India's 10 most trending fashion startups in 2021 edition 2

MAY 2021
www.swiftnlift.in
Akshat bhaiji
Founder
Cannabie
Cannabie
Cannabie
The Indian
fashion
industry is
expanding
globally
Fashion
industry and
India
Why do we
do fashion?
India’s 10
Most Trending
Fashion
Startups In
2021
India’s 10
Most Trending
Fashion
Startups In
2021

Too little space to describe
ourselves. Anyway let’s try.
We are agile. We are responsive.
We solve problems and we solve
them really well.

“Fashion is like eating, you shouldn't stick to the
same menu”
– Anonymous
MAY 2021
www.swiftnlift.in
Akshat bhaiji
Founder
Cannabie
Cannabie
Cannabie
The Indian
fashion
industry is
expanding
globally
Fashion
industry and
India
Why do we
do fashion?
India’s 10
Most Trending
Fashion
Startups In
2021
India’s 10
Most Trending
Fashion
Startups In
2021

Nilesh Sabe
Chief Editor
- Nilesh Sabe
Ishould be there for the genuine this season of being the publication
administrator, just as because I had a comment that may oblige us
momentarily in a wonderful manner that word can.
A business visionary's life
The existence of a business visionary is troublesome, and we are much of the
time faced with a detour. If you like it, going into business starting from the
earliest stage requires everything that is in you, soul, blood, and sweat.
The main story has included an amazing character that is the founder and
CEO of cannabis Akshat bhaiji.
Cannabie offers carefully assembled attire and way of life items made with
Cannabie Sativa (Industrial Hemp). These clothes are skilled with the gifted
and conventional abilities to make impeccable plans in style and to supplement
the supportability of our current circumstance.
Additional incorporations, promoting, and still, photography is for the most
part complementary components of certain print pieces.
There are normal sections by the editors with keen articles that give a
window into organizations and their growth. SwiftNLift magazine is not, at
this point simply a print or advanced distribution; all that we do is educated
by its long-standing character, approach, and quality - Even however the
print release is as yet being distributed. Although we keep on putting out the
print version with a similar excitement as in the past.
From the Editor

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Chief Editor
Nilesh Sabe
Executive Editor
Madhuri Gadekar
Business Developement Manager
Aarti Gandlewar
Art & Design Director
Somesh Junavane
Assistant Designer
Kalyani Patil
Advertising & Promotions Manager
Vaishnavi Sabe
MAY 2021
For Marketing & Advertising
Reach us at: sales@swiftnlift.in
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Snehal Bandekar
Sales Executives
Pranav Raundale
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Sagar Pawar
Contributors
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Digital Marketing
Nishigandha B
Technical Head
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Satyam Mishra
Technology Consultant
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Marketing and Sales
Technical Team
Graphic Design Team

Cover Story
10
Cannabie
CONTENT
00 00 00
Getlook Beauty
Private Limited
22
Make Me Trendy
Internet
Private Limited
20
Tailor
Store
18

32
The Indian Fashion Industry Is Expanding Globally
24
Why Do We Do Fashion?
40
Fashion Industry And India
Purple Panchi
Fashions
Private Limited
Laj Lifestyle
Pvt Ltd
Flipslide
The
Stylecracker
Once Upon A
Trunk
Stylenook
26 28
34 36 38
30

Akshat Bhaiji
Akshat Bhaiji
Founder
Founder

India's 10 Most
Trending
Fashion
Startups in 2021
"What you wear is how you
present yourself to the world,
especially today, when human
contacts are so quick. Fashion
is instant language."
Miuccia Prada

C
annabie is a startup based out of Indore
which offers contemporary fashion apparel
designs and lifestyle products created with
Industrial Hemp.
The following are the features of the meeting led
with Swiftnlift Business Magazine. We are happy
to impart this selective discussion to every
one of the Peruser.
MISSION:
To enable consumers to join us in
“improving your world with the cannabis
plant” by purchasing solely those cannabis
products that sustainably reduce poverty,
respect the environment, and raise quality,
at a decent worth.
VISION:
To be the global leader in sustainable fashion
industries, developing and commercializing
hemp products. In the absence of a brand that
significantly provides a greener way to the youth,
it became imperative to a sustainable product in
the livelihood of young minds. Industrial Hemp
which is originally sourced from the Himalayas
introduced a gateway to fulfilling the need for a
sustainable fashion brand in India.
“We want to inspire people to transform from
mindless consumption into conscious decisions.
What were the constraints you faced at
the time of inception?
From the beginning, the message was clear in
our mind that we want to create an ecosystem
of sustainable fashion by encouraging the use of
apparels made up of Hemp! But Indian market is
very price-sensitive when it comes to the clothing
industry.
On the other hand, the government policies and
laws for Hemp build it tougher for us. But in the
last few days, t h e
Cannabie
Cannabie

reconsideration of
Hemp in various states
of India has bought
room for common
ground for startups
like us. We are also
working very hard
to fight this taboo
regarding cannabis
hemp in society, so that
people see the brighter
side of the uses of
Hemp, as Industrial
Hemp is something
whose uses are not
just confined to the
apparels but this drug
also nurtures multiple
industries like paper,
textile, cosmetics,
biofuels, construction
and many more.
If you want to make
informed choices and
shop consciously,
guiltfree, with the
least damage to the
environment, we
have a handpicked
list created just for
you. Our online shop
enables you to buy
these products all from
one place.
What services do
you provide to
the customers?
Why should one
prefer you?
Eachofourassortments
has limited pieces
because we tend to
cultivate the finest
Hemp fibres which
are later reworked into

