This edition features a handful of The Most Valuable Directors to Follow In 2023 To Watch that are leading us into a better future

1. www.ciolookindia.com
Leadership Perspec ves
Evolu on of New Age
Directorship in the Modern
Industrial Scenario
VOL-06 ISSUE- 04 2023
The Most
Valuable
Directors
to Follow in
2023
Future Trendse ers
Gauging the Emerging
Styles of Disrup ve Leaders
in the Global Corporates

3. I believe the director’s primary role
is to create an atmosphere where
his company can be created. - Charles Keating

4. Editor's Note

5. Future Lights! Innova ve Vision!
Great Business Ac on!
ertain directors stand out in the dynamic and ever-
Cevolving business world for their exceptional
leadership, strategic acumen and ability to drive
innovation and success. These visionary individuals possess
the skills and expertise to navigate complex market
landscapes, steer their companies towards sustainable
growth, and shape industries with their forward-thinking
approaches.
As we at CIOLOOK INDIA embark into novel times, it is
crucial to identify The Most Valuable Directors to Follow
in 2023, as their decisions and initiatives are likely to
significantly impact their respective industries and the
global business landscape.
These directors have demonstrated their ability to lead
companies to prosperity, foster innovation and adapt to the
changing dynamics of their markets. Through their strategic
vision, effective management and dedication to excellence,
they have not only achieved remarkable success but have
also inspired and influenced others in the business world.
In this exclusive edition, we will explore a diverse group of
company directors whose leadership and business acumen
have established them as the most valuable names to watch
in 2023. From industry veterans with a track record of
transforming companies to emerging leaders who are
disrupting traditional business models, this overview will
provide insights into the minds shaping the future of
business.
These directors represent various industries, including
technology, finance, healthcare, retail, and more,
highlighting the breadth and depth of talent driving
Kedar Borgaonkar
Managing Editor
kedar.borgaonkar@ciolookindia.com
innovation and growth across various sectors. Whether it is
the visionary leadership of a director guiding a tech giant
through the challenges of a digital era, the transformative
strategies of a director reshaping traditional industries, or
the entrepreneurial spirit of a young director driving a
startup towards success, each individual brings a unique
perspective and expertise to their respective companies.
By following the work and decisions of these influential
directors, aspiring business leaders, investors, and industry
professionals can gain valuable insights into the strategies,
trends, and best practices that will shape the business
landscape in 2023 and beyond. Their achievements and
approaches serve as a source of inspiration, providing
valuable lessons and guidance for those seeking to excel in
the dynamic world of business.
Also added in the following edition are two trendy articles
curated by our editorial team for widening your business
perspectives. Read on and enjoy!

6. Building Learning Curve and Leadership Team to the “New You” Organiza on
Mulakaluri
Cover
Story
08

7. Evolution of New Age Directorship
in the Modern Industrial Scenario
Bhiju Raj
A Mightily Compassionate and
Effective Brand Marketing Communicator
Deepak Chaudhary
Spellbinding You in the Highly Immersive
Woodcraft Events Entertainment
Leadership Perspectives
Gauging the Emerging Styles of
Disruptive Leaders in the Global Corporates
Future Trendsetters
Profiles
Articles
20
28
16
24

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JUNE, 2023
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9. Under Karthik Mulakaluri's Directorship, Omega Healthcare
has been named a “Leader” in Medical Coding Operations Peak
Matrix Assessment 2023 Report.
Karthik Mulakaluri,
Director - Talent
Development
Omega Healthcare
Company Description
Dinesh Kapoor is a Pharma Industry Professional with more
than 37 years of experience both in domestic as well as
international markets both with Global Indian MNC
companies.
The mighty leader one of the top-most valuable directors globally,
Bhiju Raj leads Omega Healthcare's MarkCC team to improve
financial outcomes of their healthcare life-sciences clients through
technology and clinically enabled transformational solutions.
An experienced director and a strong professional, Deepak
Chaudhary is leading the team Woodcraft in Corporate Events,
Brand Promotions, Award Show, Conferences, MICE, Integrated
Marketing, Advertising, and Exhibitions.
Dinesh Kapoor,
Managing Director
Bhiju Raj,
Director of Marketing
and Corporate
Communications
Deepak Chaudhary,
Director
Sava Healthcare
Limited
Omega Healthcare
Management Services
Woodcraft Events
Entertainment
Featuring
A highly experinced leader, Director Kiran Kumar is working
with Indian and overseas clients to take RenuZa Tech to new
echelons of success.
Kiran Kumar,
Director
RenuZa Technologies
Pvt. Ltd.
The Most
Valuable
Directors
to Follow in
2023

