Special Issue Jan 16

MADE IN INDIA PRODUCTS & IDEAS THAT CHAMPION THE MADE IN INDIA CAUSE
RS 100 HOME-REVIEW.COMvol 15 issue 01 January 2016 total pages 140
WITH ITS BACK
TO THE WALLAN INTROVERTED HOUSE BY KHOSLA ASSOCIATES
UNCOVERED : ZEPPELIN DESIGNDESIGN DESTINATION : DUBAI SPECIALIST : STUDIO COPPRE
ESSENTIALLY SUSTAINABLE
BY RHIZOME AND ERA
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BASKING IN RECYCLED GLORY

88 Home Review January 201688 Home Review January 2016
MADE IN INDIA
SPECIAL
Page 92
Page 96
Page 106 Page 107
Page 100
Page 90
Design
On My
Mind
The Great
Indian
Roar
Page 98
Entities
In Charge,
Entities
Of
Change
Jaquar:
In Solid
Waters
Innovation
+ Design
= Duravit
Global
Leaders
At
Home
The
Design
Entre-
preneur
The feeling of pride and delight that a ‘Made in India’ label of a product brings is uplifting.
India has transformed from being seen as a dependent country to a nation with a stronger
identity. With this as the focus, Home Review will present top-notch products and ideas
which champion the ‘Made in India’ cause.

Home Review January 2016 89Home Review January 2016 89
India is on its way to become a manufacturing giant. The
government’s Make in India campaign is a lions step towards
recognising ‘ease in doing business’. The campaign has
attracted many fans domestically and internationally. As the
government’s initiative is gaining traction, the design industry
is one of the many sectors that has grown parallely.
Text By Kanupriya Pachisia
THE NEW NATIONAL
PROGRAMME
The Indian design sensibility has today acquired more
recognition, thus creating a demand for the same. As domestic
companies start building global brands and multinationals seek
to boost sales in India, design firms are also thriving.
The profession is growing in popularity in Indian universities
and scores of design firms have sprung up across the country.
Design entrepreneurship is advancing to newer heights with
innovative idea distribution in markets. A glimpse of products
by Indian designers, in the pages to come will justify the
above thought.
The feature also showcases Indian and foreign companies
attempting to mark their design presence in India and their
latest products. We talk about how designers
are turning towards entrepreneurship with flair, giving rise
to a new breed of design entrepreneurs. Also do not miss our
conversation with the brains behind Jaquar and Duravit and
how our Indian companies have reeled under the government’s
Make in India initiative.
Indian culture has already cast its impression on the world and
Indian designers are constantly involved in merging design
with the contemporary. So do browse through the successive
pages in order to receive a preview of the design sentiment
flourishing in modern day India.
Wall coverings by Marshalls.
Kitchen by Arttd’inox.
Tiles by Bharat Floorings and Tiles.

90 Home Review March 201590 Home Review March 2015
THE DESIGN
ENTREPRENEUR
Looking around we’re probably in the midst
of a design renaissance where one can find
a design centric focus in everything. Today
there is a rising percentage of entrepreneurs
who claim design to be a primary skill set,
thus giving birth to - design entrepreneurs.
As more and more designers awaken their
creative spirit to render experiences that
are satisfying and meaningful, we find a
clan engaging design and business to give
entrepreneurship a new dimension.
For Ayush Kasliwal of Anantaya Decor,
“becoming an entrepreneur was a natural
progression as one grew to continue to
practice design.” However research and
study shows that it is not easy becoming
a design entrepreneur. The government’s
Make in India plan has definitely done
justice in recognising this line and
encouraging it to grow manifold. Sandip
Paul from Paul Studio says that, “The Indian
manufacturing industry is definitely gearing
up with all this attention.
I have seen many of my clients starting to
take pride of their design led creations and
showcase original designs in international
trade shows as exhibitors and not as
visitors.” Sharing his views on the Make in
India campaign, Kasliwal tells us that, “The
government’s Make in India policy is very
grand and can have profound effect on the
industry as a whole. However, unless the
hurdles put in by the various departments
are cleared - it will be more rhetoric.”
Today people are becoming more and
more design conscious thus making good
design, good business. This leads to a
growth anticipation which attracts an
increasing number of designers to lead their
passion towards a budding business. Their
approach has played a significant role in
effecting the Indian home décor market.
90 Home Review January 2016
Design entrepreneurship has taken on a new
role as design entrepreneurs feed their
businesses by not finding a market for their
products or services first, but by creating
products or services for customers.
Indigo series trays by Artnlight
Blue
side
table
by
Hardik
Gandhi

