4. Objective of The Study:-
The Objective Of My Study Are:-
• To study about The 4 P’s of shoes of the Big Boon Company.
• To find factors due to which consumers buy these shoes.
5. Need Of The Study:-
• Agra is the largest footwear manufacturing
hub in India, with the help of the study we
can find out the factor influencing people
at the time of purchasing shoes such as
Quality, Durability, Variety, Price.
• How are the big boon shoes performing in
the shoes hub?
6. Scope of The
Study:-
• Agra has been the shoe hub of
India for a long time and can be so
in the future too. Research helps
the company to focus on
customer requirements through
which the company makes shoes
different from others competitors.
7. NUMBER OF NATIONAL & INTERNATIONAL LITERATURE REVIEW
Total Literature Review = 10
National Journal = 8
International Journal = 2
8. Serial
no.
Author/s Year Topic Research
Methodology
Findings
1
Pedro Carlos Oprime (2013) Innovation in
Industrial Clusters: A
Survey of Footwear
Companies in Brazil
(Journal: JTMI)
The research approach
adopted was quantitative,
which was
operationalized through a
eld survey. A closed question-
naire format with responses
based on judgments and per-
ceptions of respondents was
used as a research tool
The characteristics of the
companies presented in
Table 3b
indicate that they are
mostly small and medium-
sized. In
general, the shoe and sole
companies are between 10
and 20
years old, while the
tanneries are mostly over 30
years old
Review of Literature
9. 3.
4.
Neeraj Kumar
Jenny C. Hugo
2016
2017
(Journal: IJHIT)
Footwear sector in india:
a role of advanced
technologies
(Journal: IJRG)
Improving Efficiency of
Shoe Manufacturer
included simple moving
average
method, single exponential
method , double exponential
method(Holt’s), winter’s
method
Data are mostly collected
through social science include
censuses, government
departments, organizational
records desk research of
online resources, research
papers, conference
documents, and other
publications. Data from
SATRA, Council from leather
export has been used
After the group conducted
time and motion study, the
group found out that the
current setup of the
production has an uneven task
time of processes resulting in
variables as weather and
special festival.
The basic purpose of the
paper was to review the areas
where advanced technologies
can significantly affect the
way footwear industrials is
practiced. Advance
technology is also
responsible for the
productivity improvement
Using TMS, the researchers
knew easily where the
bottleneck is. Identifying your
takt time, the 1.92
minutes/unit, from the
desired output helps in
10. 6.
7.
Bakti Bestin
Eric C. Honert
2020
2020
in india: opportunities
and challenges
(Journal: Amity Journal
of Management)
Development of the
Shoe Industry Village in
the Urban Region.
(Journal: Atlantis Press)
Shoe feature
recommendations for
different running levels
(Journal: PONE)
and different variables like
years of export experience
average marketing cost of raw
materials, technical
manufacturing expertise and
focusing personal design
collections
The research method used in
this research is descriptive
research method or design
with a qualitative approach.
Sugiyono explains that this
research method arises
because
there is a change in paradigm
in viewing a reality
/phenomenon/symptom.
Three runner level definitions
were refined throughout the
three rounds of the study
through expert feedback.
Experts were also provided a
understanding the scope and
relevance of export industry.
The traditional crafts industry
of the Bandung craftsman
community is heavily
influenced by the social
environment,
cultural elements, the
livelihood system of life.
Footwear experts provided
feedback on the effects of
different footwear features on
running biomechanics across
three running levels. These
experts also came to a
11. 9.
Dr. Elizabeth Kelion 2021
Inventory Management
in a Footwear Industry
(Journal: JIEM)
(
Factors influencing
growth of fashion
leather shoes.
(Journal: IPRJB)
point, and economic order
quantity were applied
The study adopted a desktop
literature review method (desk
study). This involved an in-
depth review of studies related
to factors influencing growth
of fashion leather shoes. This
article reviewed recorded
sources to present the current
state of leather shoe industry.
This qualitative study used
individual and group
interviews to explore the
factors influencing runners'
indicators
derived from the application
of ABC curve methods,
demand forecasting, safety
stock, re-fulfillment
point, and economic
purchased lot
Availability of raw materials
considered factors such as
the cost of production, the
quality of raw materials
locally available as well as
having already established
centers from which these raw
materials are sourced from.
The present study
contributes to an area of
footwear research that has
previously received little
12. Why Customers Buy Big Boon Shoes?
Identification of the Resarch Problem :-
Objectives of the Study Are :-
• To study about The 4 P’s of shoes of the Big Boon Company.
• To find factors due to which consumers buy these shoes.
13. Research Methodology:-
Research Plan
Research Design Descriptive & Analytical Research
Data Sources Primary Data & Secondary Data
Data Approaches & Designing Questionnaire (Close Ended)
Sampling Techniques Convenience Sampling
Population 400
Sample Size 66
Sample Area Raja Ki Mandi
Sample Unit Shoe Consumers