10. n the concurrent streams of turbulent times,
Ievery ship’s course, direction, journey, and
destination depend upon the might of the ship’s
captain. The way of life is akin to the way of water –
ever-flowing irrespective of the situations around.
On the professional waters of entrepreneurship, the
company's director is the chieftain in leadership, on
whose shoulders rests the responsibility to keep the
company afloat by navigating the way through
whatever adverse circumstances may arise.
Crisis or no crisis, up and downs, favourable condi-
tions or unfavourable ones, only those directors
possessing some exceptional qualities emerge
victorious in the long run. The post global pandemic
situation has proven – Omega Healthcare – Director
like Karthik Mulakaluri to ignite the possibilities in
navigating the organization to the shore of success
amidst of workforce complexities and organizational
changes happening all around.
According to Karthik, these qualities/traits are the
most valuable assets a director must possess. He
believes that each director in their given organization
operates in an extremely unpredictable, anxious and
inquisitive atmosphere, with stakes being very high.
Working in the midst of power and politics in
organizational life will be a constant battle between
mind and heart during decision-making.
Building Learning Curve and Leadership Team to the “New You” Organiza on
Out of many qualities,
I firmly wish to call out
three traits that make
essence in executing
one’s duties at the
workplace seamless.
The Most Valuable Directors to Follow in 2023
Mulakaluri

11. Karthik Mulakaluri,
Director – Talent Development
Omega Healthcare
Cover Story

12. RUNning to Win
The journey would not be as easy as expected or predicated,
or perceived. “Out of many qualities, I firmly wish to call
out three traits that make essence in executing one’s duties
at the workplace seamless.” One – Listening and Powerful
Questioning. Two – Do not be afraid to dream big. Reflect-
ing gives ideas and opportunities to RUN (Reskill, Upskill,
and New-skill) and Three – Going out of Control with
Control.
“Let us not ignore “all great changes are born from chaos.”
Trying to force fit ourselves at all costs is pointless. Using
our inner wisdom and intuition is important. Since we
cannot control everything that happens in our professional
lives, we can control how our thoughts and thinking
operate. Therefore, trusting our intuition play a significant
role in our life. It will always lead us to where we need to
go and what we should do at any moment in time.” Better
to step aside from being emotionally drained and be unique
in an unprecedented herd mentality.
Regaling his saga of leadership has made Omega
Healthcare excel in its niche, Karthik reveals that as a
professional and especially as a Head of Talent Develop-
ment, “How do I motivate myself!” while performing an
essential role within the organization with optimal level; the
answer: “By changing my circumstances.” It is a fundamen-
tal principle of behavioural science. “I need to modify my
behaviour by modifying the situation in which it occurs.”
The Saga of an Open Mind and a Willing Heart
He states that one’s attitude towards circumstances matters
a lot. An open mind and a willing heart are all needed to
receive every answer they have been looking for. Moreover,
if they want to find the truth, look beyond the words, and
look for a feeling. They need to find the truth and look for
simplicity.
Trusting one’s inner wisdom and intuition plays a critical
role in reimaging, reskilling, and reinventing organizational
excellence. Making a conscious effort to know “what of
what I want to manifest, but not on how” will consistently
help in understanding the organization's vision, purpose,
and intention at the macro and micro scale.
Persistently setting up inspirational goals to lead the change
in the vigorous business landscape at strategic, people, and
operational stages allows them to consistently drive the
desired results or success.
Investing time to observe and getting familiar with the
organizational ecosystem will create a scope for wise work
with leaders and employees’ involvement for the welfare of
developing talent across the spectrum in several unique
ways for today and tomorrow.
Here, effective leadership skills, values, and qualities he
thinks are important for a company the most. Company
culture has become a top priority for leaders across all
industries. In fact, talent development has become a top
Trusting one’s inner
wisdom and intuition
plays a critical role in
reimaging, reskilling
and reinventing
organizational
excellence.

13. priority for HR. Culture is more important
than an organization’s business strategy or
operation model. The rise of remote and
hybrid work has had a top priority for
leaders to drive change management and
organization effectiveness meritoriously.
The Prominent Leadership Mindset
Most of the leaders agree that a strong
culture is key to company success; however,
many have different ideas about what
culture really is. This lack of clarity makes it
difficult to make changes that move the
needle. HR, and especially the Talent
Development team, has to take a good look
at the role culture plays in engaging,
empowering, and retaining talent. Need to
focus on aspects of learning and sensitizing
cultural diversity (generational and
behavioural styles and values) that drive
employee and business success.
In Karthik’s view, three prominent leader-
ship mindset shift is required, and compa-
nies must invest in the workplace:
*Human-centric Leaders: As today’s work
environment changes, leadership must
change as well. The work-life fusion and
flexible work arrangements are redefining
the leader-employee dynamic into a human-
to-human relationship. Demonstrating
human-to-human dynamics in the workplace
pushes leaders to display human-centric
leadership, defined as leading with
authenticity, empathy, and adaptivity.
Measured as nice to have and today’s
employees demand them.
*Organizational Change Strategy: Change
fatigue and work friction are driving
attrition, and CHROs are prioritizing
companies to design and change manage-
ment to navigate continuous disruption.
Today’s employees are losing their willing-
ness to cooperate with change. Worse yet is
the high employee change fatigue will
increase work friction and lower intent to
stay with the organization. Leadership and
CHROs must adopt a more collaborative
approach and start involving employees
It is a fundamental principle to behavioural
science: I need to modify my behaviour by
modifying the situation in which it occurs.

