India's Brilliant Interior Designers-2022.pdf

www.ciolookindia.com
ISSUE 07 | VOL 02 | 2022
Arch Vision
How Modern Interior Designers
are Redeﬁning the Indian
Architectural Landscape
India's
Designers 2022
Future Vistas
Digitalization's Impact on the
Interior Designing Space
I N D I A

"The essence of interior design
will always be about people and
how they live. It is about the
realities of what makes for an
attractive, civilized, meaningful
environment, not about fashion
or what's in or what's out.
This is not an easy job."
– Albert Hadley

Editor's Note
SHIMMERING BRILLIANCE OF THE
DAZZLING PERSPECTIVES
fter looking for two straight years at those old
Awalls living in the confines of our home, finally,
people went on venture out and explored new
living spaces. Already in the post middle of the year,
with the rainy season's beginning, we are back mostly
into those cozy interiors.
Nevertheless, many of them still love old colors, shades,
styles, patterns, and designs replaced with something
fresh, something new. Renewing interiors will definitely
be going to bring in a novel perspective, which is a
prerequisite of leaving the pessimism of the bygone and
embracing the optimism of the upcoming.
This is the only way to fight the darkness of the world
with that immersive intensity of brightness of light
called sheer brilliance. Only then does this brilliance
shimmers out through our outlook, our mindset, our
ideas, our thinking, and the way we are going to face the
future. Because for a brilliant exterior, a similarly
brilliant interior is a must. And since our home is our
place of Zen, if its interior becomes brilliant, we will
automatically be innovative, intelligent and forward-
thinking.
However, it is up to 'India's Brilliant Interior Designers-
2022,' to help us turn our physical and minds home
from a dull shade of illness to the exhibition of
magnificence. They can consult us on how to transform
our natural habitat most sustainably and organically by
sourcing local fresh, original, healthy, and safe
materials. By making our home less like an office and
more like a home again.
By giving our homely designs a biophilic look – a look
which brings outdoor nature into the confines of our
homes, thus, making our home an extension of the
nature we wish to live in. By smartly mixing that vintage
look into the new look, we are so much desiring. And we
are finally bringing back that old warmth of our home
into its new avatar.
Then, what are you waiting for? Dive in and choose your
home's interior changemaker.
Have a delightful read!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

Simply Interiors
Your Office Interiors
VISIONS Interior
Designers & Consultants
Along with the exemplary expertise of Payal and Nupoor
Joshi, SJD ensures that their clients don’t feel trapped, by
giving a commitment on the project cost and project duration
at an initial stage itself.
Under Bhutesh's leadership, Simply Interiors provides
premium interior design services including factory modular
kitchen as well as completely customized interior designing
services.
Mr Ashish Agarwal, is a Gold Medalist in Interior Design with
experience in designing over one lakh square feet of spaces.
His philosophy of putting the human element at the core of the
design process guides his company to create value.
Infinity Architects
& Interior Designers
Infinity’s portfolio entails some of the most prestigious
projects. The Duo's leadership is draped in inspiration and
people identify them synonymus with passion.
Payal Kapoor is a reputed interior designer. When she felt felt
that her creativity and identity as an Interior Designer was
being encroached upon, she decided to launch her design firm
by the name of Visions.
Shree Jogeshwari Designs
Brief
Company Name
Ashish Agrawal,
CEO
Payal Kapoor,
Director
Payal and
Nupoor Joshi,
Founders
Bhutesh Nirola,
Director
Ajinkya Dhumal,
Founder, Principle Desginer
and
Sanam Dhumal,
Co-founder, Creative Head
Featuring
SSA Design Studio
Headed with the sound guidance of Mr Sandeep J. Shah and
Mrs Anita S. Shah, SSA Design Studio has grown to deliver as
a team of professionals who integrate their individual abilities
to provide complete understanding and practical solutions to
their clients.
Sandeep Shah and
Anita Shah, Founders
India's
Designers 2022
VHV Designs
VHV Designs is led by Ar. Vishal Vora. He holds all the strings
for perfect output, execution, and timely deliverance. He has been
in this field for more than two decades with experience that speaks
out in every aspect of his discussion, designs, and behavior.
Vishal H Vora,
Principal Designer
and Director

Articles
20
C O N T E N T
32
Arch Vision
How Modern Interior Designers
are Redeﬁning the Indian
Architectural Landscape
Future Vistas
Digitalization's Impact on the
Interior Designing Space

Infinity Architects & Interior Designers
Crafting Enchanting Spaces in Eternity
08
Your Office Interiors
Designing An Environment Where
Creativity Blossoms
12
Simply Interiors
A Brand That Delivers Quality Work
at Affordable Price
16
Shree Jogeshwari Designs
Exhibiting Excellence with a
Midas Touch of Quality
24
Payal Kapoor
Institutionalization of Design Genius
28
SSA Design Studio
The Modern Gamechangers
in Interior Designing
36
Mr Vishal H Vora
Helping the Dream Home Come True
40

CONTENT
DESIGN
Visualizer Sandeep tikode
SALES
Operations Head Megha Mishra
Business Development Executive Meera Patel
TECHNICAL
Technical Head Aditya K.
JULY, 2022
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I N D I A
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Abhishek Joshi
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Deputy Editor