Home Review March 2015 91Home Review March 2015 91
Kasliwal confirms that, “there is a definite
impact that can be seen on the face of
consumerism. Going forward, conscious
consumption is coming to the fore.
Designers turned entrepreneurs are leading
this change.”
However with the project based nature of
the design agency it’s a challenge to keep
it recession proof. Sustainability for the
design business means mixing passion with
a thought-through business strategy.
Paul shares, “For any business to make
profit, the input cost should be lowest
possible. The challenge is to create high
value propositions for customers yet keeping
ones resources frugal. I use the air gaps
(time between two projects) to actually
create intellectual properties.”
The significance of the Make in India model
for design entrepreneurs has been one
of meaningful connotation. The design
industry is growing each year and so is the
design community.
With people becoming more and more
aesthetically conscious, design has become
a behaviour not a department. The Make
in India plan has recognised the design
incline and roused more people to turn their
design mindsets into business mindsets and
contribute to the national GDP.
As onlookers one could definitely say that
they have done the job well in converting
the design mindset into a business oriented
one in order to bring India on the same
page with other countries across the globe.
Home Review January 2016 91
Howard bar stool by Anantaya Decor
FrachairbySandip
Paul

KITSCHDII DESIGNS
THE CHANNAPATNA SPICE JARS
AND COOKIE JARS
Seema Pisharody’s, Kitschdii is centered on
themes of India and ‘being Indian’. It uses
a Channapatna craftsmanship sourced from
a Bangalorean village known for its wooden
toys to launch an interesting line of jars.
The product is lac-turned, smoothened with
sandpaper and dry cactus leaves and then
dry lacquered on the lathe itself. It is then
polished with talegiri leaves and vegetable
dyes are used in the colouring process.
www.kitschdii.com
PAUL STUDIO
ICE DROP
This simple yet iconic ice tray by Sandip and Suhasini Paul derives its USP from the fact that the
‘ice drops’ detach themselves when frozen.There is no need to twist the tray back and forth like
in regular ice trays which eventually loose balance. Simple pushing on either end raises the other
end like a seesaw loosening the ice. It can also easily be scooped out with a spoon.
www.paulstudio.in
LEAD LIGHT STUDIO
THE BLOWN GLASS
CHANDELIER
Designer Atul Bakshi’s blown
glass chandelier is an exquisite
piece of long twisted glass chillies
assembled into a charming fixture.
It’s synonymous to a ceiling light
fixture but it does not have a direct
light source. It is illuminated by
indirect lighting. The spray of luster
renders an unequal shine to its
surface. The chillies are all twisted
and turned to add some emotion
of movement to the chandelier.
www.atulbakshi.com
LOOSE ENDS STORE
THE MENU TRAY
Tahira’s Loose Ends Store is a
unique platform which caters to
everything on your list but with a
slight twist. Some of its products
are so quirky that you need to ask
for ‘Directions to Use’. From funky
glasses to trays to napkin holders
to tea sets - there’s a perfect
blend of design and whimsy. ‘The
Menu Tray’ is a perfect example!
www.looseendsindia.com
DESIGN ON MY MIND
Our Indian designers are gifted with an elegant aptitude and mastery that helps restate
the fact that people don’t use a product because of the great design but great design helps
them use the product.

COLLECTIVE CRAFT
LOTUS SERIES
Sibanand Bhol’s Collective Craft is an
artisan centric design initiative in Odisha.
Engaging various disciplines and skilled
artisans in contemporary product, space and
communication design, its stone products
are completely hand carved out of local
soft stone. Natural surface aberrations
are retained to enhance the beauty of
the product. The Lotus series exemplifies
fine skills and the unmatched beauty of
traditional motifs.
www.collectivecraft.com
CHATUR CHIDIYAA
THE WIRED BIRDS COLLECTION
Birds always chirp in a live and beautiful environment. These wired birds find endless
placements as part of home décor. Made of ceramic they can fly out with little turbulence to
any nearby arrangement. Their functionality can be extended to even clip unpleasant wires
attached to various appliances. It is a green product made of ceramic and non-corrosive brass.
www.chaturchidiyaa.com
ARJUN RATHI
THE GEODESIK LAMP
COLLECTION
A geodesic dome is a spherical or
partial-spherical shell structure or
lattice shell based on a network
of great circles (geodesics)
on the surface of a sphere.
Geodesics intersect to form
triangular elements that possess
local triangular rigidity and help
distribute the stress across the
structure. The geodesic lamp’s
metal base is finished by using
metal ageing processes through
homemade acids and can be given
a translucent or opaque finish.
www.arjunrathi.com
KREA
THE MUSHROOM PODS
COLLECTION
The team’s collection is inspired
from the growth of wild
mushrooms. The wooden base
is lathe turned and hand carved
to make each piece unique. The
base allows for a combination
of different surfaces on top to
let the range transform from
table to seating. As each piece of
mushroom is different from the
next, so are these pods.
www.kreaworld.com