14. throughout the process instead of a straight top-down
approach. It raises an individual’s value proposition and
steadily surges the sense of belongingness among employ-
ees to the company.
*Employee Experience: Compelling careers are critical for
retention. Employees in the past left their companies for
better development opportunities at similar rates as they left
for higher compensation. However, present day fractures
have created new career imperatives for HR and companies
to change or transform their traditional operational model to
career growth moments. New career imperatives need high-
per personalized trajectory and progressive goals for
employees to experience career options for greater under-
standing and show many routes to career progress. Offering
channels for objective reflection on a periodical basis will
create best-fit careers.
The Victorious Vision
To avoid miss judging what really matters to the employees
is hard to explain. Why do companies obsess over cost per
hire but spend so little time trying to see if they make good
hires? Why do they provide so little training when compa-
nies know that it improves performance and employees can
foresee the growth within the organization? The values of
the organization play a vital role, and employees expect the
leaders to walk the talk. “While numerous values can be
listed based on industry and business priorities; however, I
believe three values must not be compromised, one –
employee first (employees must be treated as assets, respect
individuals and ideas), two – communication

15. (collaborative, transparent and clarity) and three – well-
being (introducing new philosophy and revisit existing
practices with changing times).”
Telling more about his firm’s offering and aspects that make
it stand out in today’s knowledge economy, Karthik says
Omega Healthcare has the deep healthcare expertise, and
unmatched proprietary technology, automation capabilities,
and analytics solutions. “Thousands of US healthcare
enterprises depend on us to help them achieve their
financial goals.” Omega Healthcare provides the resources
to enable client vision, overcome obstacles, and scale
operations to achieve their financial goals. They formally
acquired ApexonHealth, Vasta Global, Reventics, and
Himagine Solutions.
Omega Healthcare was named a “Leader” in Medical
Coding Operations Peak Matrix Assessment 2023
Report; Start performer Revenue Cycle Management
(RCM) operations Peak matrix assessment 2023 reports. It
is recognized as the 2022 UiPath Automation Excellence
Awards Winner. The Cybersecurity Excellence Award and
Artificial Intelligence Excellence Award at the 9th and
10th BPO Innovation Summit and Awards 2022.
Technovating Healthcare
He adds that their 25,000+ employees stand out in helping
their clients scale rapidly by expanding capabilities and
accelerating cash flow. Has spent nearly two decades
working exclusively with providers, payers, pharmacies,
and other healthcare stakeholders to provide the financial,
administrative, and clinical solutions they need to remain
successful.
They continuously leverage the latest technology and
innovations so their clients do not have to. By partnering
with Omega Healthcare, they first do the strategy to
successfully deliver on technology, and automation in
healthcare begins with clean data. Next, focus on automat-
ing the repetitive process, streamlining workflows, and
auditing outputs. Finally, they build effective reporting and
analytics tools. Allow their clients to focus on what they do
best: Caring for their patients and members.
The Mega Optimistic Future
In his advice to budding leaders who aspire to excel in their
career graph like him, Karthik says, “Be the ambassador of
Culture and Capabilities. We are living in a different world
today than we were yesterday. Our history is full of
companies which were once leaders in their respective
offerings but lost their top positions because of failing
the concept of adaptability of organization culture.” It
plays the most important role in shaping the behaviour
of leaders, who are the most crucial part of carrying
forward the vision of the company. Connecting,
Communicating and Caring the diverse cultures, and
considering generational gaps along with business
dynamics are important.
“My submission to all the budding leaders will be: One -
to be a proactive problem finder than a reactive problem
solves with true spirit and intent of delivering value
instead of doing. Two – Student of LARI: Learn, Apply,
Reflect, Immerse and Three – Artist, balancing the art of
being a Strategist and Tactical in the environment we
operate,” he concludes.

18. Leadership
Perspectives
16 | June, 2023 www.ciolookindia.com

19. In today's rapidly changing and complex business
landscape, the role of directors has evolved signifi-
cantly. Gone are the days when directors merely
oversaw the functioning of a company. In the current
industrial scenario, novel directorship has emerged as a
crucial driving force behind organizational success.
These visionary leaders navigate the challenges and
opportunities of globalization, technology advancements,
shifting consumer preferences, and regulatory changes.
They possess unique skills, embrace innovation, and adapt
swiftly to ensure sustainable growth and long-term
prosperity for their organizations.
Embracing Technology and Digital Transformation:
The far-sighted directors understand the transformative
power of technology and the need to adapt to the digital
age. They recognize that organizations must leverage
technology to enhance operational efficiency, drive
innovation, and deliver superior customer experiences.
These directors actively engage with emerging technologies
such as artificial intelligence, blockchain, and data analytics
to gain competitive advantages and stay ahead of the curve.
They champion digital transformation initiatives and create
a culture of innovation, encouraging experimentation and
the adoption of new technologies throughout the organiza-
tion.
Fostering a Culture of Collaboration and Diversity:
In the current industrial scenario, directors recognize the
value of collaboration and diverse perspectives. They
understand that various teams, comprising individuals from
different backgrounds, experiences and skill sets, bring
fresh ideas and creativity to the table. New-age directors
actively promote a culture of inclusion where all voices are
heard and valued. They encourage open communication,
teamwork and collaboration across departments, fostering
an environment conducive to innovation and problem-
solving.
Navigating Regulatory Complexities and Ethics:
An ever-evolving regulatory landscape and heightened
scrutiny of corporate ethics characterize the modern
industrial scenario. New-age directors prioritize compliance
and ethical conduct, understanding the importance of
maintaining stakeholder trust. They keep abreast of
regulatory changes, ensure robust governance frameworks,
and embed ethical practices throughout the organization.
These directors take proactive measures to address
Evolution of
New Age Directorship
Modern Industrial
Scenario
Evolution of
New Age Directorship
in the
in the
Modern Industrial
Scenario
17 | June, 2023 www.ciolookindia.com

