1. rmfa7@yahoo.com +92-301-3067945 www.linkedin.com/faisal-abbas-
04647355
Sargodha, Pakistan
DIGITAL MEDIA MARKETING & RESEARCH ANALYST
Meticulous Marketer who undertakes complex assignments, meet tight deadlines, and delivers superior performance.
Possesses practical knowledge and international certifications in Digital Media Marketing. Applies strong marketing planning
and analytical skills to inform senior management of key trends. Operates with a strong sense of urgency and thrives in a fast-
paced setting, in-depth knowledge of computerized accounting and statistical analysis softwares is plus point. Core
competencies include:
Social Media Marketing, Marketing Research, Customer Service, Public Relationing/Dealing, Teaching, Computerized
Accounting Softwares (SAP FICO, Tally, Peachtree, QuickBooks, Xero, Wave, SMAP), Statistical Analysis Softwares (SPSS, E-
VIEWS, SAS, STATA, iNZight),
PROFESSIONAL EXPERIENCE
Eagle Institute of Professional Studies, Pakistan – (April’16 –Present)
One of the largest Educational Institute of Region, offering a wide range of professional courses and coaching classes with
1000+ passed out students.
Principal / Chief Marketing Officer
 Visits middle schools, high schools, and colleges, speaks to groups and individual students, and meets with school counselors and
administrators to promote outreach activities within assigned territory and as required to assist other recruiters.
 Develop segmentation, competitive analysis / market intelligence, prospecting, promotions, communications and budgets,
strategic planning, services units and revenue retention and growth.
 Deals all the matters regarding franchising, orientation and system of education
 Deals with advertising and marketing (i.e. Digital marketing, conventional marketing etc)
 Arranging Seminars and workshop on Computerized Accounting (SAP FICO, Tally ERP, Peachtree, QuickBooks, XERO,
WAVE, EXCEL) and Statistical Inference and Data Analysis (SPSS, EVIEWS, SAS, Smartpls 3)
 Making contracts with different schools and colleges for Outsourcing the exam and test system
CFE Group of Colleges, Pakistan – (April’15 –March’16)
CFE Group of Colleges )who become the industry standard in the fields of commerce, accountancy and finance), produced
over 60,000 satisfied students. CFE’s team contains renowned and experienced teachers in its academic campuses.
Head of Department (Management Sciences), Sargodha Campus
 Head of Management Sciences Department & Intermediate Section
 Social Media Marketing Manager: Manages & Admin of Official page of CFE Group of Colleges, Sargodha campus
 Deals with advertising and marketing of college (i.e. Digital marketing, conventional marketing etc)
 Provide training to new faculty members, work on their career development, Head of Demonstration team
 Making lecture plans and making sure conformance
Faisal Abbas

2.  Islamic Marketing Researcher: founder of International Forum of Islamic Marketing & Branding
 Coordinate all the academic and extra-curricular activities of college
 Organize workshops and session for Islamic marketing, business, entrepreneurship and research software
Heritage International College, Pakistan – (August’12 – January’15)
University of South Asia is a philosophy, a concept, and an ideology that revolves around the phenomenon of “Change for
Better.” Heritage International College is its subsidiary that taught 100,000 students in its 18 years of operations.
Lecturer (Sargodha Campus)
 Coordinator of Business Studies
 Controller Examination of Intermediate section
 Admission + Inquiry Officer of College
 Member of PTM (Parent/Teacher Meeting)
 Delivered lectures to business and commerce students especially Marketing and Research subjects
 Provide training of SPSS to students (Statistical Package for Social Sciences)
 Overseeing the research projects of students. Supervise the research projects of 20+ students in Bachelor and Master level
 Student Counselor
 Event Coordinator (Arranged various trips, concert, sports galla etc)
State Life Insurance Corporation, Pakistan – (September’08 – August’12)
State Life Insurance Corporation is Pakistan’s largest insurance company with thirty three zonal offices, 190 sector offices
and 1100 area offices and thousands of employees.
Sales Representative
 Customize insurance programs to suit individual customers, often covering a variety of risks.
 Develop marketing strategies to compete with other individuals or companies who sell insurance.
 Ensure that policy requirements are fulfilled, including any necessary medical examinations and the completion of appropriate
forms.
 Calculate premiums and establish payment method.
 Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change
beneficiaries.
 Confer with clients to obtain and provide information when claims are made on a policy.
 Attend meetings, seminars and programs to learn about new products and services, learn new skills, and receive technical
assistance in developing new accounts.
Internship & Part Time Jobs
EDUCATION
 M.Phil (Marketing) 3.70 CGPA
(University of Lahore’ 2014)
 B.Com (Hons) 2.97 CGPA
(University of Sargodha’ 2012)
Shiblee College
of Commerce
• Visiting Lecturer
• 1 year
Allama Iqbal
Open University
•Tutor & Paper Checker
• Cont'd
National Testing
System (NTS)
•Invigilator
•2 year
MCB Bank
•Summer Internship
•3 Months

3. TECHNICAL SKILLS
Social Media Marketing, Computerized Accounting Softwares (SAP FICO, Tally, Peachtree, QuickBooks, Xero,
Wave, SMAP), Statistical Analysis Softwares (SPSS, E-VIEWS, SAS, STATA, iNZight VIT, Advance Excel), MS Office Suite
CERTIFICATIONS:
 Course Planning (British Council)
 Introduction to Marketing from University of Pennsylvania (Online Certification)
 Management Orientation Study Course (MOSC) and Foundation Course (FC) from Department of field Manpower development,
State Life Insurance Corp. Pakistan
RESEARCH PUBLICATIONS:
 Muhammad Junaid and Faisal Abbas (2015), “Antecedents and Consequences of relationship quality”, Basic Research Journal of Business
Management and Account, pp: 31-40, Vol: 4(1); ISSN: 2315-6899,
 Faisal Abbas, M. Junaid, Ali Ahsan, and Zeeshan Zafar (2013), "Impact of Socialization agents on Teenagers: A case from Pakistan", SS
International Journal of Business and Management Research, pp: 46-54, Vol.: 3, Issue: 5, ISSN: 2231 - 4970,
 Umair Najam and Faisal Abbas (2013), "Antecedents and Consequences of Work Exhaustion (IT Sector)", International Journal of Research in
Commerce, IT & Management, pp: 137-141, Vol.: 3, Issue: 2013, ISSN: 2231-5756,
 Faisal Abbas, Amna Manzor, M. Junaid and Leena Tariq (2013), "Impact of Job Satisfaction on Turnover Intention: A case of Private Schools",
Elixir International Business Management, pp: 18282-18285, Vol.: 63, Issue: 2013, ISSN: 2229-712X,
 Muhammad Junaid, Faisal Abbas, Hasnain Manzor and Aftab Ahmed (2013), " Long run Relationship between Pakistan KSE (Karachi Stock
Exchange) and China SSE (Shanghai stock exchange) Markets)", Elixir International Business Management, pp: 18141-18144, Vol.: 63, Issue:
2013, ISSN: 2229-712X,
PERSONAL INFORMATION
Gender : Male
Date of Birth : 8th August 1989
Marital Status : Married
Nationality : Pakistani
Language Known : English, Urdu, Punjabi
Passport No : HX1017531