Indistractable: Nir Eyal Book Talk and Signing

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Co-hosted by: Product School Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we get the best from technology without letting it get the best of us? Join Optimizely, Product School, and Bay Area digital leaders and disrupters for a talk and signing of Nir Eyal's latest book, Indistractable: How to Control Your Attention and Choose Your Life, and learn how to master the skill of the century. Enjoy an evening of networking with your peers and hear from Nir, a former Stanford Graduate School of Business lecturer and author of Hooked and Indistractable, as he dissects the difficulties of staying on task in modern times and presents attention-strengthening strategies from his new book. Space and books onsite are limited, so register today to save your spot and your signed copy of Indistractable.

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Nir Eyal
T O N I G H T ’ S S P E A K E R

NIR EYAL
NirAndFar.com
INDISTRACTABLE
How to Control Your Attention and Choose Your Life

Akrasia
“Acting against our better judgment.”

TractionDistraction
Action
External
Triggers

TractionDistraction
Action
External
Triggers
Internal
Triggers

We must understand the discomfort
we’re trying to escape.

Time management is
pain
management.
Get curious
Surf the urge
Note the
sensation

You can’t call something a “distraction”
unless you know what it’s distracting you
from

Make time
for traction
Plan the time
(not the output)
Spend less time
communicating and more
time concentrating
Get rid of
low-value work

Use “Do not disturb while driving”
even when you’re not driving

Hack back
external triggers
Ask “Is trigger
serving me?”
Adjust notiﬁcations
Leave distracting
devices out of meetings

¬
Use tech to block out tech
Forest app
SelfControl (Desktop)

Get a focus friend to make
distractions harder

Reduce
distractions
with pacts
Use tech to block
distractions
But be careful!

Action
Reduce
distractions
with pacts
Hack back
external
triggers
Make time
for traction
Master
internal
triggers

OpinionTo.us
Take the survey, get the slides
@nireyal
NirAndFar.com

How to Control Your Attention
and Choose Your Life

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.

Process

FITC

FITC events. For digital creators. Save 10% off ANY FITC event with discount code 'slideshare' See our upcoming events at www.fitc.ca Process with Daniel Schutzsmith Process is important. Sure, as hackers and creatives we might get by for some time on our eccentric ideas and skills, but the reality is that, as a business, we need to define and continually refine our processes to ensure continued growth and quality. In this workshop we’ll examine what kinds of processes are used in the web and design industries, the tools they use, create an outline of your own process as well as a milestone calendar to make sure you complete it after the day has concluded. We’ll laugh, we might cry, but most importantly we’ll grow our understanding and skills to create a process that can help our companies right now. OBJECTIVE Provide attendees with a clear path to documenting and refining their business’ process for growth. TARGET AUDIENCE Freelancers and smallish Studio Managers / Owners under 50 people. ASSUMED AUDIENCE KNOWLEDGE Have used tools like Wikis, Google Docs, and Blogging before. FIVE THINGS AUDIENCE MEMBERS WILL LEARN An understanding of the reasons process is so important in business. An outline of what they’re reasons are for defining the process. An outline of the tools and methodologies they’ll use to define the process. A deeper understanding of how some creative studios and agencies define their process. A rough outline of their process / A calendar of milestones set towards completing their process SCHEDULE 10:00 – 10:15am Welcome and Outline 10:15 – 10:45am Why Process? 10:45 – 11:00am Activity: What are your reasons for defining a process? 11:00 – 11:30am The Importance of a Process Team by Hoss Gifford 11:30 – 12:00pm Activity: Define Your Process Team 12:00 – 1:00pm LUNCH 1:00 – 1:30pm Jason Theodor 1:30 – 2:00pm Activity: Managing Project Flow by Caroline McGregor 2:00 – 2:30pm Tools and Methodologies For Your Process 2:30 – 3:00pm Activity: Choose the Tools You’ll Use to Define Your Process 3:00 – 3:30pm Customizing Your Process by Tom Walsham 3:30 – 4:00pm Activity: Define The Methodologies For Your Process 4:00 – 4:30pm Planning Your Process Documentation 4:30 – 5:00pm Activity: Create a Calendar to Define Your Process

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It would seem that Agile isn’t the foolproof silver bullet that we said it would be! Oh, wait. We never said that. Let me re-phrase this a bit. Ahem. Ok, so not all groups doing agile succeed in delivering software. And not all folks trained in two days of Scrum are magically anointed with wisdom and a Midas touch. The anger against “agile” is palpable in many discussion groups and blogs. What should we do? Go back to Waterfall? Train people for four days? Well, I think it is time we do a re-set, and (re)educate folks on what agile is all about. If you are dogmatically following along with a handful of agile practices, but don’t really “get” the intentions behind the agile mindset, you may (will?) be disappointed in your results. I’ve always said “agile is hard to do well” and I’m sticking to it! Let’s re-commit to the core principles and practices. Let’s do Agile like we mean it. (Originally presented at JavaSymposium in March 2011)

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