20. environmental, social, and governance (ESG) concerns,
recognizing the long-term impact of responsible business
practices on financial performance and reputation.
Emphasizing Stakeholder Engagement:
The directors of the present era recognize that businesses no
longer operate in isolation. They understand the signifi-
cance of engaging with a broad range of stakeholders,
including customers, employees, investors, communities,
and regulators. These directors proactively seek feedback,
listen to stakeholder concerns, and incorporate their
perspectives into strategic decision-making. By nurturing
strong relationships with stakeholders, new-age directors
build trust, enhance reputation, and gain valuable insights
that drive organizational growth and sustainability.
Embracing Agility and Adaptability:
In the modern industrial scenario, directors must be agile
and adaptable to respond effectively to rapid changes in the
business environment. They understand the importance of
continuous learning and personal development to stay
ahead of emerging trends and industry disruptions. New-
age directors embrace a growth mindset, encourage
experimentation and calculated risk-taking, and foster a
culture of learning and adaptability throughout the organi-
zation. They lead by example, inspiring employees to
embrace change and seize new opportunities.
Balancing Short-term and Long-term Objectives:
Today’s directors understand the importance of balancing
short-term financial goals and long-term strategic
objectives. While delivering quarterly results is crucial,
these directors also focus on sustainable growth, innova-
tion, and long-term value creation. They invest in research
and development, talent development, and strategic
initiatives that position the organization for future success,
even if it means sacrificing immediate gains.
Adapting to Changing Consumer Expectations:
The modern industrial scenario is driven by consumer-
centricity, where customer expectations and preferences are
constantly evolving. New-age directors emphasize the
importance of understanding consumer behaviour, market
trends, and emerging customer needs. They leverage market
research, data analytics, and customer insights to drive
product development, enhance customer experiences, and
stay ahead of competitors in a fast-paced and customer-
driven market.
Managing Disruption and Uncertainty:
Disruption has become the new norm in many industries,
thanks to technological advancements and changing market
dynamics. New-age directors embrace disruption as an
opportunity rather than a threat. They proactively identify
potential disruptors, monitor industry trends, and foster a
culture of innovation and adaptability to manage uncer-
tainty effectively. These directors encourage entrepreneurial
thinking, support entrepreneurial initiatives, and create an
environment that embraces change and experimentation.
Enhancing Board Diversity and Effectiveness:
Contemporary directors recognize the importance of a
diverse and independent board of directors in driving
organizational success. They champion board diversity in
gender, ethnicity, age, and expertise. This era's directors
enhance decision-making, risk management, and innovation
by ensuring a broad range of perspectives and experiences
in the boardroom. They promote transparency, constructive
debate, and a culture of accountability within the board,
enabling effective governance and oversight.
The evolution of new-age directorship in the modern
industrial scenario reflects the dynamic nature of business
and the need for visionary leaders who can navigate
complexities, embrace innovation, and drive sustainable
growth.
These directors leverage technology, foster collaboration
and diversity, navigate regulatory complexities, prioritize
ethical conduct, engage stakeholders, and embrace agility
and adaptability. By embracing the traits and strategies of
new-age directorship, organizations can position themselves
for success in the ever-changing industrial landscape and
create a sustainable future.
18 | June, 2023 www.ciolookindia.com

21. I N D I A

22. - Adiba Tarade
20 | April 2023 | www.ciolookindia.com
Along with their farsighted vision, Directors are
strategic planners with proficiency in streamlining
business processes, defining continuous improve-
ment, accelerating employees’ strengths, and building
robust teams to conquer any obstacles in managing
Operations, Marketing, and Clients.
They are pioneers in transition management with a flair for
generating/mining new business channels while stabilizing
operations/service delivery across various projects in
multiple geographic locations.
Bhiju Raj as the Director of Marketing and Corporate
Communications at Omega Healthcare Management
Services, Florida, United States, aptly fits the profile
described earlier.
A double MBA holder from Symbiosis Institute of
Management Studies in Customer Relations Management
Indian Institute of Management (IIM), Calcutta, in
Advanced Sales and Marketing Management, a Lead Six
Sigma Black belt certified professional who is also a
Project Manager certified by PMI, Pennsylvania, U.S;
Bhiju Raj has a vast experience of over two decades and
expertise ranging from Operations, Sales and Marketing at
Quess Corp, QuSicent Technologies, Engage2Serve,
Minglebox; to his present Directorship position at Omega.
The mighty leader and one of the top-most valuable
Directors globally, Bhiju Raj, spoke in an exclusive
interview with CIOLOOK INDIA, discussing his profes-
sionally transformative career and his and Omega’s future.
The highlights of the interview are given herein.
Sir, please tell us about the saga of your leadership from
the beginning and how you have made Omega excel in
its niche.
I have always been passionate about leveraging effective
communication to build brand equity, credibility, and
stakeholder trust. Starting my career as a customer service
representative in 2000, I grew to join Omega Healthcare as
a Director of Marketing Communications.
Throughout my 23-year career, I have juggled various roles
and handled multiple global locations. Tech and automation
have always been close to my heart, owing to my stint as a
PMP-certified Project Manager. Still, I have never been too
far from my love for Operations and Marketing/Revenue
Operations. The role at Omega Healthcare was the perfect
fit for me to create an impact.
With a good understanding of building brands and a keen
eye on achieving business objectives by effectively
leveraging marketing and communication channels, my role
entails being a trusted advisor to the Senior leadership in
India and the U.S.
My work involves working closely with the Senior
Leadership team and leading critical change communica-
tions.
What inspired you to venture into the business area, and
what new dreams are you nurturing to keep you
motivated?
Creativity and growth have motivated me throughout my
career. I am always seeking new ideas and concepts.
Handling Marketing Communications for an IT-led
Bhiju
Raj
A Mightily Compassionate and Effective
Brand Marketing Communicator
Bhiju
20 | June, 2023 www.ciolookindia.com