fabrics. Because of this, we offer custom fits for all
our designs, because we want every fashion lover to
experience Cannabie. Cannabie clothing will add
value to the lifestyle of an individual as we offer
clothes that reflect the identity of the user, clothes
that brings a revolution in our lives and saves the
environment from every parameter.
For fabrics that require processing, we work
with factories that follow the strictest social
and environmental standards. Fabrics are
dyed in Creative Dyeing & Printing so from
designing to finishing, your garments travel
too far before they reach you. And in this
process, we comply with all the factory and
environmental norms.
At Cannabie we believe in bringing
together our love for fashion and the
welfare of local artisans.
What personality
traits, skills and
quality do you
think is necessary
to enhance and
promote fashion
industry?
Everything we do,
we do with our
heart and soul.
Ours is a small
and devoted team of
individuals that come from
all walks of life. 80% of our
team has been with us since
inception, and we desire to
always create a healthy and
safe working environment where
everyone’s needs are generously
met. Our clothes are locally
designed and produced in India
and every piece is made with a
whole lot of love, thought and
care. We hope you love wearing
these clothes as much as we
loved making them. And we
believe that these are the basic
skill which plays a vital role in
enhancing and promoting the fashion industry.
With an environment-first approach, we take a
genuine interest in understanding materials and
methods of creating products and services that can
co-exist with our ever-evolving world, with doing
the least damage to the earth. We thereby measure
the impact of production, use and disposal of each
product that is curated by us. We at the Cannabie
community believe in sustainability
and ecosystem with all of our
beings.
Share about your
journey from the
beginning.
Since I was a child, I had known
cannabis as ‘Ganja’. This taboo in
society is so much ingrained so
that it’s difficult for a common person
to see the brighter side of it. But after
researching about it I had found out that
its roots belong to Indian mythology
as well. In fact, according to shiva
Puran cannabis is amongst the top
five sacred plants in the world.
Hence at that point, the choice to
see cannabis in a different light was
left on me.
And, years later I can make people
look at cannabis by considering
the inexpedient uses through
‘Cannabie India’. I’ve been paying
attention to how my lifestyle
impacts my carbon footprint,
and I know many people like
me who are becoming more and
more aware of the consequences
of their lifestyle choices for the
environment. Hence, I am taking
this step which will take care of the
future which we borrowed from
our children.
How do you manage the
promotion of your projects
through social media

outreach and email campaigns?
The first step to promoting on social media is
choosing the right social media platform. It takes
some research to find where your audience likes to
hang out, as well as some willingness to experiment
and try different platforms. We have been very
much aggressive with the content on the major
social media platform to gain a unique brand voice
to build our audience niche. But at the same time,
while promoting Cannabie on social media we
had to be very sensitive regarding the message we
deliver as the laws and policies are not favourable
enough in India right now.
What makes new
launching successful
and how do you
measure that
success?
In a world full of
people who go with
the flow, there are
a few who dare to
carve out a new
path. A few who
set out to be the
best that they can
be. And it is the
confidence they
have in themselves
that allows them to
make their dream a
reality. At Cannabie,
we pride ourselves
in carving a niche
in the sustainable
fashion industry
which makes people
aware of whom
they are along with
what they wear.
After facing so many
challenges throughout
the journey, we were so
happy after the success
of the launch. It felt
amazing when people
accepted the concept of hemp fashion, the feedback
is amazing. This is how we measure our success.
What was your
most successful
p r o j e c t i n g
experience?
We’ve worked
on a variety of
projects in the
hemp community,
and we certainly learned
something from each one. In
our opinion, there’s nothing
like the best or worst project.
Sometimes you succeed to reach
your goals, and other times you
fail. At the end of the day, the
outcome is never entirely
in your hands. Market
trends, moves of your
competitors, work of other
team members–it all has
an impact on each project.
Instead of considering
projects successes or
failures, we simply
consider each one as a new
learning experience. we try
our best at work, but we do
not dwell much on either
successes or failures.
What steps do you
take to handle
last-minute or
unexpectedsetbacks
before and during
any new launching?
Imakesurethateverything
is ready beforehand and
tested properly. This is
extremely important
when it comes to
launching any event or
campaign. Because it is all

about your brand image, I make sure that every
process is swift and smooth from my customer’s
perspective. Along with this, we try to be very
relevant and close to what is trending on social
media to make sure our brand identity stands apart
from our competitors.
Can you describe emerging trends
you've noticed in the fashion industry?
I feel that consumer trends affect all industries,
but perhaps none more so than fashion. Public
sentiment drives purchasing decisions, and fashion
brands need to know what consumers
want before releasing their next range. Hence it is
all about know where the consumer behaviour is
going; only then a fashion brand will keep up with
the pace of emerging fashion trends.
What are your upcoming fashion
trends?
Because there is an obvious rise in hemp products
throughout the world, and because fashion also
moves in trends, we can pretty confidently say that
there will be less cotton clothing and apparel in
production over the decade of 2021. Say goodbye to
cotton shirts and pants, and hello to slightly stiffer
and possibly more comfortable hemp apparels.
This Summer we want everyone to get high on
style! As our latest summer collection is about to
launch! Previously we successfully delivered our
handcrafted winter collection which was made up
of wool and hemp. We have also Hemp facemasks,
Hemp Kurta’s and soon we are launching a Hemp
knitwear collection. You can explore our latest
Hemp apparels at www.cannabie.in

Tailor Store
The Future Of Clothing
Starts Here
The thought behind
Why not start this text with the good old classic “it
all started back in…” well, back in 2003 in our case.
Magnus had made his way to Sri Lanka while studying at
university, and that’s where he first discovered the magic
of customized dress shirts.
An idea was born
Why not offer this concept to the large masses? Made
to Measure was nothing new back then but nobody had
revolutionized the industry in ages. His friend Nalin, who
he met when in Sri Lanka, made sure our first production
was set up and to this day still holds the title of Managing
Director. What happened next? Well, Magnus went back
home to Sweden and together with Mats-Ola he put this
idea to the test. You guessed right, it was a good one.
Our journey
The Tailor Store was founded in Sweden in 2003 by two
young entrepreneurs with an idea to sell custom tailored
dress shirts online. With their knowledge of modern IT
technology and design, they started this website, sending
measurements and orders to a local tailor in Sri Lanka.
Since then the company has grown significantly and
today owns and operates its manufacturing with a focus
on high quality and social responsibility.
Our motto: You’re one of a kind, so why
shouldn’t your clothes be?
Forget everything you thought you knew about sizes and
fit. We do truly made to measure. No shady business.
Just really good custom-tailored clothes. Our tailors
take pride in every step of the craft, cutting, sewing, and
stitching garments with the utmost precision and care.
Feel as good as you look knowing that your garment is
made with sustainability in mind by well-compensated
workers.
You want it - we’ve got it
Discover the true potential in custom clothing with
nearly unlimited design options. All our fabrics and
designs are carefully selected to give you superior quality
dress shirts at the best possible price.
Premium quality
From the first stitches to the last button there’s genuine
work behind every single dress shirt we produce, with
only you in mind. It takes decades of experience tailoring
to create custom clothes this good. When you slip on
your one-of-a-kind Tailor Store dress shirt, you won’t
just feel the difference, you’ll remember it forever.
Made by us made for you
These three words define everything we do. Our fit simply
has to be experienced. That’s why, since 2003, Tailor store
has been dedicated to making tailored clothes in one size
only – yours.
Pocket friendly
A wise carpenter once said, ‘measure twice, cut.
18 MAY 2021 SwiftNLift