The infinity of the space-time continuum defines our
universe. Although created from a moment in
singularity, the duality of mind and matter reflects
in the mirror of the human brain.
Through our magnificent buildings, we are uplifting the
mother earth to project our universe into the skies, the brain
of the universe. It is a timeless craft of dreaming and then
realizing magical spaces in our past, present, and future
times. Welcome to Infinity Architects & Interior
Designers, the crafters of truly universal and eternal
structures.
Infinity is led by the dynamo couple, Sanam and Ajinkya
Dhumal. Together they aspire to do meaningful and lasting
work that exemplifies boundless creativity to make timeless
spaces.
Sanam, the Principal Designer, conveys, “At Infinity, our
primary focus is on designing and building truly singular
spaces that echo unmatched and unforgettable experiences.
Starting in July 2002, our work still emits the same
exuberance and ideology for more than two decades.
Our brand embodies a vision of eternal design which is
teamed with love for what we do that translates into
timeless iconic spaces.”
A Vision of Eternal Magic
Infinity caters to the high-end market and has worked with
India's Brilliant Interior Designers-2022
both residential and corporate clients. The brand is a market
leader and recognized domestically as well as
internationally for its exclusivity and finesse.
Sanam adds, “A testament to our dedication towards a
seamless process of work, be it design, development or
deliverability, is our esteemed clients!”
Sanam has established herself working with top people
since 2007 and finally chose Infinity to do her creative
work. With an eye for varied textures, exotic materials, and
the smallest of details, she expresses her vision through a
massive body of work.
Sanam is a spiritual mind with a relentless passion for
design; she brings joy, love, and an eclectic perspective to
everything she puts her hands on. Building purposeful
relationships with clients is at the heart of what she does.
Ajinkya is a powerhouse in himself and inspires team
Infinity with his unmediated approach.
Sanam elaborates, “At Infinity, we are eternally committed
to innovative designs combined with artistic sensibilities.
We focus on intricate details, finest quality, and
uncompromised craftsmanship. These values lead our way
and help us create spectacularly luxurious spaces.
Putting timelessness at the forefront of our work, we aspire
to create magical spaces epitomizing varied and cheerful
luxury.”
Crafting Enchanting Spaces in Eternity
8 | July 2022 | www.ciolookindia.com

Sanam Dhumal,
Co-founder,
Creative Head and
Principal Designer

The Dream Team Infinity
Its Creative Head, Sanam Dhumal, masterfully leads team
Infinity. Sanam states, “The team comprises a group of
individuals who like to express their visions via drawings
and create a symphony of work that gives our clients joy.”
Sanam and the team apply themselves to create bespoke
work from bare walls down to the last accessory with all the
intricate details. Sanam says, “We fully manage an entire
project from concept to completion.
This rare ability to envision luxury and execute projects is
an attestation to our visionary design team and site
management capabilities.”
Infinity’s seamless vision from start to end is a result of the
process developed by Sanam and Ajinkya, which combines
designs with quality products, new construction techniques
and the artistry of highly skilled artisans.
Challenging the Challenges
The avant-garde design of Sanam and Ajinkya is highly
published and sorted after now. In the initial years, though,
they had to fight many challenges to ensure their designs
were uncompromising on aesthetics and quality.
They are responsible for creating a benchmark of
meticulous attention to detail, quality, and craftsmanship,
resulting in flawless and ingenious spaces.
Sanam puts, “The challenges for Infinity still remain the
same; we like to work with clientele that appreciates design
and our passion for telling visual stories. Choosing the
right client is an art we constantly work towards.”
Sanam and her team work consciously with new materials
and techniques to evolve a visual language that is a solid
statement of beauty, opulence, and finesse. The seamless
integration of contemporary design, plush finishes, and
unique color palettes bring to view impeccable spaces.
Sanam’s Wisdom
As an established industry leader, Sanam’s advice to
budding entrepreneurs and enthusiasts aspiring to venture
into the industry is unique.
She welcomes everyone by saying, “The design and
interiors industry is wide open, and we invite more and
more people to bring their visions and tell their stores via
designs and works.
Anything you do, do it with passion and complete
exuberance of unique design.
Make sure to have your own singular approach to design
that best helps you execute the projects.
Many new designers suffer a disconnect between design
and execution; make sure you follow your own process,
which helps you deliver the best for your client.”
Future Infinitum
Team Infinity always quotes a beautiful line that their
beloved creative head and principal designer, Ms Sanam
Dhumal, likes to tell, “Everyone in our team works in sync
like clockwork - design team, execution team and site team.
So, it is always and forever the right time for Infinity!”
At Infinity, our
primary focus is
on designing and
building truly singular
spaces that echo
unmatched and
unforgettable
experiences.

Your Of ce
Interiors Designing An Environment
Where Creativity Blossoms

Your office is your professional home. If calculated,
an average nine-to-five office-going working
professional spends over 1,00,000 hours or almost
one-third of his lifetime in an office. Many of them start
working as soon as they graduate and keep on working after
their retirements in some or other private offices. Living in
your home gives you the best feeling because the house is
built the way you wish it to be. Or at least, you buy one
according to your comfort.
However, your office space is designed and built by those
who are least interested in looking after the comfort of that
office space’s end-user, you, the working professional
spending his entire days there. Why because, as much as the
office management wishes, the interior designers and
architects they hire are mostly reputed firms. Hence, they
are extremely busy with their other residential, commercial,
and many more commitments.
Secondly, interior designers and architects give lesser
importance to office spaces as compared to the residential
or high-end real estate projects concerned. They have a
minimal set of designs when it comes to office ergonomics
or interiors. Their imagination, willingness to consider the
workforce’s comforts, and time limit set for each office-
space designing project are utterly limited. Still, they keep
delaying the projects and sometimes leave many spaces
incomplete, inappropriate, or uncomfortable.
Is there someone who feels the way you do that office space
is where you live your professional lives? That is where
creativity blossoms—also, a space of relaxation. An interior
designing firm where the team of architects believes that
‘Office Space Planning Is An Art, Productivity Is The Key.
Not only that, but they also promote the wishful thinking
that whether it is small or huge, you must plan your office
space ingeniously to make the best out of ‘Your Office
Interiors’ designing potential. Yes, there is. As the company
name suggests, Your Office Interiors (YOI) is in office
interiors. Unlike other firms that are into retail interiors,
home interiors, and office interiors, YOI is completely
devoted to designing only office spaces and nothing else.
YOI was founded by Ashish Agarwal, the CEO, a seasoned
professional and a successful businessman. Ashish conveys,
“We create the best office interior design in Bangalore for
all your office interior design needs. We Design Your Space
For Creating, Relaxing, and Working.”
A Unique Route to Office Interiors
Ashish began his career in 2009 as a placement officer at a
university. However, soon he realized that job was not his
cup of tea. Then, he went to Hyderabad for his post-
graduation. There, he started his entrepreneurship in
Bangalore to expand his family business of spices in South
India. But God had some different plans for him. True to
that plan, Ashish launched his first venture by the name of
Enzyme Tech Park, a coworking firm, which in turn gave
him a hands-on experience in office Interiors.
His experience in Enzyme Tech Park has helped him to
venture into office interiors. He has delivered more than a
million square feet of office interiors till now. His learning
for office interiors in Enzyme tech park has helped him
design offices and understand the clients’ requirements.
Ashish states, “We have a dedicated team for office
interiors. We provide tailor-made solutions for office
interiors as per their industry, founder’s vision and
culture of the company. We have designed almost a million
square feet of office space till now.”
Your Office, Our USP: Your Design, Our Craft: Your
Vision, Our Interiors
Talking about the USPs of YOI, Ashish expresses, “Unlike
other companies which have fixed designs and templates,
we are 100% tailor-made solutions. We design offices as per
clients’ requirement and need. We can help clients to design
their offices within time or budget constraints. For example,
We provide tailor-made
solutions for office
interiors as per their
industry, founder’s
vision and culture of the
company.