SPACE TALE DESIGNS
THE DUCKLING SERIES
Subi Suman, founder of Space Tale has most
innovatively used hardware elements as
key design elements in this series. Here the
furniture plays canvas to duckling shaped
hardware – the drawer handle. Handcrafted
in pine wood its tops are finished in PU while
the furniture is a perfect storage solution for
modern lifestyles. It can be used as a bedside
table, side console for office tables or a stool.
www.spacetaledesigns.com
MUKUL GOYAL
CIRCUMSTANCE
Mukul Goyal’s wall clock interestingly called Circumstance goes to prove once again that its
all a race against deadline and targets. People are literally living life in cycles! His creation,
Circumstance is a very telling wall clock crafted in coated aluminium and provokes one to
prioritise life. An installation in time and in the minds of all who come across it!
www.mukulgoyal.com
THE BOMBAY ATELIER
THE WINNOW STOOL
Farzin Adenwalla’s winnow stool
draws its name from the cane
woven winnow baskets which are
used across India to separate rice
grains. These winnows also have
a huge relevance in traditional
Zorastrian ceremonies. The stool is
made of mild steel, powder coated
and stainless steel with either a
lattice work or cane work. 15” wide
and 16” deep, it stands at a height
of 32”.
www.bombayatelier.com
DESIGN GANDHI
PAISLEY POUFFE
The shape of paisley has been
curated in many ways. Designer
Hardik Gandhi’s attempt was to
utilise the properties of this form
and create a soft and sophisticated
seating. The choice of fabric for
the seating along with the inbuilt
coaster area provide a twirl to the
furniture making it more visual,
expressive and worthy. It definitely
succeeds in ‘making everyday
living designful’!
www.designgandhi.com

DESIGN TEMPLE
MEMSAHIB TABLES
Divya Thakur is a leading voice of
contemporary design in India. Her
‘Memsahib Tables’ are named after the
symbol of organised indolence and proper
‘gentrified’ decadence. These tables imitate
the ubiquitous lace tablecloths. Available in
white, black and gold they are scratch, stain
and heat resistant. They are also weather
proof and do great justice in decorating your
outdoor spaces.
www.designtemple.com
ARTNLIGHT
THE HAND SERIES, SHLOKA SERIES AND TABLE TOP SERIES
Vineeta Nair of Artnlight says that she always wanted to create hands as they are so relevant to
an artist. She so rightly points out that the mind can visualise but the hands create. This series
by Artnlight is an ode to our hands that help hold, heal, love and protect. The hands also come
with a Sanskrit inscription and tell their own story wherever they are placed in your abode.
www.artnlight.in
KREA
MOHOR
Mohor, by Krea is an exquisite piece
of applique work on net. The idea
behind these screens was to create
a feeling of a misty morning during
spring to bring the outside beauty
inside. Each panel is a layered
hand applique of Indian trees like
Gulmohar and Amaltas. This can
also be customised into a wall
hanging, curtain or a room divider.
www.kreaworld.com
ALEX DAVIS STUDIO
HYPER BLOOMS
Urban, restless, brutal and
glamorous - the latest offering in
design art by Alex Davis. These
blooms are made of outdoor
304 grade stainless steel bathed
in transparent pigments and are
a perfect blend of craftsmanship
and technology. With an enormity
in scale and brashness in attitude,
they render an aesthetic sensibility
to the collection, magically
transforming any setting.
www.alexdavisstudio.com

96 Home Review March 201596 Home Review March 2015
THE GREAT
INDIAN ROAR
Make in India - a campaign coined by
the government is a giant leap forward
to transform the Indian economy. It
contains a raft of proposals designed
to urge companies to aid in the
transformation of the nation into a
manufacturing powerhouse.
The effect of the Make in India campaign
on Indian companies has been immense
and extensive. The government’s idea
to turn home bound companies into
global champions and promote green
and progressive manufacturing has been
widely applauded by the Indian community,
that has adopted it as a stepping stone to
integrate itself into the global value chain.
Apart from giving a thrust to the
manufacturing sector it has also
complemented the service industry.
This hand in hand proposition is definitely
an invitation to a double dynamo of growth
- something which has aptly been seized by
the design industry.
Since the launch of the programme,
Indian companies have strengthened
footing on the industrial map.
Mr. Mehernosh Pitthawala, Head of
Marketing at Godrej Security Solutions
says that, “The Make in India plan is a
great initiative. Almost all Godrej products
(specially in the securities sector) are made
in India. Godrej Security Solution’s
latest product, Goldilocks is a product
made for India by Indian designers using
Indian technology. It’s a one of a kind
product not available internationally.
Godrej plans to export this product in order
to contribute towards the restrengthening
of the Make in India plan. The Make
in India plan can become stronger
through innovation.”
96 Home Review January 2016
With the government’s Make in India plan taking
off, Indian companies are positioning themselves
on the runway of brighter horizons.
Decowood veneers by Greenlam Laminates
A
cornercabinetby
GodrejSecurity
Solutions