India's 10 Most
Trending
Fashion
Startups in 2021
MAGNUS LOODBERG
CEO, CO-FOUNDER
Inspired by this philosophy of precision and
economy, we take pride in offering our customers
superior quality dress shirts at unbeatable prices.
We achieve this by cutting out intermediaries and
crafting our shirts in our fully-owned tailor shop
in Sri Lanka. This gives us total control over our
garment production. Interested in learning more
about our work in Sri Lanka? Click here to read our
stories.
Happy workers happy customers
The traditional fashion industry is constantly in
pursuit of higher profit margins, conveniently
forgetting about core social values such as worker
compensation and working conditions. We refuse to
be a part of that. All of our garments are produced
in our fully owned and operated plants in Sri Lanka.
We directly oppose child labour and our employees
are well compensated and treated with respect.
Made - to - measure clothes, Shirts, Chinos,
Tailor-made polo pique shirts, and dress
shirts
This is what our clients n coworkers say about us when
we ask to Explain working at Tailor Store in 3 words:
Moving forward together
What do we find the most challenging about
our job?
It’s the everyday battle to get every click profitable. We are
in one of the most competitive industries, so everybody
is hunting for clicks through advertisements on social
media platforms and search engines. What’s your
favourite Tailor Store memory? I haven’t been here for so
long, but I can say that a great moment was when I got
the job here at Tailor Store. After many years of working
in another industry, I decided to study, and the result of
that was getting the job here at Tailor Store, which I’m
forever grateful for.
19
MAY 2021 SwiftNLift

M
ake Me Trendy is an exclusive seller partner
with 2GUD.com (A Flipkart new Domain) of
1400+ brands with Pan India Presence -MMT is
also giving some services to our eCommerce Partners like
Brand Launching / Business Advisory / Seller Onboarding
etc in the eCommerce Industry at https://www.dorbby.
com
An exclusive founder
Make Me Trendy is a service & product curated company
started by Ravindra Nath Gupta in 2016. 10+years of rich
experienceintheeCommerceindustryandhavinghandled
1400+ private labels. Ravindra and his experienced team
have grown 250+ sellers from scratch to more than Rs
1revenue-generating company. Mhomegrownrown
brands like Texco, Saadgi, Karmic, Miway, Fasense, Being
Fab, Uresense and many more have experienced success
due to our advisory & guidelines.
Why choose us?
We specialized in educating training and guiding sellers
and new aspirant to gainfully engaged in online businesses
and career through our technologies and expertise. Make
Me Trendy is now a strategic partner with Walmart new
venture & Awarded in JAN 2020.
Just make an appointment at MMTIPL and grow 10X of
your business.
We have the best-experienced team in the
eCommerce industry as below categories
 E-Commerce Advisor
 E-Commerce Business and Career Guide expert
 Website and App development Expert
 SEO and Digital Marketing Expert
 Photoshoot & Logo Designing Expert
 B2B, B2C & Modern Trade Sales expert
 GST & Company Formation Expert
 Trademark & FSSAI Registration Expert
 Franchise Solutions Expert
Dorbby is an immaculate and very much custom fitted
advanced accumulation with suitable details of interest,
therefore, making the young lady feel attractive and
agreeable in what they are wearing. Dorbby is a youthful
and lively organization always willing to offer the best
quality shopping experience to fashion lovers. With its
branded store it becomes a one-stop search for all your
lifestyle and fashion needs.
Just more and more
Dorbby is dedicated to making sure the most recent and
most sizzling looks move from the catwalk to the high road
RAVINDRA NATH GUPTA
Founder
Service & Product Curated
Company
Make Me Trendy Internet
Private Limited

India's 10 Most
Trending
Fashion
Startups in 2021
in a matter of seconds. It’s clothes that make anyone
looks and feel amazing! Being India’s biggest online
business store for form and way of life items, Dorbby
goes for giving a bother free and pleasant shopping
experience to customers in India.
Dorbby consists of a wide range of branded products on
its portal that offer a pleasant experience of shopping.
The brand is endeavouring to convey the fashion
sensation to customers with a variety of the most recent
and trendiest items accessible across the country.
Our glorious journey
Dorbby services, founded by Ravindra Nath Gupta
in 2016 under the company named Dorbby Internet
Private Limited. After his 9+ years of professional
journey, he learnt a variety of work experiences from
Lakme’ Fashion Week to the e-Commerce industry.
He worked for Urban Touch / Fashion & You, Lime
road and now founded www.dorbby.com. During his
e-Commerce journey he handled 1200+ Brands like
- Globus / Eavaan / Magnetic design/ Shakumbhari /
Texco / Ursense / Queens / Being Fab / London Off /
Sassystripes
Experienced Founder and CEO at www.dorbby.
com, Managing Director at Dorbby Internet Pvt Ltd
with a demonstrated history of working in the online
Shopping industry.
Skilled in e-commerce entrepreneurship
professional graduated in Fashion
Designing.
Experienced Founder and CEO at www.dorbby.com,
Managing Director at Dorbby Internet Pvt Ltd with a
demonstratedhistoryofworkingintheonlineShopping
industry. Skilled in e-commerce entrepreneurship
professional graduated in Fashion Designing.
Make Me Trendy announced eServices for supporting
andguidingnewstartups/vendors/Brandsandaspirant
of the eCommerce industry to start their business and
career.
MakeMeTrendyisaservice&productcuratedcompany
started by Ravindra Nath Gupta in 2016. 10+years of
rich experience in eCommerce having handled 1400+
private labels. Ravindra and his experienced team have
grown 100+ sellers from scratch to more than Rs 10Cr
revenue-generating company.
Many homegrown brands like Texco, Saadgi, Karmic,
Midway, Fasense, Being Fab, Forever 9 and many
more have experienced success due to our advisory
guidelines.
Conclusion
We specialized in educating training and guiding
sellers and new aspirant to gainfully engaged in online
businesses and career through our technologies and
expertise.
We are an organization formed with a noble mission
to provide Indian and International hassle-free entry
to Indian Brands (Manufacturers and Resellers) with
end to end partnerships in every target market &
marketplaces.
21
MAY 2021 SwiftNLift