we delivered 30,000 sq. ft office space in a record span of
29 days.”
Further, speaking about the immersive benefits of the
services/solutions that YOI provides to its clients’Ashish
says that they understand the office is not only a space to
work but also a space where a person spends 40% of his
time. They make an office which is ergonomically designed
and usable for all employees.
Plan; Build; Nurture:
Ashish feels, “We believe in providing customers with a
piece of fair and appropriate advice. We not only come up
with the best office interior designs but also implements
them with perfection. But we understand planting a seed is
not sufficient.”
YOI provides the best aftercare for your office. It can create
the best office interiors in Bangalore for all your office
interior design needs.
YOIs many services include,
HVAC, Data and electrical: Not more. Not less. Just
perfect conditioning for the best workforce.
Office Space Planning: Small or big, plan them perfect for
maximum utilization.
Design and build solutions: Perfect solution for your
design needs.
Office Furniture: Build sumptuous over ornamental. Prefer
ingenious over expensive.
Office 3D Design: Create opulent more than decorative.
Choose imaginative more than pricey.
Turnkey Solutions: Complete office, each uniquely
designed based on your Aspirations. Flawlessly executed to
completion.
Civil Work: Highly experienced civil workers for all
construction needs.
Project Management: We oversee all aspects of a building
project's design and construction process.
Safety and precaution: The interior designer team check
the following systems for the safety of use – cooling,
ventilation, light, fire escapes etc.
Erasing Hurdles
Talking about many challenges faced then and now in this
industry over the years, Ashish says that finding a
professional workforce is the biggest challenge in the
interior design industry. Vendors believe delaying the work
for 2/3 doesn’t matter for them.
Ashish adds, “We gradually started the system of incentives
for completing the work on time. Current challenges are
inflation and the cost of raw materials. We are overcoming
them with advanced planning and precise strategizing.”
Future Tech-Interiors
Being an experienced leader, Ashish’s opinion on
technological advancements enabling reliability in interior
designing is apt. He thinks that technology helps them from
top to toe. “It helps the client to understand the interiors in
2D/ 3D. It makes the communication process faster. It helps
in the procurement process or feedback system,” Ashish
concludes.

The Interior industry is a sector where many national
and local players compete, and several small-town
carpenters rely on it to make a living. However, the
sector is also duped in terms of cost and materials.
Most of us face the situation when we buy a spacious flat in
a nice neighbourhood from a reputable builder at a greater
price, we are suddenly left with less funds for the inside.
When we buy a budget apartment, we have a lot of money
to spend on the inside.
As a result, a homeowner may find himself in a scenario
where he has a limited budget for the interior. This is where
Simply Interior enters as a solution serving the clients as a
one-stop shop for anything and everything a homeowner
would require.
The firm provides interior design services at a cost that is
within the homeowners' budget. It also provides a seven-
year warranty on any manufacturing-related defects for all
our work and has experience in more than 750 projects.
Under the leadership of Bhutesh Niroula, Director, the
firm has thousands of completed projects with all the happy
customers referring Simply Interiors to their friends and
family.
The Legacy
A renowned brand with a multi-city presence, Simply
Interiors is into the home interior design solution, which
strives to provide the best solution with an excellent finish
at affordable rates.
Simply Interiors feels proud of itself of its offerings which
include woodwork (Modular Kitchen, Wardrobes, Dressing,
etc.), furniture (Bed, Sofa, Dining, etc.), lighting, painting,
wall decoration, false ceiling, tiles, and masonry/civil works
along with decorations and complete home automation of
the house. It offers complete one-stop, end-to-end interior
solutions.
Simply Interiors has a state-of-the-art manufacturing unit
where machines do pasting, cutting, edge banding, and
grooving. Factory finish provides a durable and clean
aesthetics to your interior.
The firm is also adept at interiors with a complex structure
that requires site work. Skilled carpenters and craftsmen,
and certified painters do wonders at site work.
Be it laminate finish or some other premium finishes like
Veneer, Liquid Acrylic, PU, Lacquered Glass, or Polyester;
“
Simply Interior, as the name
goes by, is known across the cities
in India. It’s a one-stop end-to-end
interior designing firm
at affordable rates.
A Brand That Delivers Quality Work at Affordable Price
“
“
“