23. The Most Valuable Directors to Follow in 2023
Bhiju Raj
Director of Marketing and
Corporate Communications
Omega Healthcare Management Services
21 | June, 2023 www.ciolookindia.com

24. Healthcare organization, I have been fortunate enough to
build a career in a challenging and rewarding field. My
inspiration for venturing into the business area was two-
fold: first, a desire to make a positive impact on people's
lives, and second, a passion for marketing, innovation and
problem-solving. This field's tangible impact on people’s
lives excites me, and I am confident in using my skills and
knowledge to make a difference.
I love the idea of using creativity and strategic thinking to
develop solutions to complex challenges. The healthcare
industry has many opportunities for innovation and
improvement, particularly in revenue cycle management.
We are already making a difference in the industry. Still, I
want to expand my organization’s reach and impact by
expanding the services to new regions and collaborating
with other organizations to develop new solutions.
What leadership skills, values and qualities do you think
your clients admire most in you and your company?
Effective leadership is essential to any business’s success. I
encourage my team to set high standards for work, hold
themselves accountable for their performance and
continuously strive to improve.
Please brief our audience about Omega Healthcare, its
USPs, and how you are currently positioned as one of
the best product/service/solution providers.
Omega Healthcare is a trusted partner, helping improve
financial outcomes through technology and clinically
enabled transformational solutions for healthcare and life
sciences organizations. The company’s platform-based
services are tailored to the unique needs of our clients.
Solutions encompass point/bundled solutions and fully
managed services and help increase revenues, decrease
costs, and improve the overall patient-provider-payer
experience.
Omega Healthcare has over 32,000 employees across 12
delivery centres in the United States, India, and the
Philippines. We are committed to creating true partnerships
that deliver on the goals of every healthcare company we
serve.
Our ability to scale, innovate and deliver is how we help
our healthcare client organizations improve their bottom
line. We are proud of the following:
• 32,000+ Skilled employees.
• $10 Billion in Accounts receivable collected
annually.
• 500+ Bots designed and delivered to leading
healthcare companies.
• 118+ million Medical charts coded annually.
• 650,000+ Patient support calls handled per month.
• 145 million transactions handled.
• Omega Healthcare codes 16% of all emergency
medicine charts in the U.S.
• Nearing 20 years of continued delivery excellence.
We strive to recruit and develop the best talent into
exceptional employees through our internal training
programs. It allows us to retain a high percentage of our
team, capturing their expertise and passing it on to our
clients. Omega recruits and trains our coders through our
in-house training academy, OMCA, to ensure that only the
highest quality talent works with our clients.
As an experienced leader, share your opinion on how
adopting modern technologies like A.I. and ML impacts
your industry and how your firm adapts to the change.
The right technology can reduce waste and improve
financial, clinical, and administrative outcomes. However,
buying, managing, and maintaining the latest technology
can be too complex, costly, and resource intensive for many
organizations. Omega Healthcare believes in innovation,
including extensive use of A.I. and ML, enabling our
services and clients' successes. We invest in technology so
our clients don't have to.
With technology, we have increased efficiency as
automation reduces manual workflows and optimizes
staffing. Greater productivity: Streamlined workflows
improve the speed and output of core processes. Data and
analytics help reveal actionable insights, and automation
gets it right the first time, reducing waste and complexity
and improving accuracy.
I love the idea of using
creativity and strategic
thinking to develop solutions
to complex challenges.
“
“
22 | June, 2023 www.ciolookindia.com

25. Considering the current industry scenario, what
challenges do you face, and how do you drive your firm
to overcome them?
A few challenges that Healthcare faces today include
embracing digital transformation, suitable audience
segmentation, brand reputation management, and
quantifiable ROI measurement.
To overcome these challenges, we infuse the latest industry
trends and technologies for handling end-to-end Revenue
Cycle Management for Provider Health Systems, Payer,
Pharma and other clinical offerings to stay ahead of the
curve. We leverage data and analytics to gain insights into
customer behaviour and preferences.
Identifying each audience segment's unique needs and
preferences, we tailor our messaging accordingly.
What would be your advice to budding leaders who
aspire to excel in their career graph like you?
All I can advise to budding leaders who aspire to excel in
their career graph is that:
- Keep developing your skills and stay updated with
industry trends and technologies.
- Building a strong network will help you gain valuable
insights and establish new partnerships.
- It is essential to be adaptive and flexible, open to new
ideas and willing to adapt to any changes.
- Take on new challenges and step outside your comfort
zone.
- Finding a mentor will be incredibly beneficial as they can
guide you and offer industry insights.
- Effective communication is essential.
- Set clear goals and track your progress. The focus should
be on delivering results.
How do you envision scaling Omega’s operations and
offerings in the future?
I would want us to focus on the following major areas:
Ÿ Innovation
Ÿ Expansion
Ÿ Strategic partnerships
Ÿ Digital transformation
Ÿ Talent acquisition
Ÿ Brand positioning
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26. Future Trendsetters
Future Trendsetters
24 | June, 2023 www.ciolookindia.com