Getlook Beauty
Private Limited
Health, Wellness And
Fitness
A
t Getlook, our vision is to make home salon
services as easy, reliable and delightful as online
shopping. We connect you with the best beauty
professionals near your area so that you get the quality
of service that you are so used to at your favourite salons
and spas but now at the comfort of your home. You can
select from numerous choices of beauticians and stylists
based on their experience, price, reviews and ratings.
Although we are currently busy delighting only women
in Bangalore, we are working super hard to reach every
woman in India soon. We are looking forward to helping
you get your next hairstyle, facial, waxing, threading, spa,
massage, manicure, pedicure, hair cut, bridal makeup,
makeover or other parlour services at your doorstep. So
go ahead! Order stylist at home today by downloading
our android app.
Why GetLook?
 Trained, verified beauticians
All our stylists are well trained and certified. We also
have background verification of all our Stylists before
onboarding them with us.
 Best brands in 1-time use packs
We use branded single time products for all our services
along with all disposables like gown, bedsheet, towels
 Mess-free service
All our Stylists maintain 100% Hygiene throughout the
services and even clean everything after the services.
 High Quality & Trusted Professionals
We match you with the right professionals with the right
bouget
 Matched to Your Needs
We match you with the right professionals with the right
bouget
 Hassle-Free Service Delivery
Super convenient, guaranteed service from booking to
delivery
 Discount Every time
Get a Flat 10% Discount on every purchase of individual
services. You Pay us just ₹599 and every month on every
booking on an average approx you can save ₹250 on each,
so you almost save ₹1000.
Priority Time Slot
Sometimes, we know you don’t get slots easily. But our
automated system will try to prioritise the slot for the
members. If still, you don’t get slots just try to reach our
customer care they will try to help you.
Big Benefits
We want our members to get royal treatment. All our
GetLook Members get exclusive offers on partners like
Paypal, Instamojo, Paytm and much more.

Packages like a pro
■ Whitening(nutritious discount) Facial
■ Face & Neck Oxy Life Bleach
■ Loreal Hair Spa
■ Full Face Threading
Full Body Massage [Visit 2]
■ Body polishing
■ Full Body Bleach / De tan Pack
■ Loreal Hair Spa
■ Whitening Spa Pedicure
■ Whitening Spa Manicure
Any Hair Cut[ Visit 3 ]
■ O3 Plus Whitening Facial
■ Full Body Rica Waxing
■ Bikini Rica Waxing
■ Whitening Spa Pedicure
■ Whitening Spa Manicure
■ Full Face Threading
Additional Offer
What’s a membership without additional offers? On
every discounted service or super discounted package get
an additional 5% discount every time. Your membership
discount can be availed and clubbed with any other offer
listed on App/Website.
India's 10 Most
Trending
Fashion
Startups in 2021
GAURAV MAHESHWARI
FOUNDER
23
MAY 2021 SwiftNLift

Introduction
Why is style significant and what difference
would it be a good idea for it to make to you?
Honestly, like everything throughout everyday
life, various individuals will have various takes
on this, so answers will change.
It’s a mainstream dress pattern. My meaning
of style is somewhat unique. Design is wearing
what is well known right now. The patterns that
I participate in cause me to feel certain and
energized. For example, at present plaid is all
over and on everything, so normally, my closet
and living space mirror the pattern.
Style Life Cycle
This life cycle has 5 phases, so up to a pattern
doesn’t end during the presentation stage, it is
viewed as design. This cycle is significant for
retailers yet similarly as. A model would be
seeing that the previously well-known thing is
Why Do We Do
Fashion?

presented in the freedom area.
For a bigger scope, design is significant because
it addresses our set of experiences and assists
with recounting the narrative of the world.
Garments started as a need yet they acquired
their force almost immediately when certain
gatherings wore explicit styles, making them
mainstream. An early model: Levi pants were
worn among excavators because the copper
bolts utilized at points of pressure inside the
pants extend the life expectancy of the pants,
making them a top pick among the common
labourer. Levi’s saw a chance and immediately
made an answer and surprisingly after over 150
years, they stay a notable denim brand.
Patterns and directions
Design patterns shift in any event somewhat
from one spot to another so various styles are
more appropriate for various environments
and regions. Garments help to keep individuals
prepared for whatever they may look like
throughout everyday life except style stays
aware of the current rages and changes that
we as a whole face so that we’re prepared for
whatever life tosses our direction.
Style can likewise be a piece of individuals’
way of life. It assists individuals with showing
a big motivator for them and can even guide
in respecting their confidence and qualities
like turbans, hijabs, and different extras that
represent individuals’ lifestyle. Style is there
to keep that honour and to give a touch of
articulation if somebody decides to do as such.
Conclusion:
From a planning viewpoint, style gives you full
oversight in conveying any message that you
want.Designismorethanadiversionorinterest,
for a few, it’s a lifestyle (similar as it is for me).
It’s probably the purest type of articulation and
you will pick how you use it and how you need
to manage it.
Style is all over and you will choose your design
tastes and predetermination. So go out to shop
for new garments, utilized ones, or texture and
get to making the you that you need to be today.
25
MAY 2021 SwiftNLift

