Natively is an online marketplace and community that allows consumers to buy specialty food products from local vendors anywhere, reconnecting people with products from businesses they know and helping them discover new ones. It aims to recreate the experience of a farmers market online by highlighting individual vendors and fostering connections between buyers and sellers. Vendors benefit from selling to existing and new customers through a simple online presence without the costs and time of building one themselves. Consumers can find products they love or learn about new ones while supporting local and sustainable businesses.

1. Buy Good, Buy Natively.
An Introduction To

2. Natively is an Online Marketplace for Specialty Food Products
2
Not just a marketplace but also a community…
Natively is an online marketplace and community where consumers can reconnect
with and discover specialty food products from local small businesses and vendors
Buying local, anywhere…
Natively is a marketplace where, despite the geographic location of both buyer and
seller, one can always buy ‘local.’ We call that, buying ‘Natively’
Connection & Discovery…
Natively is a community where vendors can connect directly with their consumer, and
consumers can come to learn about, care about and ultimately love the individuals,
families and small businesses behind the food they consume
It’s a collective organization of both buyers and sellers who recognize the
need for sustainability in our local, regional and global food markets. This
isn’t a zero-sum game – it’s an ecosystem.
Buy Good, Buy Natively.

3. 3
Natively Creates a Connected Online Marketplace,
Combined with the Traditional Farmers Market Experience
Buy Good, Buy Natively.
The Traditional Famers Market The Disconnected Online Market
An Online & Connected Natively Experience

4. Natively Benefits Both Vendors and Consumers
Benefits for Vendors:
» Sell more to existing consumers
already familiar with your products
» Sell more to new consumers who
will discover your products
» Simple creation or expansion of
your online presence
» More profitable than traditional
retail distribution
Benefits for Consumers:
» Buy products they already love,
but don’t have access to
» Buy products they discover and
wouldn’t know existed otherwise
» Know the individuals, families and
businesses behind the foods they
consume
» Feel good about the sustainable
eco-system that they’re
supporting
4Buy Good, Buy Natively.

5. Natively’s Plan to Deliver These Benefits
 Reconnecting
Consumers desire your products, but aren’t always able to physically get them, as
they may live outside of your existing distribution network. By creating or
expanding your current online presence, Natively provides a new channel for you
to connect directly with your original consumers – regardless of their geographic
location or ability to attend the local farmers market.
 Discovery
We believe it’s difficult to discover specialty food products in such a disconnected
marketplace. By making the shopping experience more focused and specialized on
products like yours, we believe new consumers will discover items they never
knew existed.
5Buy Good, Buy Natively.

6. Natively’s Plan to Deliver These Benefits
 Online Presence
The creation of an individual online presence for small businesses can be too
costly, too time consuming and detract your attention away from your core
business. We will give you an effective online presence, without all the hassle.
 Network Effects
For the same reason you gather at neighborhood markets in the physical world,
we believe the same market should exist online. This means vendors get to
connect as directly as possible with their consumers, which creates stronger and
more profitable relationships than traditional supermarket distribution.
6Buy Good, Buy Natively.

7. The Initial Launch of The Natively Marketplace
Now:
» Partner with 10+ of the top specialty food vendors from the Northeast
February 2012:
» Natively creates your initial company page and lists your top products
» Natively and the Vendor curate necessary product photos and details, including:
pricing, quantities available, weight and descriptions
» Natively ensures the marketplace runs well and requires little effort or input from
vendors
March 2012:
» Launch Natively. Consumers from across the country will be able to connect with
and discover your specialty products!
» Promotion of the marketplace and your business
7Buy Good, Buy Natively.

8. Natively Will Keep the Logistics Simple
Pricing & Quantity:
» You pick your own price and quantity
Shipping:
» Consumer pays calculated or directed shipping costs
» Natively provides daily order invoice with shipping information
» You ship directly to the consumer
Transaction Costs:
» 3rd Party Payment Gateway requires a standard fee of 2.90% + $0.30
per transaction
» Natively will not charge a listing fee for products
» At launch, Natively will not earn a transaction fee – we first have to prove our worth
to you!
8Buy Good, Buy Natively.

9. Natively’s Long-Term Product Vision
» Facilitate “wandering” and “discovery” – mirror the physical farmer’s market
experience as closely as possible.
» Evoke emotion through design themes, including:
▪ Checkered Tablecloths, Varried Typographies, Vibrant Colors, Glass Jugs, Wood Boards,
Carved and Painted Words, Crates & Barrels, etc.
» Focus and Highlight the Individuals, Families and Small Businesses:
▪ Specific Vendor Pages, Photos, Bios, Interviews, Q&A, ‘Fun Facts’, and other features to
engage and connect consumers with those behind the products they purchase.
» Multiple ways to wander and discover new, craft products:
▪ Traditional search, a ‘discovery’ filter (by both product type & region – “native to…”),
related products, other products from same vendor, and leverage social network
integration for word-of-mouth discovery.
» Quick reference badges and descriptors for Product Pages:
▪ Convey product taste and feel through descriptive, flavorful verbage
▪ Icons / Badges to quickly indicate production qualties (organic, vegan, fair-trade, etc.)
9Buy Good, Buy Natively.

10. Who are we?
Sam Page, Co-Founder
» Native to Whittemore, Iowa
(population: 500)
» BBA Finance, University of Iowa
» Began Career in NY, NY
» Connoisseur of BBQ Sauce, but
deathly afraid of mayonnaise
Mike Crowley, Co-Founder
» Native to Council Bluffs, Iowa
(population: 60,000)
» BBA Finance & Management,
University of Iowa
» Began Career in Chicago, IL
» Will try any food once
10Buy Good, Buy Natively.
We’re two friends who have decided to ‘show-up’ for those people and
principles which we hold most dear:
Friends, Family, and Community – near or far, big or small.