27. he global corporate landscape is evolving so fast
Tthat you feel like sitting in a superfast lightyear
spaceship of future times. You can see in front of
your eyes that disruptive leaders are reshaping industries,
challenging traditional norms, and driving innovation
before even blinking your eyelids. These visionary
individuals possess unique skills, characteristics, and
leadership styles that set them apart from traditional
leaders.
Their ability to think differently, embrace risk, and
challenge the status quo enables them to navigate complex
business environments and propel their organizations to
new heights. By deep diving into the emerging styles of
disruptive leaders in global corporates, we can examine the
key traits and strategies that define their leadership
approach. In this way, the insights will be useful in grasping
what we need to become someone like them.
Let us have a thinking swim!
Embracing a Culture of Innovation
Disruptive leaders understand that innovation is the
lifeblood of sustainable success in a rapidly changing
world. They foster a culture of innovation within their
organizations, encouraging creative thinking, experimenta-
tion, and calculated risk-taking. These leaders actively seek
new technologies, business models, and ideas to disrupt
existing paradigms and drive growth. They empower their
teams to challenge conventional wisdom, explore uncharted
territories, and continuously seek opportunities for
improvement and differentiation.
Championing Agility and Adaptability
Disruptive leaders prioritize agility and adaptability in a
dynamic and unpredictable business landscape. They
recognize the need to respond swiftly to market shifts,
technological advancements, and changing customer
preferences. These leaders create flexible organizational
structures and processes that enable rapid decision-making
and execution. They encourage continuous learning,
embracing change, and embracing new opportunities. Their
ability to pivot quickly and capitalize on emerging trends
allows their organizations to stay ahead of the competition.
Encouraging Employee Empowerment and Autonomy
Disruptive leaders understand that their success relies on
their teams' collective intelligence and creativity. They
Gauging the
Emerging Styles
of
Disruptive Leaders in the
Global Corporates
25 | June, 2023 www.ciolookindia.com

28. empower employees by delegating decision-making
authority and fostering a culture of autonomy. These leaders
trust their teams to take ownership of their work, make
informed decisions, and contribute to the organization's
success. By empowering employees, disruptive leaders tap
into diverse perspectives, unlock innovative ideas, and
create an environment where individuals are motivated to
go above and beyond.
Prioritizing Customer-centricity
Disruptive leaders place the customer at the centre of their
strategic vision. They deeply understand their target
audience's needs, desires, and pain points. These leaders
invest in gathering customer insights, leveraging data
analytics, and engaging in ongoing dialogue with custom-
ers. They use this information to develop products and
services that exceed customer expectations and disrupt
traditional market offerings. Disruptive leaders create a
loyal customer base by prioritizing customer-centricity and
driving sustainable growth.
Building Collaborative Ecosystems
Disruptive leaders recognize that collaboration is key to
achieving transformative outcomes. They forge partnerships
with external stakeholders, including startups, industry
experts, academia, and competitors, to access new ideas,
technologies, and market opportunities. These leaders
create collaborative ecosystems that foster knowledge-
sharing, innovation, and mutual growth. By embracing an
open and collaborative mindset, disruptive leaders break
down silos and leverage the collective intelligence of
diverse stakeholders to drive industry-wide disruption.
Promoting a Growth Mindset
Disruptive leaders foster a growth mindset within their
organizations. They encourage employees to embrace
challenges, view failures as learning opportunities, and
continuously develop their skills. These leaders promote a
culture of resilience, adaptability, and continuous improve-
ment, inspiring their teams to push boundaries and strive for
personal and professional growth. By nurturing a growth
mindset, disruptive leaders cultivate an environment that
fosters innovation, creativity, and a willingness to take
calculated risks.
Embodying Authenticity and Transparency
Disruptive leaders prioritize authenticity and transparency
in their interactions with employees, stakeholders, and
customers. They are open and honest in their communica-
tion, sharing successes and challenges. By being transparent
about their vision, strategies, and decision-making pro-
cesses, these leaders build trust and credibility within their
organizations and among external partners. Their authentic
leadership style inspires loyalty, fosters strong relationships,
and attracts top talent who align with their values and
mission.
Embracing Sustainable and Purpose-driven Practices
Disruptive leaders recognize the importance of environmen-
tal and social responsibility in today's corporate landscape.
They integrate sustainable practices and social impact
initiatives into their business strategies. These leaders
understand that purpose-driven organizations attract
customers, investors, and employees who seek to make a
positive difference in the world. Disruptive leaders create a
meaningful and sustainable impact by aligning their
organizations' goals with societal and environmental needs
while driving business growth.
Emphasizing Diversity and Inclusion
Disruptive leaders recognize the power of diversity and
inclusion in driving innovation and problem-solving. They
actively seek diverse perspectives and backgrounds when
building their teams and making strategic decisions. These
leaders create an inclusive environment where all individu-
als feel valued, respected, and empowered to contribute
their unique insights. By embracing diversity, disruptive
leaders tap into a rich pool of ideas, experiences, and talent,
fostering creativity and competitive advantage.
As the global corporate landscape continues to evolve at an
unprecedented pace, disruptive leaders play a pivotal role
in shaping the future of industries.
Their unique styles of leadership, characterized by a culture
of innovation, agility, employee empowerment, customer-
centricity, and collaboration, set them apart from traditional
leaders. Embracing the traits exhibited by these leaders
allows organizations to navigate uncertainty, seize opportu-
nities, and stay at the forefront of industry transformation.
26 | June, 2023 www.ciolookindia.com