PurplePanchiisanonlineclothinglabelsellingthoughtfully
high quality, fashionable, contemporary ethnic wear
to the domestic and international market. We envision
creating elegant, playful and timeless contemporary
fashion combining the best of craftsmanship and wearable
silhouettes. Purple Panchi’s commitment to fashion
enthusiasts is to offer contemporary fashion at affordable
prices, thus being able to reach out to young women from
every corner of the world.
Co-Founded in 2016, Purple Panchi envisions creating
contemporary ethnic wear that is rich in colours, design,
craftsmanship with an emphasis on fabric quality. The
range spans Women Kurta’s, Suits, Anarkalis, Sarees,
Jackets and other contemporary fashion.
To keep the Indian tradition intact, various types of
embroideries (gota Patti, Resham work, dabka, Zari), hand
block printing and vegetable dyes are used in creating
the garments. Purple Panchi’s commitment to fashion
enthusiasts is to offer contemporary fashion at affordable
prices, thus being able to reach out to young women from
every corner of India.
Our Story
Purple Panchi is a made to order premium ethnic wear
label that celebrates the crafts, colours & quirks of India.
We stand for creating an ethical fashion brand, one that
pays a fair price to all the artisans involved & is cognizant
of the resources it consumes.
Purple Panchi was started with one woman’s idea and her
determination to keep at it, at all costs. Malvika Gupta ran
operations from her car, as she drove around the bylanes
of Delhi to source from the best artisans for what she had
in mind.
We ship across the globe via FedEx.
We can send you the link to pay through Paypal. You can
just select PAYPAL FOR OUTSIDE INDIA ORDERS
when you reach the payment page. After you place the
order, we will mail you the link within 24 hours to make
the payment. You need not have a Paypal account to pay
through that link. You can pay directly through your card
as well by clicking on that payment link. Your order will be
confirmed once you make the payment.
We charge International Shipping We charge
shipping basis your order value.
Shipping charge of $20 levied on an Order value of $1-100
Shipping charge of $25 levied on an Order value of $101-
200
Shipping charge of $30 levied on an Order value of $201-
300
Shipping charges are automatically added to
MALVIKA GUPTA
Founder
High Quality, Fashionable,
Contemporary Ethnic Wear To The
Domestic And International Market.
Purple Panchi Fashions
Private Limited

India's 10 Most
Trending
Fashion
Startups in 2021
your order at the time of checkout.
International Orders
Cancellation requests are accepted strictly within 24
hours of placing the order. Please mail us your order id
at orders@purplepanchi.com to cancel your order.
All products usually take 12-15 days to
dispatch.
Purple Panchi tries to dispatch the order as soon
as possible but there can be a slight delay because of
unavoidable circumstances. In case of delay (product
not dispatched within the estimated period), the
customer is free to cancel the Order and the full amount
will be refunded.
Why choose us?
 As soon as your package ships, we will email you
your package tracking information.
 As the recipient, you are liable for all import duties,
customs and local sales taxes levied by the country
we are shipping to; payment of these is necessary to
release your order from customs on arrival.
Conclusion
Our delivery partners are authorized to deposit duties
on behalf of the customer and the customer can then
directly clear these with the delivery partners on
receiving the packet.
27
MAY 2021 SwiftNLift

Laj Lifestyle
Pvt Ltd
Design-First, Outsourcing,
Apparel Manufacturing, And
Range Design
OUR STORY
LAJ Exports Ltd. is the brainchild of Rajinder
Aneja, a Chartered Accountant who ventured into
the manufacturing business on a whim. In 22 years
of operations, LAJ has seen exponential growth
with manufacturing units set up in Delhi, Noida,
Gurgaon and Bangalore with a combined annual
turnover of over Rs. 280 crores.
Currently, there are 5 manufacturing units in
operation with 3 in Bangalore and 2 in NCR.
We believe
Fair work and fair pay.
Mission
To consistently uplift and improve our products
and the people that make them.
Vision
To be a globally recognized and trusted source of
flawlessly created premium apparel for the best
companies in the world.
OUR CORE VALUES
 Honesty
 Integrity
 Dignity
■ Ethical Approach to engagements: both with
customers and partners
100% owned factories in Delhi and Noida with
a combined manufacturing capacity of 700,000
units/month. By adopting newer technologies in
every stage of the manufacturing process, we’re
able to capably service the needs of customers
ranging from 600 pcs/style to 200,000 pcs/style.
State of the art machinery to sew quality garments.
Infrastructure
Well equipped to service niche products,
shorter runs with speed to market. Independent
quality assurance teams to review and monitor
performance in all factories. The in-house lab
conducts test over bulk fabrics to evaluate & meet
customer standards. Factory compliance team to
ensure code of conduct and to implement social
responsibilities according to local regulatory
requirements and customers standards.
Design studio
At LAJ, our aim has always been to be design
forward. Team of 5 designers.Customer-specific
collections for all brands we work with.
In-House Sample room at each location, equipped
with CAD facilities to produce 6000 samples/
month. Our designers are equipped with research
tools and exposure to the world of global fashion

to keep LAJ up to date with global design and
innovation.
Compliances
Each of our units meets global compliance
requirements as we understand the impact we
have on our surrounding community.
India's 10 Most
Trending
Fashion
Startups in 2021
RAJINDER ANEJA
CHAIRMAN
29
MAY 2021 SwiftNLift

