applications
IoT)Technology)Stack
Backup
Source:&Bain
Internet&of&Things
August&2016 13
Manufacturing)Execution)System)(MES))as)the)essential)part)
to)control)and)analyze)the)production)process)
Platform&Technology
Backup
Source:&Dürr
August&2016 14
Source:&Lincoln&International
Backup
Industry)4.0Irelated)M&A)activity)in)GermanIspeaking)Europe)
(2011)I Q1)2015)
M&A&Transactions
August&2016 15
Source:&Lincoln&International
Backup
Industry)4.0Irelated)M&A)activity)in)GermanIspeaking)Europe)
(2011)I Q1)2015))(contd.)
M&A&Transactions

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