Bhutesh Niroula,
Director

Simply Interior does it all by itself. It has a team of highly
trained and certified workers. The firm calls itself a modern
interior designing company with smart design and home
automation solutions.
A Visionary Leader
Bhutesh, who hails from Rhenock, Khamdong, a remote
border village of Sikkim, has spent his childhood and done
his schooling from Rhenock itself. Coming from a non-
business family, things were not easy, and access to
knowledge and information was very limited.
It was a sin to dream big of starting a business, especially
when your family is not financially well off. The only way
to get out of this vicious circle was education which he
focused on.
Discarding the social norms, he focused on studies and did
his B.Tech from NIT Surat, Gujarat. Although his
entrepreneurial spirit was high right from childhood, he
decided to continue his education. He did his MBA in
Marketing from XIMB, one of the reputed management
colleges of India.
Before venturing into his own business, he worked for an
Indian MNC Feedback Infra at Gurgaon as an infra
consultant for around two years, closely working with the
government authorities and private firms.
It was 2019 when he came to know about his alum and
college senior, Mr Nishant Gupta, who worked in the
interiors industry for the last decade and founded Simply
Interiors in 2017.
Mr Bhutesh joined Simply Interiors as a Co-founder in
2019. He primarily looked after the sales, which is the
pinpoint to the success of any firm. Simply Interiors got a
new spirit, and since then, despite the COVID pandemic,
the company has performed well.
The duo alum of XIMB, Mr Nishant and Mr Bhutesh,
scaled Simply Interiors to a new height. Now, Mr Bhutesh
is director and one of the shareholders in the company,
which has been converted to Pvt ltd company and goes by
the name of Crimsone Interior Design Pvt Ltd with Simply
Interiors as its registered trademark brand.
While Mr Nishant puts his expertise on branding,
marketing, and growth of the company, Mr Bhutesh looks
after sales, operation, and overall management of the
company.
The motivation behind Simply Interiors
Sharing his inspiration behind venturing into the interior
designing industry, Bhutesh stated, “Interior Industry is
cluttered with many national and local players. It is also the
livelihood of many small-town carpenters. But the industry
is also swindled around the cost and materials being used.”
“Interior is one of the highest ticket-sized industries where
homeowners may spend their fortune buying a flat and
doing its interior. There is a trade-off between a good,
spacious flat or a premium interior.”
The situation is such that, when you buy a spacious flat at a
good locality from a reputed builder at a higher cost, you
are now left with less budget for the interior. When you buy
a budget flat, you have a substantial budget for the interior.
The majority of the homeowner decide on the former.
Therefore, a situation is created where a homeowner is left
with a limited budget for the interior. This is where Simply
Interior stands out. The firm came up with the solution to
provide interior at affordable rates that fit within the limited
budget of homeowners.
The firm came up with the motto of transparent pricing,
(you pay what you ask them to make), long-lasting
durability and quality materials at an affordable price. They
have some fantastic design concepts that make your home
look beautiful with the least investment possible.
Till date,

Highlighting the USPs of Simply Interiors, Bhutesh shared,
“Simply Interior, as the name goes by, is known across the
cities in India. It’s a one-stop, end-to-end interior designing
firm at affordable rates.”
Dynamic Offerings
Stating facts about the immersive benefits of Simply
Interiors’ services to the clients, he said, “The price point at
which Simply Interior operates is amazing. This doesn’t
mean compromising on the quality. Simply Interiors not
only does the work but also offers a warranty for seven
years.”
“The core material plywood comes with an amazing 25
years of warranty. As a one-line saying, go Simply and be
assured for 20 years,” he added.
Overcoming the Hardships
Sharing the initial challenges after venturing into the field
of interior designing, Mr Bhutesh stated, “When the firm
first ventured into the industry; a major challenge was to
gain the trust of the customer that they can do the interior at
the price point committed.
With no prior projects to showcase, things were tough.
Gradually, from references and known contacts, a few
projects were done, which was then the testimonial of the
work and commitments.
As the company started growing, proper process, quality
checks, and timely project delivery became another
challenge that was resolved by introducing the technology
in their processes.”
With all the process set and tech support in the present
scenario, the firm is now ready for expansion beyond the
three cities of Bangalore, Hyderabad, and Pune. The current
focus is to streamline the marketing and reach out to the
masses for further growth.
Opinion that matters
Technology is something that both the founders of Simply
Interiors are well aware of. The firm is using the basic
technology of machines in the factory and their automation
to achieve excellent finishes and smooth panels.
Project processes, timeline, procurement, and workflow
monitored by the support of technology are already in
practice in the firm. Founders are well aware of major
technological advancements of virtual reality where
designing is possible. Customers can get a realistic view of
their homes even before the actual work is done.
That brings a new revolution in the industry. Many free and
paid tools are available in the market through which, such
designing can be achieved. But technology has its limits.
The technology alone cannot achieve any premium work
with outstanding designs. Skilled manpower and freehand
work are required for such customers. Many competitors
and reputed industry leaders struggle here at this point.
Most of the competitors focus on only machine-assisted
modular work, which cannot achieve all the aspects of
designing a brilliant house. Hence, the firm strategies its
operation with a mix of technology and freehand manpower
skills, both of which are essential for a house to be
beautifully constructed.
The firm is also working on the virtual reality and complete
home automation solution, which is foreseen as the future
of the interior designing industry.
Enlightening Budding Aspirants
Sharing his advice to the aspirants who are willing to
venture into the field of interior designing, Bhutesh stated,
“Interior designing as a career is a promising field. Where
thousands of flats are being sold every month in each city,
designing of the house is required.”
“However, the majority of owners approach carpenters
directly where designing of woodwork is done by the paper-
pen method. Such design knowledge comes from
experience.”
But they also lag on other aspects of design like a modern
trend, colour combination, wall decorations, furniture
selections, and highlight area of the house where designing
is not done by wood but by colours, natural stones, glass,
and other materials which will shape the overall beauty of
the house.
Aspirants of interior designing should focus on such areas
where your skills bring value to the beauty of the house.
Aspirants should develop their skills with a holistic
approach to all the aspects of designing.
“Aspirants, from the very beginning of their course, should
learn not only designing on software but also how the
designs are implemented actually at sites. The key to
success is the knowledge of all the aspects of designing and
its practicality,” he concluded.

Digitalization's
Impact
on the
Interior
Designing Space
Future Vistas
Interior Designing emerged more
than five decades ago as a
specialized activity and has
undergone numerous changes from
time to time. Interior designers are no
longer typical about paints, furniture
arrangements, false ceilings, and
roman blinds. They have moved far
ahead and evolved in many aspects of
functional, aesthetics, conceptual and
purpose-oriented presentations. Interior
designing has evolved into the
dynamic and glamourous industry that
it is today.
One of the prime driving factors in the
exponential growth of the interior
designing industry is the role of
digitalization. Like many other
industries, the latest technological
applications have significantly
transformed interior design. Let's
identify the impact of digitalization in
the creative field of interior design.
Enhanced Presentability
Presentation is an important aspect of
every business, including Interior
designing. Be it the pilot projects, first