For a girl on the move at 9 o'clock in the morning, who
gets into the groove on the dance floor at 9 o'clock at night
- Flip Slide is here to revolutionize the way you walk! It
gives you the freedom to change your heel from high to
low and lets you choose between a block heel or a stiletto.
Based on the world's first proprietary shoe design
technology, Flip Slide allows you to adjust your heel to
your situations in two simple steps - 'Flip' your 'Flips'
(shoes) and 'Slide-in' your 'Slides' (heels). The 'slides' are
available in varied colours, patterns & heights - so feel free
to customize your 'flips' based on your mood and setting!
It is a perfect combination of style & comfort, so get ready
to 'flip' your world upside down!
And as we say, "Give a girl the right heels and
she can conquer the world!!"
A seasoned business strategist with a solid technology
foundation and an eye for the creative arts – I started my
career as a computer engineer over a decade ago and spent
a couple of years building my technology and analytics
base in that role.
My passion for business strategy and formal postgraduate
education in management then saw me make the
transition to working as a full-time strategy consultant - a
role that had me working in multiple industries over the
last 5 years. The industry that I have enjoyed advising to
the most, though, has been fashion and retail;
Then I went to set up LabelGuild – an internet venture that
I helped co-found. My role at Labelguild entailed leading
all technology development for the company, business
development and also formulating the company’s short,
medium, and long term growth strategy.
After this, I worked as a Senior Business Advisor with a
leadingIndianluxuryfashionbrand.HereImanagedateam
of advisors, to restructure the strategic and operational
direction of the business to gear for exponential growth.
We revamped the front end and back end of the business
to deliver said objectives.
The latest venture that I am currently working on is Flip
Slide. At Flips Slide we have successfully developed a
modular shoe where the heel of the shoe can be changed
in terms of heel height (from 1 inch to 3 inches) and also
the type of heel (from block to stiletto) with just one shoe.
The team at Flip Slide is led by myself and supported by
leading international professionals in product design and
shoe manufacturing. The product is now being launched
all over India through our online store www. flipside.in
Incredible is a supplier of curated scarves, stoles, shawls,
kaftans and tunics in silk, cotton, modal, wool and
pashmina blends. We are leaders in digital designs and
prints. We follow the latest trends and bring them to
retailers at a low cost. Our design sensibility sets us apart
from the crowd.
The website is a platform that facilitates the online sale
AKANKSHA KHANNA
Founder & Ceo
A First Of Its Kind
Replaceable Heel Shoe
Flipslide

India's 10 Most
Trending
Fashion
Startups in 2021
and purchase of shoe uppers and heels (“Products”)
and services ("Services"). For the point of clarity, the
Products and Services are manufactured and sold,
under the brand “Flip Slide”, which is owned by Flip
Slide. Flip Slide delivers the product directly to you.
flipside. in has the right to change or discontinue any
service at any time, without notice. flipside. in may
add or modify the procedures, modes, processes or
conditions of purchase at any time. flipside. in shall not
be liable to you or any third party for any modification,
suspension or discontinuance of any aspect of the
services.
PRODUCT
flipside. in enables the sale of products. Shipping for all
the products on the website shall be per the business
policy, which may be changed by FlipSlide. from time
to time.
3.2. In case you receive a damaged product, please get
in touch with us at help@flipslide.in. Damage will be
assessed and a solution will be offered. The product
may be replaced or other corrective measures may be
taken to address the issue.
3.3 In case the product is out of stock, our Sales
Representative will get in touch with you and a refund
request will be raised. For paid orders, the refund will be
processed directly into your debit/credit card or online
account. The money will reflect on your card or in your
bank account within 7 to 21 working days from when
the refund request was raised. For Cash On Delivery
(COD) payments, there will be no refund given as no
payment was received by us.
SERVICES
4.1. You should take all responsibility for your actions
in utilizing the products purchased by you; FlipSlide.in
shall not be liable for any such action.
4.2. You represent that you are of legal age to form a
binding contract and are not a person barred from
receiving services under the laws as applicable in India.
WARRANTIES AND CLAIMS
Please note the standard warranties and the conditions
for usage of the products concerning each product.
No claim (a) that is contrary to the above or (b) where
products have been used contrary to the conditions of
usage; will be entertained.
31
MAY 2021 SwiftNLift

International market
For the global fashion industry, India is a very big
exporter of fabrics and accessories. All over the world,
Indian ethnic designs and materials are considered
a significant facet for fashion houses and garment
manufacturers. In fabrics, while sourcing for fashion
wear, India also plays a vital role as one of the biggest
players in the international fashion arena.
Variety in fashion too
India's strengths not only depend on its tradition but
also its raw materials. World over, India is the third-
largest producer of cotton, the second-largest producer
of silk and the fifth largest producer of man-made fibres.
In the international market, the Indian garment and
fabric industries have many fundamental aspects that
are compliant, in terms of cost-effectiveness to produce,
raw material, quick adjustment for selling, and a wide
range of preference in the designs in the garments like
with sequin, beadwork, aari or chikkon embroidery etc,
as well as the cheaper skilled workforce.
India provides these fashion garments to the
international fashion houses at competitive prices with
shorter lead time and an effective monopoly in designs
that covers elaborated hand embroidery - accepted the
world over.
India has always been considered as a default source in
The Indian Fashion Industry
Is Expanding Globally

the embroidered garment segment, but the changes of
rupee against dollar have further decreased the prices,
thereby attracting buyers. So the international fashion
houses walk away with customized stuff, and in the end
crafted works are sold at very cheap rates.
The market of the Indian fashion industry
Recently, a report stated that the Indian fashion industry
can increase from its net worth of Rs 200 crore to Rs
1,000 crore in the next five to ten years. Currently, the
worldwide designer wear market is amounted to $35
billion, with a 9 per cent growth rate, with the Indian
fashion industry creating hardly 0.1 per cent of the
international industry's net worth.
According to approximations, the total apparel market
in India is calculated to be about Rs 20,000 crore. The
branded apparel market's size is nearly one-fourth of
this or Rs 5,000 crore. Designer wear, in turn, covers
nearly about 0.2 per cent of the branded apparel market.
At present, the largest sales turnover within the designer
wear segment is about Rs25 crore, with other well-
known names having fewer turnovers of Rs10-15 crore.
Because of the prospects of the Indian fashion industry
for growth, the figures are not very hopeful.
The market of the Indian fashion industry
Recently, a report stated that the Indian fashion industry
can increase from its net worth of Rs 200 crore to Rs
1,000 crore in the next five to ten years. Currently, the
worldwide designer wear market is amounted to $35
billion, with a 9 per cent growth rate, with the Indian
fashion industry creating hardly 0.1 per cent of the
international industry's net worth.
According to approximations, the total apparel market
in India is calculated to be about Rs 20,000 crore. The
branded apparel market's size is nearly one-fourth of
this or Rs 5,000 crore. Designer wear, in turn, covers
nearly about 0.2 per cent of the branded apparel market.
At present, the largest sales turnover within the designer
wear segment is about Rs25 crore, with other well-
known names having fewer turnovers of Rs10-15 crore.
Because of the prospects of the Indian fashion industry
for growth, the figures are not very hopeful.
Conclusion
In the 50s, 60s and 70s, the Indian fashion scenario was
colourful and stylish, at the end of the 20th century it
was quite subdued and with the beginning of the 21st
century, it has geared up and is still experiencing growth
with many spectrums of colours. Though this industry
is growing at a very good pace, besides achieving a
negligible share in the global market, still it needs to
make severe efforts to stand amongst the international
fashion market in various aspects.
33
MAY 2021 SwiftNLift