Home Review March 2015 97Home Review March 2015 97
The Government’s welcoming attitude
towards innovation and green design,
through its Zero Defect Zero Effect
campaign has also lead the design
industry to indulge in its practices with
newer techniques.
This has given them an edge over others in
the market. Mr. Pitthawala explains that for
Godrej, “It has definitely strengthened the
companies positioning and made it more
independent. We have gone ahead and
developed in-house capabilities and used
it to our advantage. This difference that has
now set in has also helped us collaborate
internationally.”
The models ‘Look East Link West’ policy
has also left a positive mark on Indian
companies that have gone ahead
and seized this opportunity to multiply
business activities.
The campaign has not only attracted
overseas entities to set up shop in India
but has also inspirited domestic companies
to increase production within the country.
This has given them incentive to rebuild
their brands. For Godrej, states Pitthawala,
“We have always been an Indian company
with strong Indian roots. The Make in India
plan has definitely improved branding. We
have been pioneers in the field of security
solutions. The positive impact on branding
is only helping us to make lives of our
customers more secure.”
The Make in India campaign is definitely
India’s ticket to make it to the global big
league. There is a new dynamism and
vibrancy in India which is translating into
reality. Indian companies have reacted well
and have undeniably presented India on the
world outline as an opportunity and not just
a mere market.
Knotty Pine, a decorative veneer from Greenlam Laminates
GoldilocksbyGodrejSecuritySolutions

PEEKABOO PATTERNS
OUT IN THE WOODS COLLECTION
This collection is a playful and realistic
assembly of elements captured literally from
the woods. It can be customised for a crib,
toddler bed or chest of drawers and is a
perfect example of stylish and comfortable
designing. It includes cushions, throws, bed
linen, seaters and various accessories. The
cheerful choice of colour and design adds
just the right happiness quotient to the
whole experiment.
www.peekaboopatterns.com
BHARAT FLOORINGS AND TILES
UNITINTA PLAIN TILES AND HERITAGE TILES
Bharat Floorings and Tiles is one of India’s foremost and reputed companies in the flooring
segment. In fact it is best known for laying down some of the most beautiful floors in an array of
patterns and colours. Their latest range of Unitinta plain tiles in subtle colours have been used to
create interesting combinations with colourful heritage patterns, terrazzo and wooden floorings.
www.bharatfloorings.com
MARSHALLS WALL
COVERINGS
GLOBAL LOVE COLLECTION
Marshall’s ‘Global Love’ Collection
is an ensemble of exclusive
signature series of wall coverings
that showcase celebrated
international designer, Karim
Rashid. Drawing inspiration from
sound vibrations, this range
represents variations in sound
through psychedelic graphics on
dark backgrounds and computer
design. Experimentation of
merging streams adds to the
multi-hued cultural canvas. These
wall coverings lend an edgy and
sophisticated look to your walls.
www.marshallswallcoverings.com
GREENLAM INDUSTRIES
MIKASA REAL WOOD
FLOORS
Mikasa real wood floors are
produced at Greenlam’s fully
integrated plant at Behror,
Rajasthan. With the benefits of real
wood on its side, it is available in
eight different species namely oak,
ash, maple, walnut, eucalyptus,
sucupira, sapele and wenge. These
premium engineered wood floors
add a sense of mystery and intrigue
to any living space.
www.greenlam.com
ENTITIES IN CHARGE, ENTITIES OF CHANGE
As Indian consumers progressively start speaking in the typical marketing language
of activities, interests and opinions – our Indian companies have summarised all means
to cater to urban India’s sophisticated lifestyles and buying trends.