pitches, speculative ideation or even
the requirement presentation; modern
technology has elevated the total
approach of the designers.
Clients often ask for ideas and
solutions to their spaces; the interior
designers easily develop a customized
presentation using the modern
designing software, which creates
beautiful suggestive optional designs
which showcase the pinpointed
solutions.
Feasible Communication
The modern technological tools of
email and FTP (File Transfer Protocol)
allow seamless exchange of data files
up to 20 GB across the globe. The
contemporary communication
platforms of dynamic websites, social
media, google and industry-related
portals help in marketing their services,
reaching out to many customers almost
everywhere.
Virtual meetings through the
applications of Microsoft Teams,
Google Meet, Skype, Duo and
WhatsApp have brought the designers
and customers closer together
regardless of their locations and time
zones.
Greater Creativity
The customized software applications
have been the game-changers in the
interior design industry. The software
is equipped with modern computer-
aided design features, which help to
develop scalable design solutions
based on the measurements entered.
The parameters also include the type of
industry, the purpose of the property,
functional elements, etc., which are
considered while suggesting suitable
design solutions. Designers also get to
refer to the works and innovate their
designs as needed.
Higher Control
The entire working of the interior
designing firm is organized in the
systems with all the business functions
integrated into it. The design
entrepreneurs exercise a better control
over their business through
technological applications. Modern
plugins and features of the latest
applications have even provided
greater control over the process with
the integrated functions, which remind
and coordinate the satisfactory
completion of the assigned tasks.
Efficient Resource Management
The perfect example of ERM is the
automated evaluation of resources with
the help of Machine Learning. ML also
enables reliability in the management
applications.
Numerous material suppliers, vendors,
and skilled workforce are essential in
supporting interior designing activities.
The smart vendor management
applications enumerate and analyze the
vendors based on their performance,
material quality supplied, quantity,
rates offered, and the relation with the
company team of coordinators. The
system offers suggestions based on
numerous web searches on new vendor
development, locations, and resource
availability.
It gives auto suggestions in
summarizing the raw material
consumption across the projects on a
monthly, quarterly, and yearly scale.
The purchase teams can accordingly
set the field for bulk orders in
negotiating for the best prices for
sizeable quantities.
Revenue Optimization
The modern software systems are well
designed for business operations and
customized to the nature of the
designer's business model. The
software develops project-wise
analysis and reviews the parameters
involved in the project calculations.
The system automatically helps
suggest options in material, size,
variety, quality, grade, quantity, and
suitability to the purpose. This allows
the interior designers to scale up or
down the project work model based on
the feasibility of the scope. The
modern applications add in reducing
the costs, optimizing the use of raw
material, optimizing the outsourced
skilled resources, and opening the area
of project cost negotiations.
Better Quality Results
The system provides a complete,
organized worksheet which ensures
timely task completion with a scientific
approach to collaborative working.
Automatic checklists are generated,
which guide all the team members in
focused and directed work. The
technological applications have been
pivotal in enhancing the quality of the
designers in presentations, planning
and on-site implementation.
Bolstering a Dynamic Progression
Interior designers have resolved
multiple requirements of customers
through their expert solutions bringing
in the right balance of ergonomics,
quality, aesthetics, and customer
expectations. Today their work is seen
almost everywhere, adding value to the
work and grace to the properties. The
designer's Midas touch can fulfil the
pleasure of enjoying a cozy home from
the hard-earned residential spaces. The
magic of technology justifying every
customer satisfaction.
· Kedar Borgaonkar

Exhibiting Excellence with a Midas Touch of Quality
Payal Joshi,
Founder
Shree Jogeshwari
Designs
Nupoor Joshi,
Founder
Email id: creations@shreejogeshwaridesigns.in
Website: www.shreejogeshwaridesigns.in

Interior designers make indoor spaces functional, safe,
and beautiful by determining space requirements and
selecting essential and decorative items, such as colours,
lighting, and materials. They must be able to draw, read, and
edit blueprints. They also must be aware of building codes,
inspection regulations, and other considerations, such as
accessibilitystandards.
An interior designer has the power to step into a dull space and
transform it into something magical and beautiful. If space
planning, decorating, fashioning with harmonious colour
combinations, and designing are your areas of interest,
interiordesigningcanbeanexcellentcareerforyou.
The interior designers work on the taste of the clients, the
scope of the space they have, and most importantly, the budget
they are allotted to meet their needs and aspirations.
Comprehension of these top-notch aspects is where Shree
Jogeshwari Designs excels in the limelight as one of India's
BrilliantInteriorDesigners.
Under the exemplary expertise of Payal and Nupoor Joshi,
Founders, SJD ensures that their clients don't feel trapped, by
giving a commitment on the project cost and project duration
at an initial stage itself. This relieves clients from a lot of
uncertainties on such complicated projects with different
agenciesandso manyinterfacingpoints amongstthem.
TheLegacy
Shree Jogeshwari Designs started operations in 2013, eyeing
organic growth. Payal, who had worked with some Interior
Designers earlier in the same city, realized that there was a lot
of room for her to step into the field all on her own. Over the
years, business started coming in through contacts, and with
some advertising. In 2018, Nupoor, Payal's husband, quit his
corporate life and joined her with some aggressive advertising
andideas,afterwhichSJD is growingexponentially.
AnAdept Leadership
Payal, who takes care of the project's designing and execution
aspects, is a Science post-graduate and a Diploma in Interior
Designing. More importantly, she has the ability to connect
with clients to understand their requirements and priorities
and provide workable solutions accordingly. Nupoor is a
postgraduate in Commerce; and handles marketing and all
commercialaspects oftheprojects.
With aSpark todoThings Differently
Interior Designing has typically been a service availed by the
rich who have wanted to make a mark about their presence in
the vicinity of their property. Thus, there was a lot of scope to
work for people who were looking for their personal
convenience and uses – the "simple living, high thinking"
types. Such people were looking at designs which maximise
their comforts while making a mark on their guests visiting
them. Such people are ok spending sizeable amounts if their
priorities are being addressed. This is precisely the segment
whichhas beendrivinggrowthatSJD.
Exemplary aspects driving the comfort that Clients have
when dealingwith SJD:
• SJD takes contracts on a turn-key basis, i.e., a fixed
project cost including all material and labour, with Payal
and Nupoor being the only points of contact for all
aspects of the project. So, no need for Clients to worry
about co-coordination, interaction or supervision with
anyofthedifferentagenciesinvolved.
• A Contract Confirmation document is shared with every
Clientbefore the start of work, which details the activities
to be undertaken, costs thereof, and the payments plan
with activity milestones. Clients thus can keep track of
theproject'sprogress throughtheprojectduration.
SJD is a pure Interior Designing firm and hence, they have no
reason to push any particular service or product in the entire
Project. They are factual representatives of the Client before
the team executing the project. Their focus is hard on meeting
the client's requirements and ensuring the best utilization of
the available budget. For instance, Carpentry is typically an
expensive option, though, the looks and functioning are
unmatched. SJD is liberal in proposing alternatives to its
clients where looks and functioning do not matter as much so
thattherecanbeareasonablecost-saving.
Considering a specific case recently, SJD was offered a
project combining two adjoining 2-BHK flats into a single
unit.TheClient'srequirementswereplainandsimple-The
SJD works closely
with every client to
address their expectations
to make the project
unique based on the
latest trends and designs
“
“
“
“