The Stylecracker
We Help You Look Your
Fashionable Best At All
Times!
StyleCracker is for everyone!
Once we've understood your style, our stylists will
curate a box for you within your budget. While we
do have pre-set amounts and quantities to get you
started on your selection, you could also customize
your order.
StyleCracker is for everyone! Once we've
understood your style, our stylists will curate a
box for you within your budget. While we do have
pre-set amounts and quantities to get you started
on your selection, you could also customize your
order.
Our goals
Our goal is to ensure that you, and every other
user, loves every item curated personally for you.
Your constant feedback is most valuable to make
sure we get even better. So please take a couple
of minutes to tell us what you liked and what you
didn't.
Your convenience
StyleCracker is designed to make life easier and
more convenient for you. All you need to do is fill
out a form, speak to our stylists and get styled. It's
that simple! Leave the fashion to the experts and
enjoy the stress-free shopping experience!
How it works
■ WE GET TO KNOW YOU
To get started, you'll need to fill out a simple online
form. This helps us decode your style preferences.
Once this is done, the stylist will get to work to
curate your box.
■ WE SEND YOU THE BOX
Once our stylist has curated the box keeping in
mind your likes, dislikes, body shape and budget
we put it all together and ship you, your box of
style. Shipping is free and it gets delivered straight
to your doorstep.
■ KEEP ONLY WHAT YOU LIKE
When you receive the box, check out the selection
we've sent you. Try it on for size and to see how it
works for you. Keep everything you like. If there's
something that doesn't suit you, send it back to us
& we can exchange it. No questions asked.
We are working with brands like
■ BollyGlow aims to provide innovative, easy
to use, instantly transformative and desirable
products formulated in partnership with the
best in the industry. It aspires to be the beauty
brand of choice, making beauty accessible to
all, inspired by Bollywood, at the heart of every
woman – bringing out the Star In You!

■ Sayurie is a homegrown brand dealing in fine
handcrafted leather juttis . It includes rich
handwork by fine artisans which is made to
perfection. The juttis they design is soft and
comfortable which is easy on your feet.
■ Cai founded in 2015, was born under the
mindset of focusing primarily on letting the
quality of the product speak for itself. All their
designs are created under three standard rules:
trendy, comfortable, quality. Slowly, this belief
has grown into a range of footwear that lives up
to the CAI standards giving that comfort to all
women every day.
■ A New York-based brand, Deepa Gurnani is
about elaborately embellished accessories of
unparalleled design and craftsmanship Even
the most elaborate necklace or earring is kept
lightweight for ease of wear, which means
it becomes a perfect everyday accessory.
Swarovski, semi-precious stones and Italian
leather are used to create the most intricately
designed jewellery.
Conclusion
Need an outfit to crack that job interview? Or
confused about what to wear to Casual Fridays?
Reach out to us at StyleCracker to sort out all your
styling needs!
StyleCracker is an online personal styling platform
comprising a team of expert stylists who will
personally curate a look for you based on your
preferences and budget. It is as easy as going to
our website, filling out a style quiz and placing
your order. In addition to personal styling services
we also provide styling services for your teams
through our corporate styling programs.
India's 10 Most
Trending
Fashion
Startups in 2021
DHIMAAN SHAH
FOUNDER & CEO
35
MAY 2021 SwiftNLift

Once Upon A Trunk is a mirage of an "on-to go woman"!!
Young, fashion-forward, latest trends & a valued service is
what we deliver.
In just a short period we have made a family of close to
a million happy customers solely depending on us for a
wardrobe revamp, style tips, skincare regime and much
more.
Being a one-stop-shop, with almost 250+ designers,
well priced and 100% genuine brands and over 1 lakh
products, Once Upon A Trunk prides itself on offering
a comprehensive selection of Apparel, Jewellery, Bags,
Footwear, Home Decor, skincare, haircare, fragrances,
bath and body, and wellness products for women.
We curate fresh collections weekly, coupled
with personalized made to measure services.
■ We are delivering in more than 5000+ pin codes
successfully and aim to spread our wings to the farthest
corners worldwide.
■ From swift delivery to easy returns, efficient customer
care service will never let you down.
■ Once Upon A Trunk shoppers receive a special dose of
love and warmth at their doorstep with every order.
■ Don't just buy designer creations; create everlasting
memories every time you shop with us.
Once upon a time on the other side of the
world
We thought of making life easier for all the women on
the go! We know the pain of finding the perfect outfit for
an occasion too well. If there ever were to be a befitting
exhibit of what happens at the end of a real-life fairytale,
it'd probably come enveloped in a carry-on, or our case
for measured eccentricity, a bespoke trunk. Introducing
to you, the delicately magical nuances of life with "Once
Upon A Trunk”. Shop outside the big box, with unique
items for your once upon a time from a selection of
independent designers.
Amazing and outstanding journey
Started by the sister duo Saanchi and Shivaani Jain to solve
a simple problem of inconvenient shopping, Once Upon
A Trunk is your answer to wardrobe woes. Saanchi, who
is an interior designer herself says, "Looking for clothes in
stores is overwhelming but inconvenient and with Trunk
Shopping, you’ll discover great clothes that are perfect
for you without ever having to go out.” “We combine top
brands, expert service, and unparalleled convenience to
deliver a highly personalized experience that helps you
look your best adds Shivaani who hails from a fashion
marketing background herself.
The at-home Trunk experience is pretty straightforward.
Sign up online, set up a phone conversation with one of
our stylists who dot the country, and a 30- to 40-pound
box will arrive at your doorstep, adorned with ensembles
for your occasion. All you have to do is try the items on,
SAANCHI & SHIVANI JAIN
Founder
Fashion For Every Women In You.
We Wrap Happiness , Not Products.
Once Upon A Trunk