ASIAN PAINTS
KIDS WORLD THEMES AND
WALL TALES
Kids World Themes by Asian Paints is not
only interesting, innovative and engaging,
it also manages to capture your child’s
attention and imagination. The company
also launched its unique initiative, ‘wall tales’
which targeted kids of age group 4-11 to
write their own story on any World Theme
like Flying Kick, Queen of the Seas or Mighty
Heroes, thereby making the walls of the
room more interesting.
www.asianpaints.com
OZONE
CREDIT CARD SAFE
Ozone cash safes are ‘made in India’ and have state of the art design to resist tool attack. This
safe is secured by a swipe of your personal debit or credit card. It has a hi-tech card reader system
and a highly reliable digital operation system. It used an electronic control unit for audit trail. It
offers a choice of four sizes and has a unique LED display.
www.ozoneindia.com
BAJAJ ELECTRICALS
INSTALIFT IRON
Bajaj Electrical’s Instalift Iron has
a unique and patented design.
Equipped with 1000w for quick
heating it has a cool touch body,
with a clean finish and pleasant
aesthetics. Its auto lift feature helps lift
it up from the front when released,
to prevent burning of clothes. It has a
non-stick golden coloured sole plate
and a 360 degree swivel cord. It is
ergonomically designed and has a
comfortable hand grip.
www.bajajelectricals.com
CERA
CAMPBELL EWC
Campbell from Cera is a wall
hung, extended EWC (European
Wall Closet) with modern looks.
Contemporary in approach with
a straight line design, it is a
two star rated green product
certified by IAPMO (International
Association of Plumbing and
Mechanical Officials). It succeeds
in saving around 29% of water.
Its wall hung feature also helps
keeping the floor beneath clean.
www.cera-india.com

GODREJ SECURITY SOLUTIONS
GOLDILOCKS
Goldilocks - My Everyday Locker breaks
away from the general perception of bulky
lockers and offers both convenience and
security with its small form factor and vibrant
colours. It comes with a smart touch panel
and glossy finish. It warns with a tamper alert
and is equipped with number locking and
additional security with locking cable. Its best
feature is that it’s a portable locker.
www.godrejsecure.com
CARYSIL
POLO
The latest range of granite premium line sinks from Carysil give an all new look to the
kitchen. Polo sinks measuring 1160 mm X 500 mm come with two bowls and a drainer
and an easy to clean surface. These are also available in stylish colors like Deep Black, Dusk
Grey, Pera and Bianca.
www.acrysil.com
GODREJ & BOYCE
PISA
Lounging gets a smart new
definition with Pisa. The slant in
its form gets its inspiration from
The Leaning Tower of Pisa. Its
indulgent comfort beautifully
blends sophisticated style with
sturdy structure, for long hauls.
Treated plywood is employed in its
making leading to consistency in
size and performance. It is available
in dual tone fabric or leatherite. The
range consists of a single two and
three seater sofa with a centre and
corner table.
www.godrejandboyce.com
STERNHAGEN
SANI-Q
Just as in nature no two crystals
are of the same shape, no two
facets of this centre piece sink
are alike. Sani-Q is a patented
high-tech Quartz material with
silk finish. While the crystal‘s
high-gloss top captures the
delicate elegance of a brilliantly
polished stone, Sani-Q technology
allows the crystal to sport finely
rounded edges for easy upkeep.
www.sternhagen.com

HAVELLS
HAVELLS OPUS CEILING FAN
WITH LIGHT
The Opus is a unique creation where the
light and fan both stand out as individual
elements of design and as an integrated
piece. Its eight transparent blades remain
folded, enveloping the light, allowing it to
filter through. Its powerful motor has silent
operation. Available in brushed nickel finish,
it is remote controlled to switch on and off,
regulate the speed and turn on the light. It
has a sweep of 1100 mm.
www.havells.com
SIMPOLO CERAMICS
ROCK DECK
The Rock Deck collection comes in a wide range of colours including coffee, gris, lux, sahara and
verde. It has an apparent density of 2.28 gm/cc and has great water absorption characteristics
making it a safe bet for your outdoors. It boasts of surface flatness without any sign of curvature
or warpage. It is also frost, thermal shock, moisture, crazing, stain and slip resistant.
www.simpolo.net
ARTTD’INOX
ISLAND KITCHENS
Kitchen islands by Arttdinox are
made of high quality stainless steel.
They are eco-friendly, maintenance
free, fungus resistant and hygienic.
Designs are thoughtful keeping
in mind utility and aesthetics.
Each product is engineered to
deliver customer satisfaction and
superior performance. Available
in a range of colours and textures
it also provides additional storage
facilities. It can also be treated as a
mobile counter.
www.arttdinox.com
ASIAN GRANITO INDIA LTD.
GRESTEK TUFFGUARD
Established in 2000, AGL has
grown to become one of the
leading tile companies in India.
Grestek is available in a range
of finishes be it wood or stone.
It replicates texture with precise
perfection and makes your space
come alive. The range is available
in two sizes - 605mm x 605mm
and 800mm x 800mm with a wide
variety of colours and designs.
www.aglasiangranito.com