look should be seamless and should not seem like two units
forcefully combined into one. Work started with demolishing
the common wall and joining the two living rooms. Since
there was a level difference in the floors of the two flats, the
flooring also had to be changed, which also served the purpose
ofcreatingaseamlesslook.
Similarly, a false ceiling was set up to create a continuous look
despite a beam running at the common wall. As work
progressed, the Client requested furniture in all the four
bedrooms had to be re-done as well. At the same time, the
second kitchen was already decided to have floor-to-ceiling
storage in carpentry to suffice for a complete storeroom and
alsoas aMandirroom.
SJD suggested the Client to design an elegant mandir and shift
it to the super huge new Hall and shift all the existing almirahs
and cupboards to the storeroom so that it is purely a
storeroom. This step resulted in releasing a budget of almost
1.75 lakhs to partly compensate for the additional costs of
furnishing bedrooms and also utilizing existing facilities. SJD
also suggested panelling to the entrance of the storeroom such
that the door cannot be easily made out. Relevant images are
attachedhere.
OvercomingtheAdversities
There are some challenges inherent to this field that would be
there in every project - Earning the trust of Clients is of
absolute importance since that drives the experience. This
challenge is all the more pronounced in turn-key projects due
to the numerous dimensions involved – trust has to be earned
and maintained on the Costing, designing abilities to balance
functionality and looks, participation in choice of materials,
supervision on the use of materials, supervision on
Workmanship, co-ordination between different teams, and
finallymeetingthetimelines.
There are also disruptive challenges of new alternatives
coming into the market almost every other day – one needs to
know each of these to adopt them into projects where they
wouldbestservethepurpose.
Also, there are common challenges of maintaining the team,
load balancing between them while working on multiple
projects, Employee turnover, Ever increasing costs, timely
availability of material which otherwise has a direct impact on
theDesigner's margin,andsoon.
EvolvingAround theEmergingTechnologies
Technological advancements have played an essential role in
the field of Interior Designing. 3D software has made it easier
for designers to communicate their ideas. Depending on the
software used, a designer can generate an image very close to
how would be the overall look once the project is over. This
gives the client an opportunity to digest the design. Clients are
more receptive to this since they know that this is not final yet
andchangescanbemade.
Also, technological advancements have created a whole lot of
variety in finished goods with mirror finishes, digital prints,
quick installation, space-saving hardware like folding and
stacking beds, multi-purpose furniture like sofa-cum-beds,
single-cum-doublebeds,sitting-cum-storages,etc.
Indulging PearlsofWisdom
For aspirants, SJD advises having close touch with markets
for different materials available in the market and their costs
till being functional. Also, a close view should be kept on
addressing the clients' requirements. While proposing
designing solutions, functional aspects like low/zero
maintenance should be considered, including micro-level
factors like there should not be a need for cleaning/dusting
frequently.

I do not impose
my design ideas
on any client
and try to
incorporate their
style and needs
in the ﬁnal
design.
Payal Kapoor,
Director
Director
Payal Kapoor,

Payal Kapoor
Institutionalization of Design Genius
ur vision defines, confines, designs, decorates and
Odraws our colourful world. Our present is just a
blur sliding on the edges of the past and the future
visions. The interior of this droplet of the time could be
filled as per our wishes, desires and dreams.
That is how we live and enjoy every moment of our time in
a space envisioned by the architects and interior designers
of impeccable imaginations.
Payal Kapoor, Director at VISIONS Interior Designers
& Consultants, always looked at the world as an open
canvas, where she could mould the interiors of the human
space-time as per the vistas of her own visionary torques.
Sensing a magnificent creative spirit in her, after graduation
from the Interiors School in 1987, the Executive Director of
one of the leading Interior Designers in Delhi handpicked
her. After getting sufficient exposure at Manasara, she was
offered a challenging opportunity by the 'Dream City'
promoters and was appointed by them as senior advisor of
their design firm 'Craftsmen'. The projects by this firm
mainly were executed on a turnkey basis.
Under Payal's supervision, the company diversified from
making panel doors and windows to excellent quality
furniture and executed several projects on a Turnkey basis.
Payal reflects, "After putting my efforts, I felt that my
creativity and identity as an interior designer were
infringed upon. Hence, I decided to launch my own in 1991
and founded 'Visions'."
Thus, began the process of institutionalization of Payal's
Design Genius. Guided by her creative instinct, Payal
designed some of the best iconic structures in and around
India.
They include luxury trains like Palace on Wheels and
Sambhar Express, over twenty hotels and royal palaces,
six schools, twelve offices such as TATA's corporate office
and Reliance Industries' New Delhi office, forty residences
including French Embassy Guest House in Chanakyapuri,
New Delhi, Mint Casino Ship, PVR Mega Mall, Gurgaon,
five showrooms including IGI Airport Departure, etc.
Payal has also received numerous awards, including WADe
Asia 2018, Baron's Who's Who (USA) of the World Global
Edition, Excellence in Architecture & Design at the Festival
of Architecture & Interior Designing (FOAID) 2019, etc.
In an exclusive interview with CIOLOOKINDIA for its
edition of 'India's Brilliant Interior Designers-2022', Payal
spoke in length and breadth about her VISIONS. Highlights
of that sparkling discussion are given ahead.
Please brief our audience about Visions, its USPs, and
how it is currently positioned as a leading player in the
Architecture and Interior Designing space.
My company, VISIONS, was incorporated in 1990 as an
Interior arch Design proprietor firm. Having specialized in
hotels and hospitality, I started executing hotel projects like
Umaid Bawan palace, Imperial hotel, and a lot of heritage
hotels across India but landed up doing schools like GD
Goenka, ITL, etc., Institutes, spas, luxury trains like Palace
on wheels, sambhar express, ships like mint casino in goa.
All sorts of luxury homes, offices, saloons, and diverse
kinds of work have been done by Visions over the last 35
years.
What was your inspiration behind venturing into the
Architecture and Interior Designing niche?
No inspiration as such entering this field. I guess it just
grew on me, and as good projects came my way, I tried to