30. Spellbinding You in the
Highly Immersive Woodcra
Events Entertainment
Director
Deepak
Chaudhary
28 | June, 2023 www.ciolookindia.com
Woodcraft
Events
Entertainment

31. n imaginative mind remains curiously filled to the
Abrim with a thousand alluring ideas. Only an
equally indomitable and resolute willpower can
create reality from the most significant ideas. These people
with a simmering desire hold the potential to transform
dreams into a reality of mesmerizingly vibrant and enter-
taining events of their lifetime for the lively audience.
Highly entertaining events can engulf everyone who loves
entertainment, immersed completely in that enchanting
experience of a lifetime. Although, at its core, amusing
others is an art of the highest degree, if crafted by those
who innately resonate with all the subtle elements of love,
passion, compassion, artistry, craftsmanship, and enticing
ideas, the events will live in the participants’ hearts forever
as memories to be cherished for eternity. Deepak
Chaudhary, the Director of Woodcraft Events
Entertainment, always believed in the power of ideas and
personal ambitions to turn those ideas into reality.
In an exclusive interview with CIOLOOK INDIA, Deepak
spoke about how he and his woodcraft team have
entertained audiences for the last eleven years. Highlights
of that candid discussion are given herein.
Please tell us about the saga of your leadership from the
beginning and how you have made Woodcraft excel in
its niche.
I started WoodCraft in 2012 with a few thousand rupees. At
16, I entered this creative industry as I awaited my class 10
results. I first started travelling while wearing the hat of a
freelancer in 1999. After falling head over heels for it, I
decided to make this industry my career. In the Varanasi
suburbs, I ran my first outdoor advertising campaign. I
made sure I grasped hold of anything that could help me
develop my adaptability toward the strength of my goals.
Woodcraft has developed into more than just an event
management firm, with a combined 101 years of experience
in the events sector. We design and execute unique concepts
with the highest level of perfection. By putting clients and
their brand persona at the centre of the planning process, we
conceptualize and carry out a variety of staged events and
brand launches, corporate conferences and seminars, road
shows, brand activation, trade activation, and activation.
Serving several small-to medium-sized demand generation
companies, such as GIOIA, Petronas, Allana, Lokmat,
Velvetcase, Danone, KidZania, INOX, Davidoff, Naturals
Salon, Ajmal Perfume, Telus International, Dr Vaidya,
President Butler, and many others, has overwhelmed me.
Empowered by the priceless experience and know-how of
more than a decade, and different geographies of PAN
India, I grew WoodCraft into one of the well-reputed and
well-known BTL activation and event management solution
providers in the capital city of Bollywood. I just pursued
my happiness and eventually realized my dream to have a
small, bespoke yet passionate and experienced team with a
strong creative twist.
What inspired you to venture into the business area, and
what new dreams are you nurturing to keep you
motivated?
‘It’s not about IDEAS. It’s about making IDEAS Happen.’
The famous quote has made me believe in 'Making IDEAS
Happen and Hunger for Making a Difference in others' life.
I believe that every challenge out there is an Opportunity.
When you see things through different lenses, you find
opportunities in every life situation. Maybe this is why I
never considered any situation challenging; rather, I have
focused on finding a solution rather an IDEA which is
nothing but a Hidden Opportunity.
During my freelancing time, I was at the Hotel for the ITC’s
Capstan Cigarette rural campaign project when the manager
gave orders on what needed to be done for the execution,
and the manner he had control over the room impressed me.
I yearned to have a similar command over the room and
Since 2012, Woodcraft has been
an accepted leader in the listicle of Events
and Entertainment Companies in India.
The Most Valuable Directors to Follow in 2023
29 | June, 2023 www.ciolookindia.com