HAFELE
AQUA TRENDZ
BATHROOM FAUCETS
Hafele’s iconic brand, Aqua Trendz Bathroom
Faucets symbolises the ‘Best of the Best’
from each product category. Known for its
premium quality products and new designs
based on radical technologies, Hafele
introduces a series of designer faucets namely
Style, Stark, Groove, Lure, Stilt and Magic. All
faucets have a low operational noise level,
flawless water flow and can save up to 20%
more water.
www.hafeleindia.com
KANSAI NEROLAC
WONDERWOOD
Wonderwood is a premium single component acrylic wood coating specially formulated to
protect wooden furniture against daily activity and household chemicals. The product is based
on 100% acrylic resin. Thus it forms a tough protective film with an excellent bonding to the
substrate, which prevents peeling off for years. It is also oil and stain resistant.
www.nerolac.com
FRANKE FABER INDIA LTD.
MYTHOS FUSION SINKS
Franke launches Mythos Fusion
Sinks which is an exclusive
amalgam of innovation and
technology. The purity of steel
meets the warmth of fragranite
for the very first time, bringing a
unique and unmistakably distinct
sink to life. Fragranite tackles all
cleaning problems associated
with composite sinks. Fused with
steel, the granite particles are now
smaller thereby creating a smoother
and flatter surface that prevents
limescale build up.
www.franke.com
HETTICH
INNOTECH
Innotech by Hettich explores
a drawer system for more
convenience and better design in
the kitchen. Innotech makes it easy
and inexpensive to carry external
design and materials through to the
cabinet interiors. It offers interior
organisation and solutions to suit
any taste. Its electromechanical
opening makes it easy to handle.
It is also available in a platform
concept in a wide range of colours.
www.hettich.com
GLOBAL LEADERS AT HOME
When doing business in India, meeting etiquette requires a handshake. By tailoring your
behaviour and approach to doing business in India, you maximise the potential of your
visit. Here are some companies that succeeded in doing so.

ROCA
SAINT BASE FURNITURE
Roca’s Saint is a practical and versatile
furniture collection that matches seamlessly
with most Roca basins. Its design can
incorporate a base unit with two doors,
single door and an optional leg set. It is
also available in a combination of drawers
and doors. It is made of plywood and can
accommodate counter top and drop in
basins. It is available in black or white.
www.roca.com
KOHLER
SOK OVERFLOWING BATH
The bold look of Kohler once again comes forth with the SOK Overflowing Bath. It has an
ultradeep reservoir with a continuous cascading overflow. It has eleven effervescence ports with
a Gelcoat FRB. It also possesses a floating remote control. Its installation options include island, 3
wall alcove and drop in. It comes in two colours – white and biscuit.
www.kohler.com
PARRYWARE
I – KLIN
ELECTRONIC TOILET
Parryware introduces electronic
toilet concepts that carry comfort
to the next level. These automatic
systems are hands free so one can
be doubly sure about hygiene.
Traditional seat covers don’t work
very well for handicapped toilets.
These electronic toilets are a perfect
choice then. It avoids seat covers
which continually run out or leave
a mess in washrooms and is instead
equipped with automatic
seat covers.
www.parryware.in
FISHER & PAYKEL
WASHSMART
The WashSmart washing machine
by Fisher & Paykel is designed for
those who like fingertip control
without getting their hands dirty.
With five wash cycles including
three new cycles specifically
designed to suit the needs of the
family, options - Eco, Soak and
Quick solve everyday washing
problems. Smartdrive technology
is used to determine the right
amount of water for each load.
www.fisherpaykel.com