India's 10 Most
Trending
Fashion
Startups in 2021
tell the stylist what you like, and send the rest back.
One-stop solution
Home Shopping, E-Commerce Store, Fashion Designer,
Fashion Accessories, Fashion Shopping, and Online
Shopping.
37
MAY 2021 SwiftNLift

Stylenook
Marrying Fashion And Data For A Has-
sle-Free, High Quality Personal Shopping
Experience For The Modern Woman
Glimpses
To build momentum around conventional stores,
Indianplayersareinnovating:retailersareleveraging
technology to enhance the in-store experience with
digital marketing displays and improved checkout.
For instance, Madura Fashion & Lifestyle launched
the Van Heusen Style Studio, which uses augmented
reality to display outfits on customers. Malls have
also increased their share of space devoted to food
service and entertainment.
Sells market
International companies considering an entry
into India should heed this important message.
Traditional clothing is still very much the default
choice for women, making up an estimated 70 per
cent of women’s apparel sales in 2017. The appetite
for Western styles is likely to increase, but traditional
wear is still expected to account for a 65 per cent
market share by 2023.
Some challenges
Another challenge is the low quality of India’s
infrastructure, which continues to lag behind
that of many other Asian countries. Nearly 40
per cent of the Indian road network was unpaved
as of 2016. Poor infrastructure can make last-
mile deliveries difficult. Besides, the retail stock is
often below expectations. However, there are signs
of improvement. “We have two fantastic luxury
malls coming up in Bombay, at the Bandra Kurla
Complex along with the convention centre,” says
Darshan Mehta, founder and chief executive of
Reliance Brands, which operates more than 500
stores for international brands. “So there is a whole
new fantastic retail ecosystem.”
Blooming
Many brands are determined to take advantage of
India’s blossoming growth. The majority are likely
to choose one of three routes. First, players can
partner with existing e-commerce platforms. This is
most suitable for players with low brand awareness
and relatively little capital to invest; it also offers a
good way to test demand and customer preferences.
Second, brands that have little local knowledge
and are looking to enter the market quickly can
do so with a franchise model, developing brick-
and-mortar retail spaces. Finally, players that have
significant local knowledge and capital resources
can create fully owned and operated stores.
Certainty, uncertainty and relaxation
Indian authorities are certainly keen to promote
investment. Relaxed regulations on foreign direct
investment (for example, allowing 100 per cent
foreign-owned single-brand retail operations)
will probably lead to more overseas-originated
activity through the value chain. We expect more
outsourcing and more brand-owned stores without
Indian partners in the years ahead. Most activity

India's 10 Most
Trending
Fashion
Startups in 2021
ARTI GUPTA
CO-FOUNDER
is likely to be focused on major urban centres,
reflecting demographic trends, the rising spending
power of urban consumers, and improving
infrastructure in those areas. In short, the Indian
market offers great promise. Despite structural
challenges that include inequality, infrastructure,
and market fragmentation, we expect that strong
economic growth, scale, and rising tech-savviness
will combine to make the country the next big
global opportunity in fashion and apparel.
39
MAY 2021 SwiftNLift

StyleNook is a personal shopping brand that partners
with the modern Indian woman to express her own
unique style with pieces selected that is perfect for her
taste, size and budget. The goal of StyleNook is to create
a deeply personalized, fun online fashion experience
for our customer where she can shop with ease and
unmatched assistance - and confidently conquer every
aspect of her day!
Take your style quiz
This helps us get to know you better and match you with
the right stylist. You take the quiz just once.
View your curation online before buying
Check out what the stylist has picked within a few days.
Buy only what you love.
Request a curation from an expert stylist
Get pieces selected for a styling fee of just Rs.100 Rs.
250. This gets adjusted if you purchase even one piece.
Free shipping & returns in India
We ship your selected pieces with Covid-19 protocols
across India and select international locations.
Our expert stylists team up with our data tools to pick
pieces based on your unique style, fit and budget.
Fashion Industry And
India

No subscription required.
We find what's right for you based on your fit, your style
and your life. run a finance startup and have long hours.
I need clothes that are formal and stylish.
What we picked
■ Dress styles and fabrics for all-day comfort with
smart accents for a polished look. I’d like something
I can wear at home and for stepping out. Also, I’m
heavier on the hips- Shweta, 28
■ Tops and dresses in playful colours made from
breathable fabrics in hip-friendly cuts. I am looking
for festive outfits that I can mix & match for multiple
occasions.- Aparajita, 37
■ Flowy bright salwar kameez set in breathable, soft
fabrics and solid sarees with pre-stitched blouses. I
run a finance startup and have long hours. I need
clothes that are formal and stylish.- Veena, 30
About StyleNook
“Shopping for clothes should be fun and easy, no matter
what your tastes or needs are.”
Our Philosophy:
We know what it’s like to have too many things to do and
too little time in which to do them. We are changing how
people find clothes they love by combining technology
with a human stylist. At StyleNook, we believe every
outfit is an opportunity to express yourself.
“We only sell what we would wear ourselves”
Arti Gupta, Co-Founder
Inspired by great quality standards and informed by
today’s sensibilities, we curate styles from thousands of
options to get you brands you know and discover good
brands that you don’t. From apparel to jewellery, and
other accessories, we hand-select the best products for
you.
41
MAY 2021 SwiftNLift

India's 10 most trending fashion startups in 2021 edition 2

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