execute the same honestly, and recognition and fame
followed.
What USPs make you stand out as a leading Interior
Designer?
I do not impose my design ideas on any client and try to
incorporate their style and needs in the final design. I prefer
to work as a team to achieve the end result as per their
sensibilities.
It is important to adapt to the client's needs, budget
timelines aesthetics, and handholding them till the end. And
I guess that's what makes us different.
What are the immersive benefits of the services/solutions
you provide to your clients?
With us, the client does not have to look for ppl to execute
their work as we have a house team of civil, interiors, and
landscape fit-outs. It is a one-stop-shop, so the clients have
no headaches as they are dealing with only one person.
What were the initial challenges after venturing into the
field, and what are the challenges now?
Thirty years back, challenges were of different kinds.
Communication was slow, no internet, WhatsApp,
smartphones etc.
There was a lot of dependency on research through books
library, and we were totally hands-on, and speed slowed
down as communications were physical or through
landlines.
Now the info is at a click of a button, and the digital world
has made things easy, and coordination is simpler.
However, nowadays, most designers cut-copy-paste, which
shows in their work.
What would be your advice to the aspirants who are
willing to venture into the field of the Interior Designing
market?
Young designers need to focus on research before starting a
project and before they start designing it. Focus, hard work
and honesty have no shortcuts and staying humble and
working as a team always helps maintain timelines and
execute designs immaculately with good artistry.
V I S I O N

interior design solutions play is enhancing the
aesthetic beauty of the properties. It starts from a
sound understanding of the requirements,
identifying the property, planning the designing,
reviewing the process, collaborating with the
team, and arranging artisans to deliver final and
satisfactory results to the client.
The Knowledge Resource
Every idea of an architect is carefully chalked
out to make things look prominent and classy.
These professionals having a degree in
Architecture, have an immaculate and scientific
approach to looking at the world. Their eyes are
always on the look for balanced designs and
improvements which can enhance the purpose
and beauty of the property.
Touch of Class
The systematic and professional approach to
n general, architects are known to design
Ibuildings, town planning, and various
residential and commercial properties. On
the other hand, interior designers design the
interiors of various properties. However, a new
trend has been observed where the architects are
offering interior design services. It does feel
exciting, right?
Modern architects have evolved through their
scope and scaled higher levels of professional
services, including interior designing solutions.
From a client's perspective, it is a great
development to get the property designed by an
architect having an eye for precision with a
touch of classiness. It is a matter of fact that
architects are experts in space utilization,
structural ergonomics, functional criteria, and
temporal logic.
The most significant role that an interior
architect or the architects who specialize in

giving the best possible look elevates
the interior environment to a different
level of aesthetics. It speaks of the
finesse and the perfection in every
dimension that signifies a unique class
of its own. Selection of paint finishes
with colour shades, flooring, world-
class branded fixtures, electrical
appliances, and planning of decorative
objects and furniture all collectively
enhance the beauty of the premises.
Balanced Approach
The architects consider the aspects of
the building's safety, functionality, and
basic appearance. This takes a lot of
skill and careful consideration
throughout the design process. Interior
architects have specialized training to
achieve these tasks, most often gained
through attaining degrees and
specialized certifications in their field.
They value and balance the aspects of
interior design with a scientific yet
artistic approach. The professional
outlook ensures equal distribution of
numerous design and visual elements
across the property's space.
Ergonomic Designs
Architects are master planners with a
clear and profound understanding of
the property. The designs are planned
with an excellent thought application
to the utility and functional
perspectives. Their vision to position
all the objects rightfully in their
respective locations ensures the best
feasibility of the resources, more
openness to the property, and optimum
utilization of every inch of the space.
Modern technologies that involve
sensor-controlled instruments, home
and office automation systems, and AI-
integrated solutions are proposed by
the architects to elevate the whole
experience.
Optimizing Project Budgets
With a thorough understanding of
interior elements, a scientific approach
toward the property purpose, and a
good analysis of the space available,
the architect develops interior designs
in smart and effective means. The key
gamechanger is their skill in striking
the right balance of design and
customer budget. Often customers
refer to some properties they observed
somewhere. The architects listen
patiently, understand their points, and
calculate the feasibility through the
project estimation.
Developing complete clarity and
transparency of the planning, architects
counsel and advise the customers on
the right interior solutions to meet their
purpose and requirements in a very
logical manner. Their comprehensive
approach of including types of
material, customization or procurement
of readymade units, and selection of
various other elements and fixtures
ensure superior quality within the
client's budgets.
Crafting a Progressive Future
Architects have brought in a
disciplined and systematic approach to
the construction industry and now have
added phenomenal value in organizing
from the inside too. A clean, scientific,
and ergonomic approach in the
planning and implementation of the
interiors of the properties has
revolutionized the entire scenario. The
industry is experiencing a new trend of
professionalism, technical expertise,
and the application of disciplined
methodology through the entry of
architects into this industry vertical.
Customers today are aware of their
requirements and have become
demanding too. It takes professional
finesse, enterprising logic, and strict,
uncompromising adherence to quality,
safety, and industry standards; to
smartly meet the requirements and
satisfy in a professional perspective
too. It is a good and promising
advancement to witness the role of the
architects expanding in the interior
designing domain, thereby enriching
the scope and horizons to higher levels
of aesthetic professionalism.
· Kedar Borgaonkar