DURAVIT
DURAPLAN SHOWER TRAY
Designed by Prof. Frank Huster, Duraplan
is a flush fitted, zero height, zero problem
shower tray. A height adjustable tray makes
it possible to achieve a perfectly-suited
space for the tray while its outlet can be
precisely positioned thanks to a template. A
completely water tight drain system, prevents
possibility of water damage. The tray can be
removed later to provide access for servicing.
www.duravit.com
CUCINE LUBE
GALLERY
Gallery, Cucine Lube’s kitchen with framed door features a modern design, which can be
interpreted in a perfect blend of romantic suggestions and minimal features. The essences are
the most current in warm tones of Roveri, Ash and Walnut. It comes with integrated handles
and oval grips that characterise the lines as decorative elements.
www.cucinelubeindia.in
HANSGROHE
AXOR COLLECTION
The Axor Collection by Hansgrohe
includes washbasins, bath tubs,
washbasin furniture and high
quality mixers. Axor puts emphasis
on style. There are built in and
counter top washbasin versions and
bath tubs that are free standing
or built in. They are available in
various sizes and made of high
quality mineral casting with easy to
clean finish. The wash basins from
the Axor Urquiola, Axor Bouroullec,
Axor Massaud collections can also
be combined with the mixers from
many of the other Axor collections.
www.hansgrohe.in
KEUCO
ELEGANCE WALL LIGHT
Wall lights create atmosphere
- especially when they look
good. These wall lights can be
installed horizontally or vertically.
It comprises of a mirrored front
panel that can be adjusted to both
- task as well as mood lighting.
It is available in two sizes. Keuco
illumination always makes you see
things in the right amount of light
without dazzling your eyes at the
same time.
www.keuco.com

BSH GROUP
SIEMENS COFFEE CENTER
BSH (Bosch, Siemens and Gaggenau) Group
launches the Siemens Coffee Center which
is a fully automatic espresso machine. The
SensoFlow System guarantees maximum
espresso indulgence everytime thanks to its
constant and ideal brewing temperature. It has
a two-fold grinding and brewing process. Two
cups of coffee can be obtained at the touch of a
button. A fully automatic steam cleaning system
cleans up, after every beverage.
www.bsh-group.com
www.siemens-home.com
GROHE
ONDUS DIGITAL
Grohe Ondus Collections anticipate the future with their bold iconic designs. Grohe’s award
winning range of digital taps and showers bring a new level of user comfort to the basin, bath
tub and shower. State-of-the-art digital technology for unbeatable precision lets you recreate
your perfect water experience. The same temperature, the same pressure - water à la carte.
www.grohe.com
RAK CERAMICS
ROCK SURFACE
COLLECTION
Rock Surface by RAK Ceramics
is a vitrified tile suited for use in
outdoor areas as well as offices.
It comes in a size of 598mm x
598mm. It is hard and strong as
well as stain and scratch resistant.
Its matt finish makes it less
reflective allowing it to underplay
excessive light. This collection
includes a variety of colours namely
Bisque, Charcoal, Grey, Copper,
Dark Grey, Earth, Ivory and Sand
that add to its rustic appeal.
www.rakindia.com
ANCHOR BY PANASONIC
AVE TOUCH
Ave Touch is the first feather touch
switch introduced in India. It has
a crystal plate which is sensitive to
the lightest touch of your finger.
The range is manufactured through
black painted glass. It also includes
symbols for specific light control.
It is available in black and white
colours and 2, 3, 4 and 7
modules touch.
www.anchor-world.com

Jaquar is all set to unleash big plans for the global bath fittings market. Home Review engages in
conversation with the Mehras to find out how.
Adaptability - the core nature of water is best
understood by the brains behind Jaquar. The
uncle-nephew duo, Mr. Rajesh Mehra and
Mr. Parichay Mehra, promoters and directors
have well adapted to changing customer
needs through an evolution of products and
services. Jaquar derives its name from Late
N.L.Mehra’s (founder) mother’s name - Jai
Kaur. It has borne witness to the coming of
age of Indian sanitation and bath ware, from
modest faucets and bath fittings to finer
quality products and the launch of its luxury
collection Artize in 2011.
The manufacturing unit at Bhiwadi is a
seamless integration of machine with man.
The factory is Parichay’s domain who has
showcased how Jaquar has always projected
itself as a superior quality global Indian
brand. On a tour of the factory, he explains
how his grandfather’s last words to him have
kept him going - “Beta in logon se tu hai,
teri wajah se ye log nahi hai” (you are here
because of them, not the other way round).
The total manufacturing area of about
1,50,000 sq.mts is home to 4000 workers
who make an average of 65,000 faucets a
day among other things.
Parichay describes his team as completely
‘metal people’ implying that they do not
indulge in any rubber or plastic work. Brass
is the main raw material. “Whatever ancillary
suppliers we have here are exclusive to
Jaquar and are situated in 4-5 kms radius,”
explains Parichay. The age old process of
gravity die casting is adhered to. At the same
time a one-off piece can also be created
and delivered to a client, unlike at other
manufacturers who have rigid schedules and
set designs in place.
JAQUAR: PROUDLY MADE IN INDIA, FOR THE WORLD
Jaquar is a zero waste plant recycling over
1,50,000 litres of water every day and
11680 tons of brass every year. It also
adopts green philosophy by embracing
2.6 megawatt of solar energy produced
at the factory. It is a fully integrated
manufacturing plant - one of the largest
setups in Asia.
Jaquar has adopted a worker oriented
philosophy while inducting the latest
technology. This is symbolised by the
introduction of semi-automatic low
pressure machines in its foundry. The
computerization of machine operations
ensures high quality castings, whereas
manual loading and unloading keeps
the unskilled workforce engaged. While
small pieces are produced through
gravity die-casting, larger ones require a
semi-automated approach. Post this, the
product goes through various
finishing stages.
With a presence across 30 countries, Jaquar
is a firm believer of good quality and fine
design. “We don’t have dual standards.
Whatever we are producing for the Indian
market, goes abroad. Because in India our
principle is very clear; that is to get the
Indian consumer the best of international
standards,” professes Mr. Rajesh Mehra. This
can be summed up as Jaquar proudly ‘makes
in India’ for the world.
Mr. Rajesh Mehra rightly states, “What is
unique about Jaquar is offering complete
solutions under one single brand, with
coordinated designs and all the services
that the customer needs.” The brand today,
covers the entire customer segment from top
to bottom. Jaquar’s dynamic business plans
help maintain its position in the competitive
Indian markets and may well see it flood the
overseas market in the near future.
www.jaquar.com
Mr. Rajesh Mehra and Mr. Parichay Mehra,
Promoters and Directors, Jaquar group.