32. direct the people on going about things. And that's what
motivated me to work in this industry.
One thing that keeps me inspired is how rapidly technology
is evolving. We used to shoot on Kodak reels in the past,
but thanks to technological advancements, we can now use
HD/4k cameras. I'm continuously searching for opportuni-
ties to produce moments that will shock and amaze our
clients because of the environment's constant change. This
field is not monotonous because technology is always
updating.
What leadership skills, values, and qualities do you
think your clients admire in you and your company the
most?
In contrast to working for our clients, my team and I believe
our primary objective is meeting their demands. The
guiding concept ensures that we take ownership of the
project and hold us accountable for our actions. This way of
thinking also motivates us to make timely and cost-effective
deliveries. The client admires us the most for making things
simpler and taking care of their challenges and inconve-
niences. Passion, Dedication, Professionalism, an Eye for
Detail and Thinking Out of the Box are the few traits I
imbibe daily to create meaningful differences in our
customer's life.
Please brief our audience about Woodcraft, its USPs,
and how you are currently positioned as one of the best
product/service/solution providers.
For our clients, we tell the story of their business, brand or
ethos through events. We start by sitting down with them to
understand the objective of their event and then help
achieve that by providing creative, exciting and ‘spot-on’
solutions. I guess that is one unique aspect of our business
which sets us apart from our competition. Also, good
networking within industry gives the best opportunity to be
abreast of trends. Having a talented team like ours onboard
makes it easier for the individual to identify hidden
opportunities and trends.
As I mentioned, we mainly work for corporates and brands,
so our target group is Corporate, and our USP is a team of
young, creative, enthusiastic, and dynamic professionals
with a sparkling stream of ideas having vast experience in
the field of Events and Entertainment.
As an experienced leader, share your opinion on how
adopting modern technologies like AI and ML impacts
your industry and how your firm adapts to the change.
Change is the most constant thing, and even though we may
sometimes like it or not, I have seen change as an
opportunity to do something different and better; I'm sure
that AI will.
With the changes in market dynamics, we have added a
complete 360-degree angle to our services, which is
comprehensive enough to cater to all our customer's needs.
The genre that we are currently focusing on apart from
regular Event management services is primarily the events
such as:
• Live video streaming/Webcasting/ (Multi and Cross-
Platform Solution)
• Virtual Events/Web Conferencing System
During the wake of the pandemic, Live Streaming/Virtual
Presence are playing a major role in every industry to
generate more business. It is helping organizations to
sustain and upgrade business consistently during these
uncertain times.
We started offering different and customized virtual
solutions which can benefit the organization monetizes their
revenue with the latest technology.
Considering the current industry scenario, what
challenges do you face, and how do you drive your firm
to overcome them?
Being a top event management company, we have special
traits, such as faultless preparation, while also considering
the likelihood of unforeseen circumstances that might
enhance the success of an event from a logistical,
operational, and functional perspective.
Along with those, as mentioned earlier, we also create a
checklist for every stage and assign entire accountability to
every team member for every function. Without a doubt,
one needs the highest level of execution clarity.
Additionally, using this method enables Woodcraft to divide
difficult projects into smaller modules that, when combined,
create a whole substantially greater than the sum of its
parts. The best evidence of this is that each project has been
carried out efficiently and admirably.
What would be your advice to budding leaders who
aspire to excel in their career graph like you?
I advise anyone who wishes to pursue a career in event
management: Follow your Heart and Dreams, and you will
end up at the place you are intended for. Never give up, no
matter what difficulties or barriers you may encounter. It
30 | June, 2023 www.ciolookindia.com

33. has worked for me, and it always succeeds for those who
follow their paths.
Always be quick to respond and flexible to new ideas. Our
line of work demands that you maintain an open mind.
Every person you encounter and every chance you are
given can inspire you to create something no one could
have imagined; for instance, when you visit a piece of
architecture, you can draw inspiration from it. Everyone
would work with you to obtain your goals in the most
creative way possible.
Follow your Heart and Dream, and you will end up being at
your destined destination. Never give up, irrespective of
any challenges or obstacles that may come your way. It has
worked for me, and this always works for someone who
chooses to walk his path.
How do you envision scaling Woodcraft’s operations
and offerings in the future?
Speaking of my expectations for the advancement of
Woodcraft in the modern era, the best course of action is to
develop independent platforms in the form of intellectual
property for various target audiences and market segments.
Our penetration strategies look perfect as we focus on
strengthening the inventory by creating intellectual
properties (IP) to enhance success in the void.
With comprehensive plans to take things to the next level,
we are approaching our mission in 2024, wherein IT,
FMCG, and E-Learning Platforms sectors are the predomi-
nant and immediate targets. Our company is all set to
embrace and expand the operations to these demanding
sectors, as the requests are coming in huge numbers. Our
penetration strategies look impeccable, as our focus is on
strengthening the inventory by developing Intellectual
Properties (IP), which will bolster aces in the hole.
Foreseeing the burgeoning requirements in the segments
like IT, FMCG, Consumer Durable and other categories,
our company will be doing IP events for the brands as
well – manifesting a lucid sign of flexibility. Our vision of
professionalism in charting the roads of informative and
entertaining events, and giving every event a different
meaning and identity, will be a boon to the E-Learning
Platforms/IT industry – beyond any reasonable doubt.
Making a difference by providing cost-effective, creative
experiences to businesses
And we know we are making a difference, as reflected in
the words of encouragement we receive from our
audiences.
Rishi Darda of Lokmat Media Pvt. Ltd., said, “I want to
personally Congratulate and thank you for putting up a
splendid show last night. Your planning was impeccable.
The effort taken by your team was excellent. You Worked
out every detail very well, and I was happy to see that the
set-up was complete in time. It was a pleasure working with
WoodCraft Events.”
Jaydeep Chatterji of Danone said, “It was an absolute
pleasure to work with the team at Woodcraft. We were all so
impressed with the staging and lighting and the way you
turned the show. The feedback has been fantastic.”
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