Design Studio
Design Studio
SSA
SSA
An interior designer has the power to transform a
dull space into something magical and beautiful.
Architects and interior designers play a vital role in
creating a ‘magical’ impact. It’s often noticed that certain
properties have a great welcoming feel. They have a unique
blessing of vibrant energies with very astonishing facets.
Expert architects and interior designers systematically
identify the property and plan the ‘solution’ layout that
includes all the aspects of decoration, ergonomics, user-
friendly logic, openness, and effective space management.
Established in 1995, SSA Design Studio, a firm of
Architects, Interior Designers and Corporate Design
Consultants, has built itself an impressive reputation for
innovation and superior service by creating aesthetically
pleasing and radical design solutions within the allocated
budget and time frame.
Under the coherent leadership of Mr Sandeep J. Shah and
Mrs Anita S. Shah, the studio has grown to deliver as a
team of professionals who integrate their individual
abilities to provide a complete understanding and
practical solutions to its clients.
In an interview with Insights Success, Ar. Sandeep Shah
and Ar. Anita Shah revealed their professional journey right
from their initial days and how they are on the path of a
more ambitious future ahead.
An Articulate Leadership
Sandeep Shah graduated from L.S. Raheja School of
Architecture, Mumbai, in 1992, successfully topped in the
state of Maharashtra. He then completed his Master of
Science in Architecture (M. S. Arch.) from California
Polytechnic State University, USA, in 1994. He worked
with various Architects in the USA before returning to
Mumbai.
On the academic front, he was also a visiting lecturer at the
Kamla Raheja Vidyanidhi Institute of Architecture and
Environmental Studies, Juhu, Mumbai. On several
occasions, he has been a “Design Jury” at many
Architecture Colleges to evaluate and encourage young
students and speak on Architecture and Interior Designing
at various forums, including social forums like the “Rotary
Club.”
Anita Shah completed her G.D. Arch from L.S. Raheja
School of Architecture, Mumbai, in 1992. Apart from
Architecture and Interior Design, she is also very insightful
in the field of Vaastu Shastra and Graphic Design. She too
has been a part of the “Design Jury” at several Architecture
Colleges and commercial forums.
They started the firm M/s SSA Design Studio (Architects,
Interior Designers and Corporate Design Consultants) in
1995. Apart from their successful professional careers,
Sandeep and Anita are also deeply involved in charity work
in the field of education and healthcare.

An Exhilarating Start
Sandeep reminisces their initial days of being fortunate
enough to have travelled extensively locally and
internationally since school days. Both were fascinated by
building designs and intrigued by interior spaces on their
various trips and tried to dissect how these spaces must
have been designed and put together.
Architecture and interior design thus became a natural
choice. This profession combines design and engineering,
and as it caters to people, it has to be safe and aesthetically
pleasing. Architects and interior designers make sculpture
liveable. The best part about this profession is that the
design would also be there for future generations to revere
and learn from.
The Distinguishing Feature
Creativity is the backbone of any form of design. Creativity
is what differentiates good design from the rest. It can
transform spaces, influence perspectives, even make history
and change how one feels.
Sandeep and Anita try to create spaces to have a “timeless”
quality to outlive fashion – meaning it should look and feel
interesting even after say two decades. Sandeep revealed
that each project has certain specific requirements, and
that’s how our designs emerge. The company’s motto and
USP is to always stay one step ahead and give clients more
than they expect.
Customer First, Policy
Anita highlighted keeping abreast of the latest trends in
materials and technology; Anita and Sandeep together
create a harmonious amalgamation of all the inputs which
suit the client’s budget and taste. Translated in three-
dimensional views, walkthroughs, sample boards etc.,
makes it easier for clients to understand the concepts. She
revealed that they educate the clients in many spheres of
design, materials, and technology.
Their daily purview leads to healthy discussions in all
aspects of designing and execution, resulting in a reliable
partnership. This helps build “trust” – and in their field,
where the stakes are high–trust is the key to a successful
project. Hence, they get repeat projects from clients.
Rising and Growing From Challenges
Anita elaborated about their initial days; they were
brimming with ideas and enthusiasm. It took a lot of
convincing to clients to secure projects as one would rarely
have a body of work to show for in the initial stages of their
career.
But their never-give-up attitude helped them bag good
projects, both in architecture and interiors, which were also
featured in various design publications. She exclaimed that
since then, there was no looking back. It’s been almost three
decades, and their team still has the same fire and
enthusiasm for every project they do.
In general, procurement of consistent quality material from
reliable sources to managing after-sales services from
vendors and contractors were the most concerning
challenges in the initial years. But this also taught them to
be more efficient and prudent in their design and build
process.
Anita responded on the present day, more than ever before,
is the best time to be in this creative field with tremendous
help from technology, amazing work happening in research
and development across the production spectrum and
exposure to a huge variety of data.

Ironically, the current challenges involve dissuading clients
from incorporating some design idea they would have come
across in the media but happens to be an absolute out of
place concept as per their overall theme.
Today there is an overexposure to everything, and one
needs to be knowledgeable enough to evaluate this data,
from temporary fashion fads to timeless beauty. Each
design idea is worthy – however, it requires an appropriate
ambience to enhance its value and look in-sync.
The Technological Impact
Sandeep mentioned that technological advancements have
indeed opened many avenues. They still believe that hand
sketching is the best form of transforming ideas - on paper.
A host of software are available for 2D and 3D visualization
to take the design process to the next level. Clients can
preview their projects before execution.
Sandeep added that with the 4D immersive technology in
the metaverse, one can be “within” the space and feel the
“walk-throughs.” The software that translates 2D to 3D
instantly is widely used to eliminate unforeseen errors
during construction.
A team of multiple designers can now co-work on a given
project file simultaneously, thereby saving time, improving
precision, and saving cost while generating the best results.
The computer revolution has been a game-changer.
Communication with clients has become much more
manageable. Several complex building designs which are
built around the world today would not have been possible
without these tools.
Unique materials have flooded the market, which use
technology to aid their manufacturing processes, giving
designers various choices. One material could undergo
different finishing treatments and result in multiple unique
finishes. The base material could be the same, say marble or
glass, but with other specific treatments, the result is
amazing.
It is now easier to recreate affordable designs, whether
digital printed artworks or exclusive marble print tiles,
thereby opening newer possibilities for designers to provide
exclusiveness even in a budget job. Technology has made
the visibility of an idea easier, leading to better knowledge
sharing, easy procurement, and a transparent market.
Pearls of Wisdom
Anita pointed out with enthusiasm that it is a vast field with
abundant opportunities to experiment with new ideas and
materials to create and satisfy the artist in ourselves. A
completed project gives immense work satisfaction. But at
the same time, it is very competitive since this not being a
regulated profession needing a licence to practice.
Sandeep added that the design, the ability to adapt to this
ever-changing scenario, the quality of the service and the
factor of integrity as a person should become the trump
cards of success in this field.

India's Brilliant Interior Designers-2022.pdf

India's Brilliant Interior Designers-2022.pdf

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