INNOVATION
+ DESIGN
= DURAVIT
The government’s ‘Make in India’
plan is intended to make India the
manufacturing hub of the world. How
has this changed Duravit’s plan and
outlook for India?
Duravit set up a plant long time before the
government coined the idea of Make in
India. Duravit India is already a recognised
export house now supplying Indian products
all over the world via its central warehouse
in Germany. If the Indian plant caters to
competitive costings and on time deliveries
of desired quality, it can keep enhancing its
exports business.
According to popular opinion, the ‘Make
in India’ campaign has relatively ignored
the world economic scenario. Do you
agree? How has it affected Duravit’s
business as an international company
with its manufacturing base in India?
We do not think world economic scenario
is relevant for Make in India campaign. The
key issue is to be cost competitive, produce
global quality goods and deliver them
within time line. I think there is potential to
improve infrastructure to enhance exports
and this is relevant for Duravit India also.
Besides cost of energy and capital are two
other factors that should come down at par
with global parameters so as to become the
global hub for exports.
Where is your plant located and what
was the investment for setting it up?
How does it compare in technology/
materials used with other Indian and
international brands?
Duravit AG’s first factory in India and 10th
globally is situated at Tarapur, 85 km.
away from Ahmedabad, Gujarat. An initial
production capacity of 5 Lakh (half a million)
large ceramic pieces per year is planned and
this can later be increased as per market
needs. The initial investment in the plant
was Rs. 120 crore covering a production
floor area of 31,200 square metres. It
produces design products by high-profile
international designers, such as Philippe
Starck, Norman Foster, Sieger Design,
etc. It is a state-of-the-art factory that is
comparable with any other production
facility anywhere in the world. Its products
are already accepted by most regions in the
world including Europe and Asia.
What are the opportunities and
challenges faced by Duravit in India as an
international firm with its manufacturing
base in India?
Duravit has been active on the Indian
market since 2003 and is well established
in the luxury sector. But we don’t plan to
cater to only the high-end segment. India
now has a growing group of people with
a higher medium income. These customers
are increasingly interested in investing in
an affordable lifestyle, design and high-
quality branded products. Also, for many
years, Duravit has not only been a luxury
supplier but it has also been actively offering
outstanding bathroom design at very good
value for money. Duravit likes to refer to its
product range as offering everything from
“jeans to dinner jacket”.
This strength in the medium-priced sector
will stand us in good stead in India. The
new factory and the advantages associated
with being a local supplier has enabled
opening of the Indian market as a whole.
The key challenge has been to convince
customers for additional price for the
quality, design and brand. As every year
passes by, acceptance has been growing
and consumers are coming forward to pay
premium for the brand that is
assuring quality.
What are Duravit’s expansion
plans for India and do you plan on
any diversification?
For Duravit, India is a very important
future market. It has a growing lifestyle
consumer base due to its healthy economic
development and demographic trend of a
growing and young working population.
India is a sales market that offers a
sustainable growth based on a real demand.
Therefore, we will keep our focus and
extend our activities in this region.
www.duravit.in
Home Review walked the talk with Mr. Ashutosh Shah who explained how
the international brand turned the spotlight on individuality and comfort
for Indian bathrooms.
Mr. Ashutosh Shah,
Managing Director,
Duravit India Private Limited

Special Issue Jan 16

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